30/07/2013

Harlesden Town Centre Public Realm Scheme

Presentation to Business Forum August 2013
London Borough of Brent Highways and Transport Delivery

In summer 2010 the Harlesden Town Charter was published. The Charter sets out a five to ten year vision for the community and local environment and was developed through a series of community meetings and workshops.

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The Council has been working with the Harlesden Town Team, which comprises of local residents and businesses, which provides a middle ground where the council, local community, Transport for London and other stakeholders operate as equal partners in achieving the vision set out in the Charter.

Through this partnership a scheme has been developed which focuses on the main town centre streets: Manor Park Road, High Street and Craven Park Road and includes Tavistock Road and Crownhill Road

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Further Information
Council website: www.brent.gov.uk/regeneration/harlesden-towncentre-regeneration Harlesden Town Team website: harlesdentownteam.org.uk Harlesden Town Team meetings: First Monday of the month @ 6:30pm Salvation Army Hall, Manor Park Road

Benefits of High Street Public Realm Improvements

Research shows that improvements to the public realm can increase turnover in the high street by 5 to 15%. Better streets result in higher market prices. Research by CABE shows that in London an achievable improvement in street design quality can add an average of 5.2 per cent to residential prices.

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The Scheme
High Street Harlesden between the Clock Tower and Tavistock Road become a semi pedestrianised area. All motor vehicles (except buses will be prohibited between 10am and 4pm. Outside these times vehicles making deliveries will be permitted This would be enforced by CCTV cameras. High Street Harlesden, between the Clock Tower and Park Parade, would be two-way for all traffic. Manor Park Road, between Park Parade and Tavistock Road, would be two-way for all traffic. Tavistock Road becomes one-way from Manor Park Road towards High Street Harlesden. Crownhill Road becomes one-way from Craven Park Road towards Manor Park Road.

The Scheme
Increased footway widths and improved pedestrian routes Improved pedestrian crossings Reduced street clutter including removal of guard rails Upgrading of street furniture and more trees More dedicated loading facilities Changes to CPZ and improved parking enforcement New street management and refuse collection regime Designing out crime

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Station Road: Before/After

High Street: Before/After

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High Street: Before/After

The Harlesden Interview Survey

In March 2011, Transport for London conducted 303 interviews with people in Harlesden town centre (4746 across town centres in London) asking about their travel and spend characteristics. Overall, the findings show that people who walk or use the bus to get to a town centre spend more per head per month than other mode users. While their spend per visit is lower, this higher monthly spend is due to the higher frequency of visits by bus and on foot. This pattern of monthly spend by mode has remained consistent over time.
TfL Customer Research June 2011

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How People Travel to Harlesden?

Drove a car/van/lorry Drove a motorbike/moped/scooter Drove a delivery vehicle Given a lift Bus Tube/Underground Train Bicycle Walked Taxi/minicab Other 14% 0% 1% 1% 27% 5% 4% 1% 45% 1% 0% (14%) (0%) (0%) (2%) (36%) (8%) (9%) (2%) (28%) (0%) (1%)

Do Visitors to Harlesden Have Access to a Car/Van?

Yes, drove today Yes but used another mode No access to car or van Refused 16% 28% 54% 2% (15%) (30%) (55%) (1%)

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How Often Do People Visit Harlesden?

5 or more days/week 3 or 4 days/week 2 days/week Once a week Once a fortnight About once a month Less than once a month First Time 44% 23% 16% 9% 4% 1% 2% 1% (31%) (16%) (13%) (15%) (7%) (8%) (7%) (2%)

Where Do People Visiting Harlesden Live/Work?

Live within 10 minutes walk Work within 10 minutes walk Both No, neither 40% 9% 6% 45% (24%) (9%) (4%) (63%)

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How Long Do People Spend in Harlesden?

Under 5 minutes 5-14 minutes 15-29 minutes 30-59 minutes 1-3 hours More than 3 hours Dont Know 1% 3% 10% 35% 31% 19% 1% (0%) (1%) (5%) (17%) (49%) (26%) (1%)

Do Visitors to Harlesden go to other shopping centres?

No Brent Cross Westfield Whiteleys Bluewater Other 33% 40% 36% 7% 6% 18% (32%) (14%) (25%) (3%) (28%) (44%)

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How Much Do People Spend in Harlesden

Average Spend/Visit Average Monthly Spend

25.45 347.25

(35.54) (288.62)

Funding
Transport for London have identified over 3 million of funding for town centre public realm improvements. Further sources of funding bring the total investment in public realm improvements in the town centre including Station Road to around 5 million

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Works Programme
Phase 1 - May 2013 to October 2013 Manor Park Road between its junctions with High Street and Crownhill Road, including Tavistock Road and Crownhill Road Phase 2 - October 2013 to March 2014 Manor Park Road between Crownhill Road, Craven Park and Craven Park Road Phase 3 - March 2014 to July 2014 High Street Harlesden, Park Parade and Acton Lane Phase 4 - July 2014 to November 2014 High Street Harlesden between Jubilee Clock and Tavistock Road
Note: Phases 2 to 4 are subject to final approval from TfL

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