Nissan Motor Company

History Beginnings of Datsun name from 1914 Masujiro Hashimoto founded The Kwaishinsha Motor Car Works in 1911. In 1914, the company produced its first car, called DAT. The new car's name was an acronym of the company's investors' family names:

Kenjiro Den ( Den Kenjir?) Rokuro Aoyama ( Aoyama Rokur?) Meitaro Takeuchi ( Takeuchi Meitar?).

It was renamed to Kwaishinsha Motorcar Co., Ltd. in 1918, and again to DAT Motorcar Co. in 1925.[7]DAT Motors built trucks in addition to the DAT and Datsun passenger cars. The vast majority of its output were trucks, due to an almost non-existent consumer market for passenger cars at the time. Beginning in 1918, the first DAT trucks were produced for the military market. It was the low demand of the military market in the 1920s that forced DAT to merge in 1926 with Japan's second most successful truck maker, Jitsuyo Motors. In 1926 the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Co., Ltd. ( Jitsuy Jidsha Seiz KabushikiGaisha?) a.k.a. Jitsuyo Motors (established 1919, as aKubota subsidiary) to become DAT Automobile Manufacturing Co., Ltd. ( Datto Jidsha Seiz Kabushiki-Gaisha?) in Osaka until 1932. (Jitsuyo Jidosha began producing a three-wheeled vehicle with an enclosed cab called the Gorham in 1920, and the following year produced a four-wheeled version. From 1923 to 1925, the company produced light cars and trucks under the name of Lila.[8]) In 1931, DAT came out with a new smaller car, the first "Datson", meaning "Son of DAT". Later in 1933 after Nissan took control of DAT Motors, the last syllable of Datson was changed to "sun", because "son" also means "loss" ( ) in Japanese, hence the name "Datsun" ( Dattosan?).[9] In 1933, the company name was Nipponized to Jidosha-Seizo Co., Ltd. ( Jidsha Seiz Kabushiki-Gaisha?, "Automobile Manufacturing Co., Ltd.") and was moved to Yokohama.

STRENGTHS 1. Strong financial performance. Nissans revenue has been growing over the last few years from 7,517,277 billion yens in 2010 to 9,409,026 billion yens in 2012. Firms net operating income and net profit increased as well. Due to

such strong financial performance, Nissan was able to achieve at least temporary competitive advantage over its competitors. 2. Strategic partnerships. Nissan has established more than one strategic alliances and partnerships with other companies. The most successful was an alliance with Renault, which was established in 1999 and continues to date while benefiting both partners. Another notable partnership was created with Daimler AG. Nissan has acquired some very important technologies from this partnership and is working further to create even more synergies with both Renault and Daimler. 3. Innovative culture. The business invests 4.5% of its revenue to R&D. This strategy helped Nissan to develop currently the most popular electric vehicle (LEAF) and some important innovations in production process. Nissans R&D capabilities are one of the sources of its competitive advantage. 4. Growing brand reputation. Nissans brand was the fastest growing automotive brand in 2012, according to Interbrand. Its value rose by 30% to nearly $5 billion and became the 73rd most valuable brand in the world. Although modest position compared with other automotive companies, Nissans brand value growth proves significant improvement in quality, reliability, innovation and growing customer reach.

WEAKNESSES 1. Product recalls. Over 2011 and 2012, Nissan has recalled at least several hundred thousands of various model cars. Although Nissan recalls comparably less cars than its competitors do, such situation still hurts firms brand reputation and customers loyalty. STRATEGIES BEING EMPLOYED 1. Growing global demand for environment friendly vehicles. Vehicles have been a major factor in intensifying greenhouse effect by emitting large quantities of CO2 and heavily polluting air. Consumers are more aware of this negative impact and are more likely to buy environmentally friendly vehicles that emit much less CO2 and are fuel-efficient. 2. Growth through strategic partnerships. Nissan has great experience in creating strategic partnerships that bring synergy, new capabilities and technologies to the firm. In the current situation, where many firms seek ways to cut costs, Nissan should try to establish many more partnerships and alliances and benefit from the advantages that come with them. 3. Increasing fuel prices. For years, Nissan has been favoring fuel-efficient cars with hybrid, hydrogen or electrical engines. Increasing fossil fuel prices encourages the consumers to buy such cars and Nissan is already in position to offer many car models with various environment friendly engines.

