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60 50
E 40 G A T N 30 E C R E P 20
56
30
10 0
Below 25 years 25-35 years
10
AGE GROUP
36-45 years
4
46 years & above
S.NO 1. 2.
RESPONDENTS 88 12 100
INTERPRETATION The table states that 88% of the respondents are male and 12% are female respondents. It can be concluded that majority 88% of the respondents are male.
100 90 80 70 E G 60 A T N 50 E C 40 R E P 30 20 10 0
88
12
Male
GENDER
Female
S.NO 1. 2. 3.
RESPONDENTS 50 14 26
4.
10 100
10% 100
INTERPRETATION Table showing that 50% of the respondents are students, 14% of the respondents are businessmen, 26% of the respondents are in working profession and 10% of the respondents are retired persons. It can be concluded that majority 50% of the respondents are students.
60 50 50
E 40 G A T N 30 E C R E 20 P
26 14
10 0
Students
10
Working profession Others
Businessman
OCCUPATION
S.NO 1. 2.
RESPONDENTS 78 22 100
INTERPRETATION The table states that 78% of the respondents are aware of classmate products and only 22% of respondents are not aware It can be concluded that majority 78% of the respondents were aware of classmate brand.
90 80 70
E G A T N E C R E P
78
60 50 40 30 20 10 0
Yes No
AWARE
22
S.NO 1. 2.
RESPONDENTS 47 53 100
INTERPRETATION The table states that 47% of the respondents were used classmate pens and 53 % were not used classmate . It can be concluded that minority 47% of the respondents were only using classmate pens.
54 53 52 51 E G50 A T N 49 E C 48 R E P 47 46 45 44
53
47
YES
USERS
NO
S.NO 1. 2. 3. 4.
PURCHASING
FEW TIMES IN A YEAR ONCE IN A MONTH FEW TIMES IN A MONTH ONCE IN A WEEK TOTAL
RESPONDENTS 4 14 32 50 100
PERCENTAGE 4 14 32 50 100
INTERPRETATION Table showing that 4% of the respondents are buying few times in a year, 14% of the respondents are buying once in a month, 32% of the respondents are buying few times in a month and 50% of the respondents are buying once in a week. It can be concluded that majority 50% of the respondent are buying one pen for a week.
60 50
E 40 G A T N 30 E C R E 20 P
50
32
10 0 4
14
Few times in year once in a month Few times in a month once in a week
PURCHASING
S.NO 1. 2. 3. 4.
STORES
other Shopping mall stationary Retail outlet TOTAL
RESPONDENTS 8 10 32 50 100
INTERPRETATION Table showing that 8% of the respondents are buying pens in other shops, and 10% of the respondents are buying pens in shopping mall, 32% of the respondents are buying pens in stationary and 50% of the respondents are buying pens in retail outlets It can be concluded that majority 50% of the respondent are buying pens in retail outlets.
60 50
E 40 G A T N 30 E C R E 20 P
50
32
10 0
8
Others
10
Shopping mall Stationary Retail outlet
STORE PURCHASING
S.NO 1. 2. 3. 4.
RESPONDENTS 8 30 45 17 100
INTERPRETATION Table showing that 8% of the respondents are buying through Available and 30% of the respondents are buying by seeing quality of pens and 45% of the respondents are buying pens for price suitable and 17% of the respondents were choosing the pens for brand. It can be concluded that majority 45% of them are buying pens for suitable price.
50 45 40 E 35 G A 30 T N 25 E C 20 R E P 15 10 5 0
45
30 17 8
Availability Quality Price Brand
CHOOSE
S.NO 1.
GENDER YES
RESPONDENTS 27
PERCENTAGE 27%
2.
NO TOTAL
73 100
73% 100
INTERPRETATION The table states that 73% of the respondents are not specifically going to buy classmate pens and only 27% of the respondents were specifically going to buy classmate pens It can be concluded that majority 100% of the respondents are not specifically going to buy.
80 70 60
E G A T N E C R E P
73
50 40 30 20 10 0
Yes
SPECIFICALLY BUY
27
No
S.NO 1. 2. 3. 4.
PRICE RANGE
20 & Above 15-20 10-15 5-10 TOTAL
RESPONDENTS 8 20 50 22 100
INTERPRETATION Table showing that 8% of the respondents are buying price range above 20 and 30% of respondents are buying pens in price range of 15-20, 45% of the respondents are buying pens in price range of 10-15 and 17% of the respondents are buying pens under price range of 5- 10. It can be concluded that majority 45% of them are buying pens in price range of 10-15.
CHART- 4.10
60 50
E 40 G A T N 30 E C R E 20 P
50
20 10 0
TABLE 4.11
22
8
Above 20 Above 15
PRICE RANGE
Above 10
Above 5
S.NO
MARITAL STATUS
RESPONDENTS
PERCENTAGE
1. 2.
NO YES
36 64
36% 64%
TOTAL
100
100
INTERPRETATION Table showing that 36% of respondents say no and 64% of respondents say yes. It can be concluded that majority 64% of the respondents were satisfied with classmate pens.
How often do you buy these Classmate products? Few times in a year Once in a month Few times per month Once in a week
5. Which is your most preferred store in Coimbatore to buy Classmate products? Retail Outlet Stationarys Shopping malls Others
6. Rank the following criterias you choose before buying a Classmate product?
(1) Price
(4) Brand
9. How much do you spend on buying Classmate Pens a month? (1) 5 10 (2) 10 15 (3) 15 -20 (4) Above 20 10. Do you think buying Classmate Pens is really worth? Yes No THANK YOU FOR YOUR VALUABLE TIME