ILM Institute for Higher Education

Course Manual: Innovator Academic Year : PGP 2012-2014

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1. Introduction to the Module and Module Objective 1.The business landscape is drastically changing worldwide as a consequence of globalization, technology revolution, information explosion and emergence of new business models. The competition in global markets in virtually every product , service, industry and market segment is fierce . In such a scenario to keep up with the change, innovation is important but to get ahead of this wave, innovation is a must. An organization that fails to innovate continuously is doomed to be overrun by others that do . Today innovation is an adaptive competence that is necessary for survival and sustained competitive advantage. To achieve this organisations need people who can take the responsibility for initiating and directing change in addition to their regular objectives. They need people with skills and competence of changing the organization to make it better equipped to meet the needs of its customers and to keep finding innovative ways to deliver its products or services. Thus the ability to innovate is a vital core competency that you as a manager ,leader or entrepreneur must possess. Peter Drucker deemed it the one business competence needed for the future. This course is multidisciplinary and multiapproach. A mixture of exercises, cases, lectures, and discussions will be used. Students will study issues of idea generation, idea evaluation and development and fostering and sustaining innovation in organizations. Different aspects of innovation will be anaylsed in a range of organizations across sectors. Ultimately, the course seeks to provide you with a deeper understanding of the dynamics of and barriers to innovation so that, regardless of the profession you embark on, you may become a more effective conduit for the innovation that all organizations require to survive. On successful completion of this course you will be able to Understand how innovation leads to competitive advantage Understand the need and value of creative thinking as the basis for innovation Understand the enablers and inhibitors of bringing out innovation and creativity. Gain familiarity with the role of organizational structures and culture in innovation Understand the factors and challenges in effective implementation of innovation

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2 Introduction to the Tutors 2.1 Area Chair Name : Prof. Abhijit Mukhopadhyay Phone Number : 9818510431 Email ID : abhijit.mukhopadhyay@iilm.edu Cabin Location: 56 (2ndfloor,Gurgaon campus) 2.2 Module Leader: Dr.Shuchi Agrawal

2.3 Tutors S.No 1 2 3 Tutors Shuchi Agrawal Shruti Jolly Gunika Awasthy Website Link http://iilm.edu/faculty/profiles/shuchi-agrawal.html http://iilm.edu/faculty/profiles/shruti-jolly.html http://iilm.edu/faculty/profiles/gunika-awasthy.html

3 Module Pre-Requisites: There are no pre requisites for this module but an open and creative mind and curiosity about the happenings around you would help you with this course.

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4. Module Overview Session No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20, 21,22 Topic Innovation- What is it and Why it matters? Case Study Reckitt Benckiser :Fast and Focused Innovation Innovation as a Process Case study IDEO Product Development Innovators DNA Activity Importance of Experimentation Case study Threadless Innovation in Teams Zensar: The vision of future communities Diffusion of Innovation Barriers to Innovation Innovators Dilemma Building a culture of Innovation Activity Implementation of Innovation Case study Aravind Eye care system Managing change for innovation Guest lecture Assessment Lecture Seminar Lecture Seminar Lecture Seminar Lecture Seminar Lecture Seminar Lecture Lecture Seminar Lecture Seminar Lecture Seminar Lecture Lecture Project presentation

5. Module Readings 5.1 Main Text Course pack 5.2 Recommended Texts Managing Innovation: Tidd,J and Bessant,J,Wiley Publications

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Managing Innovation and Technology for competitive Advantage Narayanan,V.K.,Pearson Publication Innovation management :Maital ,S and Seshadri ,D.V.R ,Sage publications 5.3 Website :

For exchange of innovative ideas http://www.whynot.net For latest articles on Innovation Management https://www.mckinseyquarterly.com/search.aspx?q=innovaton http://www.innovationmanagement.se/latest-articles/

