All Courses (1) (1) IITR MBA-l Syllabus

INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE 1. 2. 3. 4. 5. 7. 9. Subject Code : BM-501 Contact Hours: Examination Duration (Hrs.
): Relative Weightage: Credits: 3 CWS: : DEPARTMENT OF MANAGEMENT STUDIES
Course Title : Quantitative Techniques for Managers L: 15 6. 8. 3 T: 0 35
P:
0 ETE: 50 Spring Both PRE: 0
Theory: 3
Practical: 0
PRS: 0 MTE: Semester: Autumn
Pre-requisite: Nil
Subject Area: PCC
Objective of Course: The objective of this course is to impart knowledge in basic quantitative tools and techniques used in managerial decision making. 10.
1. 2. 3. 3. 4 5 6 7 8 9
Details of Course: Contents

Introduction to Operations Research: LP model formulation and Solution Duality and Sensitivity Analysis Integer Programming: B&B Method, Cutting Plane Method, Introduction to 0-1 programming, Site selection problems Transportation Problems, Assignment Problems, Travelling Salesman Problems Game Theory: Optimal solution to two person zero sum games and solution to mixed strategy games Queuing Theory: Cost related with Queuing Models, Single and Multi server Models Simulation: Monte Carlo Simulation, Random Numbers, Application in Queuing, Inventory and Marketing problems Replacement Analysis: Individual and Group replacement Goal Programming Dynamic Programming: Traveling Sales Men Problem, Capital Budgeting Problems, Employment Smoothing Problems Total
Sl. No.
Contact hours
5 4 5 4 5 5 4 3 3 4 42
Suggested Books: S. No. Name of Authors/Books/Publisher/Edition Year of Publication / Reprint

1. 2. 3. 4. 5. H A Taha, A.M.Natrajan, P.Balasubramanie, A.Tamilarasi, Operations Research, Pearson Prentice Hall, 8th Edition F.S.Hillier, G.J.Lieberman, Introduction to Operations Research Tata McGraw Hill, 8th Edition H.M.Wagner, Principles of Operations Research, Prentice Hall of India, 2nd Edition A. Ravindran, Don T. Phillips, James J. Solberg, Operations Research Principles and Practice, John Wiley & Sons, 2nd edition J K Sharma, Operations Research Theory and Applications, Macmillan, 4th edition 2009 2009 1998 2004 2009
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE

NAME OF DEPTT / CENTRE :
1. Subject Code : BM
DEPARTMENT OF MANAGEMENT STUDIES
503
Title : Management Processes and Organizational Behavior
2. 3. 4. 5.
Contact Hours: 42 Examination Duration (Hrs.): Relative Weight age: Credits: 4 CWS:
L:
T: 1 Practical: 0 MTE: 35
P:
1 PRE: 0
Theory: 3 15 PRS: 0 6.
ETE: 50
Semester:
Autumn
7. 9. Pre-requisite: Nil Objective of Course: To 8. Subject Area: PCC
Spring
Both
develop an understanding of the basic management concepts and
behavior of Individuals and Group in Organizational Settings.

10. Details of Course:
1 2 3
Managerial Processes, Functions, Skills and Roles Planning and Decision Making; Planning Processes; Rational Model of Decision Making, Individual Decision Making and Problem Solving. Organizational Design and Structure Departmentation, Line/Staff Authority, Delegation and Decentralization, Controlling: Process and Techniques of Control OB Model, Perception, personality, Leadership, Motivation, Change Management, Stress Management Conflict Management Values and Attitudes: Formation of Attitudes, Job Related Attitudes and Behavior. Learning in Organizations Motivation; Concepts of Motivation, Behavioral Consequences of Motivation, Organizational Conflict and Creativity. Interpersonal Processes; Groups in Organizations; Formation of Groups Small and Large groups, Group Dynamics Approaches to leadership: leadership processes and styles Developing collaboration, Power &Politics, Organizational Culture and Job Involvement Practices Comprehensive Case Studies Total
3 6 6
4 5 6 7 8 9
6 6 4 3 3 5 42
1. 2. 3. 4. 5.
Stephen P Robbins & Seema Sanghi, Organizational Behavior/Pearson-Prentice hall, New Delhi, 13th edition Udai Parek., Understanding Organizational Behavior, Oxford University Press.3rd Robin Fincham & Peter Rhodes, Principles of Organizational Behavior (4th Edition). Oxford University press, New Delhi Heinz Weihrich & Harold Koontz, Management A global prospective (12thEdition) Tata McGraw Hill New Delhi. Robert A. Baron and Donn Byne, Social Psychology: Understanding Human Interactions, Prentice hall of India: New Delhi
2009 2008 2008 2008 2004
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE 1. 2. 3. 4. 5. 7. Subject Code Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3
CWS: 15
: DEPARTMENT OF MANAGEMENT STUDIES Course Title : Managerial Economics L: 3

PRS: 0
: BM-505
T:
P:
ETE: 50
0
PRE: 0
Theory: 3 Semester: Autumn Spring
Practical: 0
MTE: 35
6.
Both
Pre-requisite: Nil
8.
Subject Area: PCC
9. Objective of Course: To acquaint the students with various aspects of micro and macro economics. 10. Details of Course: Objective: S.No. 1 2 3 4 5 6 7 8 9 10 11 12 13 Contents Contact Hours 2 3 4 3 4 5 2 5 3 3 3 2 3 42
Introduction to Managerial Economics, Nature of Micro and Macro economics Theory of Demand- Demand Functions, Income and Substitution effects Production and Cost- return to scale, Cost curves, Break Even Analysis Theory of Firm- Profit Maximization Theory of Distribution Market Structure- Competition, Monopoly; Oligopoly; Non price Competition National Income determination Aggregate Demand Function and Multiplier analysis Business Cycles Inflation Monetary and Fiscal Policies Exchange rate International Trade; Concepts and current scenario Total
Suggested Readings: S. No. Name of Authors/Books/Publisher/Edition
Year of Publication / Reprint 2010 2009
1 2
N.Gregory Mankiw, Macroeconomics (7 Edition) , Worth Publishers N.Gregory Mankiw, Principles of Microeconomics (5th Edition), Cengage
th
3 4 5 6
Rudiger Dornbush, Stanley Fischer, Richard Startz, Macroeconomics (9th Edition), McGraw Hill Irwin Soumyen Sikdar, Principles of Macroeconomics (9 th Edition), Oxford University Press Anindya Sen, Microeconomics (2nd Edition), Oxford University Press A. Koutsoyannis, Modern Micro Economics (2nd Edition), ELBS Macmillan
2004 2006 2006 1985
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE 1. 2. 3. 4. 5. 7. Subject Code : BM-507 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: : DEPARTMENT OF MANAGEMENT STUDIES
Course Title : Business Communication L: 15 6. 8. 2 T: PRS: 15 Semester: Autumn Subject Area: PCC 0 P: MTE: 30
Theory: 2
Practical: 0
Pre-requisite: Nil
9. Objective of Course: To acquaint students with the required skills for effective
communication in business organisations.

Sl. No. 1 Contents Introduction; Importance, Nature and Role and Process of Business Communication, Perceptions and Realities, Different Forms of Communication and their importance including body language, Barriers in Communication, How to make communication effective, Improving listening skills Writing Curriculum Vitae, Facing Interviews, Group Discussions Communication with colleagues including Brain Storming, Verbal Communication with colleagues and clients & telephonic conversation Written Communication : Individual Communication-Letters and Memos, Group Communication-Circulars & Notifications, Legal Communication, Agreements, MOUs & Negotiations Business Reports and Proposals Mass Communications-News Letters, Publicity Handouts, Instructions and Manuals, Handling the Press Business Etiquette, Business Presentations & Public Speaking Electronic Communication-FAX, e-mail, Internet and Multimedia Total Contact hours 5
2 3 4 5 6 7 8
4 4 4 2 3 3 3 28

1
2 3
Hair, Dan O, Friedrich, Gustav W. and Dixon, Lynda Dee, Strategic Communication: In Business and the Profession, Pearson Education, 6th edition Hudson, Randolph H., Business Communication, Jaico Publishing House, 5th edition Lesikar, Raymond V., Flatley, Marie E., Rentz, Kathryn and Pande, Neerja, Business Communication: Making Connections in a Digital
2008 2006 2009
4 5
World, Tata Mc Graw Hill, 11th edition, Special Indian Edition Lesikar, Raymond V. and Pettit, J.D. Business Communication: Theory and Application, Richard D. Irwin Inc., New Delhi, 10th edition Raman, Meenakshi and Singh, Prakash, Business Communication, Oxford University Press, 1st edition
2005 2006
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE : DEPARTMENT OF MANAGEMENT STUDIES
1. 2. 3. 4. 5. 7. 9.
Subject Code : BM-509 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS:
Course Title : Financial Accounting L: 15 6. 8. 3 T: 0 35
P:
Theory: 3
Practical: 0
Pre-requisite: Nil
Subject Area: PCC
Objective of Course: To acquaint students with the system of collecting, summarising,
analysing and reporting information in financial (monetary) terms and to recognize that accounting is the primary channel for communicating information about the economics of a business enterprise.
10.
1 2 3 4 5 6
Details of Course:
Contents Contact hours
Sl. No.
Introduction to Financial Accounting, Conceptual framework of Financial Accounting, Language of Accounting Accounting Conventions and Concepts, Revenue Recognition and Measurement, Matching of Revenues and Expenses Accounting Mechanics; Basic Records- theory and practice of measurement of business income Financial Statements like Balance Sheet and Profit and Loss Account and related concepts Generally Accepted Accounting Principles Accounting for Tangible & Intangible Assets: Fixed Assets and Depreciation Accounting, Inventory Valuation, Valuation of Goodwill Distinction between Revenue & Capital Expenditures, Reserves & Surpluses Legal framework of Company Accounts - Financial Statement Information Understanding and Analysis of Published Annual Reports; Tools & Techniques of Financial Statements Analysis Emerging Trends in Financial Accounting
Total
3 5 4 6 3 5 2 5 7 2
42
7 8
10
Suggested Books: S. No. Name of Authors/Books/Publisher/Edition Year of Publication /
Reprint
1
Anthony, Robert N., Hawkins, David F. and Merchant, Kenneth A., Accounting- Text & Cases, Tata McGraw Hill, 12th Edition, Special Indian Edition
Belverd E,Jr. Needles and Powers, Marian, Financial Accounting, Houghton Mifflin Company, U.S.A,. 7th Edition
2007 2006 2008 2007 2009 2009 2008 2007
4 5
6. 7. 8.
Bhattacharya, H., How to Read a Balance Sheet: Adapted to Indian laws & requirements Oxford and IBH Publishing Company Pvt. Ltd., 2nd Edition Bhattacharya, S.K. and Dearden, J. Accounting for Management, Text & Cases, Vikas Publishing House (P) Ltd., 2nd Edition Horngren, Charles T., Sundem, Gary L., Elliott,John.A and Philbrick, Donna, Introduction to Financial Accounting Prentice Hall International, Englewood Cliffs, 9th Edition Narayanaswamy R., Financial Accounting: A Managerial Perspective, PHI Learning (P) Ltd, 3rd Edition Ramachandran, N. and Kakani, Ram Kumar, Financial Accounting for Management, Tata McGraw Hill, 2nd Edition Shah, Paresh, Basic Financial Accounting for Management, Oxford University Press, 1st Edition

NAME OF DEPTT. /CENTRE : 1. 2. 3. Subject Code : BM-511 Contact Hours: Examination Duration (Hrs.): DEPARTMENT OF MANAGEMENT STUDIES Course Title : Marketing Management L: 3 T: 0 P: 0 Theory: 3 Practical: 0
4. 5. 7.
Relative Weightage: Credits: 3
CWS: 6. 8.
15
PRS: 0 Autumn
MTE: 35
ETE: 50
PRE: 0 Both
Semester: Subject Area: PCC
Spring
Pre-requisite: Nil
9. Objective: The objective of this course is to develop basic conceptual abilities, analytical skills, and substantive knowledge in the field of marketing analysis and planning 10. Details of Course: S. No. 1 2 3 4 5 6 7 8 9 Contents Understanding Marketing Management Developing Marketing Strategies and Plans: Marketing and Customer Value, Corporate, Division, and Business Unit Strategic Planning Capturing Customer Insights: Scanning the Environment, Conducting Marketing Research and Forecasting Demand Connecting with Customers: Creating Satisfaction, and Loyalty, Analyzing Markets, Identifying Market Segments and Targets Building Strong Brands: Dealing with Competition, Creating Brand Equity, Brand Positioning Shaping the Market Offerings: Designing, Developing, and Managing Product, Services, and Pricing Strategies and Programs Delivering Value: Designing and Managing Integrated Marketing Channels, Retailing, Wholesaling, and Logistics Communicating Value: Designing and Managing IMC, Mass Communications, and Personal Communications Creating Long Term Growth: Introducing New Market Offerings, Managing Global Markets and Holistic Marketing Organization. Total Contact Hours 2 5 4 5 6 5 5 5 5 42
11. Suggested Books: S. No. 1 2 3 4 5 Name of Books/Authors/ Publishers Kotker, P., Keller, K L., Koshy, A., and Jha, M., Marketing Management, 13th Ed., Pearson Education. Mullins, J., Walker, O., and Harper, B.J., Marketing Management: A Strategic Decision-Making, 7th Ed. McGraw-Hill/Irwin. Etzel, M.J., Walker, B.J., Stanton, W.J., and Pandit, A., Marketing: Concepts and Cases 13TH Ed., TMH. Kurtz, D. L., and Boone, L.E., Principles of Marketing, 12th Ed., Thomson. Winer, R., Marketing Management, 3rd Ed., Prentice Hall. Year of Publication 2009 2009 2006 2006 2006
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE: 1. Subject Code : BM-513 DEPARTMENT OF MANAGEMENT STUDIES Course Title : Business Statistics
2. 3. 4. 5. 7. 9.
Contact Hours: Examination Duration (Hrs.): Credits: 3 6. Semester:
L:
T: MTE:
P:
0 PRE: 0
Theory: 3
Practical: 0 35 ETE: 50 Both
Relative Weightage: CWS: 15 PRS: 0 Autumn Pre-requisite: Nil 8.
Spring
Subject Area: PCC
Objective: The objective of this course is to enable candidates to develop a knowledge and understanding of some basic statistical techniques and ability to apply this knowledge and understanding in solving business problems. Details of the Course: No. of Lecture Hours 1 3
10.
Topic Definition and Role of statistics, Applications of statistics in managerial decision-making. Sampling and sampling methods; Sampling and non-sampling errors, Central Limit Theorem; Sampling distributions and their characteristics. Decision Theory. Measures of Central tendency, Mean, Median and Mode and their implications Measures of Dispersion: Range, Mean deviation, Standard deviation, Coefficient of Variation (C.V.) Meaning of correlation, types of correlation :- positive correlation, negative correlation, perfect correlation, linear and non-linear correlation Scatter diagram, Karl Pearsons coefficient of correlation, properties of correlation coefficient Probable error of correlation coefficient, meaning of multiple and partial correlations; multiple and partial correlation coefficients. Meaning of regression, types of regression: - simple and multiple regression Linear and non-linear regression, statement of regression lines Definition of regression coefficients, properties of regression coefficients Theory of Estimation, Testing of Hypothesis: Large Sample Tests, Small Sample test, (t, F, Z Test and Chi Square Test). Analysis of Variance one way, two ways Total Number of Hours
4 4 4 4 3 3 4 2 2 5 3 42
Suggested Books: S. No. 1. 2. 3. 4. 5.

