TrendSpotting: Lifestyle and Fashion

September 11 & 12, 2012 | Goodwood Park Hotel, Singapore

Presented by

TrendSpotting:Lifestyle and Fashion

Undressing the layers of trend spotting
by trueventus

September 11 & 12, 2012 | Goodwood Park Hotel, Singapore

Trend forecasting, as part of the data driven trends sector, could have a global market value of USD36bn

-Ralph Lauren

Trends. What came to mind when you read that word? Colours? Material? Lines? Movies? Celebrities? Creative block? Creating an iconic product which is referenced in pop culture is something we desire. Having that dress worn by an A-list celebrity at the Oscars. Or that gadget used episode after episode in a hit TV series. Perhaps achieving the notoriety of that iconic white pair of earphones. More often that not, when we buck the trend to refresh or introduce something new, we work in concert with our branding and marketing department to get that extra pizzaz and cool-chic factor going. Or we can piggyback and join the bandwagon of a burgeoning trend, keeping our ngers crossed we will not fall by the wayside. Maybe we need to be inspired to see something others have not seen, spotting the trend before it takes o . On September 11-12, 2012, bring your Moleskines to TrendSpotting: Fashion and Lifestyle as we experience the world of trend spotting. Sketch away as we walk around Orchard Road and trend spot or practice your shorthand as you listen and interact with leading industrial designers, trend spotters, stylists, bloggers and industry experts. Trends. What comes to your mind now? Being with us in Singapore this September?

Jacob Strand Future Forecaster Samsung Design Europe, United Kingdom Chikuya Takada Chief Product Specialist Nissan, Japan Jaana Jatyri CEO & Trend Forecaster Trendstop.com, United Kingdom Joanne Swift Head Designer DKNY Jeans, Hong Kong Ra aele Correale Design Specialist Philips Design, Hong Kong Duane Smith Head of Design Reebok AP, Hong Kong Ron Vining Managing Partner DFFRNT, Singapore

FEATURING CUTTING-EDGE PRESENTATIONS BY:

Kelly Choo Co-Founder, Business Development Director Brandtology, Singapore Yaron Jakubowicz Chief Commercial O cer Fashion TV, Hong Kong Andrea Wong Fashion Stylist Former Fashion Editor of Harpers Bazaar, Malaysia Jane Perry General Manager BBDO Proximity Shop, Singapore Benjamin Yong Founder The BIG Group, Malaysia Natalia Kim Head Studio Designer of Raoul FJ Benjamin, Singapore The Bloggers Nur Qamarina (Que) Lifestyle Blogger Singapore Tarandip Kaur Fashion Blogger Singapore Dawn Bey Fashion Blogger Singapore Paul Mah Techno Blogger Singapore Mohd Hisham Techno Blogger Singapore

Key features of this conference

Spotting latest and right fashion trends for money-making business Promoting and sustaining your own trends in ones business with upcoming technology Overcoming challenges of moving from the local to international market Trending your own brand and bring out the individualistic and creativity in you Maximising technology for branding, marketing and interaction with consumers Exploring the future evolvement of technology and trends Determining the factors that in uence the trends in Asian and Western fashion industries Understanding your consumer like you have never before Discovering the importance of associating your products with the right face, rm or cause Explaining the power of going green to main sustainability for your brand

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TrendSpotting:Lifestyle and Fashion

Undressing the layers of trend spotting
by trueventus

September 11 & 12, 2012 | Goodwood Park Hotel, Singapore

CONFERENCE AT A GLANCE
Day 1 Tuesday, September 11, 2012
Session One - In with the new: TrendSpotting through social media Live demo: Navigating the high street of Facebook, Twitter, Pinterest et al Session Two - Snapshot: Trends today Capturing the essence of trend An Ansel Adams moment Session Three - Out with the old?: TrendSpotting through traditional media The MTV generation has grown up. How now, brown cow? Session Four - Lets hit the street and trend spot! Bring your pen, pencil, camera, and Moleskine. Oh yeah, a very observant pair of eyes! Session Five - Sorry, no siesta Its back to work helping you nd that one trend to give you your more-than 15 minutes of glory Session Six - Putting a face to your trend Choosing the Ashley Greene of your brand Session Seven - Evolution of Consumers Trend anticipation: The millennial designers tool Session Eight - Go Green: The power of eco-trends A story of hybrids on the road to energy e cient technology in the living room