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5. Session Plans 6.1-Session 1 Title : Innovation- What is it and Why it matters?(lecture) In this session we will understand the concept of innovation and its relevance in today's competitive environment. We will also discuss the different kinds of innovation and the drivers of innovation. Essential Readings Scott D.Anthony,(2012) The innovation Imperative: The importance of innovation in an ever changing world Harvard Business School publishing. Desired Reading Tidd &Bessant ,Managing Innovation ch 1 Related video material Think Different https://www.youtube.com/watch?v=cFEarBzelBs (1 min) Disruptive innovation explained http://blogs.hbr.org/video/2012/03/disruptive-innovation-explaine.html (8 min) Learning Outcome The objective is to help the students get an understanding of innovation and its relevance. They will learn to appreciate the difference between the various kinds of innovations and how innovation leads to competitive advantage for the organization. 6.2 Session 2 Title : Case study Reckitt Benckiser :Fast and focused Innovation (seminar) Latest survey by Forbes has ranked Reckitt Benckiser as one of the top ten innovative companies in the world. Reckitt Benckiser (RB), a global consumer goods company has developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth categories and to nurture the Powerbrands with innovation and roll them out globally. This case examines the Powerbrands strategy, RB's devotion to fast and focused innovation and its execution of that strategy. 6/24

11-07-27-GMEssential Pre Reading: Harvard case study Reckitt Benckiser : Fast and focused growth Learning outcome: Students will understand how focus on fast and constant innovation in products and marketing has made Reckitt Benckiser one of the most innovative and successful company in the world. 6.3-Session 3 Title: Innovation as a Process (lecture) Innovation is more than simply coming up with good ideas. Creating innovation is to discover, create, and develop ideas, to refine them into useful forms, and to use them to earn profits, increase efficiency, and/or reduce costs. In this session we will focus on how to do that, the process of innovation. Essential Reading Brown, Tim (2008). Design Thinking. Harvard Business Review Desired Reading J.Biolos (2010) , Managing the process of innovation, Harvard Business Review, Tidd &Bessant ,Managing Innovation ch 2. Learning Outcome : Students will understand that innovation is a systametic process. They will understand the whole process of innovation from generation of ideas to growing and implementing them into practical use. 6.4 Session 4 Title: Case study IDEO Product Development (seminar) IDEO is the worlds largest and arguably most successful product design firm which has a genuine respect for new ideas and invention. For some three decades, the company has provided the world with thousands of products ranging from the computer mouse to the standup toothpaste dispenser. Along the way it had become the largest award winning design firm in the world. Central to its success is a system for innovation that has evolved

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11-07-27-GMthrough continuous experimentation since the company was founded. The case describes the innovation culture and processes followed at IDEO. It is essential that the students read the case and come prepared with an analysis for class discussion. Also, please watch the videoInside IDEO. ABC News (Available on YouTube) Essential Pre Reading HBR case stud IDEO Product Development Related Video material Inside IDEO https://www.youtube.com/watch?v=Rx2wTbNua-Q (21 min) Learning Outcome Students will understand the concept and process involved in product development from idea generation to product design to bringing it to the market. 6.5 Session 5 Title: Innovators DNA (lecture) Innovation is the end result of a creative process. While creativity comes more easily to some people than to others, innovation and creativity are not birthrights. Creativity is a learned skill. One can learn to be more creative by focusing time and efforts in that direction. In this session we will understand the skills Innovators possess and use that are key to generating novel ideas. Essential Reading: Gregersen, J. D and Christensen,C.M(2011) , Innovators DNA, Harvard Business Review. Desired Reading : Moss Kanter, Rosabeth (2004). The Middle Manager as Innovator Harvard Business Review, JulyAugust http://innovatorsdna.com/wp-content/uploads/InnovatorsDNA_IntroCh1Ch7.pdf 8/24

