Executive Summary: This Business plan has been prepared on Launching a Juice Bar in Dhaka City as a requirement for

the course Introduction to Business (FB-501) of the MBA program of University of Dhaka. The objectives are to cover the important factors based on the strategic managerial approaches at our own business Fruteria! Juice Bar. We by chance discovered a potential market for fresh juice in Dhaka city. To take the opportunity of this potential market we came up with an idea to set up an exclusive juice bar in the city of Dhaka. As it suggests, exclusive, we really meant to be; thus we have decided to serve a special portion of the potential market and that is the better-off families of Dhaka city. Whenever we go to the green market we always look for fresh products with no added preservatives on it. Similarly customers will realize the value for fresh juice with no added preservatives on it. Our specialty will be in service production. We will offer the consumers an array of delectable and appetizing options to select from. Initially we will introduce local vegetable juices as one of our option and juice of foreign fruits and vegetables as another option, along with the traditional option of local fruit juices. We believe that customers are always ready to pay a premium price for a quality product. We just have to ensure them that we are providing them the value for their money. We are providing a product to them which will prove the worth of their money. Once the customer is convinced that the product that we launched in the market is able to satisfy their demand, they will definitely pay a premium price for the premium quality of the product. We can bet the customers will experience a never experienced taste and discover the natures gifts at our place. A mother will never want to give her child a juice which, although states contains no harmful preservatives, but a cognitive dissonance will always work in the mind of the mom that whatever she is giving to her child contains chemicals. Here is where we start the new idea, which is To serve the people the real and unchanged taste of nature with a soft touch of modernization. It is only the fresh juice extracted from fruits and vegetables that comprise the real and unchanged taste of nature. So to implement the new idea, nothing can be more appealing than setting up a juice bar. We must develop a very efficient business plan to run the business successfully in the long run. Well consider all the factors necessary for establishing and running a successful business, including marketing, management, financing, operation, and above all, entrepreneurial opportunities and skills. This product will create a new demand in the fruit juice market.

Company Overview: We are doing business on a small scale; just a juice manufacturing company unlike the other major competitors in the beverage market who have well diverse business. Our target is to penetrate and gain market shares with only a few items in the product line for the first few years. Followed by a success, like every other business we believe in expansion rather than staying small. Literally we are a small business for now but we do not intend to stay so after a short period of five year time span. Taking all this into account, we have decided to name the juice bar as Fruteria! Juice Bar. Fruteria is an English word which we think can bring an excellent impact to attract the customer. What other name could one expect to represent a company related to the business of fresh juice? The name is also appealing as per our study. A dialogue Turn on the juice has supported the name. The dialogue urges a customer to take the taste of the companys product and service. Fruteria! Juice Bar is expected to launch as a partnership concern consisting of Four partners with an equal contribution to the business, which means each individual will own 25% share of the total business and we would also take bank loan of BDT 1,600,000 from Mercantile Bank. The entrepreneurs initiating the business are: 1. 2. 3. 4. Abul Kalam Azad Md. Azam Ali Maruf Ahmed Rabiul Bathen

We have planned to locate Fruteria! Juice Bar in a lucrative place where we can gain competitive advantage. While planning, we also kept our target segment in mind. Thus we landed on the decision to locate our juice bar at Dhanmondi, Road 15. Customers can start teasing their appetite as much as they want from the 14th of February, 2015. In the meantime, we have decided to prepare ourselves as well as the company. We will be completing all governmental bureaucratic and legal affairs by December 2013. We wish to get the bank-loan sanctioned by March 2014. April 2014, we will be going into agreements with the space provider and suppliers. The decoration of the space is likely to begin in June 2014 and end by 20th of July 2014. We will have finished hiring and training the manager and employees by 25th September 2014. By the same date, we will also hire a cleaner. Our equipment, both foreign and domestic, as well as the apparatus are anticipated to reach our premises by 16th October 2014. Then we start the New Year by teasing the customers appetite with a range of new and undiscovered taste.

Strategic Goals and Objective:

Develop a market by providing our target segment the unexplored tastes of different fruits and vegetables. Provide quality service to our valued customers. Obtain 75% share of the total fresh juice industry of DhakaCity within the first three years. Increase the market of fresh juice by turning potential customers into actual customers. Create a brand and extend the market to Chittagong, Khulna, Sylhet, Bogra and some selected cities by selling franchise within the first seven years.

