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IE5

Unit 1: Alliances 1. TAkeover Thu mua 2. Merger 3. A joint 4. Partnership 5. Acquisition thu tm 6. union 7. Alliance : Lin minh minh flater = weaken clash = conflit multinational = having bussines in many countries integration = bring together prudent = cn thn = sensible, wise acquisition = takeover of another company conglomerate = Glory , Prominent - Famous Undervalued firm - A company which is rated insufficiently Widely-quoted statistics (n) rare or a figure famousy spread uut as basis for so mething Diverse Conglomerate - Organisation comprising several companies Portfolio - Collection of companies core competence - most important activity vertical integration Unit 2 Budget : A mount of money Resources : material initiate : V lng allocate : pHn b evaluate c lng pilot : Trial Predict : D on Obtain : Ginh c feasible : attainable or achievable : can , may be fluid : Chaining : contingency Objectvie = gold, aim, target, purpose, focus proposal : bidding and choice best Glitches Delay Haggling :: Mac ca, tranh cai Shuts down Runs short : expires, is not sufficient Goes wrong : Doesn't happen ans planed Negligence : Cau tha Take over (assume)

Take down (Make something fail) Take Place (Occur) Take on (employ, hire)

1. Detail infomation resource, find out product. . Interview arrange / Dealine : 6 week => 2 month 2. Get base infomation market, any product with 6 month budgetting :50 k, extrac t cost

Unit 3: obsessive wire up fluid volatitle Intervence Book-keeping Head Initiative real-tie Instantaneous flow = movement quest = search gathers = collect connect = link together verbose = happy to use more word than necessary accelerate = speed up monitor = keep a check guess = shoot in the dark dashboard = monitoring software measurements = indicators of performance do luong status = condition all the component parts __ stand-up ___ ___ meetings Egg-time meetings team player team spirit weekly updates common goals ground rules key points ================ writing Introduction

Summary + + + Conclusion Name... Signature Date time of report ============== UNIT 5: Briefing : S ch dn Pace - speed : bc chn Saturated : Bo ha Mechanic Mounted simultaneously Frantically : Panicky way Convergence : union Much quoted statistic : An estimated fige

================= Unit 6: persuasion = convince : thuyet phuc make be trust go down the drawin : be wasted splurge spend a lot of money relentlessly : continuously , without stopping Exhibitions : trad fair or shows Product placement : Featuring a product ina film or TV pragramme Public relations : communicating with the press Press : Reporter , writers, journalist, Telemarketting :

1. To target an Audience 2. Launch a new campaign 3 . Run an advert in the press 4. to sponsor a sports event 5. to project an Image 6. to endorse a Brand 7. Make make a commercil

Mipony - capchat pioneer : Nguoi di dau splurge : Pho truong, spend a lot of money Medium : means of communication portion = slice Disorienting : confusing Strightforward : uncomplicated, effortless : Khong co gang thu dong Alternatives : Choices, options Inseparable : close, firm, loyal Cost-effective : Productive in relation the cost

Unit 8 : Brand Purveyours : providers, suppliers conglomerate corporation, group of diverse firms outlets : stores, point of sale status symbols : signs of importance or welth glamour L attactiveness, beauty corporate L commercial, business campaigns : plans of acton, trategies to succes revamp : renovation represent : Stand for concentrated on :give attention to conjures up : make one think of

empire glamoruous judiciously Prestige sidelines rocky economic climtate: streamlining: elaborate accumulate:

exclusive iconic : elegant: elaborate: Rac roi

UNIT 8:

Unit 11: Daring : Revolutionize: Notoriously: Cracks: Forefront: Supplant: Alienate: Bypasss: Outflank: Technocrat: