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The cloud as service

For next generation managed Wi-Fi hotspot services

Market opportunities
Wi-Fi hotspots are the first

alternative to mobile

networks enabling low/medium-end managed services

providers [1] to deliver value added services to end-users

The penetration

of smartphones, tablets and laptops is very high and Wi-Fi represents the favorite technology for data connections

Wi-Fi is a possible answer to data

off-load due to the increasing

demand of mobile data services. Thus, mobile operators either could roll-out their own Wi-Fi network or could benefit from Wi-Fi networks deployed by managed services providers.
[1] Low/medium-end managed services providers include ISP/WISP, CLEC, system integrators, IT and web companies

Market trends
Number of hotspots (public and private)

+88%
651.8 Milion

Data traffic source

2011-2015
Source: Informa Telcoms and Media

x12
36%
(2016)
Now

Streaming/ on-demand

Traffic Type
Download

71%
(2016)

48%

10%
Source: Cisco Global Mobile Data Trafic Forecast

Source: Cisco Global Mobile Data Trafic Forecast

Monetizing Wi-Fi hotspots

What it is

A cloud

as service enabling next generation managed Wi-Fi hotspot services

Not only offering Internet

access, but also providing geo web apps and active contents through the splash portal 2.0, as well as creating new revenue streams thanks to the 5 under-the-top approach

Target market

Managed Services Provider

Quick view
Multi-level chain and policy virtualization
Enabling different players to manage their Wi-Fi hotspot services through a tree based hierarchical approach

Public or private cloud delivery

Hosted in the cloud infrastructure of Amazon Web Services, but also delivered in a private data center

New media channel

Not just a login box but a new generation login portal

Cloud management
Managing Wi-Fi hotspot services at each level thanks to an intuitive control panel

Web apps

Enhancing end-users experience, as well as providing effective tools to Wi-Fi hotspots

Carrier-class engine
Based on a carrier-class access and service management platform (WROP|ASM)

Vendor agnostic approach

Support for various vendors (access and service devices, as well as firmware)
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Managed hotspot services

Cloud4Wi adopts a multi-level

approach, enabling

different players to deliver managed Wi-Fi hotspot services, based on a tree-based hierarchical enforcement

The Managed

Services Provider (MSP)

allows Tenants to provide Wi-Fi hotspot services, managing service options from the top or enabling Tenants to self-manage them Each Tenant can create and manage his own WiFi Area, defining service plans, splash portal and web apps Each WiFi

Area Owner can manage splash portal contents, use web apps for promotion
or marketing purposes, as well as customize his own service

model

Operational scenario

A sample: university campus

Managed Services Provider
Tenant

Campus of the University of Pisa

Engineering School

http://splashportal.com

Medical School

http://splashportal.com

Law School

http://splashportal.com

University of Pisa

University of Pisa

University of Pisa

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Service management
Optimized usage on tablets and

smartphones
Management of service profiles and pricing plans

Provisioning of users

Real time monitoring of online users

Management of active contents and web apps

Statistics and Reports about users and network activities

Hotspot network
management
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Splash portal 2.0 as a media channel

The login page is not

just a login
portal

box
but it becomes a real

Internet access Web apps Active contents

The splash portal provides a feature-rich, easy-tocustomize multimedia media channel between end-users and Wi-Fi hotspots
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Market place for web apps

Cloud4Wi is the market place for web apps, able to enhance the experience of end-users and provide effective tools to Wi-Fi hotspots

A wide set of web apps

Press area Hotspot finder Around you Geo-advertising Direct marketing
Survey Couponing Instant win Click analysis Social login

Open environment
Thanks to SDK third parties can host and publish their own web apps

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How to easily customize contents

The contents of the splash portal can be easily modified and managed by means of an intuitive

Content Management System (CMS) integrated in the Control Panel

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Multi-level CMS management

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Responsive template

Enhanced experience and usability on each type of terminal

tablets / laptops / smartphones

Thanks to the responsive technique, only one template has to be managed!
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Functional architecture
Control Panel
WiFi Area Wireless Controller

Internet

Splash Portal WiFi Area

Standalone Hotspot
Core Network and Service Center

L3 Internet connection
Management Data

Access Network
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Delivery in the public or private cloud

Public Cloud

Private Cloud

Access Network

(Hotspot Standalone / Hotspot with Wireless Controller)

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On premise

Benefits of the public cloud

Ready from the beginning
To avoid local HW installation, configuration and maintenance To be ready in few steps

Reliable and Secure

Cloud4Wi is based on Amazon EC2 Web Service, with 99.99% uptime SLA Regular automatic data backup. No user traffic passes through the cloud!

Requirements?
None,
Just an Internet Connection

Certifications and Accreditations (HIPAA / PCI / SOC 1/SSAE 16/ISAE 3402 )

19

Vendor agnostic
Interoperability with the most popular vendors (access and network devices, as well as firmware)

WiTech Professional Services: Integration and interoperability tests

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A carrier class engine

WROP|ASM functionalities
AAA Subscriber management Self-care Pricing plan and rating Service profiles and QoS Policy function
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Zone management Charting Billing and mediation Reporting Management of business partners

Log server and tracking Administration web portal Secure access (802.1x) API for an easy integration Support for 802.11u

Access service control

Free-of-charge and pay-per-use services

0 1 0 0 1 1 0 1

Time-limited and traffic-limited services

One-shot and recurring services

Restricted access through PIN

Online payment or manual transactions Credentials sent via SMS Self-care capabilities
Management of QoS Management of federated networks
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Self-care capabilities
The end-user has the possibility to manage

his services and account directly

through a custom area in the splash portal

Thanks to APIs, it is possible to create a custom User Portal, which can be integrated with external portals and existing IT systems
Change of credentials, management of active services, purchase of new services, recharge and flexible management of credit, on-line payments, report, check of payments and billing

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References
Leading managed service for
Wi-Fi hotspots in the Italian market

More than 15,000 Wi-Fi hotspots deployed

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Thank you!

For more information about the products and our applications please visit us at www.cloud4wi.com

WiTech SPA Polo Tecnologico di Navacchio Via Giuntini 25, int. 39 56023 Cascina (PISA) Tel: +39 050 775 056 Fax: +39 050 75 47 22 E-mail: info@witech.it www.witech.it