Name of Authors/Books/Publisher/Edition
Year of Publication / Reprint LEVIN, R.I. & Rubin D.S., Statistics for Management, 2001 PH of India (PHI), Seventh Ed. Anderson, D. R., Sweeney, D.J. and Williams, T. A. 2005 Statistics for Business and Economics, Thomson SouthWestern, Eight. Levine, D. M., Krehbiel, T.C., Berenson, M.L. & 2009 Viswanathan, P.K., Business Statistics A First Course, Pearson Education, Fourth Edition. Gupta, S.P. & Gupta, M.P., Business Statistics, Sultan 2008 Chand & Sons, Fifteenth, Enlarged Edition Gupta, S.P., Statistical Methods, Sultan Chand & Sons, 2003 Thirty First Revised Edition.
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE: 1. Subject Code : BM- 502 DEPARTMENT OF MANAGEMENT STUDIES Course Title: Management Accounting
2. 3. 4. 5.
Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 2 CWS:
L: 15
T:
0 35
P:
0 ETE: 50
Theory: 2
Practical: 0 PRE: 0
PRS: 0 MTE:
6. Semester: Autumn
Spring
Both
7. Pre-requisite: Nil
8.
Subject Area: PCC
9. Objectives: The objective of this course is to develop an insight into the utilization of financial
and cost accounting information for planning, controlling and decision making in the business. Besides this to have clear understanding of other important tools useful for financial, cost and price related decision making. Details of the Course: Topic No. of Lecture Hours Management Accounting: nature, scope and tools of Management Accounting; 2 1 2 3 4 5 6 7 8 9 1 0
Management Accounting vs. Financial accounting and Cost Accounting. Cost Accounting Meaning, Scope and Classification of costs Absorption Costing, Cost sheet and cost analysis Marginal costing and Break-even analysis Preparation of budgets and their control Standard costing and variance analysis Responsibility accounting Activity based costing Management Control System Decision involving alternative choices. Total Number of Hours 1 3 3 5 3 3 4 3 1 28
Suggested Books:
S. No. 1. 2. 3. 4. Name of Authors/Books/Publisher/Edition Horngreen, C.T. Sundem G.L., Stratton W.O., Introduction to Management Accounting, PHI India, 13th Edition Bamber, L.S., Braun K.W., Harrison, T.W. Managerial Accounting, Pearson Education, 1st. Hansen, D.R. & Mowen, M.M., Management Accounting Thomson South Western, 7th Edition. Khan, M.Y. and Jain, P.K.; Management Accounting, Tata McGraw-Hill Publishing Company Limited, New Delhi.4th edition Louder, J.G. & Holmen, J.S. Managerial Accounting, Thomson South Western, 10th Edition Year of Publication / Reprint 2007 2009 2005 2007
5.
2008
Course Title : Financial Management L: 15 6. 8. 3 T: 0 35 P: 0 ETE: 50

X
Theory: 3
Practical: 0 PRE: 0 Both
Spring
Pre-requisite: Nil
Subject Area: PCC
9. Objective of Course: : The objective of this course is to acquaint the students with the planning and controlling of the firm's resources with a view to maximize the firm's wealth through the process of increased value of the shares. 10. Details of Course: Sl. No. Contents Contact hours 1. 4 Time Value of Money 2. 6 Valuation of Securities 3. 6 Capital Investment Decision Making - Quantification of Relevant Cashflows 3. 6 Capital Investment Decision Making Appraisal Techniques 4 5 Capital Investment Decision Making Projects with unequal lives, issue of tax
shields & adjusted NPV, Depreciation bias 5 6 7
Concept of Cost of Capital Capital Structuring Decision Implications of Debt Funding Brief Overview of Working Capital Computation & Funding
Total
3 6 6 42
Suggested Books: S. No.

1. 2.
Year of Publication / Reprint

2009 2009
Chandra, Prasanna; Financial Management, Tata McGraw Hill.7th Edition Van Horne, J.C.; Financial Management and Policy, Prentice Hall of India, New Delhi, 12th Edition
3. 4.
Khan, M.Y. and Jain, P.K.; Financial Management, Tata McGraw Hill Publishing Company Limited, New Delhi, 5th Edition Pandey, I.M.; Financial Management, Vikas Publications 9th Edition
2008 2009
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE 1. 2. 3. 4. 5. 7. 9. Subject Code : BM-506 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: : DEPARTMENT OF MANAGEMENT STUDIES
Course Title : Business Environment L: 15 6. 8. 3 T: 0 35 P: 0 ETE: 50
Theory: 3
Spring
Pre-requisite: Nil
Subject Area: PCC
Objective of Course: To acquaint students with economic, technological, socio-cultural and political environment to enable them to understand the external forces that influence a business and have a strong impact on business policies. 10.
1 2 3 4 5 6 7 8 9
Details of Course:
Contents Introduction to Business Environment, Macro Economic Concepts: Consumption, Savings, Investment Social, Cultural, Political and Technological Environment An Overview of Planning in India, Objectives of Economic Policy; Nature of Economic Policies, Chronological Survey of Policy Pronouncements and their Impact on Business Industrial Policy Resolutions, IDRA, Public-Private Partnership. Privatisation & Disinvestment, MSMEs, Industrial Sickness, Indian Company Law, MRTP, Competition Act etc. Labour Legislation, Industrial Relations Business and Government Relations and Government Influences on Income Planning, Prices and Production Policies Impact of Tax and Inflation on Corporate Policy Planning; Problem of Determining Planning Horizon; Effect of Uncertainties An overview of Indian Financial System, Financial Institutions & Financial Markets Societal Environment, Social Responsibility of Business, Corporate Governance, Consumerism & Consumer Protection Act, Sustainable Development Global Environment, Impact of Global Integration, GATT/WTO, MNCs, Flow of FDI & FII, FEMA Total Contact hours 4 5 7 3 4 3 4 6 6 42
Sl. No.
Suggested Books:
S. No.
1 2 3 4 5 6 7
Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House , 10th Edition Cherunilam, Francis, Business Environment-Text & Cases, Himalaya Publishing House, 19th edition Dutt, Ruddra and Sundaram, K.P.M., Indian Economy, S. Chand & Co. Ltd., 59th Revised Edition Gopal, Namita, Business Environment, Tata McGraw Hill, 2nd Edition Paul, Justin, Business Environment-Text & Cases, Tata McGraw Hill, 2nd Edition Saleem, Shaikh, Business Environment, Dorling Kindersley (India) Pvt. Ltd., 2nd Edition
Worthington, Ian and Britton, Chris , The Business Environment, Pearson Education Ltd., 6th Revised Edition
2009 2009 2009 2009 2007 2010 2009

NAME OF DEPTT. /CENTRE :
1. 2. 3. 4. 5. Subject Code : BM-508

Course Title L: 3 Theory: 3 PRS: 0 6. Semester: : Human Resource Management T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Contact Hours: 42 Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 15
Autu
7. 9. Pre-requisite: Nil Objective of Course: 8. Subject Area: PCC
Spring
Both
to create an understanding of the various facets of managing people and of
policies and practices relating to the management of human resources.

1 2 3 4 5 6 7 8 9 10 11 12 13
Concepts and Perspective on Human Resource Management; Role of HRM in a competitive business environment; Environment affecting HRM at the enterprise level H. R. Planning and Job Analysis Recruitment, Selection, Placement, Induction and Socialization of the Employees Appraising Employee Performance and Potential Evaluation Manpower Training and Development, Compensation and Reward Administration Introduction to HR Accounting, Inventory and Information Systems Dispute Resolution and Grievance Management, Trade Unions and their Role in Collective Bargaining Talent Acquisition, Talent Management. Business environment and Workforce Adjustments (Economic Recession/ Financial Boom ) HRD, Organizational Development, Career Planning and Management. Empowerment & Counseling, Innovations in HRM International Human Resource Management Creating High Performance Systems Total
5 5 3 3 3 3 5 3 3 3 2 2 2 42
Suggested Readings
S. No.
Year of Publication / Reprint 2009 2009 2009 2006 2006 2006
1 2 3 4 5 6
V.S.P. Rao, Human Resource Management (2nd Edition), Excel Books: New Delhi. Garry Dessler & Biju Verrky Human Resource Management (11th edition) Pearson Education, New Delhi Scott Snell & George Bohlander, Human Resource Management, (7th Reprint) Cengage Learning Inc. New Delhi David A. Decenzo Stephens P Robbins, Human Resource Management. John willey & Sons Inc. New Delhi. Edwin B Flippo, Personnel Management, (6th Edition), McGRAW Hill. New Delhi. R. Wayne Mondy & Robert M. Noe, Human Resource Management (9th Edition), Pearson Education: New Delhi.

NAME OF DEPTT./CENTRE: 1. Subject Code: BM-510 DEPARTMENT OF MANAGEMENT STUDIES
Course Title: Marketing Research
2. 3. 4. 5. 7.
Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 2
L: CWS: 6. 8.
2 15
T:
P: MTE: 35
0 ETE: 50
Theory: 2
Practical: 0 PRS: 0 Autumn PRE: 0 Both
Semester: Spring Subject Area: PCC
Pre-requisite: Nil
9. Objective: The course intends to familiarize the student with the essential elements and tools of the market research process and research methodology 10. Details of Course: S. No. 1 2 3 4 5 6 7 8 Contents Introduction to Marketing Research and Defining Marketing Research Problem Determine Research Design: Exploratory, Descriptive, and Causal Attitude Measurement and Scaling: Fundamental, Comparative, and Noncomparative Scaling Techniques Design Data Collection Methods and Forms: Primary and Secondary Data, Questionnaire and Data Collection Forms Sampling: Design and Procedures, Determining Sample Size, Non sampling Errors Data Analysis I : Factor Analysis, Cluster Analysis Data Analysis II : Multidimensional Scaling and Conjoint Analysis Report Preparation and Presentation Total Contact Hours 2 3 3 3 2 7 7 1 28
11. Suggested Books: S. No. 1 2 3 4 5 Name of Books/Authors/ Publishers Malhotra, N., Marketing Research: An Applied Orientation, 6th Ed., Prentice Hall. Aaker, D. A., Kumar, V., and Day, G.S., Marketing Research, 10th Ed. Wiley Burns, A.C., and Bush, R.F., Marketing Research, 6th Ed., Prentice Hall. Iacobucci, D. and Churchill, G.A.J., Marketing Research: Methodological Foundations, 10th Ed., South-Western College Pub. Zikmund, W.G. , and Babin, B.J., Essentials of Marketing Research, 4th Ed., South-Western College Pub. Year of Publication 2009 2009 2009 2009 2009
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE 1. 2. 3. 4. 5. 7. 9. 10.