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Related Video Think like an Innovator https://www.youtube.com/watch?v=Xy6Ex1C_SAs (6.51min) Innovators DNA https://www.youtube.com/watch?v=FSxSinVVRLw&feature=related (18 min) Learning Outcome: At the end of the session students will understand the skills that successful innovators use and how one can enhance their ability to innovate and act creatively using these skills. 6.6 Session 6 Title : Activity (seminar) On the basis of the reading innovator profile-Mark Zuckerbergand video Story of facebook students will discuss and identify skills and traits that possessed to make him an innovator. 2.On the basis of the case study Innovation at Apple and the video I hired the wrong Guy students will discuss and identify the skills and traits that Steve Jobs possessed to make him an innovative leader. Essential Pre-reading innovator profile-Mark Zuckerberg http://blog.thesysintl.com/2012/06/innovator-profile-mark-zuckerberg.html HBR Case study Innovation at Apple Video :I hired the wrong guy https://www.youtube.com/watch?v=nK7TQVFSA1Y (4 minutes) Mark Zuckerbergs story of Facebook https://www.youtube.com/watch?v=C2VAIbEdTv8 (12 min) Learning Outcome Students will analyse and understand the skills and traits that innovative leaders possess and how they can develop these qualities . 9/24 Mark Zuckerberg

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6.7- Session 7 Title: Importance of Experimentation Every companys ability to innovate depends on the process of Experimentation whereby new products and services are created and existing ones improved. In this session we will discuss the role of experimentation and how companies can maximize their learning from experimentation. Discussion will also revolve around the role of manager in successful integration of experimentation process and technology. Essential Reading: Thomke, Stefan. Enlightened Experimentation: The New Imperative for Innovation. Harvard Business Review, February 2001. Learning Outcome The students will appreciate why experimentation is critical to innovation ,impact of new technologies and what managers must do to integrate them successfully. 6.8 Session 8 Title : Threadless ( seminar) Threadless is a Chicago based company that involves its community of more than 500,000 users in nearly all aspects of the innovation and product development process. The Threadless business model is based on an ongoing t shirt design competition in which community members create and submit the designs, provide the feedback on designs, cast the votes, and purchase the tshirts. Please visit the company website to familiarize yourself with the business model, look at the designs, and vote on some t shirts. Essential Pre Reading http://www.managing-innovation.com/case_studies/Threadless.pdf 10/24

11-07-27-GMFor more information, see www.threadless.com. See also Chafkin, M. (2008) "The customer is the company." Inc.com. http://www.inc.com/magazine/20080601/the-customer-is-the-company_pagen_5.html There is also a good description of the company plus many other examples on Frank Pillers website, www.masscustomization.de. Learning Outcome The students will understand the issue of community based innovation and the challenges faced by online businesses. 6.9-Session 9 Title: Innovation in Teams In this session discussions will revolve around a collaborative rather than an individualistic approach to innovation. How interdisciplinary teams can help an organization to come out with creative ideas will be discussed. Essential Reading Edmondson,A.C and Nembhard,I.M (2010), Innovation and Learning in Teams :The challenge =BenefitsHarvard Business Review. Desired Reading Johannson,F.(2007), Introduction: What is the Medici Effect and How Can it Help Me Innovate?,Harvard Business Review. Drucker, Peter F. Theres More than One Kind of Team. Wall Street Journal http://online.wsj.com/article/SB10001424052748704204304574544312916277426.htm

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11-07-27-GMLearning Outcome: The students will understand the importance of team work and collaboration for innovation and creative ideas. 6.10 Session 10 Title :case Zensar:The vision of future communities Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows, managers must decide how to scale the Vision Community process so that it retains its spirit of employee involvement and engagement while encompassing a larger, more geographically dispersed group of participants. Essential Reading HBR case study Zensar: The vision of future communities Learning outcome The students will understand the possibility of using a collaborative approach to stimulate innovation .They will understand a culture of connection and collaboration, and how it is fostered and reinforced by the leaders vision and behavior and supportive policies. 6.11-Session 11 Title: Diffusion of Innovation In this session we will try to understand the concept and the dynamics of diffusion. Factors that drive the process of diffusion will be discussed .The influence of environmental trends on diffusion and the managerial implications will also form part of the session. Desired Reading Tidd &Bessant ,Managing Innovation ch 7