WHO SHOULD ATTEND

This conference is speci cally designed for Executive Directors, Directors, VPs, Heads, GMs, Senior Managers, Managers, Specialists and Executives in charge of: Marketing Industrial Design Brand Management Product Management Market Research Consumer Insights Strategic Planning Product Development Innovation Category Management Fashion/Product Buyer Supply Chain and Direct Procurement Design/Creativity Forecasting Strategist Trend Tracking From: Fashion Retail FMCG Consumer Goods Electrical and Electronic Automotive Technology App Development Hospitality and Entertainment FMCG Gaming and Casino Airlines IT and Telecommunications Broadcasting/Media Education

Day 2 Wednesday, September 12, 2012

Session One - From sharing with friends to activating brands Spotlight on the blogger Session Two - Whats Your Style? Stop following and start creating Bringing the change of Asian fashion industry to the world Session Three - Staying Alive in the Techno Chic World Identifying the impact of technology on consumer trends and sustaining a trend through social media and mobile applications Session Four - Indie Chic The desire to be di erent Moving away from Main Street Session Five - Analogue Disrupted Betapreneurs, Anarchonomy and New Mass Society Session Six - The Hottest retailing concepts at your ngertips The six characteristics to successful retailing concepts Session Seven - Bottom-up Innovation Strategies on how to gain competitive advantage Session Eight - Asia through the eyes of an Italian: Cin cin Gaining insights from Ra aele Correale on his experience in Italian design in Hong Kong and his inspiration in designing

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Day 1
Tuesday, September 11, 2012
by trueventus

Register Now Tel: +63 2 917 2826 Fax: +63 2 846 3587 andren@trueventus.com

0900 0930

Registration and co ee Opening address from the Chairperson

Ron Vining Managing Partner DFFRNT, Singapore

1300 1400

Networking luncheon Session Five Sorry, no siesta.

0945

Session One In with the new: TrendSpotting through social media

Live demo: Navigating the high street of Facebook, Twitter, Pinterest et al We have all experienced it. Now lets quantify the value of social media. This session will be hands on. Make sure you have your mobile devices ready as we will be needing them to see how useful social media is to what you do. Breaking down the science behind the power of social media Tracking trends through the social media sites Identifying the social media and users who make or break your product Intensity Level: High Kelly Choo Co-Founder, Business Development Director Brandtology, Singapore

Its back to work helping you nd that one trend to give you your more-than 15 minutes of glory Lets take 18 minutes to present our ndings after that oh-so wonderful excursion along Orchard Road. Each group will be given 3 minutes to power-present the trends they saw. Bonus points for those who spot up-and-coming trends!

After that, we will delve into the world of colours. Colouring outside the lines is encouraged. New inspiration of upcoming colours for package design and future concepts of design Analysing and spotting the latest colour trends Understanding the psychology of colours and the in uence on package designs Intensity Level: Extremely High Jaana Jatyri CEO & Trend Forecaster Trendstop.com, United Kingdom

1445

1015

Capturing the essence of trend An Ansel Adams moment Getting inside the head of the consumer Trends and its fallacies today H4W-ing trends: How to spot. Why spot. Who inspires and sets trends. Wheres the trend coming from. Whats hot Shaping your identity Playing with colours, fabric, shape and desire to breathe life into your creation Intensity Level: Moderate Andrea Wong Fashion Stylist Former Fashion Editor of Harpers Bazaar, Malaysia

Session Two Snapshot: Trends today

Choosing the Ashley Greene of your brand Looking at the characteristics of a trendsetter How innovations and ideas become a powerful tool in product design Translating new trend to a classic trend for long term stay in the challenging market Intensity Level: Moderate Joanne Swift Head Designer DKNY Jeans Hong Kong

Session Six Putting a face to your trend

1530

1100 1115

Morning refreshments Session Three Out with the old?: TrendSpotting through traditional media
The MTV generation has grown up. How now, brown cow? Lets watch a few shameful Hollywood product placements. Shameful but useful! Also, we will TMZ our away past celebrities du jour who in uence the trend sphere Weighing the need to involve traditional media in your campaigns Highlighting the challenges of product placement in Asia Assessing the true value of traditional media vs new media and social media Intensity Level: High Yaron Jakubowicz Chief Commercial O cer Fashion TV, Hong Kong