1. 2. 3. 4 5 6 7 8 9 10 11
Course Title : Production and Operations Management L: 15 6. 8. 3 T: 0 35 P: 0 ETE: 50
Theory: 3
Spring
Pre-requisite: Nil
Subject Area: PCC
Objective of Course: The objective of this course is to provide a systemic view of Operations Management Details of Course: Contents
System concept and OM systems and Role of OM in the enterprise management Concept of Product life cycle, Manufacturing strategy and Competitive Advantage Forecasting Techniques: Time Series, Judgmental , Simulation, forecasting errors Aggregate Production Planning: Objectives and Methods; Master Production Scheduling Scheduling and Dispatching rules Material Requirement Planning: Concepts, logic and system parameters Inventory Models: Static and Probabilistic Models, Inventory Control Methods Facility location and Layout: Methods of facility location and types of layout Quality Control: Process Capability, , Six Sigma Methodology, Introduction to TQM and Business Excellence Models Project Management: Project Planning, Scheduling and Controlling Advanced Manufacturing Technologies: JIT, TOC, Lean/ Green Manufacturing, WCM etc. and safety concepts Total
(OM) and its role in the total enterprise management.
Sl. No.
Contact hours
2 2 5 6 3 3 4 4 4 4 5 42
Suggested Books: S. No. Name of Authors/Books/Publisher/Edition Year of Publication /
Reprint
1. 2. 3. 4. 5. 6. Richard B Chase, F Robert Jacobs, Nicholas J Aquileno, Nitin K Agarwal, Operations Management for Competitive Advantage, Tata McGrawHill, 11th Edition Norman Gaither, Greg Frazier, Operations Management, Cengage Learning India, 9th Edition Russell & Taylor, Operations Management, John Wiley & Sons, 6th edition Upendra Kachru , Production and Operations Management Text and Cases, Excel Books, 1st Edition E S Buffa and Rakesh Sarin, Modern Production and Operations Management, John Wiley and Sons, 8th edition Joseph G. Monks, Schaums Outline of Operations Management, McGraw Hill 2nd edition 2009 2004 2009 2007 2009 2006
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE

1. 2. 3. 4. 5. Subject Code : BM- 514 Contact Hours: 28 Examination Duration (Hrs.): Relative Weightage: Credits: 2 CWS: 15
:
L: 2

: Technology Management T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Course Title Theory: 2 PRS: 0 6.
Semester:
Autumn
7. 9. Pre-requisite: Nil Objective of Course: 8. Subject Area: PCC
Spring
Both
To develop an integrative approach to technology management through the
entire life cycle

10. Details of Course:.
Topic No. of Lecture Hours 1 Process and perspectives of technology management.Technology management process 2 Scanning, acquisition, assimilation, absorption, Business Strategy and t technology Strategy. Adaptation, Critical Factors in Managing Technology and improvement and Planning Technology Life cycle and forecasting, Technology Transfer,Technology Development: Management of R & D; Product Design and Development; Commercialisation of R & D; R & D -Manufacturing- Marketing Interface; R & D Project Management; Technology development and competitiveness, Technology and business strategy
3 5
6 7 8
Technology Innovation and creative Transformation in the Knowledge Age. :Critical Trajectories Technology entrepreneurship IPR, Patenting , Technology Role of Government; International Protocols; Treaties; Standards; International Comparisons of Technology Management Total
3 4 5 28
Suggested Readings
S. No. Name of Authors/Books/Publisher/Edition Year of Publication / Reprint
1 2 3 4
Tarek Khalil, Management of Technology: The Key to Competitiveness and wealth Creation Tata McGraw- Hill: New Delhi. Stephan Leman Janglois, Techno crime: Technology, Crime and Social Control, Willan Publishing 1st edition Hashem Sherif & Tarek Khalil, New Direction in Technology Management , Elsevier Publisher, 1st edition Hans J. Thamhain, Management of Technology: Managing Effectively in Technology Intensive Organisations, John Wiley & Sons., 2nd Edition Robert C. Megantz, Technology Management: Developing and Implementing Effective Licensing Programs, John Wiley & Sons 1st Edition.
2009 2008 2007 2005
2002

NAME OF DEPTT / CENTRE :
1. 2. 3. 4. 5. Subject Code : BM
601
Title: Management Information Systems

L: 2 T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0 Theory: 2 15 PRS: 0 6. Semester:
Contact Hours: 28 Examination Duration (Hrs.): Relative Weight age: Credits: 2 CWS:
Autumn
7. 9. Pre-requisite: Nil 8. Subject Area: PCC
Spring
Both
Objective of Course: The objectives of this course is to familiarize the participants about the concept of business
information systems, generate appreciation on the need and importance of effective management of information systems and provide insights into the approaches to information system design, development, operation and maintenance 10. Details of Course:
2 3
4 5
Overview of digital economy and understanding of business pressures, strategic importance of information management, Definition of management information systems, The role of information systems, Types of information systems, The components of information systems, Information system activities Building systems, System Design Life Cycle, Need and Stages in System Analysis, System Development Models, The roles of managers, users and designers, structured Vs object oriented design. Linking Information Systems with Information technology, Information technology architecture, Managing IT Infrastructure, Introduction to data centers and networking infrastructure, Technologies for Information Distribution and messaging and publishing, securing IT and business transactions, Emerging technologies sensors and biometrics Cross Functional e-business applications, Introduction to Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Supply Chain Management (SCM), Enterprise Application Integration Business Process Reengineering, Linking IT strategy to business strategy, Business Flexibility and IT, Security and Ethical challenges, Managing Information technology, Outsourcing IT and IS, Managing Globally integrated organizations, Societal implications and the future of IT Total
5 5
8 5
28
Year of Publication / Reprint 2010
James A OBrien, George M Marakas, Ramesh Behl, Management Information Systems, Tata McGraw Hill
2 3 4 5
Henry C. Lucas, Jr., Information Technology for Management 7th edition, Tata McGraw Hill Loudon and Loudon, Management Information Systems 10th edition, Pearson Educations Murdick, Ross and Claggett, Information Systems for Modern Management, Phi Efrain Turban, Dorothy Leidner, Ephraim Mclean, James Wtherbe, Information Technology for Managers, Wiley India
2009
1. 2. 3. 4. 5. Subject Code Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 6. 15 : BM-603 Course Title L: 3 Theory: 3 PRS: 0 Semester: : Legal Aspects of Business T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Autumn
7. 9. 10. Pre-requisite: Nil Details of Course: 8. Subject Area: PCC
Spring
Both
Objective of Course: The objective of this course is to develop basic understanding of law related to business. Contents Introduction to Law Sources and development of law, Types of Law: Civil, Criminal, Revenue, Personal, Labour, Environmental etc. Constitution of India Basic Features, Fundamental Rights, Union & State Judiciary, Writ Jurisdiction, Types of Writs Habeas Corpus, Certiorari, Mandamus, Prohibition, Division of Power between Union and State, Public Interest Litigation Law of Contract Formation of Contract, Offer, acceptance, revocation of offer and acceptance, Essentials of Contract, Void and Voidable Contracts, Consideration, Tender, Performance of Contract, Breach of Contract and remedies thereof. Sale of Goods Essentials of Sale, Sale and ownership, Conditions and Warranties, Sale by description, Sale by General Name, Caveat Emptor, case studies Negotiable Instruments Meaning, Promissory Note, Bill of Exchange, Cheque, Parties to a Negotiable Instrument, Negotiation, Dishonor and discharge, Banker & Customer, Liability of Banker Company Law Formation of Company, Doctrine of Ultra Virus, Indoor Management, Corporate Veil, Memorandum & Articles of Association, Prospectus and raising of Capital, Meetings of Companies, Directors, Foreign Companies, Winding up. Limited Liability Partnership Meaning, formation, comparison with other business organizations Tax Laws Direct Tax, Income Tax Law, Concept of Income, Exempt Incomes, Income from Business, Major Tax incentives, MAT Tax Laws Indirect Tax, Excise Duty, Incidence, CENVAT, Service Tax, Introduction to GST Employee related legislation Payment of Bonus, Gratuity, Provident Fund Miscellaneous Right to Information, Business & Criminal Liability, Mens Rea, Classification of Offences, Structure of Courts in India. Total Contact hours 2 3
Sl. No. 1. 2.
3.
4 5 6
3 3 8
7 8 9 10 11
3 5 5 2 2 42
Suggested Books:
S. No.
1 2 3 4
Datey, V.S., Business & Corporate Laws, Taxmann Publications, Pocket Edition by Taxmann Publications on Corporate Laws
Bare Acts Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Constitution of India
2009 2008*** *** 2010
Jain, D.K., Company Law Ready Reckoner, Bharat Law House Pvt. Ltd., 8th Edition
*** The latest editions will be used.
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE :

1. 2. 3. 4. 5. Subject Code : BM-605 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 15

Course Title L: 3 Theory: 3 PRS: 0 6. Semester: : STRATEGIC MANAGEMENT T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Autumn
7. Pre-requisite: Nil 8.
Spring
Both
Subject Area: PCC
9. Objective of Course: This course would equip students to develop requisite skills for developing long range strategic plans for any organization. 10. Details of Course: S. No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
Contents
Contact Hours
Evolution of strategic management, Conceptual Foundations of strategy 4 formulation, implementation and evaluation. Vision, mission, goals, objectives and policies. 3 Environmental Scanning covering both internal firm environment, 4 and external environment that includes political, social, socio-cultural, economic and technological issues. Business strategy, lower cost strategies, differentiation 3 strategies, strategic business units. Competitive strategies, competitive tactics, market location tactics, offensive tactics, 3 and defensive tactics Cooperative strategies, collusion, strategic alliances, joint 3 ventures, licensing arrangement. Corporate strategy, growth strategies, stability strategies, 4 downsizing strategies, Mergers and Acquisitions and the process of due diligence Corporate parenting strategy, parenting advantage, core competence. 2 Functional strategy, strategic flexibility, strategic marketing, 4 strategic HRM, strategic SCM, etc. Blue Ocean Strategy and Fortune at the Bottom of the Pyramid Capability Capability 4 Approach and Strategy Strategy implementation, balanced scorecard, strategy evaluation, strategic 3 audit. Ethics, Values and Business. Ethics as a Strategy 2 Business strategy, sustainable business practices and management of 3 environment, Corporate Social Responsibility
Total :
42
11. Suggested Books:
S.No. 1 2 3 4 5 6 7 8
Name of the Books/Authors/Publishers Hitt, Hosskisson, Ireland.,Management of Strategy South-Western, Cengage Publication.Third Indian Reprint 2008 Wheelen, T.L., Hunger, J.D. and Rangarajan, K., Concepts in Strategic Management and Business Policy, 11th edition, Pearson Education. Jauch, L.R. and Glueck, W.F., Business Policy and Strategic Management, Frank Brothers and Co., 4675-A, Ansari Road, 21 Daryaganj, New Delhi 110002, 2005. Thompson, A.A., Jr.; Strickland, A.J. III; Gamble, J.E. and Jain, A.K., Crafting and Executing Strategy: Concepts and Cases, Tata Mc. Graw Hill Pub. Co. Ltd, 2006 edition. Sen A., Development as Freedom, Oxford University Press, 2000 edition Prahalad C.K., The Fortune at the bottom of the pyramid , Pearson Education 2002 edition Kim W.Chan.& Mauborgne Renee, (2005) The Blue Ocean Strategy, Harvard Business School Press. Chakraborty. S.K., Ethics in Management: Vedantic Perspectives, Oxford University Press
Year of Publication 2007 2006 2005 2006 2000 2006 2005 2004

1. 2. 3. 4. 5. Subject Code : BM-611

Course Title : Management of Self and Interpersonal Dynamics L: CWS: 15 3 T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0 Theory: 3 PRS: 0 6. Semester:
Contact Hours: 42 Examination Duration (Hrs.): Relative Weightage: Credits: 3
Autumn
7. 9. Pre-requisite: Nil 8. Subject Area: DEC
Spring
Both
Objective of Course: To acquaint the students with the problems of managing oneself and the conflicts that
he/she has to face while working with others in an organization. Suggested Lecture Distribution Topic No. of Lecture Hours 1 Exploring the self- capabilities; orientation, Time management, Johari window 8 2 Self assessment-strength and weaknesses 2 role stress and coping 8 Career goals and paths; career planning and knowing others 3 Transactional analysis ,Exchange relationship - inputs and outcomes of relationships, relevance of inputs and outcomes 5
4 5 6 7
Resource allocation norms Dynamics of role stress; role stress and coping; role stress and burnout Conflict-intra-individual conflict; interpersonal conflict; resolving conflict Interpersonal dynamics and relationship Self and organizational Culture Total
7 7 5 2 42
Suggested Readings
S. No.
1 2 3 4 5
G. Kavitha , Occupational stress and Coping strategies: Discovery Publishing House , 1st Pastonjee, D.M. and Pareek, Udai, Studies in Stress & Its Management: Oxford Publications, New Delhi.1st Stephen P Robbins Organizational Behavior (13th Edition). Pearson-Prentice hall, New Delhi. Robin Fincham & Peter Rhodes, Principles of Organizational Behavior (4 th Edition). Oxford University press, New Delhi Robert A. Baron and Donn Byne. Social Psychology: Understanding Human Interactions, Prentice hall of India: New Delhi
2009 1999 2009 2008 2004

1. 2. 3. 4. 5. Subject Code : BM-612

Course Title L: CWS: 15 3 Theory: 3 PRS: 0 6. Semester: : Industrial and Waste Management T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Autumn
7. 9. 10. Pre-requisite: Nil 8. Subject Area: PEC
Spring
Both
Objective of Course: To introduce current ecological and environmental problems esp. industrial waste and Details of Course: Contents Introduction, evolution of solid waste management onsite Handling, Storage and Processing, Collection of Solid Wastes, Transfer and Transport; Solid Waste Control and Management Disposal of Solid Wastes and Residual Matter, Hazardous Wastes Management Management in transfer and transport of solid waste, Management in Processing and in Materials and Energy Recovery Management of the disposal of No Alternative Option, Plan Development, Selection and Implementation Case Studies, Public Information Programs Statistical Analysis of Solid Waste Typical Cost Data and Cost-estimating Waste Water: Introduction, water pollution and their sources, Treatment technology Management of waste waters, Management of waste water disposal systems Meteorology and air pollution: Micro and Macro- Meteorology, wind rose, atmosphere and air pollutants Management of air pollution Total Contact hours 2 3 3 3 3 10 6 6 6 42
introduce various techniques for managing these problems Sl. No. 1. 2. 3. 4 5 6 7 8 9
Suggested Readings
1 2 3 4 5
John Pichte, Waste Management Practices: Municipal, Hazardous & industrial (1st Edition) CRC Press. George Tchobanoglous, Frank Kreith, Hand book of Solid Waste management (2nd edition), Tata McGraw Hill, New Delhi Wiliam C. Blackman, Basic Hazardous waste management (3rd Edition) CRC Press. Michael LaGrega,Phillip Buckingham,Jeffrey Evans, Hazardous waste management (2nd Edition), Mc Graw-Hill, New Delhi. Birute Vanatta, Guide for Industrial waste management (1st edition)
2005 2002 2001 2001 1999
Diane Publishing Co.

