PROMO SPARK

A tD + P/S/T Thoughts in 30 Short

Twitter + Promotions
A snapshot look at using Twitter for your Promotion

What is Twitter?
Twitter is an online social networking and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets". Today, Twitter is in the top 10 most visited Internet sites.
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The Evolution
Twitter was created in March 2006 by Jack Dorsey and launched in July of that year. Twitters origins lie in a day long brainstorming session that was held by board members of the podcasting company Odeo. While sitting in a park on a childrens slide and eating Mexican food, Dorsey introduced the idea of an individual using an SMS service to communicate with a small group. The first Twitter prototype was used as an internal service for Odeo employees and the full version was introduced publicly on July 15, 2006. The original project code name for the service was twttr, an idea that Williams later ascribed to Noah Glass, inspired by the name of the social media image website Flickr and the five-character length of American SMS short codes. The team finally settled on the name twitter, which means chirps from birds in essence a short burst of inconsequential information. The tipping point for Twitters popularity was the 2007 South by Southwest (SXSW) festival. During the event, Twitter usage increased from 20,000 tweets per day to 60,000.
Source: Jeffbullas.com

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Twitter Statistics
(as of 12/2012)
There were 175 million tweets sent from Twitter every day throughout 2012. (source: Infographics Labs) The average Twitter user has tweeted 307 times.
(source: Diego Baschs Blog)

Since the dawn of Twitter, theres been a total of 163 billion tweets. (source: Diego Baschs Blog) 56% of customer tweets to companies are being ignored.
(sources: AllTwitter)

Top 3 countries on Twitter are the USA at 107 million, Brazil at 33 million and Japan at nearly 30 million. (source: Jeff Bullas) The average user follows (or is followed by) 51 people.
(source: Diego Baschs Blog) (source: Marketing Land)

32% of all Internet users are using Twitter. Twitter is projected to make a total of $540 million in advertising revenue by 2014. (source: Web Analytics World)

(contd)

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Twitter Statistics
69% of follows on Twitter are suggested by friends.
(source: Web Analytics World)

In 2012, 1 million accounts have been added to Twitter everyday. (source: Infographics Labs) The most followed brand on Twitter is YouTube with 19 million followers. (source: All Twitter) 11 accounts are created every second on Twitter.
(source: Infographics Labs) (source: Microsoft tag)

50% of Twitter users are using the social network via mobile. 34% of marketers have generated leads using Twitter.
(source: Digital Buzz Blog)

26% of retweets are incited by a request to retweet.

(source: Web Analytics World)

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5 Times When Tweets Went CRAZY

1) Castle in the Sky hits television screens 25,088 Tweets per second 2) The final few minutes of Superbowl XLVI 10,245 Tweets per second 3) The reaction to Madonna at the Superbowl 10,245 Tweets per second 4) Tim Tebow and the Broncos Win a big one 9,420 Tweets per second 5) Beyonce appears at the Video Music Awards 8,869 Tweets per second
Source: Socialmediatoday.com

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Using the Platform

Successfully

When using the Twitter platform, there are a few things to keep in mind:
Listen. This is especially important if you are new to the game. Get to know your audience before you start lending to the conversation. You will not only be smarter, but your conversation will be more insightful. Converse Dont Sell. No one wants to hear a sales pitch each time a conversation is engaged. Tweet about relevant topics, news in the industry, tips in the tradeif you sound smart and have interesting things to say, clients will naturally gravitate. Stay relevant. Its way too easy to take your conversations in a direction that is unnecessary. Keep your followers expectations in mind (they follow you for a reason) and make sure your tweets stay relevant to the brand. Be helpful. Your tweets need to offer people something whether its information or entertainment. Take the time to answer questions, solve an issue or provide feedbackbeing helpful will pay itself forward.

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Guidelines for Promotions on

In addition to ensuring that your Twitter promotion follows Sweepstakes Lottery Laws, Twitter has extended a set of guidelines surrounding their platform. These guidelines make sure that your followers dont violate any of Twitter's rules:

Discourage the creation of multiple accounts. The Official Rules

should clearly disclose that the creation of multiple accounts to gain additional entries will not be tolerated.

Do not encourage the repetition of posting the same Tweet to gain additional entries. Posting duplicate, or near duplicate,
updates or links is a violation and jeopardizes search quality. The Official Rules should set a clear rule stating that multiple entries in a single day will not be accepted.

Have users include an @reply (along with a hashtag) in their Tweet.By doing this, you will be able to clearly access all entries received
in the promotion. Just doing a public search may not be enough and some entries may be filtered.

Encourage the use of hashtag topics that are relevant to the Promotion. Requiring users to add your hashtag to totally unrelated
Tweets might cause them to violate Twitter rules.

Engage a qualified promotions agency that knows what they are doing. Not only is it important to understand Sweepstakes Lottery
Laws, but actually having a clear understanding of the Twitter platforms is key. When you successfully combine the two worlds, a beautiful thing can happenclient happiness.

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PROMO SPARK
A tD + P/S/T Thoughts in 30 Short

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