Trend anticipation: The millennial designers tool Trend anticipation will replace forecasting as a more quantitative, interactive, and precise map of the future. Understand when and how to use social media and other tools to engage consumers and experts in anticipating trends in your industry. Understand the evolving Asian consumer, the millennial consumer, and how trends are behaving di erently because of these consumers. Intensity Level: Moderate Duane Smith Head of Design Reebok AP, Hong Kong

Session Seven Evolution of Consumers

1615

A story of hybrids on the road to energy e cient technology in the living room Why go green? Infusing green into your design Taking steps to green operations Deciding where on the green scale you could be at Intensity Level: Moderate Chikuya Takada Chief Product Specialist Nissan, Japan

Session Eight Go Green: The power of eco-trends

1200

Session Four Lets hit the street and trend spot!

Bring your pen, pencil, camera, and Moleskine. Oh yeah, a very observant pair of eyes! We will spend an hour in groups going around Orchard Road, the Mecca of Asian shopping as we learn what it takes to spot the hots and nots. Groups will be divided into: Clothes, accessories, hairstyle, gadgets, food and colours! Take plenty of photographs as you will need to pore over them during lunch to discuss what you see. Intensity Level: Extremely High Jaana Jatyri CEO & Trend Forecaster Trendstop.com, United Kingdom

1700

End of Day One

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Day 2
Wednesday, September 12, 2012
by trueventus

Register Now Tel: +63 2 917 2826 Fax: +63 2 846 3587 andren@trueventus.com

0900 0930

Registration and co ee Welcoming address from the Chairperson

Ron Vining Managing Partner DFFRNT, Singapore

1300 1400

Networking luncheon Session Five Analogue disrupted

Betapreneurs, Anarchonomy and New Mass Society The attention economy requires brands to be fast, smart and fresh to market. To do this, companies need to develop a more uid, risk-friendly and open-source approach to testing and launching new products - contemplating new ideas and concepts, that is. Jacob will present - a set of strategies, key case studies and do-tanking activities that will inspire brands to better navigate and embrace these turbulent and highly volatile times. We will also look at the concept of Anarchonomy in a 'New Mass Society' where the major competitors will not be other brands but consumers. We will see how social media, peer to peer culture and a new sense of collectivism have completely ipped the very basis of consumerism. Intensity Level: High Jacob Strand Future Forecaster Samsung Design Europe, United Kingdom

0945

Session One From sharing with friends to activating brands

Spotlight on the blogger Gaining inspirational insights from passionate bloggers Discovering the reasons behind blogging the drive of passion to profession Understanding how bloggers are setting and a ecting trends across all elds The influence of bloggers on consumer spending habits Intensity Level: High Que Lifestyle Blogger Singapore Tarandip Kaur Fashion Blogger Singapore Dawn Bey Fashion Blogger Singapore Paul Mah Techno Blogger Singapore Mohd Hisham Techno Blogger Singapore

1015

Stop following and start creating Bringing the change of Asian fashion industry to the world Visiting the reasons for the lack of successful global Asian brands Recreating the Asian identity to appeal to a global audience Giving centre stage to Asian designers: Challenges, opportunities and the way forward Intensity Level: Moderate Natalia Kim Head of Studio Designer of Raoul FJ Benjamin, Singapore

Session Two Whats Your Style?

1445

Session Six The Hottest retailing concepts at your ngertips

The six characteristics to successful retailing concepts Gaining insights of strategic retailing concepts and main challenges faced by retailers Identifying the six characteristics of successful retailing concepts Embracing the new generation by allowing passion into your design and execution Intensit y Level: High Jane Perry General Manager BBDO Proximity Shop, Singapore

1100 1115

Morning refreshments Session Three Staying Alive in the Techno Chic World

1530 1600

Afternoon Refreshments Session Seven Bottom-up Innovation

Identifying the impact of technology on consumer trends and sustaining a trend through social media and mobile applications Showcasing how technology innovation is changing the overall service in the fashion industry Creating truly unique brand (product/service) experiences for their consumers through engagement in both the digital and physical world Communicating and sustaining trend through social media and mobile applications to deliver customer needs Intensity Level: High Ron Vining Managing Partner DFFRNT, Singapore