1. 2. 3. 4. 5. Subject Code : BM- 613

Course Title L: 3 Theory: 3 PRS: 0 6. Semester: : Entrepreneurship Development T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Contact Hours:42 Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 15
Autumn
7. Pre-requisite: Nil 8. Subject Area: DEC
Spring
Both
9. Objective of Course: To focus the issues in developing entrepreneurship capabilities in all aspects. Suggested Lecture Distribution 1 Overview of Innovation and entrepreneurship 2 Financial institutions and Source of funding new ventures 3 Corporate entrepreneurship; idea generation, project report 4 5 6 7 8 9 Preparation, managing growth and ending the venture International entrepreneurship : opportunities and problems Entrepreneurs in small business enterprises. IPR and related Issues SMEs and Legal Aspects SMEs and Technology Total
4 6 6 5 4 4 4 4 5 42
Suggested Reading
S. No.
Norman M. Scarborough, Essentials of Entrepreneurship & Small Business Management (6th Edition) PHI, New Delhi
Steve Mariotte & Carolin Glackin, Entrepreneurship: Starting & Operating a new Business (2nd Edition), Prentice Hall New Delhi Donald F. Kuratko, Entrepreneurship: Theory, Process, and Practice (8 th Edition), South Western College Publications
2010
2 3 4 5
2009 2008 2006 2002
Peggy A. Lambing & Charles R. Kuehl, Entrepreneurship (4th edition), Prentice Hall, New Delhi
Poornima M. Charantimath, Entrepreneurship & Small Business Enterprises (1st Edition) Pearson Education, New Delhi.

1. 2. 3. 4. 5. Subject Code : BM- 615 Contact Hours: 30 Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 15 L:

Course Title 3 Theory: 3 PRS: 0 6. Semester: : Management of Large Systems T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Autumn
7. 9. 10. Pre-requisite: Nil 8. Subject Area: DEC
Spring
Both
Objective of Course: To understand the nature and management problems to understand use of systems Details of Course: Contents Systems concepts: systems and cybernetic system approach Cham paradigms of systems Large system configuration; open type and feedback system Large system types : infrastructure- energy; transport and telecommunication Features of large systems; Management of large systems , Project approach; Strategy planning; Operations; co-ordination and control of large systems, Investment planning and financing, Social cost benefit analysis Managing technology and environmental impacts of large systems Human resource management Optimization learning systems Simulation; IT based methods System organics and applications Total Contact hours 3 3 3 3 10 4 4 4 4 4 42
methodologies for management Sl. No. 1. 2. 3. 4 5 6 7 8 9 10
Suggested Readings
S. No.
1 2 3 4 5
Mohmmad Jamshidi (2008) Systems of System Engineering (1 st Edition) Wiley Inter science. Mark Haraway (2008) Large Scale Incident Management (1 stEdition) Delmer Cengage learning
2008 2008 2000 2009 2009
Andrew P. Sage & james E. Armstrong (2000) Introduction to system Engineering, (1st Edition) Wiley Interscience
Tarek Khalil (2009) Management of Technology: The Key to Competitiveness and wealth Creation Tata McGraw- Hill: New Delhi
Garry Dessler & Biju Verrky, Human Resource Management (11th edition) Pearson Education, New Delhi

1. 2. 3. 4. 5.

Course Title : Environment Management L: 3 T: 0 P: 0 Theory: 3 Practical: 0 PRS: 0 MTE: 35 ETE: 50 PRE: 0 6. Semester:
Subject Code : BM- 616 Contact Hours: 42 Examination Duration (Hrs.): Relative Weightage: CWS: 15 Credits: 3
Autumn
Spring
Both
7. Pre-requisite: Nil 8. Subject Area: DEC 9. Objective of Course: To introduce current environmental problems and techniques to manage them 10. Details of Course: Sl. No. Contents Contact hours 1. Introduction to Environmental system Ecological System : Introduction, level of 3 organization, Classification and different ecological systems, elements of Ecosystem, productivity and its determination, 2. Tropic level, tropic chains and food web, Factors effecting the growth of 4 Ecosystem. 3. General Pollution: Classification of pollutants. sources and emissions of 5 pollutant, adverse effects of pollutants on flora and fauna, status of environmental degradation 4 Environmental Quality: Air and water quality criteria. goals and standards 5 5 Air Pollution: Importance of micro meteorology in air pollution Selection, 5 evaluation and application of control devices at source. General equipment used for control of particulate and gaseous pollutants 6 Solid Waste Management: Evaluation and Physico-chemical characterization 5 and handling. Mechanical, thermal and biological processing of solid wastes. Regeneration and recycling 7 Noise Pollution: Noise control criteria. Engineering aspects of noise control is 5 gas/liquid purging. heavy-duty machine drive/crushing grinding and compressions/pumping equipment 8 Philosophy of Waste Management: Environmental impact assessment with 5 respect to air, water, land, socio economic aspect and cross media analysis 9 Case studies 5 Total 42

1
Arvind Pathak & Ravi Bhagat, International management: managing in a diverse and dynamic environment (2nd edition) , Tata McGraw Hill, New Delhi. Charles J. Kreb (2008) Ecology: the experimental analysis of distribution and abundance (6th Edition), Benjamin-Cummins, Pearson, New Delhi Colin R. Townsend, Michael Begon & Harper, Essential of Ecology (3rd edition) Wiley-Blackwell Publishers
2009
2008
2008
4 5
Ian L. Pepper, Charles P. Gerba & Mark L. Brusseau, Environmental & Pollution Science (2nd edition), Academic Press. George Tchobanoglous, Frank Kreith, Hand book of Solid Waste management (2 nd edition), Tata McGraw Hill, New Delhi.
2006 2002

1. 2. 3. 4. 5. Subject Code : BM-617

Course Title L: CWS: 15 3 Theory: 3 PRS: 0 6. Semester: : Management Of Change T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Autumn
7. 9. 10. 1 Pre-requisite: Nil 8. Subject Area: DEC
Spring
Both
Objective of Course: To understand various aspects of change management process and methodologies for the same. Details of Course: Forces of change, planning for change; change agents and champions, Resistance to change; managing organizational change Organization development and transformation 1 Types of change: culture; strategic; structural; process; technological 1 changes 6
2 3 4 5 6 7 8
4 4 3 4 6 7 8
Transformational leadership, Learning organizations OD interventions , Creativity and innovation Cross Role of visioning and leadership, change mechanisms functional linkages Teams and teamwork; empowerment and participative management Collaboration and intrapreneurship Knowledge based organization TQM. BPR, simultaneous engineering, Small group activities; self managed teams; QFD, Workplace innovations, Lean organization; kaizen; pokayoke Implementing organizational change, diffusion of change; management change projects 2 Evaluation of impacts; building and sustaining "changing" organizations. Total
42
Suggested Readings
S. No.
1 2 3
John Hayes, Theories & Practices of Change Management (2nd Edition), Palgrave Macmillan press Sharma Radha, Change Management: Concept & Applications (1st Edition), Tata McGraw Hill, New Delhi Michal Beitler, Strategic Organizational Change (2nd Edition), Practitioner Press International
2007 2006 2006
4 5
Richard Luecke Managing Change & Transition (1st Edition) Harvard Business school Press H. Harrington, Daryl Conner, Nicholas Horney, Project Change Management (1st edition) Tata McGraw Hill, New Delhi.
2003 1998

1. 2. 3. 4. 5. Subject Code : BM-618 Contact Hours: 42 Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 15
:
L: 3

: Managing Innovation and Creativity T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Semester:
Autumn
7. 9. 10. 1 Pre-requisite: Nil 8. Subject Area: DEC
Spring
Both
Objective of Course: To acquaint students with the management of creativity and organizational innovations in Details of Course 10 6 5 7 7 7 42
the context of changing environment of business. Creativity: Process of Creativity; Determinants of Creativity; Skills in Creativity; Creative Thinking: Nature and Characteristics of Creativity; 2 Stages in Creative Thinking; Creative Decisions: Training in Creative Problem Solving; 3 Creativity and Leadership 4 Creativity and Entrepreneurship Creativity and Organizational Innovations; 5 Channeling Creativity in Organizations; Managing Creativity; Creativity and Innovation; 6 Cultural Innovation; Innovation-Group Style, Creativity and Organizational Innovations. Total Suggested Readings:
S. No.
1 2 3
Constatine & Patrick M.B. Dowsan, Managing Change Creativity & Innovation, sage Publications, New Delhi. Judy Estrin, losing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy (1st edition), Tata McGraw hill, New Delhi.
2009 2008 2008
Judy Estrin, Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy (1st Edition), Tata McGraw hill, New Delhi
R. Keith Sawyer, Explaining creativity: The science of human innovation (1st Edition), Oxford University Press. Elaine Biech (1998) Creativity & Innovation (1st Edition) Tata McGraw hill, New Delhi.
4 5
2006 1998
1. 2. 3. 4. 5. Subject Code : BM-619 Course Title L: CWS: 15 3 Theory: 3 PRS: 0 6. Semester: : Organizational Development T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Autumn
Spring
Both
9. Objective of Course: To acquaint students with the theory and practice relating to the processes of organization development and to equip them with tools and techniques necessary for change and development. 10. Details of Course: 1 2 3 4 5 6 Understanding organization, approaches; typology, Organization development: historical perspective Emerging issues of work organization Value and assumptions in organization development, Resistance and process of change; resistance to change; Strategies for effective change Action research and intervention model; Organization development interventions Organization and implementation of organization development process Organization development in Indian industries; Prospects of organization development in future OD and Technology Interventions Total 6 9 8 7 6 6 42
Suggested Readings:
1 2 3 4 5 Thomas G. Cummings & Christopher G. Worley, Organization Development and Change , South Western College Publication, 9th Edition Hatch, Mary Jo, Organization Theory (2 nd Edition) Oxford University Press: New Delhi. Daft, Richard L, Organization Theory & Design (8 th Edition): Thompson Learning, Singapore French, W.L. & Bell, C.H., Organization Development: Behavioral Science Interventions for Organization Improvement, (6th Edition) Prentice Hall of India, New Delhi Peter F., Jr. Sorensen, Thomas C. Head, Therese Yaeger, and David Cooperrider , Global And International Organization Development , Pfeiffer 1st Edition 2008 2006 2004 1999 2004

1. 2. 3. 4. 5. Subject Code : BM-620

Course Title L: CWS: 15 3 Theory: 3 PRS: 0 6. Semester: : Labor Legislation & Industrial Relations T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Autumn
7. 9. Pre-requisite: Nil 8. Subject Area: DEC
Spring
Both
Objective of Course: To expose students to the Indian Industrial Relations Systems, to develop skills necessary
for managing industrial relations, to impart knowledge of Labor Laws and to enable the students to interpret and apply Labor Laws. 10. Details of Course: 1 Industrial
relations system: concept, its structure
10
3 4 5 6
Status of actors, their inter-relationships, Trade unions 3 Growth organization; formation; rivalry; leadership multiplicity political affiliation; recognition Grievance handling 4 Disciplinary proceedings : standing orders; domestic inquiry Contemporary issues in industrial relations Factories act, 1948; trade unions act, 1926,Industrial disputes act, 1947; industrial employment (standing orders ) Act, 1946 Payment of wages act, 1936; minimum wages act, 1948 Payment of bonus act, 1965; employees provident fund Workmens compensation act, 1923; employees state insurance gratuity act, 1972. Industrial relations and Organizational development Total
8 6
act, 1948, Payment of
6 4 42
Suggested Readings
S. No.
John Rogers Commons, Principles of Labor Legislation (1 Edition), General Books LCC Mamroia & Mamaroia, Labour welfare, social security, and industrial peace in India, Kitab Mahal, New Delhi
Michael C. Harper, Labor Laws: cases, Material & Problems (6th edition) Aspen Publishers. Harry Katz,Thomas Kochan, An introduction to Industrial relation and Collective
st
2009
2 3 4
2007 2007 2003
5 6
bargaining(3rd Edition) Tata McGraw hill, New Delhi Sinha & Priyadarshini, Industrial relation, Trade Unions and Labor Legislation( 1st edition) Pearson Education, New Delhi S. Deery,D. Plowman,Janet Walsh,Michelle Brown, Industrial relation : A contemporary Analysis (1st Edition): Tata McGraw hill, New Delhi
2003 2001

1. 2. 3. 4. 5. Subject Code : BM- 621 Contact Hours: 42 Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 15
:
L: 3

: Career Planning & Performance T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Semester:
Autumn
7. 9. 10. Pre-requisite: Nil 8. Subject Area: DEC
Spring
Both
Objective of Course: To develop skills for career planning and development and to expose the students to the Details of Course 10
capabilities and limitations of existing methods of performance audit / appraisal. Suggested Lecture Distribution 1 The concept of career -career stages; career choices; career anchors Career development; career development programs Career counseling; career patching; human resources aspects. 2 Career information systems 1 Management and supervisory development Organizational assessment programs- assessment centers Psychological testing ; training ; special groups issues , Career development of different career stages Career development problems and issues 2 Performance audit and its rationale, Appraisal systems; rating scales; human errors in ratings, Employees participation in appraisal process . Frequency of appraisals; appraisal counseling Analyzing existing appraisal system, designing new appraisal system. Total Suggested Readings
4 5
8 8 42
S. No.
1 2 3 4 5
V.S.P. Rao, Human Resource Management (2 Edition), Excel Books: New Delhi
Garry Dessler & Verkky, Human Resource Management (11th edition) Pearson Education, New Delhi Aguinis Herman, Performance Planning (2nd Edition), Pearson Education, New Delhi Edwin B Flippo, Personnel Management, (6th Edition), McGraw Hill. New Delhi Peel, Career Development & planning (1st edition) Tata McGraw hill, New Delhi
nd
2009 2009 2009 2006 1992