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11-07-27-GMLearning Outcome Students will appreciate the importance of adoption of an innovation. This session will increase their understanding of the factors that drive the process of diffusion . 6.12 Session 12 Title : Barriers to Innovation There are number of environmental factors that prevent employees and organizations from being as innovative as the could be. These obstacles stifle creativity and keep the companies from getting ahead in the competition. The psychological constraints on our thinking and the untested assumptions that we live by are the barriers that are even more difficult to overcome because they are hard to see in the first place. This session will help you identify innovation barriers and ways of defeating them. Online lecture Removing barriers to innovation 8.24 min https://itunes.apple.com/in/podcast/removing-barriers-to-innovation/id393878967? i=88539724&mt=2 Desired Reading Moss Kanter, Rosabeth (2006) Innovation: The Classic Traps Harvard Business Review. http://blogs.hbr.org/anthony/2012/04/the_four_worst_innovation_assa.html Learning Outcomes At the end of this session students will understand the factors that resist innovation and how they can be overcome. 6.13 Session 13 Innovators dilemma (seminar) In this session students will understand how disruptive innovations can make great companies fail. Why this happens even if they keep doing everything that made them great in the first place.

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11-07-27-GMOnline lecture No innovators dilemma at TCS https://itunes.apple.com/in/podcast/no-innovators-dilemma-at-tata/id77757351? i=18711090&mt=2 Essential reading Christensen ,C.M (1997)Innovators dilemma :when new technologies cause great firms to fail.Harvard Business Review. Video Innovators Dilemma https://www.youtube.com/watch?v=A6NV88IuZKw (6 min) Learning outcome Students will understand how even the most outstanding companies can do everything right--yet still lose market leadership and how to counter it. 6.14 Session 14 Title : Building a culture of Innovation Innovations do not emrge in vacumn .A major influence on their success and failure is the organizational context in which the are created and implemented. In this session we will understand how organisations can build a culture of innovation .We would also discuss whether innovation is individual driven or whether there is a scope of building a sustainable system within the company for innovation. Essential reading : Gore, W.L. Building an Innovation Democracy (2007). Chapter 5 in Hamel, Garyand Bill Breens The Future of Management. Harvard Business School Press. Desired Reading : Gregersen, J. D and Christensen,C.M(2011) , How innovative leaders institute processes that encourage discover skills of disruptive InnovationHarvard Business Review. 14/24

11-07-27-GMJudge,W.Q(2011),Organisational capacity for change: Innovative culture,Harvard Business Review. https://www.mckinseyquarterly.com/Strategy/Innovation/Innovation_lessons_from_Pixar Tidd &Bessant ,Managing Innovation ch 11 Related video: Creating a culture of Innovation https://www.youtube.com/watch?v=KyqHGdIMcas (10.17min) Creating an Innovation Mindset http://www.youtube.com/watch?v=sNzkmZdM4A4 Learning Outcome The students will understand the organizational factors which provide supportive context for innovations to happen. They would understand how to build and sustain a culture of innovation. 6.15 Session15 Seminar On the basis of the case study IDEO product development and ITunes lecture innovative company. Pre Reading HBR Case study IDEO product development Online lecture Innovation and IDEO 4.45min https://itunes.apple.com/in/podcast/ideo-innovation/id380224843?i=84480717&mt=2 Learning Outcome Students will understand the role of playfulness, discipline, and structure in innovation processes and the managerial challenges of creating and managing an unusually creative and innovative company culture. IDEO innovation students will discuss and understand the culture at IDEO which makes it an (7.07 min)

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6.16 Session 16 Title: Implementation Implementation and launch of the innovative solution involves various factors. Not only availability of funds and evaluation of various financing options a critical factor, the risk which an organization is willing to take is also important. In this session discussion will be on the importance of successful execution of innovation and the challenges faced in doing it . Essential Reading Govindrajan,V. and Trimble ,C.(2010) Making innovation Happen, Harvard Business Review. Desired Reading Martin.R.L(2010) The execution trap ,Harvard Business Review. Tidd &Bessant Managing Innovation ch 9 Related videos Executing Innovation https://www.youtube.com/watch?v=bQpNhZ1SndQ (14.25 min) Learning Outcome The students will be able to identify the factors critical for implementation of innovation. They will understand the importance of management. 6.17 Session 17 Ttile :Case study Aravind Eye care system (seminar). Aravind eye care system is the worlds largest provider of eye care services. Aravinds approach was to provide eye care at prices that everyone can afford. Aravind follows a unique business model. This required generating volumes both to sustain and to grow 16/24 financial considerations in innovation

