A PROJECT REPORT

ON

SURVEY ON ACCEPTANCE OF DIGITAL

AND VOICE MEDIUM BY SMEs UNDER THE GUIDANCE OF

INTERNAL GUIDE
PROF. UMAKANT MOHAPATRA

EXTERNAL GUIDE
MR. AVIJIT GHOSH

DEPT OF MBA
REGIONAL COLLEGE OF MANAGEMENT

SENIOR MANAGER (EAST)

GETIT INFOSERVICES PVT. LTD

FOR PARTIAL FULFILLMENT OF

MASTER OF BUSINESS ADMINISTRATION

By
SIMANTA PANDA REGD NO- 1206247003
REGIONAL COLLEGE OF MANAGEMENT (AUTONOMOUS) BHUBANESWAR

DECLARATION
I, MITUSH KUMAR DALAI, a student of REGIONAL COLLEGE OF
MANAGEMENT (AUTONOMOUS), hereby declare that the project titled

SURVEY ON ACCEPTANCE OF DIGITAL AND VOICE MEDIUM BY SMES submitted to REGIONAL COLLEGE OF MANAGEMENT (AUTONOMOUS)
BHUBANESWAR, is an original piece of work and is result of my work on

behalf of GETIT INFOSERVICES PVT LTD. This summer internship has the required standard for the partial fulfillment of MBA program at REGIONAL COLLEGE OF MANAGEMENT
(AUTONOMOUS) BHUBANESWAR. To the best of my knowledge and belief no

part of this project has been taken from any other report and the contents are based on proper research. The data and the facts that are provided in the project are authentic to the best of my knowledge. The project has not been submitted to any other University/Institute for award of any degree/diploma in any discipline.

Mitush Kumar Dalai Regd No: 1206247055

FACULTY GUIDE CERTIFICATE

DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION Guide Name Designation : : Mr. UMAKANT MOHAPATRA Associate Professor

This is to certify that, the research report titled SURVEY ON ACCEPTANCE OF DIGITAL AND VOICE MEDIUM BY SMEs submitted by MITUSH KUMAR DALAI (REGD NO: 1206247055), to REGIONAL COLLEGE OF MANAGEMENT (AUTONOMOUS) for the award of Master in Business Administration (MBA) is original research work carried out by him under my supervision. This report has not been submitted either partly or fully to any other University or Institute for award of any degree or diploma. His field work is satisfactory

Signature of Guide

ACKNOWLEDGEMENT
It is my proud privilege to release the feelings of my gratitude to several persons who helped me directly or indirectly to conduct this project work. I express my heartfelt indebtedness and owe a deep sense of gratitude to my teacher and faculty guide Prof. Umakant Mohapatra, and my corporate guide Mr. Anjan Maity, Mr. Chandrakant, Mr. Sagnik Bhattacharya for their sincere guidance and inspiration in completing this project I am extremely thankful to the Director, Dean, Chairman and faculty members of the Regional College of Management, Bhubaneswar for their coordination and cooperation. I am also extremely thankful to all those persons who have positively helped me and customers who responded my questionnaire, around whom the whole project cycle revolves. I also thank my friend Bikas Das, who have more or less contributed to the preparation of this project report. I will be always indebted to him.

Thanking You

TABLE OF CONTENTS
1. Executive summary 2. Introduction a. Product 3. Background of the project 3.1 Objective 3.2 Scope 4. Objective 4.1 Directional media 4.2 Business Transactions 4.3 Sales process 4.4 Sales Techniques 5. Design and methodology 5.1 Data selection 5.2 Sampling Design 5.3 Tools used for analysis 6. Data Analysis 7. Findings and analysis 8. Limitations 9. Conclusions and recommendations 10. Bibliography 11. Annexure

01 02 04-16 22 22 23

23 23 24 25

26 26 26 27-38 39 41 42 43 44