NAME OF DEPTT./CENTRE: 1. Subject Code: BM-622 DEPARTMENT OF MANAGEMENT STUDIES Course Title: International Business
2. 3. 4. 5. 7.
L: CWS: 6. 8.
3 15
T:
P: MTE: 35
0 ETE: 50 PRE: 0
Theory: 3
Practical: 0 PRS: 0 Autumn
Semester: Spring Both Subject Area: DEC
Pre-requisite: Nil
9. Objective: To acquaint students with how and why countries differ, review of economics and politics of international trade and investment; explain the function and form of the global monetary system, strategies and structure of IB. 10. Details of Course: S. No. 1 2 3 4 5 6 7 Contents Overview of International Business Comparative Environmental Frameworks: Cultural, Political, Legal, and Economic Environment facing Business Theories and Institutions of Trade and Investment: International Trade Theory, Government Influence of Trade, Regional Economic Integration and Cooperative agreements, Factor Mobility and FDI. World Financial Environment: The Foreign Exchange Market, The Determination of Exchange Rates. The Dynamics of International Business-Government Relationships: Government Attitudes Towards FDI, IB Negotiation and Diplomacy. Operations: Country Evaluation and Selection, Collaborative and Control Strategies Managing Business Functions Internationally: Marketing, Export and Import Strategies, Global Manufacturing and Supply Chain, Finance, and Human Resource Management Total Contact Hours 2 7 7 6 6 7 7 42
11. Suggested Books: S. No. 1 Name of Books/Authors/ Publishers Hill, C.W.L., International Business, 8th Ed., McGraw-Hill. Year of Publication 2010
Ball, D., Geringer, M., Minor, M., and McNett, J., International Business: The Challenge of Global Competition, 12th Ed., McGraw-Hill. Griffin, R., and Pustay, M., International Business, 6th Ed., Prentice-Hall. Wild, J.J., Wild, K.L., and Han, J.C.Y., International Business: The Challenges of Globalization, 5th Ed., Prentice-Hall. Daniels, J., Radebaugh, L., and Sullivan, D., International Business 12th Ed., Prentice-Hall.
2009
3 4 5
2009 2009 2008

1. 2. 3. 4. 5. Subject Code : BM-623 Contact Hours: 42 Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 15
:
L: 3

: Knowledge Management T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Semester:
Autumn
Spring
Both
9. Objective of Course: To acquaint the students with various aspects relating to the framework, infrastructure, technologies and applications of knowledge management. Exposure to K-Creation, Storage and Distribution Practices in India and abroad. 10. Details of Course: Objective: 1 Introduction to knowledge Management, Distinction between data, information & knowledge 2 3 4 5 6 7 8 9 10 Concept of knowledge creation, Intellectual Capital Creation ,Human Capital, Customer Capital and Organizational Capital Socio-cultural aspects & organizational aspects Tacit & Explicit Knowledge &Knowledge Organization Knowledge Storage and Distribution ,KM Tools, Data warehouse, Data mining, knowledge management evaluation & Valuation of Knowledge K- Sharing Practices and Barriers K- culture K- Initiative, K- Strategic issues in knowledge management, K- Commerce KM In Indian organizations and MNC Learning Organizations & Organizational Learning Total 3 5 5 5 3 4 5 4 4 4 42
Suggested Readings:
S. No.
1 2 3 4 5
Thotharti Raman, Knowledge Management (1st Edition) Excel Books. New Delhi. Sudhir Warrier. Knowledge Management. Vikas Publishing House. New Delhi. Stuart Barnes Knowledge Management Systems: Theory & Practice (1 st Edition) Thomson Learning Press New Delhi. Ronald Maier, Knowledge Management System, Springer: Germany. Amrit Tiwana, Knowledge Management Tool Kit (1st Edition), Pearson Education, New Delhi.
2004 2007 2002 2002 2002
NAME OF DEPTT. CENTRE 1.

2. 3. 4. 5. 7. 9.
10.
Subject Code
Contact Hours:
: BM-641
Course Title : Manufacturing Strategy

L: 3 PRS: 0 T: 0 35 P: 0 ETE: 50 Spring Both PRE: 0
Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS:
Theory: 3 15 6. 8.
Practical: 0 MTE: Autumn
Semester: Subject Area: PEC
Pre-requisite: Nil
Objective of Course: To provide a strategic perspective of manufacturing function and the role it plays in competitive strategy of an enterprise.
Details of Course:
Sl. No.
1 2 3 4 5 6 7 8 9 10 11
Contents
Strategic Issues in Manufacturing, Developing a Manufacturing Strategy- Principles and Concepts Order Winners and Qualifiers: Basic characteristics, Specific Dimensions Issues in New Product Development: Strategic importance. Types of new product development. Process of new product development, Computer aided design, Modular design, Product Profiling Manufacturing investment, process choice and strategy Developing a Manufacturing Strategy- Methodology Process Choice: Overview, Business implications, Hybrid Processes, Technology strategy Focused Manufacturing- Principles and Concepts, Trade offs in Focused Manufacturing Focus: Methodology; Origins of existing plants, Moving to focused plants, focus regression Vs focus progression, focused Plants Outcomes Make or Buy and Managing the Supply Chain Manufacturing Infrastructure Development World Class Strategic Manufacturing Total
Contact hours
4 3 5 3 5 5 4 5 2 3 4 42

1 2 3 4 5
Terry Hill,Alex Hill Manufacturing Operations Strategy Text and Cases, PALGRAVE MacMillan, 3rd Edition Steve Brown, Strategic Manufacturing for Competitive Advantage, Prentice Hall Jim Todd, World Class Manufacturing M Baker, S Hart, Product Strategy and Management, Pearson Education, 2nd edition Nigel Slack, Michael Lewis, Operations Strategy, Pearson education, 2nd Edition

2009 1996 2009 2009
NAME OF DEPTT. /CENTRE
1. 2. 3. 4. 5. 7. 9.
10.
Subject Code : BM - 642 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS:
Course Title : Computer Integrated Manufacturing L: 15 6. 8. 3 PRS: 0 T: 0 Practical: 0 MTE: Autumn 35 ETE: 50 Spring PRE: 0
P: 0
Theory: 3
Semester: Both Subject Area: PEC
Pre-requisite: Nil
Objective of Course: To understand the principles of design and implementation of CIMS

Details of Course:
Sl. No.
1. 2 3 4 5 6 7
Contents
Evolution and stages of Automated Manufacturing Systems, History of manufacturing, The product cycle, Manufacturing automation, Economics of scale and scope Computer controlled machines, Numerically controlled machines , Pallets and fixtures, Constituents of machine centres, Automated inspection systems Plant layout, Group technology and other layouts Flexible manufacturing systems, Architecture, Automated work piece flow, automated assembly systems, Performance measures Computer control systems, Networking, Automation protocol, Database management system Computerised process planning & scheduling in flexible manufacturing Economic justification of CIMS and Implementation issues Total
Contact hours
6 6 5 10 5 5 5 42

1 2 3
Grover, M. ; Automation, Production Systems and Computer Integrated Manufacturing, Prentice Hall of India, 3rd Edition Joseph Talavage, Flexible Manufacturing Systems: Design, Analysis and Simulation (Manufacturing Engineering and Materials Processing), CRC Press, 1st edition Weatherall, A.; Computer Integrated Manufacturing, Butterworths and Co. Publishers,

2009 1987 1988
1. 2. 3. 4. 5. 7. 9.
Subject Code : BM - 643 Contact Hours: Examination Duration (Hrs.): Relative Weightage: CWS: Credits: 3
Course Title : Operations Planning and Control Systems L: 15 6. 8. 3 PRS: 0 T: 0 35 P: 0 ETE: 50 Spring Both PRE: 0
Theory: 3
Pre-requisite: Nil
Objective of Course: To acquaint students with advanced concepts of operational planning and control. Details of Course:
1. 2. 3 4 5. 6 7
10.
Sl. No.
Contents Operations Planning as a System Aggregate planning of production Materials Requirement Planning; Manufacturing Resource Planning; Distribution Requirement Planning Scheduling & dispatching, Personnel scheduling Shop floor control Just-in-time planning and control systems Computer based planning and control systems Total
Contact hours 6 6 6 6 6 6 6 42 Year of Publication / Reprint

2007 2002 1995

1 2 3
Name of Authors/Books/Publisher/Edition Stephen N. Chapman, Fundamentals of Production Planning and Control, Pearson Education, 1st edition
Khalid Sheikh, Manufacturing Resource Planning (MRP II) with Introduction to ERP, SCM, and CRM Tata McGraw Hill, 1st Edition Wight, O.; MRPII: Unlocking America's Productivity Potential, Wiley
NAME OF DEPTT./CENTRE
: DEPARTMENT OF MANAGEMENT STUDIES
1. 2. 3. 4. 5. 7. 9. 10.
1. 2. 3. 4. 5 6 7 8 9 10 11 12
Course Title : Supply Chain Logistics Management L: 15 6. 8. 3 PRS: 0 T: 0 35 P: 0 ETE: 50 Spring Both PRE: 0
Theory: 3
Pre-requisite: Nil
Objective of Course: To provide a comprehensive view of Supply Chain Management function in enterprises. Details of Course: Contents
Introduction, meaning and evolution of SCM, Environmental Factors and changing Nature of Competition, SCM as a Philosophy, Cycle View of Supply Chains, Process View of Supply Chain Supply Chain(SC) Design: Competitive and SC Strategies, Achieving strategic fit, SC and Value Chain, Parameters for SC Performance SC Drivers and Metrics: Framework for structuring Drivers, Facilities, Inventory, Transportation, Information, Sourcing, Pricing Demand Forecasting in a SC, Aggregate Planning and Inventory Management, Planning Supply and Demand in a SC: Managing Predictable Variability Transportation in a Supply Chain Sourcing Decisions in Supply Chain Pricing and Revenue Management in SC Warehouse Management and Operation, Location and Networking Supply Chain Quality: Supplier relationships and the Quality Management function Supply Chain Coordination and Performance; IT and SCM International logistics and supply chain Decision support and optimization models for LSCM Total
Sl. No.
Contact hours
4 4 4 5 4 4 4 3 3 3 2 2 42

1 2 3 4 5
Sunil Chopra, Peter Meindl, D.V.Kalra, Supply Chain Management Strategy, Planning and Operation, Pearson Prentice Hall, 3rd Edition Upendra Kachru, exploring the Supply Chain theory and practice, Excel Books, 1 st Edition Donald J. Bowersox, David J. Closs, Logistical Management The integrated Supply chain process, Tata McgrawHill , 1st Edition S.G.Deshmukh, R.P.Mohanty, Supply Chain Management Theories and Practices, Biztantra John J. Coyle, Edward J. Bardi, C.John Lanley Jr., The Management of Business Logistics A Supply Chain Perspective, Thoson South Western, 7th Edition

2009 2009 2008 2008 2003
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE 1. Subject Code : BM-645 : DEPARTMENT OF MANAGEMENT STUDIES
Course Title : Systems Reliability, Safety and Maintenance Management
2. 3. 4. 5. 7. 9.
10. 1. 2. 3. 4. 5 6 7 8 9 10
L: 15 6. 8.
3 PRS: 0
T:
0 35
P: 0 ETE: 50 Spring Both PRE: 0
Theory: 3
Pre-requisite: Nil
Objective of Course: To understand the principles and practices of maintenance management and related
issues of safety and reliability. The course will also deal with analysis and modelling of maintenance problems. Emerging paradigms in maintenance management will be a special focus area Details of Course:
Sl. No.
Particulars
Role of Maintenance Function; Fundamental Concepts in SSMM; Types of Maintenance Systems Organising for Safety and Maintenance Management; Maintenance Systems and Procedures System Failure Analysis; Models of System Reliability and Failure Analysis; Decision Models for Maintenance, Planning and Allocation of Maintenance Effort in Breakdown; Preventive and Predictive Maintenance Replacement and Repair Analysis; Spares Inventory Management; Manpower Planning: Scheduling and Allocation in Maintenance; Condition Monitoring Maintenance Cost Analysis and Cost Management; Total Productive Maintenance (TPM); Maintenance Standards; Budgeting; Performance Analysis and Control Management of Industrial Safety; Scheduling of Major Overhaul and Shut Downs Maintenance Management Information Systems TOTAL
Contact hours
4 4 5 5 4 4 4 4 4 4 42

2009 1977
1 2
Venkataraman K., Maintenance Engineering and Management, PHI Higgins, L. and Morrow, L.; Maintenance Engineering Hand Book, Mcgraw Hill,
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE: 1. Subject Code : BM- 646 DEPARTMENT OF MANAGEMENT STUDIES Course Title : Project Management
2. 3. 4. 5. 7.
Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 6. Semester:
L:
T:
P: ETE: 50
0 PRE: 0
Theory: 3
Practical: 0
15 PRS: 0 MTE: 35 Autumn Spring
Both
Pre-requisite: Nil
8.
Subject Area: PEC
9. Objective of Course: To provide an integrative approach to management of projects,
detailing the concepts of various phases of the Project life cycle. 10. Details of the Course: Topic Definition of projects, project life cycle / phases, stakeholders, organization & skills role of project manager, conflicts in projects and resolution, project objectives / processes Proposal engineering management; project feasibility and appraisal, 5 Project cost estimation and control, Project financing and managing cash flows, Risk analysis in project 5 10 3 4 4 42 No. of Lecture Hours 4 4 3 5 8
Project structuring, planning and scheduling, Resource scheduling and allocation; project acceleration Network approach : PERT/CPM, PERT/COST, PERT Project monitoring systems, line of balance 2 Contract management and structuring Project management in Production, Services and construction Industries Total Number of Hours. 2
Suggested Readings S.No. 1. 2. 3. 4. 5. Name of Authors /Books/ Publisher / Edition Chandra, P., Projects, Planning, Analysis, Financing Financing, Implementation and control, Tata McGraw Hill, Fifth Edition Maylor, H., Project Management, Pitman Publication, Second Edition Ghattas, R.G. & Mc Kee, S.L., Practical Prokject Management, Pearson Education Asia, Pinto, P.K., Project Management, Pearson Education, First Edition Wyzocki, R.K. & McGary R., Effective Project Management, Wiley. First Edition Year of Publication / Reprint 2002 2000 2002 2009 2003

NAME OF DEPTT./CENTRE : DEPARTMENT OF MANAGEMENT STUDIES
1. 2. 3. 4.
5.
Subject Code : BM-647 Contact Hours: Examination Duration (Hrs.): Relative Weightage:
Credits:
Course Title : Productivity Management L: 3

PRS: 0
T: 0 Practical: 0
MTE:
P: 0
Theory: 3 15 6. 8.
CWS:
35
ETE: 50
PRE: 0
Semester: Autumn Spring Both Subject Area: PEC
7.
Pre-requisite: Nil
9. Objective of Course: To provide a total organisational approach to productivity management. 10.