11-07-27-GMbusiness .The case discusses the process from creating awareness to implementation to revenue generation. Essential Pre Reading HBR Case study Aravind Eye Care System Learning Outcome: The students will understand the factors and challenges to be considered for implementing an innovation successfully. 6.18 Session 18 Title : Managing change for innovation Innovation is about change. Companies that successfully innovate in a repeatable fashion have one thing in common they are good at managing change. In this session we would study how the change injected into organizations by innovation flows across the whole organization's ecosystem ,resistance to change , how to overcome them . Online lecture Innovation and change 22 min https://itunes.apple.com/in/podcast/08.-innovation-and-change/id383152521? i=84969808&mt=2 Desired Reading Kanter R.M,Schlesinger,L.A.and Richardson,L (1989) Mastering the Art of change: Managing convergence and upheavel Learning outcome: Students will understand the importance of managing change for the success of innovation. Session 19 Guest lecture Session 20,21 Title: Presentation of project work Presentation of projectwork will be conducted in three sessions . You are required to exhibit high degree of team spirit which will be given due weight-age during evaluation. 17/24

11-07-27-GMFeedback on the presentation will be given immediately after the presentations to know the shortcomings . Session 22 Assessment 7. Assessment Plan Details of Assessment

Assessment method 1 2 3 Group Assignment - Presentation Class participation Aptitude Test + Written Exam (Open Book) Total

Marks 10 5 15 30

Pl note, a grading system will be followed for this course .Your performance will be graded on a four-point scale. Grades will range from Distinction , Proficient, Pass and Fail. Distinction and Proficient grades indicate proficiency in the course and Pass and Fail grades reflect non proficient work. You must aspire to receive proficient grade. 7.1 Component 1: Assignment 1. (15 marks) You are expected to do the following: 1. Please visit the website http://www.whynot.net. and look at the top rated ideas. In particular, look at the comments on the idea and evaluate how the idea has been improved by the commentary. 2. Now make a team of five and generate innovative ideas. Discuss and evaluate the ideas. Choose one of the ideas and work on it. It could be an innovative product/process 18/24

11-07-27-GM/ business model or any other aspect. 3.Post your idea on the facebook page innovators@iilm by Feb.15,2013. Along with submitting the an idea, please comment on ideas from other groups and vote (like) on them. For this assignment, you will be graded both on the idea you submit and how you engage with your classmates ideas (the quality of your comments). 4. Run a brainstorming session with your team to generate a series of potential extensions/ refinements to the idea you chose. Document the process/ insights from it. 5. Describe what you would propose as immediate next steps to bring this ideas closer to a workable concept (an actual innovation),the challenges and barriers it is likely to encounter and also identify its potential to either a) generate new revenue b) add to existing revenue c) reduce costs d) save employee time and effort e) increase employee motivation/reduce attrition or any other aspect. You should document results in a report and submit it by March 30, 2013. Each team would be required to make a presentation before the class .

Report writing: A written report is to be not more than 2000 words and must be submitted during the last 3 sessions of the module. In case student wants the report to be reviewed prior to final submission, he / she is advised to seek appointment from the concerned faculty for a review. Plagiarism of any kind shall be dealt severely and can lead to dismissal of coursework.

Class Presentation: The group shall present their finding through a power point presentation in the last three sessions of the course.

Modalities of the Presentation: The time given for presentation is 10 minutes and 5 minutes for question hour . Few observations which are required to be made note of :

All group members should be seated except the one who is presenting and the one at the laptop You should be formally dressed for presentation Your slide should have just the main points , do not cut and paste material from the report 19/24

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Pick up portions from your report which are the highlights During question hour session, please do not get offensive or defensive while answering. This should be treated as an opportunity to show your knowledge about the facts . It should be handled with a positive mind.