Vision Statement: To create a brand and attain leadership in the industry of fresh juice in Bangladesh. Mission Statement: To help the customers explore the different tastes of nature by striving to maintain quality, service, and uniqueness; at the same time fulfilling the nutritional requirements of the customers. Key Products and Services: People in Bangladesh are growing in number at a fast rate. People here are being increasingly affected by neighboring countries as well as the western culture of food consumption while on the run. Fast food and canned drinks have earned considerable market compared to any other time. This emerging culture shows that our business has all chances of growing in the future. Besides there are growing concerns for better health both in terms of hygiene and nutrition which stands as a supporting field for our serving. It is certain that these trends in food consumption practices are likely to grow and so our scope for doing business. As said earlier, there are no or a few exclusive juice bars in Dhaka city, which actually indicates that we will be the first to enter into the exclusive sector of the industry. There are however some competitors in the general sector of the industry. But these competitors serve fresh juice as an alternative; they are not completely dependent on it. So they actually dont have a strong strategy designed for the fresh juice industry. Here we can gain a competitive advantage over them by developing a special strategy, which they cannot copy or would not like to copy. Talking with the personnel of different restaurants and fast-food shops, that serve fresh juice, we found that there is a good potential market for the industry. The industry gains pace during summer due to the availability of sweet and juicy fruits. This pace can be maintained throughout the year if sweet and juicy fruits can be made available all the time. Setting up an exclusive juice bar in Dhaka city can disseminate the lacking currently availing the market. People will also have the chance to taste something different. An exclusive juice bar will surely have experts, so the service that a consumer will receive from an exclusive juice bar c ant be received from the
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places that currently sell juice. The consumers always demand quality, unique, distinguishable product and service at a reasonable price. In the service business, it is the service what matters to the consumers. The personnel even said that they observe huge demand for fresh juice in the summer. The consumers demanding fresh juice later take lacchi or cold drinks due to unavailability of fresh juice. The company that provides better service wins the consumers heart. To win consumers heart it is very important to identify their needs. We tried to find what the things that consumers look for are in a fresh juice. They look for many things of which one of the most important is unique taste and the serving approach. Then they also consider the environment, the behavior of the employees, the price of the service, and inexperienced taste. Many consumers said that they would like to taste new items, especially strawberry. Again many said they would like to taste mixed fruits. When they were asked about the vegetable juice, they were quite surprised to learn that juice can be made even from vegetables. They were very much excited about it and wanted to try some. So the consumers needs are unique taste, different flavor, quality service, mi ld serving approach, and reasonable price. The placement is another important factor to the consumers. They wont travel long distance to consume a glass of juice. They also demand availability of flavor. The environment of the place is also an important factor to the consumers. Currently the market is quite apprehensive and the competitors residing in the market do not have the resources to capture a large amount of market share. The market share that the competitors have is floating. These shares keep on changing each and every year. As their main business is something else they do not bother much regarding the juice sector. So a new company can acquire their market share if the new company can fulfill the consumers needs.

Industry Overview and Analysis: There arent any exclusive juice bars in the city of Dhaka. Some businesses like restaurants, fast food shops, bakeries, and ice-cream parlors do serve juice, but only as an alternative to their existing business. They do not have any expertise on the juice segment. Besides their menu we only include local fruit juice. They do not serve vegetable juice nor do they serve juice of foreign fruits and vegetables. They use the normal blenders and juice extractors ranging from BDT 150250 of different brands found in the local market. They do also lack up-to-date serving techniques and approaches. There is nothing unique or interesting in their service approach. When we go for the industry analysis in a very precise way, we mainly focused on the external factors that we need to keep in mind. Industry Analysis: The major producers:

Partex Beverage LTD. Dhaka Beverage Industries LTD. Asia Business LTD. Holy Traders Desh Beverage Co. LTD. Bangladesh Beverage Company LTD. A.M.C.L(Pran)

Future outlook and Trends: All these industries are working to fulfill demands of the beverage industry of Bangladesh. They are our possible competitors. They are selling varied types of beverages to their customers starting from preserved fruit juices to carbonated drinks. These products are actually sold in the market. If we look at the selves in retail stores they have all of these varieties plus product from foreign countries. People would drink according to their choices anytime of the day. Beverage industry is growing in Bangladesh as suggested by the growing number of produces. If we just look around we will see people drinking beverages in various times of the day starting from early breakfast to late night parties. This trend has grown fast and with it came along the need to serve people on the move. People would like to take a sip whenever they want; they dont want to wait for the cup and the spoon and the jar to just walk to them so that they can mix the powder. Neither, they want to pour drinks out of one jar to another before they could drink! It is evident a can or a mobile pack is the best choice for people especially when they are on the move. Besides if we notice we would see water bottles on dining tables are being increasingly replaced by other sorts of drinks; water is there but as an option. The market has grown enough to provide us with a healthy business scope. In the future it is certain to grow even bigger.