1. 2. 3. 4. 5. 6. 7. 8.

Overview of productivity and productivity improvement Productivity Measurement Models: Historical Perspective, Production Function Models, Financial Ratios, Production Based Models, Product Oriented models, Surrogate Models, Economic Utility Models, Models Based on system approach Conceptual framework of Productivity Measurement Productivity Measurement in Manufacturing Sector PO-P Application: Productivity Measurement in Service Sector Interfacing productivity with other factors such as quality flexibility and innovation Japanese approaches for high productivity management systems Techniques of productivity improvement: work analysis, value analysis, behavioural techniques, job design, organisation learning, incentive and reward systems, waste elimination Total
Sl. No.
Contact hours
3 5 5 5 5 4 5 10 42

1 2 3
PremVrat, G D Sardana, B S Sahay, Productivity Management A systems approach, Narosa Publishing House 1st edition Robert Schaffer, Managing Productivity, Jaico Publishing House, 1st Edition Schonberger, R.; Japanese Manufacturing Techniques, The Free Press

1998 2001
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT./CENTRE 1. 2. 3. 4. 5. 7. Subject Code : BM 648 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: L: 15 6. 8. : DEPARTMENT OF MANAGEMENT STUDIES Course Title 3 PRS: 0 T: 0 Practical: 0 MTE: Autumn Pre-requisite: Nil Subject Area: PEC 35 ETE: 50 Spring Both PRE: 0
: Quality Management P:0
Theory: 3
Semester:
9. Objective of Course: To expose various concepts and philosophies of quality management and to develop skill for implementing the various phases of total quality management. 10. Details of Course: Contents
Introduction: Basic Concepts and Definition of Quality Characteristics of Quality leaders, role of TQM leaders, strategic planning and decision making Customer Satisfaction, Service Quality, Customer retention Motivation and its tools, Performance Appraisal and benefits of employee involvement Continous Process Improvement: Improvement strategies, PDSA cycle, Kaizen, reengineering, Six Sigma Principles of customer/ supplier relationship, sourcing, selection, certification of suppliers Strategies of performance measurement, Cost of Quality, and Awards related to Quality Benchmarking: Process, Planning, Pitfalls and criticism of Benchmarking ; Role of Information Technology in Quality Quality Management Systems(ISO 9000 series) , Environment Management Systems (ISO 14000 series) Quality Function Deployment , Quality by design and various communication models Statistical Process Control: Various tools and their application, Acceptance sampling Methods of experimental Design and Taguchi Method Total
Sl. No.
1. 2. 3 4 5 6 7 8 9 10 11 12
Contact hours
2 2 3 2 4 3 3 4 4 5 3 7 42
1 2
Dale H. Besterfield, C.B.Michna, G. H.Besterfield, M.B.Sacre, Total Quality Management, Pearson Prentice Hall, 9th Edition
2009 2005
Juran J. M. and Gryna, Jr. F.M., Quality Planning and Analysis , Tata McGraw Hill, 5th Edition
Ronald G Day, Quality Function Deployment, Tata McGraw Hill Howard Gitlow, Alan Oppenheim, Rosa Oppenheim, David Levine, Quality Management, Tata McGraw Hill, 3rd Edition I. Marash ,Marilyn Block, Integrating ISO 14001 into a Quality Management System, Tata Mc Graw Hill, 1st Edition
3 4 5
2008 2000

NAME OF DEPTT./CENTRE: 1. Subject Code: BM-662 DEPARTMENT OF MANAGEMENT STUDIES Course Title: Consumer Behavior Analysis
2. 3. 4. 5. 7.
L: CWS: 6. 8.
3 15
T:
P: MTE: 35
0 ETE: 50 PRE: 0
Theory: 3
Semester: Spring Both Subject Area: PEC
Pre-requisite: Nil
9. Objective: To develop an understanding about the consumer decision making process and its application in marketing functions of firms 10. Details of Course: S. No. 1 Contents Contact Hours 7 10 10 10 5 42 Year of Publication 2009
Consumer Behavior: Introduction, Nature, Scope, Understanding Consumers and Market Segments 2 Environmental Influences on Consumer Behavior: Culture, Subcultures, Social Class, Social Groups, Family, Personal Influence and Diffusion of Innovations 3 Individual Determinants of Consumer Behavior: Personality and Self- concept, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes 4 Consumer Decision Processes: Problem Recognition, Search and Evaluation, Purchasing Processes, Post-purchase Behavior 5 Modeling and Researching Consumer Behavior, Organizational Buyer Behavior 6 Total 11. Suggested Books: S. No. 1 Name of Books/Authors/ Publishers
Schiffman, L. and Kanuk, L., Consumer Behavior, 10th Ed., Prentice Hall. Solomon, M.R., Consumer Behavior, 9th Ed., Prentice Hall. Graham, G., Critical Thinking in Consumer Behavior: Cases and Experiential Exercises, 2nd Ed, Prentice Hall. Blackwell, R.D., Miniard, P.W., and Engel, J.F., Consumer Behavior, 10th Ed., South-Western College Pub. Assael, H., Consumer Behavior: A Strategic Approach, 1st Ed.,
2 3
2010 2009
2005
2003
South-Western College Pub.

1. 2. 3. 4. 5.

: PRODUCT MANAGEMENT T: 0 P: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0
Subject Code : BM-663 Course Title Contact Hours: L: 3 Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 15
Theory: 3 PRS: 0 6.
Semester:
Autumn
7. Pre-requisite: Nil 8. Subject Area: PEC
Spring
Both
9. Objective: To present a contemporary view of Product and Brand management, while enhancing the
understanding of the complexities of a companys market offer and the need of Product and Brand management.
10. Details of Course: S. No. CONTENTS Contact Hours
1. 2. 3. 4. 5. 6. 7. 8. 9.
Role of Product Management in Contemporary Marketing Environment Product Strategy and Integration with Marketing Mix Elements Product Planning and Marketing Planning: Understanding the Relationship Category Planning and Evaluation Introduction to Product and Offerings Understanding Innovation and New Product Development Taking Innovation to Markets Brand Creation Principles Building Global Brands Total
4 5 5 5 5 5 4 4 5 42
11. Suggested Books: S.NO. Name of the book/Authors/Publishers 1 2 3 4 Donald R. Lehman & Russell S. Winer Product Management Tata McGrawHill Kotler, Keller, Koshi and Jha, Pearsons, 13th edition. Moore William L., Pessemier, Product Planning & Management, McGraw Hill International Wheelwright, Steven C and Clark, Kim b, Revolutionizing Product Development: Quantum Leaps in speed efficiency and quality, New York,
Year Of Publication 2005 2009 1993 1992
5 6
Free press. Trott, Paul, Innovation Management and New Product Development, TransAtlantic Publications. Kapferer, Jean Noel, Strategic Brand management : New Approaches to Creating and Evaluating Brand Equity, Kogan Page.
1998 1997

1. 2. 3. 4. 5.
Subject Code : BM-664 Course Title : ADVERTISING MANAGEMENT Contact Hours: L: 3 T: 0 P: 0 Examination Duration (Hrs.): Theory: 3 Practical: 0 Relative Weightage: Credits: 3 CWS: 15 PRS: 0 6. Semester: MTE: 35 ETE: 50 PRE: 0
Autumn
7. Pre-requisite: Nil 8. Subject Area: PEC
Spring
Both
9. Objective: To develop the perspective of the students with respect to the integrated role of Integrated Marketing Communications, with Business Development as the central most aspect of a business.
10. Details of Course: S. No. Contents Contact Hours
1. 2. 3.
IMC objectives and Strategy Determining the Promotions Mix Advertising: Concept, Role Functions, Setting Advertising Objectives, Methods, Associated Factors, Setting Advertising Budget, Developing Campaigns, Mesasge, and Channel Design, Evaluation and Monitoring Direct Marketing/Database Marketing Personal Selling Sales Promotion PR and Media Management On-line /Interactive promotion Legal and ethical considerations of promotional strategies Implementation and Evaluation of Marketing Communication Total
2 4 12
4. 5. 6. 7. 8. 9. 10.
2 4 4 4 4 4 2 42
Year Of Publication 2009 2008 2004 2003 2000 2004 2009
11. Suggested Books: S.NO. Name of the book/Authors/Publishers 1 OGuinn, Allen & Semenik Advertising Management Cengage Learning, First Indian Reprint 2009 2 Clow Kenneth E, Baack Donald, Integrated Advertising, promotion and Marketing Communications, Second edition, Pearson Prentice Hall. 3 Smith P. R., Marketing Communications- An integrated approach Second edition, Kogan page Publication 4 Michael Levine, Michael P. Levine, Guerilla PR wired, Published by Mcgraw
Hill UK Business.
5 6 7
Paco Underhill: Why We Buy 2000 touchstone. George E. Belch & Michael A. Belch. Advertising & Promotions, An Integrated Marketing Communications Perspective, Tata Mcgraw Hill, 2004. Kotler, Keller, Koshi and Jha, Pearsons, 13th edition.

1. 2. 3. 4. 5. Subject Code : BM-665 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 15

Course Title L: 3 Theory: 3 PRS: 0 6. Semester: : Sales and Distribution Management T: 0 Practical: 0 MTE: 35 ETE: 50 PRE: 0 P: 0
Autumn
7. Pre-requisite: Nil 8.
Spring
Both
Subject Area: PEC
9. Objective: To develop an understanding of Sales and Distribution Channel Management with regards to Business
Development and in correlation to the Marketing Management as Process in coherence with the complete Supply Chain Management System. 10. Details of Course: S. No. Contents Contact Hours
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
Nature and Scope and Process of Sales Management Recruiting, Selecting, Training & Development of Sales Force and Sales Organization Compensation and Motivation of Sales Personnel Designing Territories and Allocating Sales Efforts Managing Major Accounts Sales Budgeting Evaluation of Sales Personnel Marketing Channels Roles, Structures, Functions, and Relationships Channel Design and Planning and Associated Models Managing Distribution Channels Physical Distribution Management Transportation and Warehousing Total
4 5 3 3 4 4 3 5 4 4 3 42
Year Of Publication 2009 1988 2003
11.Suggested Books: S.NO. Name of the book/Authors/Publishers 1 2 3 Jeff Tanner, Earl D. Honeycutt & Robert C. Erffmeyer Sales Management Pearson Education Still, Cundiff, & Govoni, Sales Management, Prentice-Hall, 5th Edition Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras, Sales Management: A
Global Perspective, Routledge Group. Kotler, Keller, Koshi and Jha, Pearsons, 13th edition.
2009

NAME OF DEPTT. /CENTRE : 1. 2. 3. 4. 5. 7. Subject Code : BM-666 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 DEPARTMENT OF MANAGEMENT STUDIES Course Title : International Marketing L: CWS: 6. 8. 3 15 T: 0 P: MTE: 35 0 ETE: 50 PRE: 0
Theory: 3
Pre-requisite: Nil
9. Objective: To acquaint students with environmental procedural, institutional and decision aspects of International Marketing and emphasize multilateral/global nature of marketing. 10. Details of Course: S. No. 1 2 3 4 5 Contents Globalization and Evolution of Global Marketing Global Marketing Environment: Economic, Financial, Cultural, Political, Legal Environment, Buyer Behavior Developing Competitive Marketing Strategies: Global Marketing Research, Segmentation and Positioning, Marketing Strategies, Market-Entry Strategies, and Sourcing Strategies for Global Markets Global Marketing Strategy Development: New Product Development, Managing Products and Services, Pricing, Distribution and Logistics, Communication for Global Markets, Sales, Export and Import Management Managing Global Operations: Planning, Organizing, and Control of Global Marketing Operations, Using Internet for Global Marketing Total Contact Hours 2 10 10 10 10 42
11. Suggested Books: S. No. 1 2 3 4 5 Name of Books/Authors/ Publishers Keegan, W. J., and Green, M., Global Marketing, 6th Ed., Prentice-Hall Kotabe, M., and Helsen ,K., Global marketing Management, 5th Ed., Wiley Czinkota, M.R., and Ronkainen, I. A., International Marketing, 9th Ed., SouthWestern College Pub. Lee, K., and Carter, S., Global Marketing Management, 2nd, Oxford University Press Johansson, J., Global Marketing: Foreign Entry, Local Marketing, and Global Management, 5th Ed., McGraw Hill Year of Publication 2010 2010 2009 2009 2008

NAME OF DEPTT./CENTRE: 1. Subject Code: BM-667 DEPARTMENT OF MANAGEMENT STUDIES Course Title: Industrial Marketing Management
2. 3. 4. 5. 7.
L: CWS: 6. 8.
3 15
T:
P: MTE: 35
0 ETE: 50 PRE: 0
Theory: 3
Pre-requisite: Nil
9. Objective: To deepen the knowledge of the realities of a global marketplace, CRM, cross-functional decision-making processes, supply chain management, e-commerce and related areas and isolating unique challenges confronting marketing strategist in this arena. 10. Details of Course: S. No. 1 2 3 4 5 6 7 Contents Dimensions of Industrial Marketing: Nature and Environment of Industrial Marketing, Understanding of Industrial Markets Organizational Buying and Buyer Behavior: Nature of Industrial Buying, Dynamics of Industrial Buying Behavior Strategy Formulation in the Industrial Markets: Strategic Planning Process, Assessing Market Opportunities, Industrial Market Segmentation, Target Marketing, and Positioning Formulating Product Planning: Developing Product Strategy, Strategic Innovation and New Product Development Formulating Channel Strategy: Channel Participants, Logistics, Distribution and Customer Service Formulating Marketing Communication Planning: Developing the Industrial Sales Force, Planning, Organization, and Controlling the Selling Function, Managing Advertising, Sales Promotion, and Publicity 6Strategy Formulating Pricing Policies: Price Determinants, Pricing Decision Analysis Total Contact Hours 4 6 7 6 6 7 6 42
11. Suggested Books: S. No. 1 2 3 4 Name of Books/Authors/ Publishers Hutt, M.D., and Speh, T.W., Business Marketing Management: B2B, 10th Ed., South-Western College Pub. Brennan, R., Canning, L.E., and McDowell, R., Business-to-Business Marketing, Sage Publications Coe, J., The Fundamentals of Business-to-Business Sales and Marketing, 1st Ed., McGraw-Hill. Morris, M.H., Pitt, L., and Honeycutt, E. D., Business-to-Business Marketing: A Year of Publication 2009 2007 2003 2001
Strategic Approach, 3rd Ed., Sage Publications. Reeder, R.R., Brierty, E.D, and Reeder, B. H., Industrial Marketing: Analysis, Planning, and Control, 2nd Ed. Prentice-Hall
1998

