0-100 million no time flat (main points)

Pages0-100:sell sell sell ,hire superstars,opss(90-95) Upsell, advertisement placed in the best location1. .Coming up with new and useful product ideas .Selling those products profitably .2 .Managing processes and procedures efficiently .3 .Finding great employees to do the work .4 Getting people, procedures, products, and .5 promotions going will work pages100- 153 :

create a better version of a hot product , create a backend ,life time customer value , increase the products perceived value, sell wants, usp ,sales metrics, get mentors .document everything and share , tech, set targets , 153- 245 :

Let the market decide for you!, knock off, They are looking for clever new adaptations of products they already know and love.

Time limit !!! high speed!!!!!

)Price- product- offer ) customer feedback, Ready, Fire, Aim Walk the walk Establish parameters 1. Do I have a good idea? 2. Does it feel like it will work? 3. Are my sales targets realistic? 4. Can I afford to test the idea? 5. Do I know the basic tasks that need to be done? 6. Do I have the people who can do them? 7. Do I have a Plan B, an exit plan, in case my good idea turns out to be a bad one? 1. Ask yourself how much it will cost to make the idea come to life. Take that number and double it. 2. Figure out how many units it will sell (or how much extra cash it will bring in), and cut that number in half.

Plan B how to check for references when hiring deconstruct and test

245- 280(read all again) : 3 ways to grow a business, Recognizing what your customers really want is the first and most Important step in providing good customer service.

280- 399(read later) : READY, FIRE, AIM,

Changing the channel to market :

12 ways

-use multiple media channels Different people respond to advertising in different ways

+++(e-mails should have an unsubscribe option, and recipients who opt out should be taken off the list within 10 days. _ You must include a full postal address at the foot of your e-mail, and any removal request sent by postal mail to that address must be honored. _ The addresses of people who opted out of your list shouldnt be sold to other marketers. _ Subject and From lines should accurately describe the message

content and the sender and not be deceptive in any way.) -give offers constantly

-influence the influencers - You must always be answering your customers questions, -web an offline seminars =direct marketing : 1 -Select good lists, mail a sales letter ,track response and scale up 2- copy ,price ,offer (page 114 Print advertising Find what are the costs and probable returns, the crowed -tv advertising : -scripts must be developed -radio -backend -joint venture : make written agreements and action steps -make events unique -public relations )