4. Decreasing fuel prices. There is high possibility that future fuel prices will drop, as more shale gas fuels will be extracted. For this reason, hybrid, hydrogen or electric cars may become less attractive to cost conscious consumers. 5. Global competition in automotive industry. The competition between Nissan and other automotive companies will intensify in the future. GM, Toyota, Hyundai, Ford and other corporations will have to introduce new models faster and compete more on the price rather than differentiation, which lowers the profits and damages the results of the companies. 6. Rising raw material prices. Rising prices for raw metals will lift the costs for auto manufacturers and result in squeezed profits. 7. Natural disasters. The business has manufacturing facilities in Japan, Thailand, China and Indonesia. These countries, including others, are often subject to natural disasters that disrupt manufacturing processes and results in lower production volumes and losses. 8. Appreciating yen exchange rate. Most of Nissans revenue comes from foreign countries. Appreciating yen exchange rate against other currencies means lower profits for the company. REASONS FOR BEING A GLOBAL BRAND What is it about Nissan that has made their cars so popular? They have been around for as long as I can remember but what is it that has helped to keep Nissan going for all these years? It could be their unique advances in the field of technology, the engine performance, the Nissan design or even the great body layout. When you stop to consider, Nissan has many things to offer. We shall show off some of the key options that carleasingspecialoffers.net use to market Nissan motors and it may allow us to work out why their vehicles are so celebrated. Nissan engines can offer you making it eco-friendly. This technology has been created over the last few decades to provide an alternative to the gas consuming engines and cars of the seventies and eighties, meaning you can drive a Nissan and be a lot more environmentally friendly. You will also be cutting the amount of fuel that you use and you could save thousands of pounds over the year. As a result Nissans are the best choice for people who drive often such as commuters and parents. Nissans have been created to be chic and contemporary, so they show off numerous smooth lines incorporating the bonnet, bumper and doors. For this

reason they look clean, smooth and in vogue. Nissan bodywork is lively as well, which mirrors the positive outlook of the modern public. On top of bolstering style, the uninterrupted lines of a Nissan also mean they are a breeze to clean, which is good for drivers who want to promote a successful image. This makes them suited to people living in the city or teenagers who have recently passed their driving exam. When driving a Nissan you can't help but notice how smooth it runs, as it almost glides along the road with almost no effort. This could explain the reason why it is so efficient, as it is economical to drive. All these points mean that you take pride in strapping on your seat belt and taking your Nissan out for a drive, whether it is to the shops or even to work on a Monday morning. They also handle superbly giving you a huge level of control as well as exceptional grip. Thus the experience of driving Nissan models gives them an unique edge over rival manufacturers. Nissan motors are seemingly loved by the public because of their smooth journey and link between multi-purpose and fast driving. This devil-may-care attitude and yet swish projection has a lot to do with diverse Nissan advertisements which have become the rage over the past few years. Regardless of the muse of the brand loyalty and projected image, it seems the motorists are pleased with Nissan not only as the crafter of cars but as a corporation and world titan. This could explain why Nissan leasing is so well-liked and why they are heavily bought and leased at carleasingspecialoffers.net.

RESOURCES:
http://www.articlesalley.com/article.detail.php/281004/289/Classics/Cars_and_Trucks/30/Wh y_did_Nissan_become_the_huge_success_that_they_are_presently%3F http://en.wikipedia.org/wiki/Nissan_Motor_Company http://www.strategicmanagementinsight.com/swot-analyses/nissan-swot-analysis.html