(INTRODUCTION OF TOPIC)

The topic of COMPARISION BETWEEN ICICI AND HDFC BANK: Banking is the backbone of a modern economy. Health of banking industry is one of the most important preconditions for sustained economic progress of any country. The world of banking has assumed a new dimension at the dawn of the 21st century with the advent of tech banking, thereby lending the industry a stamp of universality. In general, banking may be classified as retail and corporate banking. Retail banking, which is designed to meet the requirements of individual customers and encourage their savings, includes payment of utility bills, consumer loans, credit cards, checking account balances, ATMs, transferring funds between accounts and the like. Corporate banking, on the other hand, caters to the needs of corporate customers like bills discounting, opening letters of credit and managing cash. The Indian banking scene has changed drastically with the private sector making inroads in an area hitherto dominated by large public sector banks. Growing disinvestment is likely to impact the banking industry as well. There is every possibility of privatization of public sector banks, leading to greater operational autonomy. The development of the Indian banking sector has been accompanied by the introduction of new norms such as Income Recognition and Capital Adequacy, by the government. The latter implies that banks can lend on the basis of their respective capital base. These norms have caused banks to construct equity on their own, before going in for debt. Disintermediation is a real threat for banks. Of late, banks are adopting the EVA (Economic Value Added) concept wherein revenues are viewed in the context of the risk associated with them.

The New World order has ensured "Survival of the Fittest". New services are the order of the day, in order to stay ahead in the rat race. Banks are now foraying into net banking, securities, consumer finance, housing finance, treasury market, merchant banking and insurance.

RESEARCH METHODOLOGY
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Research methodology is a systematic way, which consists of series of action steps, necessary to effectively carry out research and the desired sequencing to these steps. The marketing research is a process of involves a no. of inter-related activities, which overlap and do rigidly follow a particular sequence. It consists of the following steps: Formulating the objective of the study Designing the methods of data collection Selecting the sample plan Collecting the data Processing and analyzing the data Reporting the findings

Objective of Study

Research Design

Sample Design

Data Collection

Data Analysis

Report of findings

OBJECTIVE
To stud of market share in banking sector of ICICI and HDFC. To study the consumer satisfaction with ICICI and HDFC. To know about the is the position of ICICI bank in market. To analyze the decision making process of the consumers. .

RESEARCH DESIGN
Research design specifies the methods and procedures for conducting a particular study.

A research design is the arrangement of conditions for collection and analysis of the data in a manner that aims to combine relevance to the research purpose with economy in procedure. Research design is broadly classified into three types as

Exploratory Research Design Descriptive Research Design Causal Research Design

I have chosen the descriptive research design.

DESCRIPTIVE RESEARCH DESIGN:

Descriptive research studies are those studies which are concerned with described the characteristics of particular individual.

In descriptive as well as in diagnostic studies, the researcher must be able to define clearly, what he wants to measure and must find adequate methods for measuring it along with a clear cut definition of population he want to study. Since the aim is to obtain complete and accurate information in the said studies, the procedure to be used must be carefully planned. The research design must make enough provision for protection against bias and must maximize reliability, with due concern for the economical completion of the research study.

SAMPLE DESIGN
A Sample Design is a definite plan for obtaining a sample from a given population. It refers to the technique to the procedure adopted in selecting items for the sampling designs are as below:

SAMPLE SIZE
Sample method Survey period

SAMPLE SIZE: The substantial portions of the target customer that are sampled to achieve reliable result are 50. The cost and time limitation completed me to select 50 respondents as sample size

SAMPLING METHOD:
In this marketing research project, I am using Random sampling method

SAMPLE DESIGN
As complete enumeration of all the members of the population (Member and Non-member) I have understate sampling technique.

SAMPLE SIZE

200 Customers

SAMPLE TYPE
AREA SAMPLING Sample area Lucknow

SAMPLE SELECTION
Simple random selection sampling

SAMPLE TECHNIQUE
I have taken the Statistical tool of percentage method to analysis and interpretation of the collected data.

RANDOM SAMPLING:
A random sample gives every unit of the population a known and non-zero probability of being selected. Since random sampling implies equal probability to every unit in the population, it is necessary that the selection of the sample must be free from human judgment. There is some confusion between the two terms random sampling and unrestricted random sampling. In the latter case, each unit in the population has an equal chance of being selected in the sample. Such a sample is drawn with replacement, which means that the unit selected at each draw is replaced into the population before another draw is made from it,
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As such, a unit can be included more than once in the sample. Most statically theory relates to unrestricted random sampling. In order to distinguish between these two sample. I.e. sample, without replacement and sample with replacement, the terms sample random sample and unrestricted random sample are used. If the latter is devised in such a manner that no unit can be included more than once, it will then be known as the simple random sampling. It may be noted that while both sample random sampling and unrestricted random sampling give an equal probability to each unit of the population for being included in the sample, there are other sample design too which provide equal probability to the units. The process of randomness is the very core of simple and unrestricted random sampling. The selection of a sample must be free from bias, which can be ensured only when the process of selection is free from human judgment.

COLLECTION OF DATA
DATA COLLECTION The study was conducted by the means of personal interview with respondents and the information given by them were directly recorded on questionnaire. For the purpose of analyzing the data it is necessary to collect the vital information. There are two types of data, this are Primary Data
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Secondary data

PRIMARY DATA:Primary data can be collected through questionnaire. The questionnaire can be classified into four main types. Structured non disguised questionnaire Structured disguised questionnaire. Non structured non disguised questionnaire Non structured disguised questionnaire.

For my market study, I have sleeted structured non-disguised questionnaire because my questionnaire is well structured, listing of questions are in a prearranged order and where the object of enquiry is revealed to the respondents. To making a well-structured questionnaire, we have adopted three type of questions Open ended question Dichotomous questions Multiple choice questions

These types of questions are easy to understand and easy to give required answers.
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SECONDARY DATA:Secondary data means data that are already available i.e. they refer the data which have already been collected and analyzed by someone else. When the researcher utilizes secondary data, than he has to look into various sources from where h e can obtain them, in this case he is certainly not confronted with the problems that are usually associated with the collection of original data. Secondary data may either be published data or unpublished data. Usually published data are available in: Various publications of the central, state and local government; Various publications of foreign government or of international bodies and their subsidiary organizational; Technical and trade journals; Books, magazines and newspapers; Reports and publications of various associations connected with business san industry, stock exchanges etc.; Reports prepared by research scholars, universities, economists etc; Public records and statistics, historical document and other source of published information.

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The source of unpublished data are many; they may be found in diaries, letters, unpublished biographies and autobiographies and also may be available with scholars and research workers, trade associations, labor because and other public private individuals and organization. COLLECTION TECHNIQUE: Questionnaire method is used in collection the data.

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DATA ANALYSIS
DATA PROCESSING AND ANALYSIS Processing & Analysis the collected data: - once the field survey is over and questionnaire have been received, the next task is to aggregate the data in a meaningful manner. A number of tables are prepare to bring out the main characteristics of the data. The researcher should have a well thought out framework for processing and analyzing data, and this should be done prior to the collection. it includes the following activities

(i) Editing: the first task in data processing is the editing. Editing is the process of examining errors and omissions in the collected data and making necessary corrections in the same.

(ii) Coding: coding is the procedure of classifying the answer to a question into meaningful categories. Coding is necessary to carry out the subsequent operations of tabulating and analyzing data. If coding is not done, it will not be possible to reduce a large number of heterogeneous responses into meaningful categories with the result that the analysis of data would be weak and ineffective, and without proper focus.

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(iii)Tabulation: tabulation comprises sorting of the data into different categories and counting the number of cases that belong to each category. The simplest way to tabulate is to count the number of responses to one question. This is also called universal tabulation. The analysis based on just one variable is obviously meager. Where two or more variables are involved in tabulation, it is called bivariate or multivariate tabulation.

