Profile

KS Mohan Kumar
New No.5, third trust cross street,
Mandavelipakkam
Chennai -28
Tel: 91 -44 –2493 4031
Mobile : 00 91-44 -97104 32031
ksmohankumar@yahoo.com
ksm47@rediffmail.com

Core Strength:

Trade Marketing. Sales, Leadership, Market expertise, Product & Promotional

Campaigns

Qualities:

Managerial skills, Business development and brand building strategies.

Track Record:
• Modern Trade .
• Ski Insurance Marketing P Ltd – Marketing Services -Manager.
• Young Asia Television - National Sales Manager
• Concert Spices & Exports Ltd - General Manager
• Al - Zaheem Malhotra Kuwait Asst. Sales Manger
• J B Marketing & Services Ltd (Himani & Emami) - Area Sales Manager.
• Parry & CO & HMM Ltd

Key responsibilities held:

• Strategizing & Finalizing Business Plan on an Annual, Quarterly & Monthly Basis.
• Creating visibility & driving sales through building Retailers Relationships, Events
– Awareness Campaigns, Customer Events
• Liaise with Advertising/PR Agency, Print Media, Printers
• Support distributors/branches for sales & marketing initiatives
• Involved in outdoor campaign during Product Launch
• Suggesting, designing and development of campaign evaluation, Contact Profile,
feedback/follow-up mechanisms
• Involved in feasibility studies for implementation of new products
• Interacted with leading television channels for placing of programs, negotiation of
contracts, getting sponsorship
• Suggesting new ideas/ program relevant to Indian audience

Personal Strengths

• Aggressive, dynamic and results oriented with knowledge of sales administration,

sales Promotion, customer relations, proven ability to build winning sales teams
and meet corporate objectives, Good motivator, adaptability.
• Implementation of high impact trade marketing/promotional programs
• Development of innovative solutions and the ability to gain Client trust.
• Good in public relations & team building.

Since April 2008 – Assisting in servicing the ‘Modern Trade’ for imported fast moving
consumer products supplying to chain stores like – Spencer’s, More (Trinethra), Reliance,
Nilgiris, Food world, Big Bazaar.

• Regular working of the market with the sales personal and concentrating mainly
on merchandising and display.
• Interacting with head of the chain stores for Promotions and Displays.
• Appointing distributors to strengthen the retail segment.
From Mid November 2005 –March 2008 Marketing Services Manager- Ski
Insurance Marketing P Ltd, Chennai (Shriram Group)

• Conceptualizing and managing sales promotional campaigns

• suggesting, designing promotional banners, Scheme Brochures , leaflets POS etc ,
• Organizing Health camps, Conducting Road show, feedback/follow-up mechanisms
.
• Liaise with Advertising/PR Agency, Print Media, Printers etc.
• Regular interaction with area heads on implementing various sales promotions to
increase sales volumes.
• Developing internal communication brochures and newsletters, Closely coordinate
with the business heads for Branding.

From December -2004 – October 2005 - Marketing Consultancy :

1.Unza Malaysia :Personal Care Products: Explored the possibility/opportunities

through network/importers in South India.
Key issues involved: Snapshot of the Cosmetics Industry in India, Potential Markets,
market survey was done at Chennai and Bangalore on Products ,Product Segmentation,
Major players ,Consumer habits and practices ,Consumer awareness and penetration of
Retail Market ,Market Potential and Over all Trend , Sales Channels ,Recommendation
for positioning the product , Pricing strategy Targeting various segments.

2. Assisted Shreemal in exports of Textiles to Dubai. A Feasibility study was done

in Dubai for export of Undergarments. Suitable products and pricing were recommended
and established the distribution Network.

Young Asia Television –Colombo

From July 1996 – November 2004 looked after Indian operations of YA TV in India as
National sales Manager based in Chennai.

Responsibilities: Facilitate production of YA*TV programs with local Indian participation

- managed YA*TV marketing office in India based at Chennai. Work involved, interacting
with channels, getting time slots, marketing of programs, sourcing of stringers, advising
Head office on the latest trend in India to produce program to suit Indian audience. Also,
produced some programs according to the specific needs of the company.

Concert Spices & Exports LTD – April 94 - June 96 – General Sales Manager .
Launched `Magic Mix` (Instant Masala) series of new products in Tamilnadu, Karnataka,
Andhra Pradesh and Maharashtra particularly Metro Markets. Built a Network of C & F
Agents/ Stockists/ Retailers. Guided the sales team on their day-to-day activities.
Organised sales promotion campaign. Planning and liaisoning with the advertising
agencies on the strategies and other sales promotional activities

Al - Zaheem Malhotra Kuwait – Jan 93 - Sept 93 – Assistant Sales Manager –

Distributors for Coast Milk Powder, Smithkline Beechams, Jovan perfumes Red Label Tea,
Dabur etc: Guided salesteam on merchandising and sales. Trained, developed and
motivated the sales team - increased the width of distribution by guiding them and
effectively monitoring their activities, monitoring the credit. Planning and execution of all
promotional activities like advertising, designing creating new Pos like sign boards,
banners etc. Organised campaigns. Played an integral role in increasing gross profit
margins through astute product positioning and improved brand marketing.
J. B. Marketing & Services Ltd (Himani & Emami) – June `90 - Nov `92 Area
Sales Manager. (TamilNadu & Kerala )

Prepared sales forecasts, targets, budgeting, indenting, outstanding controls, periodic

review of distributor sales & planning for the liquidation of stocks. Diversified distribution
channels for all product lines to maximize presence in new and previously under serviced
areas. Concentrated in –depth distribution and conducted various campaigns to create
awareness for the product. Special display campaign was organized to promote Naturally
fairness cream like life size cut outs displayed in the outlets. Managed daily operations
supervised and trained sales personnel.

Parry & CO & HMM Ltd – May 1983 - Aug 89 - Sales Representative – Controlling
of two distributors - Organised sales promotion campaigns through in-shop, free
sampling etc. Specially selected to merchandise in the prime areas of Chennai city during
the visits of representatives from H.O. and also from U.K. Apart from the above on a day
to day basis merchandising along with the sales was done in assigned areas to create
impulse buying among the consumers. Won best salesman award in HMM for increasing
the sales and for merchandising activities.

Education: Bachelor of Arts.

Date of Birth: 21.9.1957

Languages known: English & Tamil and knowledge of Hindi and Malayalam.

Computer knowledge: Can work on MS office (Word, excel, Power Point

Presentation).