Professional Documents
Culture Documents
Leaders are Activating Their Employees Around Purpose to Build Brand from the Inside Out
WHAT
WHY
HOW
48%
cite a loss of trust in their employer
The Marketing or Development Department does not own our brand; the whole organization is involved. John Pfeiffer, CEO, Inspiration Corporation
PurPle + Profitability
Firms with shared values-based cultures enjoyed: Purpose- and Valuesdriven organizations outperformed the general market and comparison companies by 15:1 and 6:1, respectively.
400% 1,200%
Higher Revenues Higher Stock Prices Global Job Growth
700%
HOW DO WE DO IT?
Thank You