Celebrities right of privacy and paparazzi's right to know

Celebrities have a popular image in the eyes of the public; people tend to personalize them as their friends and are fascinated to know what is going on in their lives. People are curious to know every personal detail of the celebrity starting from the clothes they wear, personal affairs, hand bags they carry, places they visit frequently. Celebrities want to manage the personal information because the revelation of information might cause discomfiture and disgrace. Therefore, they want their privacy in every aspect of life. There is a negative relation between paparazzi and celebrity image. The fault representation of the celebrities will portray a negative image of the paparazzi, though this is not the main function of paparazzi. By using celebritys endorsement strategies and using them in different advertisements gains public attention. People admire and fascinate the celebrities in a way that they consider them as their friends (Ohanian 1991). But the appearance of celebrity in public is different. Some celebrities appear in order to fulfill their profession; some other would appear to attend celebrity events like academy awards. Some celebrities would like to be seen in the news and magazines. Through mass media channel any private information of the celebrities can be seen. Advertisement through celebrities is a very good renowned method to increase the awareness of their products and services among the general public. (Tom et al. 1992). When the subject of paparazzi arises, it refers to the association with the celebrities and their privacy. When paparazzis invade the privacy of the celebrities at different places, it brings disgrace to the celebrities. This will portray a bad image of the celebrity and that of paparazzi too. It is frequently argued by the celebrities to have the opportunity to live like standard citizens. They demand a normal life with full rights of privacy. The main focus of the paparazzi is to

target those celebrities who fascinate the majority of public. There is no explicit law made by the constitution regarding the right of privacy, but the courts have recognized the rights of celebrity privacy. The rights of privacy have developed four types of invasions. The negative relation between the paparazzi and celebrities can be seen in recent years. It is also observed that this negativity came into being after the death of Lady Diana (Howe 2005). Personality traits also impact highly on the feasibility of advertisement. If the celebrity or any other person is pure or honest, then people may believe in his statements whatever the person is saying. Nowadays, the general public is more attracted towards televisions and images. People get an overview from these sources about the celebrities and then they think about the sale and purchase. People are getting more curious to know how these celebrities dress and perform, who they connect with, through the story they inform to the public. In order to guard ones illustration, the family life of the celebrities must be kept in private from the public, Backstage is known as private, because feature that are often careful private, such as relations or associations. , Paparazzi refers to the freelance photographers who capture pictures of celebrities for publication in the magazines or new papers 1. The main focus of the paparazzi is to target those celebrities who fascinate the majority of public. There is no explicit law made by the constitution regarding the right of privacy, but the courts have recognized the rights of celebrity privacy. The rights of privacy have developed four types of invasions. The first one is the interruption in to ones private life. Then there is an invasion of privacy facts by the community. Portaging a false statement about the life of a celebrity and exploiting the persons name commercially 2. When blameless celebritys privacy is attacked by the paparazzi on the streets of New York or in his own house, it is very awkward for the celebrities. It is often argued by the celebrities to have the opportunity to live like normal citizens and to be left unaccompanied and keep their privacy. A significant development towards the protection of celebrity rights in under intellectual possession laws. Various conventions have recognized the rights of celebrities. The rights of celebrity can be protected by copyright trademarks too (Tabrez et al. 2011). Paparazzis are a burden that nearly every celebrity must stand and must tolerate too. There are some inconveniences which celebrities may suffer due to exploitation of the peoples behavior towards them. (Frosh 2001).
1

Random house Webster college dictionary 978 (1991) See William , Prosser, Law of torts and 117, at 804-12 (4 th edition. 1971)

According to this behavior towards them, it prevents them to live freely and having check and balance that how they respond and react. (Dalton 2000). It is also observed that this is not the way majority of the paparazzis portray themselves. It is important to separate the purpose of the paparazzi and the functions they play. It is also important to recognize the descriptions of the paparazzi and their inspirations at large. In the aspects of American civilization, the paparazzi can be motivated by seeing the cash and respond according to the same. These techniques generally responds as journalistic perspectives. With the help of medium demonstrations, People cooperate for the most part with the superstar. They do not cooperate through authentic individuals. The audience pictures the image of the personality as genuine and from a known person. Due to the increase in the awareness of television and photography/images, people are getting knowledge. They know about the celebrity characters. It actually increases the insights by focusing the dresses, characteristics, personality traits and other performances, to whom these people are connected. These celebrities performed according to their task assigned by the company and they depict in the form of presentations, promotional appearances and advertising scripts. It is often portrayed by the audience that the representation is authentic and is believed to be from a known person. It is through the media, that people augment insights into the celebritys nature. Keeping in mind their character, they portray the celebrities as idols and fascinate them. They are curious to know what they wear or which places they go. The function of paparazzi when analyzed through the image control lens offers us various insights into the subject matter. Sometimes, celebrities depicts the scripts falsely, because they know, people will believe on them, whatever they are saying. They need training in all of the matters. Assuming that paparazzi will offer accuracy about the celebrities through their descriptions and through there a photographic image is not logical. But they will present a contradictory picture, one not essentially controlled by the famous person. Selection of the celebrities has been just a purpose of convincing the general public. So the selection of these people is just on the basis of cultural foundations of civilization. It increases the level of the amusement business. So according to this perspective, advertisement business will boost up. Media plays a vital role in depicting the image of the celebrities and through the media. There are some examples available in the electronic media. These examples of media are Television, Photographs and Radio which increase the importance of celebrities in the advertisement. It

depicts that how the celebrities dress and perform. According to the description, story can be related. It can be performed or execute for the political and business organization. The conventional viewpoint of paparazzi is to main consideration of the limited power of the stars. They have limited powers on their lives and towards the protection of their privacy. When hunted by paparazzi, they are powerless.. A positive representation of the celebrities can have a positive association between the celebrity and the paparazzis. The celebrities will feel more comfortable and relaxed when they know that their image is not negatively portrayed or their right of privacy is not invaded. The paparazzis must recognize that celebrities personal life must not be badly affected by media. This will only allow miscommunication between the two entities. Image is everything; therefore paparazzi must respect the rights of privacy of celebrities so that a positive association between the two entities can be formed.

References

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