Strategies on how to gain competitive advantage Gain insights from the experts and be inspired Discovering bottom-up innovation method based on market research Highlighting and solving issues faced in the process of innovation management scheme to grow and protect creativity in the organisation Speaker to be advised

1645

Session Eight Asia through the eyes of an Italian: Cin cin

1200

The desire to be di erent Moving away from Main Street Captivating your consumer by meeting their future needs Describing the roles of indie business and challenges faced Highlighting the individuality and independence of indie business Intensity Level: Moderate Benjamin Yong CEO The BIG Group, Malaysia

Session Four Indie Chic

Gaining insights from Ra aele Correale on his experience in Italian design in Hong Kong and his inspiration in designing As we wind down the conference, sit back and experience the pinnacle of design and trendsetting by how Italian design concepts can be melded into Asia design. We will go through the thought process of how to link culture, past and present to create that product which shouts elegance and timelessness. Intensity Level: Moderate Ra aele Correale Design Specialist Philips Design, Hong Kong

1730

End of Conference

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TrendSpotting:Lifestyle and Fashion

by trueventus

September 11 & 12, 2012 | Goodwood Park Hotel, Singapore - SG-GM44

COMPANY DETAILS
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REGISTER NOW
Andrea Naguit Tel: +63 2 917 2826 Fax: +63 2 846 3587 Email: andren@trueventus.com

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EXHIBITION OPPORTUNITIES
Limited packages are available. For further details, contact Reuben Raj Tel: +63 2 917 2818 reubenr@trueventus.com

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TERMS & CONDITIONS

1. The course fee is inclusive of the event proceedings, materials, refreshment and lunch. 2. Upon receipt of the complete registration form, invoice will be issue. Trueventus request that all payments be made within 5 working days of the invoice being issued. Full payment must be received prior to the event. Only delegates that have made full payment will be admitted to event. 3. Substitution & cancellations policy. Should the registered delegate is unable to attend, a substitute delegate is welcome at no extra charge. Written notifications of all substitutions is required 5 working days prior to the event. Trueventus contracts carry 100% full liability upon receipt of registration. Non payment does not constitute cancellation. A 100% of cancellation fee will be charged under the terms outlined below: Due to limited event seats, Trueventus agrees to reserve the seat for the client upon issuance of invoice. Upon signing of this contract, client agrees that in case of dispute or cancellation of this contract Trueventus will not be able to mitigate its losses for any less than 50% of the total contract value. If a client does not attend the event without written notification at least 5 working days prior to the event date, he/she will deemed as no show. Trueventus does not provide refunds for cancellations. When any cancellations are notified in writing to Trueventus 5 working days prior to the event, a credit voucher will be issued for use in future Trueventus events. 4. Trueventus will at all times seek to ensure that all efforts are made to adhere to meet the advertised package, however we reserve the right to postpone, cancel or move a venue without penalty or refunds. Trueventus is not liable for any losses or damages as a result of substitution, alteration, postponement or cancellation of speakers and / or topics and / or venue and / or the event dates. If force majuere were to occur Trueventus accepts no responsibility or liability for any loss or damage caused by events beyond their control, including, but not restricted to strikes, war, civil unrest, flight delays, fire flood, or any adverse weather conditions. 5. Upon receiving this signed booking form, you the client herby consent to Trueventus to keep your details for the use of future marketing activities carried out by Trueventus and third party organisations & partners. 6. Copyright and Intellectual Property. Any redistribution or reproduction of part or all of the contents in any form in connection to this event is prohibited without prior written consent by Trueventus. 7. Client hereby agrees that he/she exclusively authorizes Trueventus charged the credit card with detials listed above for the amount provided herein; this registration form serves as a contract that is valid, binding and enforceable. He/she at any time will have no basis to claim that the payments required under this Contract are unauthorized, improper, disputed or in any way. 8. Please note that payment with credit card will be done via trueventus online credit card merchant mobile88 which will appear in the cardholder's statement. All credit card transaction will be charged in MYR.

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