NAME OF DEPTT. /CENTRE : 1. 2. 3. 4. 5. 7. Subject Code : BM-668 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 DEPARTMENT OF MANAGEMENT STUDIES Course Title : Services Marketing L: CWS: 6. 8. 3 15 T: 0 P: MTE: 35 0 ETE: 50 PRE: 0
Theory: 3
Pre-requisite: Nil
9. Objective: To create an appreciation that services present special challenges that needs to be identified and addressed. Issues commonly encountered in service organizations will be articulated. 10. Details of Course: S. No. 1 2 3 4 5 6 7 Contents Introduction to Services Focusing on the Customer: Consumer Behavior in Services, Customer Expectations and Perceptions of Services Customer Requirement Analysis: Marketing Research for Services, Customer Relationship Management, and Service Recovery Service Design and Standards: Service Development, Design, and Standards, Physical Evidence and Servicescape Delivering Services: Employees and Customers Roles in Service Delivery, Delivering Services through Intermediaries and Electronic Channels, Managing Demand and Capacity Managing Service Promises: Managing Integrated Marketing Communications and Pricing of Services Economic and Financial Impact of Service. Total Contact Hours 2 8 7 7 8 8 2 42
11. Suggested Books: S. No. 1 2 3 4 5 Name of Books/Authors/ Publishers Schultz, M., and Doerr, J., Professional Services Marketing, Wiley. Lovelock, C. and Wirtz, J., Essentials of Services Marketing, 1st Ed., Pearson Education Zeithaml, V. A., Bitner, M.J., Gremler, D. D., and. Pandit, A., Services Marketing, 4th Ed, TMH Gronroos, C., Service Management and Marketing, 3rd Ed., Wiley Hoffman, K.D., and Bateson, J.E.G., Services Marketing, 3rd Ed., Cengage Learning. Year of Publication 2009 2008 2008 2007 2006
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE 1. 2. 3. 4. 5. 7. 9. Subject Code : BM-671 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: : DEPARTMENT OF MANAGEMENT STUDIES
Course Title : Quantitative Analysis for Financial Management L: 15 6. 8. 3 T: 0 35 P: 0 ETE: 50 Spring Both PRE: 0
X
Theory: 3
Practical: 0
Pre-requisite: Nil
Subject Area: PEC
Objective of Course: To impart knowledge of the contemporary mathematical finance framework. Contents Contact hours
6 6 6 6 6 6 6
10. Details of Course: Sl. No.

1. 2. 3. 4 5 6 7
Relevance of probabilistic concepts in financial markets: Moments, conditional expectations, binomial distribution, normal and Poisson distribution Markov processes and their relevance, convergence of random variables. Attributes of lognormal distribution. Relevance of Lognormal distribution in financial modeling. Differentiation in stochastic environment, Integration in stochastic environment, The Ito integral Discrete time and Continuous time Martingales, Uses of Martingales in asset pricing. Option pricing models: Binomial models, The Black-Scholes model. Simple applications and variants of the Black Scholes model. Warrants and option pricing theory; Overview of pricing in incomplete markets. Sensitivity analysis of options(The Greek letters): Delta hedging, Relationship between delta, theta, and gamma, Vega, Rho etc Total
42

9. 10.

2009 2000
John C. Hull, Options, Futures, and Other Derivatives, 7th Edition, Prentice Hall
Salih N. Neftci, Introduction Derivatives,Academic Press; 2nd edition to the Mathematics of Financial
11.
Ales Cerny, Mathematical Techniques in Finance : Tools for Incomplete Markets , Princeton University Press; 2nd edition
2009
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE: 1. 2. 3. 4. 5. 7. 9. Subject Code : BM- 672 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 15 DEPARTMENT OF MANAGEMENT STUDIES Course Title : Working Capital Management L: 3 Theory: 3 PRS: 0 6. Semester: Autumn Pre-requisite: Nil 8. Subject Area: PEC Spring T: 0 35 P: 0 PRE: 0
Practical: 0 MTE: ETE: 50
Both
Objectives of Course: To acquaint the students with various aspects of management of current assets and
current liabilities in the firms for effective decision making.
10. Details of the Course: Topic Working Capital Management: Meaning, Concepts, Classification and Importance of working capital. Objectives of working capital. Factors determining working capital requirements Assessment and Forecasting of working capital requirement Working Capital Financing: Financing of working capital, determining the working capital Financing Mix New Trends in Financing of Working Capital by Banks Recommendations of Dahejia Committee Report, Tondon Committee Report, Chore Committee Report. Major Recommendations of Marathe Committee Report, Chakravarty Committee Report, Kannan committee Report. Management of Cash: Nature of Cash, Motives of holding Cash Cash Management, Managing cash Flows, Determining Optimum Cash Balance Cash Management Models; Baumol model, Miller-Orr model, Stone model Investment of Surplus Funds Receivables & Payable Management: Meaning of Receivables, Cost of maintaining Receivables, Factors Influencing Receivables Meaning, Objects and Dimensions of Receivable Management. Formation and Execution of Credit Policy Formation and Execution of Collection Policy. Basics of Payable Management. Inventory Management: Meaning and Nature of Inventory, Purpose and Benefits of Holding Inventory Risk and cost of Holding Inventory Inventory Management - Tools, Techniques, Objective and Meaning Determining Stock levels and safety stocks. EOQ, VED, and ABC Analysis Management of payables. Total Number of Hours Suggested Books: No. of Lecture Hrs. 2 2 2 3 3 3 2 2 2 3 2 2 2 2 2 2 2 2 2 42
S. No.
Year of Publication / Reprint 2009 2003 2007 2007 2007
1. 2. 3. 4. 5.
Bhattacharya, H, Working Capital Management, PHI, New Delhi, 2nd edition. Mathur S. B, Working Capital Management and Control: Principles and Practice, New Age International Pvt. Ltd., 1 st edition Bhalla, V.K. Working Capital Management: Text & Cases, Anmol Publications, Delhi, 4th ed. Hampton, J.J. & C.L. Wagner, Working Capital Management, John Wiley, 4th edition. Pandey, I.M., Financial Management, Vikas Publications, New Delhi, 9th edition.
NAME OF DEPTT./CENTRE 1. 2. 3. 4. 5. 7. 9. 10. Subject Code : BM-673 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS:
: DEPARTMENT OF MANAGEMENT STUDIES Course Title : Security Analysis & Portfolio Management L: 15 6. 8. 3 PRS: 0 T: 0 35 P: 0 ETE: 50 Spring Both PRE: 0
Theory: 3
Pre-requisite: Nil
Objective of Course: To provide a comprehensive view of Security Analysis and Portfolio Management for investment decisions.. Details of Course: Contents
Sl. No. 1. 2. 3. 4. 5 6 7 8 9
Risk-Return Analysis in Investment Decisions Measures of Risk and Return Portfolio Optimization in the Mean Variance Framework Two Security Case
Portfolio Optimization in the Mean Variance Framework Multi Security Case Single Index Model & Arbitrage Pricing Model Capital Asset Pricing Model and its variants Portfolio Performance Appraisal Efficient Market Hypotheses Fixed Income Portfolio Management & Concept of Duration, Immunization & Key Rates Equity Analysis & Valuation Asset, Income & Cashflow Basis, Brief overview of Fundamental Analysis Total
Contact hours 3 6 6 4 6 3 3 5 6 42
Suggested Books: S. No. 1 Name of Authors/Books/Publisher/Edition Prasanna, Chandra; The Investment Game, How to Win, Tata McGraw Hill Publishing Company Ltd., New Delhi, 1993. Reilly, Frank,K., Investment Analysis and Portfolio Management, 5 th Ed., Dryden, 1997. Year of Publication / Reprint 1993
1997
3 4 5
Pike, R.& Bill Neale, Corporate Finance and Investment., Decisions and Strategies, , 5th Ed Prentice Hall, Fisher, D.E. and Jordan, R.J.; Security Analysis and Portfolio Management,6 th Edn., Prentice Hall, 1996. Elton & Gruber, Modern Portfolio Theory, Wiley, 2007
2006 1996 2007
Course Title : Indian Financial System L: 15 6. 8. 3 T: 0 35 P: 0 ETE: 50 Spring Both PRE: 0
Theory: 3
Practical: 0
Pre-requisite: Nil
Subject Area: PEC
9. 10.
Sl. No. 1 2 3 4
Objective of Course: To familiarise students with the organisation, operations and
growth of the financial system in India.

Details of Course:
Contents
5 6
7 8 9 10 11 12
Nature & Role of Financial System, Indian Financial System; an overview Reserve Bank of India; history, structure and growth. Monetary Policy of the Reserve Bank of India; evaluation Commercial Banks and Co-operative Banks; history, structure and growth Call Money Market, Treasury Bills Market, Commercial Bills Market, Markets for Commercial Paper & Certificate of Deposits, Discount Market, Market for Financial Guarantees, Level & Structure of Interest Rates, Interest Rates in India Non Banking Financial Companies National Bank for Agriculture and Rural Development, Deposit Insurance and Credit Guarantee Corporation, Export Credit Guarantee Corporation, Export-Import Bank of India 1. Specialized Financial Institutions like Power Finance Corporation, Indian Railway Finance Corporation etc. 2. Unit Trust of India, Insurance Companies 3. Financial instruments; Equity, Debt, Mutual Funds Securities & Exchange Board of India; origin, structure and growth Capital Markets and other institutional arrangements of Capital Markets like SHCIL, NSE, BSE etc., Scams in Indian Financial Markets International Dimensions of Financial Markets, Integration of Indian Financial System with Global Financial System, Global Financial Crisis
Total
Contact hours 4 4 3 5
2 3
2 3 3 2 6 5 42

1 2 3 4 5 6 7 8
Bhole, L.M. and Mahakud, Jitendra, Financial Institutions and Markets: Structure, Growth and Innovations, Tata McGraw Hill, 5th edition Burton, Maureen and Brown, Bruce, The Financial System and The Economy, PHI Learning Pvt. Ltd., 5th Edition Desai, Vasant, Fundamentals of the Indian Financial System, Himalaya Publishing House, 6th revised edition Gomez, Clifford, Financial Markets, Institutions & Financial Services, Prentice Hall of India, 1st edition Gurusamy S., Indian Financial System, Tata McGraw Hill, 2nd edition Kohn, Meir, Financial Institutions and Markets, Oxford University Press, 1st Indian Edition Pathak, Bharati V., The Indian Financial System-Markets, Institutions & Services, Pearsom Education, 2nd edition Srivastava, R.M. and Nigam, Divya, Management of Indian Financial Institutions, Himalaya Publishing House, 8th edition
2009 2009 2008 2008 2009 2007 2008 2008
INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT./CENTRE : DEPARTMENT OF MANAGEMENT STUDIES
1. 2. 3. 4. 5. 7.
Subject Code : BM 675 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: L: 15 6. 8.
Course Title 3 PRS: 0 T: 0
: International Financial Management P:0 35 ETE: 50 Spring Both PRE: 0
Theory: 3
Pre-requisite: Nil
9. Objective of Course: To provide students with an overall view of international financial system and the way multinational corporations operate 10. Details of Course: Contents Exposure & Risk Concept, Types and Measurement Concept of Arbitrage between Spot Markets Spot v Forward Markets and the Parity Principles Hedging & Exposure/Risk Management- Instruments & Strategies Hedging & Speculations with Options Hedging with Futures and Forwards Swaps applications and Pricing Management of Operating Exposure Total Suggested Books: S. No. Name of Authors/Books/Publisher/Edition Year of Publication / 1 2 3 4 Shapiro, Alan C.; Multinational Financial Management, 8th edition, Allynand Bacon, London, 1991. Levi, M.; International Financial Management and the International Economy,4th Edition Routledge Buckley, Adrian; Multinational Finance, 5th Edition,Pearson, Apte P G, International Financial Management, Tata McGraw-Hill INDIAN INSTITUTE OF TECHNOLOGY ROORKEE Reprint 2006 2005 2006 First reprint 2006 Contact hours 6 4 5 6 6 6 5 4 42
Sl. No. 1. 2. 3 4 5 6 7 8
NAME OF DEPTT. /CENTRE 1. 2. 3. 4. 5. Subject Code : BM-676 Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS:
: DEPARTMENT OF MANAGEMENT STUDIES Course Title: Financial Management Control Systems L: 15 6. 3 T: 0 35 P: 0 ETE: 50 PRE: 0
Theory: 3
Practical: 0
PRS: 0 MTE: Semester:
Autumn 7. 9. Pre-requisite: Nil 8. Subject Area: PEC
Spring
Both
Objective of Course: To acquaint the students with the process of evaluating, monitoring, and controlling the
various sub-units of the organisation so that there is efficient and effective allocation and utilisation of resources in adhering to the predetermined goals.
10.
1. 2. 3. 4 5 6 7 8 9 10 11

Framework for planning and control, Goal & strategies Structure of control mechanism, Various forms of organizational structure and their relevance to the control systems Responsibility centres and control centres ; Revenue centre; Cost centres; Profit centre and Investment centres Traditional & contemporary measures of performance, Return on Investment, Residual Income, Economic Value Added etc. Key Variables as Control Indicators; Information System as Support to Management Control Transfer Pricing as a Tool for Management Control, International Transfer Pricing. Budget as an Instrument of Control; Analysis of Budget Variances for Control Action Management Control in Non-Profit-Organisations Management Control of Projects; Management Control of Development Programmes Management Control in Multinational Corporations and services organizations Mathematical Models for Management Control Total
Sl. No.
Contact hours
3 3 5 6 5 4 5 2 4 3 2 42

