A MUST KNOW for all Communication, Marketing and Public Relations practitioners

The Audio Visual Assets for Social Media Toolkit

A One-day Highly Interactive Workshop 24 October 2013, Rydges Melbourne

$995 plus gst to attend the Workshop

An uber-practical guide to create low-cost online audio, photo and video content

Receive practical learnings from five social media and content creation experts on: q Creating content for Twitter q Making YouTube videos without shooting or recording q Launching videos from handheld cameras q Building strategy planning and launching your campaigns q Creating and initiating videos using mobile phones

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The Audio Visual Assets for Social Media Toolkit

This workshop is a must-have Audio Visual skills and online content creation workshop. With expert tuition, you will receive essential organisation and mash-up skills for conceiving, assembling, editing, making and uploading Audio and Visual Content. You will also be able to update skills which all Communication, Marketing and Public Relations practitioners need for digital/social media. You will get a unique opportunity to learn from Content Creation experts from Academia, Business, Consultancy, Emergency Services, Government and Private Brand environments.

COLLABORATIVE Workshop l Thursday, 24 October 2013

8:30 Registration and refreshments 9:00 All a Twitter Core content for Twitter, Vine and Instagram Trevor Young, Consultant and Advisor, PR Warrior.com About the facilitator: Trevor Young iis an ex-journalist with 20+ years consulting experience under his belt, he closely follows the seismic change occurring in the media and marketing industry. Trevor spent ten years managing one of Melbournes leading marketing communications agencies, Spark PR which was acquired by the Mitchell Communication Group in 2006. Trevor has worked as a senior consultant with major firms Porter Novelli and The Rowland Company, has guest lectured at RMIT and Monash University, taught PR subjects part-time at Box Hill TAFE and Swinburne University of Technology. Trevors popular PR Warrior blog ranks in the Top 50 Australian Marketing Pioneer Blogs (B&T Magazine) and is syndicated to Social Media Today. 2:15 11:00 Free Solutions Making YouTube Videos without shooting or recording AV Gerry McCusker, Founder and Principal Advisor, Engage ORM About the facilitator: Gerry McCusker is an issues management specialist and the author of the book PR Disasters' (Kogan Page 2005) so he really understands all the dynamics and key issues relating to corporate, governmental and personal reputation. Gerry is an IABC All Star Speaker who runs Engage ORM (Online Reputation Management). Engage ORM is a Melbourne-based Combining EAcampaign and SOAconsultancy with BPM strategies training and specialising in online PR and social media communications. Recent client campaigns have supported the work of the dairy, food, government, retail and utility sectors. As a former Fairfax blogger and contributor to Business Spectator, Gerry's expertise on digital reputation is widely sought. 1:15 Original Video framing, shooting, editing, dubbing and uploading New Videos with handheld cameras Ross Monaghan, Lecturer, School of Communication and Creative Arts, Deakin University About the facilitator: Ross Monaghan is an experienced professional communicator, educator, author and researcher. He is an academic at Deakin University, Victoria, and co-founder of theMediaPod.net, a blogging and podcasting website. A former Chief Executive Officer of the Australian Mobile Telecommunications Association and Chairman of the Mobile Carriers Forum, Ross has represented some of Australias largest organisations such as BHP , Telstra and Optus. He has a unique combination of communications theory and practical experience and is well regarded for his current work and research in the area of social media. Strategy planning and launching your campaign Elliot Franks, Social Media Manager, Queensland Government About the facilitator: Elliot Franks is focused on utilising digital communication to engage with the audience and further the marketing initiatives of his clients. He has created digital marketing strategies for a wide range of brands and organisations with a very high degree of success. He enjoys the challenge of Marketing to diverse audiences and relishes the opportunities Digital and Social Media marketing allows to explore new and exciting ways of communication. Afternoon refreshments and networking Media Goes Mobile How to Shoot, Edit and Upload Video Using Mobile Phones .

10:30 Morning refreshments and networking

3:00 3:15

4.00 Wrap-up and end of workshop

12:30 Networking lunch (Please let us know two weeks prior of any dietary requirements)

5 way s to boo k yo u r p lace AT t h i s eve n t

Phone: +61 1300 550 662 +61 (02) 8913 4000 Fax: +61 1300 550 663 +61 (02) 8913 4099 Email: aga@arkgroupasia.com Web: www.arkgroupaustralia.com.au Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

The Audio Visual Assets for Social Media Toolkit 24 October 2013, Rydges Melbourne
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Event venue and accommodation Preferential rates are available at the Rydges Melbourne. Please contact the hotel directly to make your reservation, quoting Ark Group Australia as your reference. Rydges Melbourne 186 Exhibition Street Melbourne VIC 3000 Telephone: +61 3 9662 0511

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Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements.

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