Introduction: Whenever anyone drinks cola type beverages, had one thought in mind, will I get fat?

Is it harmful to my health? Now again we prefer Cola than to the traditional drinking beverages. Traditional beverages mean Matha, Borhani or Labang. It is because of its flavor and hygiene. In a thesis it has been proved that drinking cola types of beverages occur serious injury to the stomach and pancreas. In order to minimize the traditional drinking beverage problem a new twisting product can be introduced. It will be Deshi Matha.

In the picture the red circle shows a part of stomach which has been damaged after drowning it into the cola water.

Product Name: Deshi Matha, a new twist on Deshi traditional Matha. Product type: Drinking Beverages

Figure: Deshi Matha

Figure: Mystic Straw

Ingredients:

o Raw products milk, lemon, and water into machine as input which is collected from the suppliers. o General formulation is 1.5 liter milk produces 1 kg curd. o This curd produces 3 liters of Matha. So the proportion of milk and Matha will be 1.5:3
Objectives:

o Develop 3 new techniques of drinking Deshi Matha within 1 year. o Encourage people to drink Matha and to attract more customers based on focusing on Deshi Mathas health benefits.
Special Features: o o o o Plastic Straw with flavor filter on the neck named mystic Straw Easy to produce Free mystic straw with Matha Initial Flavor: Chocolate, Mango, Strawberry, Banana

SWOT analysis: Strength First traditional beverage brand Weakness High dependency on dealers Opportunity Emerging market Threats Level of acceptance by people is not reasonably certain Threat from popular substitute

low cost and easy production process

High dependency on milk suppliers

Less marketing strategy of competitors Increasing health conscious people

Strong marketing plan

Short expiry date of product

Potential competition from new entrants

Compotators:

o Rajdhani Matha, o Prince Matha, o Labang, o Cola type drinking beverages

Profitability: The product will be profitable because: 1. Traditional compotators have less marketing campaign, 2. Less type of flavor of the compotators 3. Public awareness about hygienic 4. Price strategy 5. low initial cost and easy production process than to cola Importance: According to The Daily Financial Express (nov. 4, 2012) the Traditional beverage industry has a rapid growth. This occurs because of the awareness of personal health worsening due to busy lifestyle and unhealthy diet. So people have Increase sense of personal health care. They have now knowledge on health through different beverage. So many of them are trying to drink traditional beverages. Concrete Assumptions: It can be said that the product can be profitable if the compotators keep fair competition. The product will be hygiene, innovative and profitable. The marketing strategy will be to sell as many as Matha products at an affordable price through Low budget high impact marketing strategy. To gain the profit -

o o o o

The price will be 25-30% lower than traditional existing beverage. It will offer different flavours and innovative drinking technique. Produce Matha maintaining maximum hygiene. It can also serve the patients in the demand.