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txt 7/19/2006
PRESS RELEASE:
New Research Uncovers Male and Female Affluent Views on Money Matters
GREENSBORO, NC - July 19, 2006 (SEND2PRESS NEWSWIRE) -- The Oechsli Institute
(www.oechsli.com) has completed its third in a series of independent research
projects on affluent Americans with at least $100,000 to over one million
dollars of investable assets.
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"Millions of Americans who once made up the vast middle of the $7 trillion
consumer market are migrating upscale towards premium and luxury products and
services," observes Matt Oechsli, President of the Oechsli Institute, a
consulting firm specializing in understanding the needs and wants of affluent
Americans.
Oechsli pierces the male ego by stating, "When it comes to money, affluent
women are smarter than men." Which is why Oechsli suggests the financial
services industry needs to adjust their approach in how they market and
advertise their products and services, and how they train their financial
professionals.
For example...
* 87% of working women versus 72% of working men are concerned with
minimizing taxes: women have more financial brains!
* 74% of affluent women versus 60% of affluent men are concerned with
protection against serious financial loss: hello Katrina - women do
have more financial brains!
The research highlights 8 critical areas of concern for both affluent American
men and women, which should signal a change in how the financial services
industry advertises and distributes its financial products and services.
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2006-07-0719-005.txt 7/19/2006
Not only do women rule, but it is obvious that they want a relationship with a
financial professional who they can trust. It is also obvious that affluent
Americans, male and female, do not know where to find this trustworthy "go-to"
financial professional.
About the Company:
The Oechsli Institute (www.oechsli.com) conducts ongoing research on consumer
trends, specifically the affluent and emerging affluent segments of the
population. Matt Oechsli, the President of the Oechsli Institute, is a sought
after keynote speaker and coach on how to market and sell to the affluent. He
has authored 8 books; his most recent is "The Art of Selling to the Affluent,"
which has been adopted by Sotheby's as part of their graduate studies program.
For more of our research, visit www.oechsli.com/research.asp?id=6
For further information, or if you would like to set-up an interview with Matt
Oechsli, contact Stephen Boswell at (800) 883-6582, or Stephen@oechsli.com.
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