(iv) Analysis : after the all three above steps, the most important step is analysis of the data. Under this step, they can use the various tools of the analysis such as Central Tendency, Dispersion, Correlation co-efficient, Regression Analysis, Test of Hypothesis etc.

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Are you having an bank account?

70 60 50 VALUES IN 40 NUMBER 30 20 10 0 YES NO YES OR NO 30

70

(Figure-1)

1-

70%

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From which bank you have account?

40 35 30 25 VALUE IN NUMBERS20 15 10 5 0

38 20 12 ICICI HDFC Other

BANK NAME

(Figure-2)

12-

38% Bank name of ICICI.

12% Bank name of HDFC.

3- 20%Bank name of other.

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Do you think that Bank is giving a good return?

70 60 50 VALUES IN 40 NUMBER 30 68 20 10 0 YES NO YES OR NO 32

(Figure-3)

1- 32%Bank giving a yes return. 2- 68%Bank giving a no return.

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Are you planning to get account or loan from any company?

70 60 50 VALUES IN 40 NUMBER 30 20 10 0 YES NO YES OR NO 36

64

(Figure-4)

1-

19

In which company are you looking to invest?

20 15 VALUES IN 10 NUMBER 5 0

20 15 12

ICICI

HDFC Other COMPANY'S NAME

(Figure-5)

1-

20

If get an opportunity in future would you like to be get attached with ICICI Bank?

90 80 70 60 VALUES IN 50 NUMBER 40 30 20 83

10
0

17 NO YES YES OR NO

(Figure-6)

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RECOMMENDATIONS

ICICI Bank and HDFC bank has to improve its brand image, i.e. it has to position itself in the minds of prospects in a better way in comparisons to others.

It should provide better career opportunities for the retention of its potential advisors.

Further it has to provide training to its recruited advisors by good and efficient training methods, which might be a little bit customized if needed.

It should more emphasize in advertising, as it is the most powerful tool to position ant brand in the mindsets of customers.

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 It should provide online training and for those who are in jobs and want to become advisors ICICI should provide evening training classes, so that they can join the training after doing there jobs.

CONCLUSION

Banking is also now being regarded as a versatile financial planning tool. Research indicates that Indians have four basic financial needs during their life asset accumulation (such as buying a house or car), protecting their family, securing their childrens education, and provision for their retirement.

India being a country having a huge population of around one billion people with only 32% of the banking population in India possessing banking the country has a vast potential, which has been left untapped till now.

For Banking company Banking advisors are the lifeline and a very huge asset so each company try to recruit and select a potential force of Banking advisors because this is the advisors who generate maximum business for the Bank . Banking advisors provide a

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very strong support to the Bank and do sall possible efforts to generate huge amount of profit to the company and for him.

BIBLIOGRAPHY

BOOKS: Kothari, C.R, Research Methodology, New delhi, Vikas Publishing House PVT LTD. 2007 ICICI and HDFC brochure of advisors Recruitment.

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QUESTIONNAIRE
PERSONAL DETAILS: Name Mr./Mrs./Miss__________________________ Address____________________________________ ___________________________________________ Phone No. __________________________________ Email ______________________________________ Occupation a) Government Employee c) Self Employed Your monthly household income a) Less than 15000 b) 15001-25000 c)25001 and above b) Private Employee d) Student E) Housewife

Please give some references of people who you know are trading/investing in stocks: 1. _________________________________ 2. _________________________________

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Q1.

Where do you open a account? ii. iii. iv. ICICI HDFC Any other.

Q2.

Which bank is more secure? i. ii. iii. ICICI HDFC Other

Q3.

Which banks give more return? i. ii. iii. ICICI HDFC Other

Q4.

Are you satisfied with services of bank? i. ii. Yes No

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Q5.

Your open account decisions are influenced by i. ii. iii. iv. v. Oneself Broker Market Research Friends/Relatives An other

Q6.

Are you satisfied with company services? i. Yes ii. No

Q7.

What are the factors which you considered before opening account in a particular bank? i. ii. iii. iv. v. Financial Position Current Market Position Goodwill Future Prospects Any others.

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