Professional Documents
Culture Documents
Location:_______________________________
Contact No:_____________________________ Type of store a) Stationary store [ d) Malls [ ] ] b) Department store[ e) others______________ ] c) Supermarket [ ]
e) above 10 lakhs[
Q1-Who are the frequent buyers of pens in the price range between Rs5-Rs.20? a)Student [ ] ] b)Business Person [ ]
c)Regular Employees [
d)Others [ ] _____________
Q2-Maximun sales under the price range between Rs5-Rs.25 are for which brand of pens? (Rank in order of sales) (a) Classmate [ (c) Cello[ (g) Others[ ] ] (b) Reynolds[ (d) Lexi [ ] ] ] f)Flair[ ]
e)Linc [
] (please specify)___________
Q3-Sales of pens between the ranges of Rs5-Rs.20 is high during which period of time? (a) High during exams [ Schemes are introduced[ ] (b) Stable throughout the year [ ]. (d) School opening time[ ] ] (c) When new
Q4-Please tick the brands of pen you keep in your store a) Classmate [ e) Linc [ ] ] b) Reynolds[ ] g) Italia[ ] ] c) Cello[ h)Lexor [ ] d) Lexi [ ] i)Win[ ] ]
f)Flair[
Q5)-When people buy pens what among the following options do they prefer? (Rank as per the priority) a )Smoothly writing [ ] d)Long-Life [ ] b)Grip[ ] e)Brand Name [ ] c)Price[ ] d)Looks[ ]
Q7) what motivate you to push the products more to customers? a) High margin [ ] d) Others__________ Q8) How often you replenish your stocks? a)every week[ ] d)more_________ b)once in two week[ ] c) once in a month [ ] b)Schemes[ ] c)Quality of products [ ]
Q9)Do you think buying decision are influenced by In-Shop advertisements? a) Yes [ ] b) No[ ]
If Yes, Which influences the most? a)Posters [ ] b) Hoardings[ ]c)Pen Stands[ ] d)Stickers
Others__________________
Q10) For non-brand loyal customers, which brand you suggest most?
] e)Linc [ ] f)Flair[ ]
Q11) What make you to do so? a)High margin[ d)Brand image [ ] ] b)Schemes[ others[ ] ] c)Quality of products[ ____________ ]
Q12)Do you have classmate pen in your store? a) If Yes What makes classmates to sell more? a) Improve quality b) better margin c) more advertisement d) Better availability e) others_____________ If No Are you interested to sell classmate pen? a) Yes [ ] b) No[ ] Yes [ ] b) No[ ]