1. 2. 3. 4.
Anthony, R.N. & Govindrajan V., Management Control Systems, 12th Edn., Tata McGraw Hill Sharma, Subhash; Management Control Systems, Text and Cases, Tata McGraw Hill Publishing Company Limited, New Delhi Mohanty,B.; Management Control System: Implementation and Administration, McMillan, New Delhi Merchant, Kenneth A. and Stede, Wim Ven der, Management Control Systems: Performance Measurement, Evaluation and Incentives,
2007 2007 1979 2007
Prentice Hall, 2nd Edition

NAME OF DEPTT. /CENTRE 1. 2. 3. 4. 5. 7. 9. 10.
1. 2. 3.
Course Title : Taxation & Tax Planning L: 15 6. 8. 3 T: 0 35 P: 0 ETE: 50 Spring Both PRE: 0
Theory: 3
Practical: 0
Pre-requisite: Nil
Subject Area: PEC
Objective of Course: The objective of this course is to give knowledge related to various tools related to Details of Course: Contents Basic Concepts Sources of Tax Laws, Act & Rules, Administrative Instructions issued by CBDT, Annual Finance Acts Income Tax Definitions, concept of Income, Heads of Income Residential Status & Tax Liability, Scope of total income, concept of Permanent Establishment, Business Connection in India, taxability of BPO units Exempt Incomes Income from Salary Scope, allowances and perquisites, deductions from salary Income from House Property Coverage and deductions Income from Business & Profession Express allowances and disallowances, tax incentives on R & D expenses, Depreciation allowance, method of accounting Income from Capital Gains Concept of Capital Asset and Transfer, short term and long term capital assets, exemptions Income from Other Sources Set off and carry forward of losses, tax planning Deductions under chapter VIA incentives to infrastructure sector, hotels, etc. Taxation of companies MAT, calculation of book profits, credit for MAT Assessment of Income including reassessment, appeals, rectification and revisions, ITAT, reference to HIGH Court and Supreme Court Tax Deduction at Source International Taxation, Transfer Pricing, Double Taxation Avoidance Agreements
Total
taxation.
Sl. No.
Contact hours 2 3 3 2 3 2 5 3 2 2 3 3 3
4 5 6 7
8 9 10 11 12 13
14 15
3 3
42
Suggested Books:
S. No.
1 2 3
Singhania, V.K. and Singhania, Kapil Direct Taxes Law & Practice, Taxmann Publications Pocket Edition by Taxmann Publications on Income Tax Act" Ahuja, Girish and Gupta, Ravi, Direct Taxes Ready Reckoner(with tax planning), Bharat Law House Pvt. Ltd., 10th Edition
Mehrotra, H.C., Practical Problems In Income Tax, Sahitya Bhawan
Publications
2010 2009 2009

NAME OF DEPTT. /CENTRE 1. Subject Code : BM-678 : DEPARTMENT OF MANAGEMENT STUDIES
Course Title : Merchant Banking & Financial Services
2. 3. 4. 5. 7. 9. 10.
L: 15 6. 8.
T:
0 35
P:
0 PRE: 0
Theory: 3
Practical: 0 ETE: 50 Spring
Both
Pre-requisite: Nil
Subject Area: Finance
Objective of Course: To acquaint the students with various aspects relating to legal, procedural and evaluatory Details of Course: Contents
Capital Market - introduction, history, growth and structure of Capital Market Various types of Markets, Instruments and Issues Regulatory Framework - Securities Exchange Board of India (SEBI) Merchant Banking Nature and Scope Market Intermediaries for issues Merchant Bankers, Registrar and Share Transfer Agents, Underwriters, Bankers to Issue, Debenture Trustees, Stock Brokers & Sub Brokers and Depository Services Role of Merchant Banker Pre Issue management, Post Issue Management and Advisory role Credit Rating, Lease Finance, Hire Purchase, Loan Syndication, Bill Discounting, Factoring & Forfeiting and Venture Capital Role of Merchant Banker in Corporate Restructuring Mergers, Amalgamations, Takeovers and Joint Ventures Total
framework for fee and fund based financial services.
Sl. No.
1. 2. 3. 4 5 6 7 8
Contact hours
5 5 3 2 7 8 10 2 42

1 2 3 4 5 6
Machiraju, H. R., Merchant Banking, New Age International Publishers (P) Ltd, 4th Edition Fabozzi Frank J., Franco Modigliani, Capital Markets Institutions and Instruments, PHI Learning Private Limited, 4th Edition Clifford Gomez, Financial Markets, Institutions and Financial Services, PHI Learning Private Limited, 1st Edition Gurusamy S., Merchant Banking and Financial Services, Tata McGraw Hill, 3rd Edition Christopher, Viney, Financial Institutions, Instruments and Markets , Tata McGraw Hill, 6th Edition Khan, M. Y., Financial Services, Tata McGraw Hill, 5th Edition
2010 2009 2009 2009 2009 2007

NAME OF DEPTT. /CENTRE 1. 2. 3. 4. Subject Code : BM-??? Contact Hours: Examination Duration (Hrs.): Relative Weightage: CWS: : DEPARTMENT OF MANAGEMENT STUDIES
Course Title : Financial Statement Analysis & Reporting L: 15 3 T: 0 35 P: 0 PRE: 0 Theory: 3 Practical: 0 ETE: 50
PRS: 0 MTE:
5. 7. 9. 10.
Credits:
6. 8.
Semester: Autumn Spring Both Subject Area: PEC
Pre-requisite: Nil
Objective of Course: To familiarize students with the tools, techniques and approaches for Financial Details of Course: Contents
Economy, Industry, Company analysis Annual Report - Content Annual Report, Quality of Financial Reporting, Reporting Regulation in India for different types of entities, Directors report and Auditors report Balance Sheet and Income Statement as per Indian Companies Act 1956; Understanding Financial Statements Nature, Objectives, Uses, Limitations and Stakeholders of Financial Statements Financial Statement Analysis - Sources of information, Tools and Techniques of financial statement analysis Ratio Analysis Nature, Importance and Types of Ratios, DuPont analysis Distress Analysis Need for Corporate Failure Analysis, Concepts on Sickness, Distress, Failure and Insolvency; Stages, Signals and Symptoms of Financial Distress Report Preparation of Financial Statement Analysis Combinations and Consolidation - Types of business combinations, Consolidated Financial Statements, Intercompany transactions and Profit confirmations, Minority interest, Changes in minority interest, Consolidated Net Income and Consolidated Retained Earnings, Changes in ownership, Financial reporting of interests in Joint Ventures
Statement Analysis based on qualitative and quantitative information available from various sources.
Sl. No.
1. 2.
Contact hours
3 5
3.
8 9 4 2 2
4 5 6
7 8
Window Dressing - problems in financial statements, window dressing, understanding how income statement is manipulated and reworking profits, Ethical issues in financial reporting, Recent scandals in financial reporting Total
4 42

1. 2. 3. 4.
Ormiston, Aileen, Fraser, Lyn M., Understanding Financial Statements, PHI Learning Private Limited, 9th Edition Sinha, Gokul, Financial Statement Analysis, PHI Learning Private Limited, 1st Edition Narayanaswamy R., Financial Accounting A Managerial Perspective, PHI Learning Private Limited, 3rd Edition Subramanyam, K. R., John J Wild, Financial Statement Analysis, Tata
2010 2009 2009 2008
5. 6.
McGraw Hill, 10th Edition Penman, Stephen H., Financial Statement Analysis & Security Valuation , Tata McGraw Hill, 2nd Edition Erich, A. Helfert, Techniques of Financial Analysis: A Guide to Value Creation, Tata McGraw Hill, 11th Edition
2006 2002

NAME OF DEPTT. /CENTRE 1. 2. 3. 4. 5. 7. Subject Code : BM-??? Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: : DEPARTMENT OF MANAGEMENT STUDIES
Course Title : Banking & Finance L: 15 6. 8. 3 T: 0 35 P: 0 PRE: 0
Theory: 3
Practical: 0 ETE: 50 Spring
Both
Pre-requisite: Nil
Subject Area: PEC
9. 10.
Objective of Course: To apprise students with basic understanding of Financial System, Banking and Financial Details of Course: Contents
Introduction Trade, Commerce, Business; Barter System, Origin of Money, Medium of Exchange, Role of Money in Economy; Structure of Financial System, Instruments, Institutions and Markets, Growth perspectives of Financial System in India since 1947 Bank Origin, Nature and History; Structure of Banking, Central Bank Functions, Role & Organization Structure, Instruments of Central Banking (RBI) policy Bank Rate, CRR, SLR and Open Market Operations Commercial Banking Deposits, Credit offering, Forms of Advances and Types of Credit; Letter of Credit, Deferred Payments, Guarantees, Charging of Securities; Hypothecation, Pledge, Mortgage, Lien and Set-off Development Banking Nature and Types; Participation in Economic development; Role of IDBI, IFCI, SIDBI, ICICI, SHCL, DFHI, NHB, SFCs, EXIM Bank and ECGC Rural Banking History, Structure and Growth; Role of NABARD in Agriculture & Rural Development Role of Banks in Financial Market Merchant Banking, Bankers to Issue, Investment Banking, Asset Management, Portfolio Management, Depositary and Stock Broking services Changing Scenario in Banking Sector Core Banking, Universal Banking, Retail Banking, Housing Finance, Technology, Virtual Banking, e-banking, Credit cards and ECS Scams, Frauds, Global Financial Crisis and its Effect Total
Services in India.
Sl. No.
1. 2. 3. 4 5 6 7 8
Contact hours
4 4 7 6 4 8 5 4 42

1. 2. 3. 4. 5.
Jyotsna Sethi, Nishwan Bhatia., Elements of Banking and Insurance, PHI Learning Private Limited, 1st Edition Gurusamy S., Indian Financial System, Tata McGraw Hill, 2nd Edition Christopher, Viney, Financial Institutions, Instruments and Markets , Tata McGraw Hill, 6th Edition Clifford Gomez, Financial Markets, Institutions and Financial Services, PHI Learning Private Limited, 1st Edition Khan, M. Y., Financial Services, Tata McGraw Hill, 5th Edition
2009 2009 2009 2009 2007

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INDIAN INSTITUTE OF TECHNOLOGY ROORKEE NAME OF DEPTT. /CENTRE 1. 2. 3. 4. 5. 7. 9. Subject Code : BM-501 Contact Hours: Examination Duration (Hrs.

): Relative Weightage: Credits: 3 CWS: : DEPARTMENT OF MANAGEMENT STUDIES

Course Title : Quantitative Techniques for Managers L: 15 6. 8. 3 T: 0 35

0 ETE: 50 Spring Both PRE: 0

PRS: 0 MTE: Semester: Autumn

Subject Area: PCC

Details of Course: Contents

Suggested Books: S. No. Name of Authors/Books/Publisher/Edition Year of Publication / Reprint

INDIAN INSTITUTE OF TECHNOLOGY ROORKEE

DEPARTMENT OF MANAGEMENT STUDIES

Title : Management Processes and Organizational Behavior

develop an understanding of the basic management concepts and

behavior of Individuals and Group in Organizational Settings.

Suggested Books: S. No. Name of Authors/Books/Publisher/Edition Year of Publication / Reprint

2009 2008 2008 2008 2004

: DEPARTMENT OF MANAGEMENT STUDIES Course Title : Managerial Economics L: 3

Theory: 3 Semester: Autumn Spring

Subject Area: PCC

Suggested Readings: S. No. Name of Authors/Books/Publisher/Edition

Year of Publication / Reprint 2010 2009

2004 2006 2006 1985

2 ETE: 40 Spring Both PRE: 0

communication in business organisations.

Suggested Books: S. No. Name of Authors/Books/Publisher/Edition Year of Publication / Reprint

2008 2006 2009

Course Title : Financial Accounting L: 15 6. 8. 3 T: 0 35

0 ETE: 50 Spring Both PRE: 0

PRS: 0 MTE: Semester: Autumn

Subject Area: PCC

Objective of Course: To acquaint students with the system of collecting, summarising,

Suggested Books: S. No. Name of Authors/Books/Publisher/Edition Year of Publication /

2007 2006 2008 2007 2009 2009 2008 2007

INDIAN INSTITUTE OF TECHNOLOGY ROORKEE

Relative Weightage: Credits: 3

Semester: Subject Area: PCC

Contact Hours: Examination Duration (Hrs.): Credits: 3 6. Semester:

Practical: 0 35 ETE: 50 Both

Relative Weightage: CWS: 15 PRS: 0 Autumn Pre-requisite: Nil 8.

Subject Area: PCC

Suggested Books: S. No. 1. 2. 3. 4. 5.

Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 2 CWS:

Subject Area: PCC

Course Title : Financial Management L: 15 6. 8. 3 T: 0 35 P: 0 ETE: 50

Practical: 0 PRE: 0 Both

PRS: 0 MTE: Semester: Autumn

Subject Area: PCC

Suggested Books: S. No.

Year of Publication / Reprint

Course Title : Business Environment L: 15 6. 8. 3 T: 0 35 P: 0 ETE: 50

Practical: 0 PRE: 0 Both

PRS: 0 MTE: Semester: Autumn

Subject Area: PCC

Year of Publication / Reprint

2009 2009 2009 2009 2007 2010 2009

INDIAN INSTITUTE OF TECHNOLOGY ROORKEE

DEPARTMENT OF MANAGEMENT STUDIES

Contact Hours: 42 Examination Duration (Hrs.): Relative Weightage: Credits: 3 CWS: 15

to create an understanding of the various facets of managing people and of

policies and practices relating to the management of human resources.

Year of Publication / Reprint 2009 2009 2009 2006 2006 2006

INDIAN INSTITUTE OF TECHNOLOGY ROORKEE

Course Title: Marketing Research

Contact Hours: Examination Duration (Hrs.): Relative Weightage: Credits: 2

2009 2008* * 2010