Avoid spelling errors on slides Do not read from the slide, have eye contact with the audience

7.2 Component 2 (5 marks) This component will be assessed on the basis of attendance and class participation during case discussions and seminars. 7.3 Component 3: End Term Examination (15 marks) Section 1 Aptitude test -5 marks Section 2 Domain knowledge -10 marks End-term examination will take place at the end of the term. Students will be assessed on their overall comprehension of the module. There will be two sections. Section 1 will be an Aptitude test. It would test your logical reasoning and problem solving ability. Section 2 will have application oriented questions. It will be an open book examination, wherein class notes and chapter summaries will be permitted. Assessment 8.1 Assessment Map This table shows main assessment methods which are used across module and its stages: Methods of Assessment Module Innovators Notes: A1: Individual test/ Assignment A2: Group Assignment/ Project 20/24 A1 A2 * A3 * A4 A5 *

11-07-27-GMA3: Open Book Examination A5: Group Presentation 8.2 Teaching Map This table shows main delivery methods which are used across module and its stages: Methods of Delivery Module Innovators Notes: T1: Lectures T3: Live Projects & Presentations T5: Guest Lectures/ Industrial Visits 8.3 Curriculum Map This table shows the main learning outcomes which are developed and/or assessed in this module: Methods of Delivery Module L1 L2 * L3 L4 * L5 * L6 * L7 * L8 * L9 Innovator * T2: Seminar/ Tutorials T4: Case Discussion T6: Lab Session T1 * T2 * T3 * T4 * T5 * T6 A4: Close Book Examination

Notes: L1: An understanding of organizations, their external context and their management. L2: An awareness of current issues in business & management which is informed by research & practice in the field. L3: An understanding of appropriate techniques sufficient to allow investigation into relevant business & management issues. 21/24

11-07-27-GML4: The ability to acquire & analyze data and information. L5: The ability to apply relevant knowledge to practical situation. L6: The ability to work & lead effectively in a team based environment. L7: An improvement in both oral & written communication skills. L8: Be cognizant of the impact of their individual & corporate actions on society and recognize ethical business practices. L9: Be sensitive to the social economic and environmental responsibilities of business.

Essential Readings: Scott D.Anthony,(2012) The innovation Imperative: The importance of innovation in an ever changing world Harvard Business School publishing.20 pages Brown, Tim (2008). Design Thinking. Harvard Business Review .11pages Gregersen, J. D and Christensen,C.M (2011) ,Innovators DNA, Harvard Business Review. 5pages Thomke, Stefan. Enlightened Experimentation: The New Imperative for Innovation. Harvard Business Review, February 2001.11 pages Edmondson,A.C and Nembhard,I.M (2010), Innovation and Learning in Teams :The challenge =BenefitsHarvard Business Review. 5 pages Govindrajan,V. and Trimble ,C.(2010) Making innovation Happen, Harvard Business Review.26 pages Christensen ,C.M (1997)Innovators dilemma :when new technologies cause great firms to fail.Harvard Business Review. 5 pages Total -83 pages

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Case studies Reckitt Benckiser: Fast and focused innovation 7 pages IDEO Product Development 17 pages Zensar:The vision of future communities 4 pages Aravind Eye Care System 15 pages Threadless 3 pages Total -42 pages Desired Readings: Biolos,J (2010) , Managing the process of innovation, Harvard Business Review. Gregersen, J. D and Christensen,C.M (2011) , How innovative leaders institute processes that encourage discover skills of disruptive InnovationHarvard Business Review. Johansson,F (2006)Introduction: What is the Medici Effect and How Can it Help Me Innovate? Judge,W.Q(2011),Organisational culture,Harvard Business Review. Kanter,M& Rosabeth (2006) Innovation: The Classic Traps Harvard Business Review. Martin.R.L(2010) The execution trap Kanter R.M,Schlesinger,L.A.and Richardson,L (1989) Mastering the Art of change: Managing convergence and upheaval. Moss Kanter, Rosabeth (1982). The Middle Manager as Innovator Harvard Business Review, JulyAugust capacity for change: Innovative

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