Industries SWOT Analysis: Strength: Our first and most important strength is that we are entering a market that does not provide fresh fruit juice thats why we got the chance to enter as a first mover advantage. We are providing fruit juices without using preservatives, which health conscious customers prefer. It is nutritious, hygienic and healthy unlike any other. Weakness: Due to budget limitations we cannot promote our product on TV which would have given us a larger audience. Fresh fruit is hard to find all throughout the year and different season, so we have to stock fruits before time by extensive planning. Moderately high initial setup cost. Initially higher position in the Experience Curve mainly due to lower cost effectiveness in the early stages. Being a first mover is not a sustainable advantage and will encounter many challenges in developing a viable business. When new entrants will come we might loss our competitive advantage it we do not sustain. Opportunity: Strawberry production in Bangladesh has begun thus Fruteria! Juice Bar can be the first company to provide fresh strawberry juice in near future. After 2 to 3 years of operations we have plans to expand our promotions by making TV advertisements and by also doing cultural events. We have plans to build a website of Fruteria! Juice Bar which will provide remedies of many homemade juices. If we get our success within two to three years in Dhaka city than we will get the opportunity to expand our business in different area of Bangladesh.

Threat:

New competitors may attract to this kind of business and may be justified as threat for our business in long run. Preservation of fruits and vegetable can be a hard task for us in initial stage of our business. Fail to maintain consistent quality services may shift our target customers to other substitute products.

Competitive Advantage: Customer Perspective: The consumers will experience a number of benefits by taking our service. First benefit is the nutritional value of the juice. As the juice will be made from fresh fruits and vegetables, it will possess all the nutrition that exists in the fruits and vegetables. The consumers will receive the nutritional value in full; no nutritional value will be wasted. The second benefit that the consumers will get is the different tastes and varieties. People of Bangladesh didnt get the opportunity to drink juice made from foreign fruits and vegetables sitting in Bangladesh. Now we will give the consumers that opportunity. Besides we will always strive to improve the tastes and varieties of our menu, which is an added benefit to the consumers. The third benefit that the consumers will receive is in the quality of our service. The serving approach and method that we will follow is of international standard, and is followed in most of the ranked hotels and restaurants of the world. The consumers will be treated as VIP, which will make them feel honored and proud. Company Perspective: Our product is fresh juice. The product itself has demand and appeal. Besides our offer of fresh juice extracted from foreign fruits and vegetables, it is a very appealing offer to the consumers. So we dont have to worry much about that. We have to design the service segment of our business. The service that we will provide will distinguish us from the competitors. We will have imported juice equipment to prepare juice. This equipment will extract the juice out of the fruits and vegetables without demolishing the nutritional value. The equipment grinds the juice so well that hardly any fruit particle can be found. Then the apparatus, in which the juice will be served, will be ordered and made in the local market using attractive designs and company logo. We will ensure that these apparatus remain clean.

We will train our personnel by a specialist from Thailand. The specialist will teach the preparation of different types of juice, and also serving techniques and approaches. Mixing two or more juices can change the tastes of the juice; this process is known as cocktail. The specialist will also train our personnel on this regard. Our personnel will be specialized in juice preparation. So we can assure that the service that a consumer will receive from us will be the best in town. We will create an environment that will be interesting to consumers. The environment will be pleasant and calm, so that the consumers dont feel irritated. The consumers will experience and enjoy the game of colors that we will organize through the environment. Placement is a very important part of the marketing strategy. Being aware of it, we have decided to place Fruteria! Juice Bar at Dhanmondis Road 15. Dhanmondi is almost at the middle place as per our target consumer profiles region part, under which we have Azimpur, Zhigatola, Elephant Road, Mohammadpur, and Mirpur. Our target consumer profile reveals students, businessmen, and professionals to be our consumers. At Dhanmondi there are a number of universities, schools, and offices. We wanted to be close to our consumer segment. This is another reason why we have chosen Dhanmomdi. There are many people who live in Dhanmondi area. Majority of these people have a family income of more than BDT 25,000 or more per month, which is another part of our target consumer profile. Additional Strategic Consideration: We have decided not to set any fixed prices for our service as most of our supplies have fluctuating rates. Having a fixed price might result in a loss for us. So we will set the price from time to time. We will have a digital display board, where the price of each item can be found. The digital display board will be connected with a computer. Changing figures in the computer will change figures in the digital display board. So the consumers will have to go through the digital display board before ordering. We have decided to rent a space of one thousand square feet (1,000 sq. ft.) at Road 15 of Dhanmondi. We will begin with the interior decoration of the space in October 2014 and try to complete the task by the 20th of December 2014. We have also designed a concept of the space by the help of one of our friends elder brother, who is an AutoCAD designer. The concept has been provided for the convenience. We have estimated a budget of BDT 1,000,000 for this task. The task includes tiling the floor, ceiling, painting the walls, making the shelves and counter, painting the shelves and counter, buying the chairs and tables, putting glass and aluminum frame on the entrance side, creating the entrance path, and the lighting of the space. We have decided to keep a depreciation calculation on the interior too. The calculation will be done using the straight-line method and for a 5 year period. Thus we have a per year depreciation of approximately BDT 200,000 (1,000,000/5).
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Market Overview: Potential Customers: Our target customer would be middle, upper middle and rich people. We are going to do mass marketing. But our segments can be specifically identified as well. If we say, this is for all age, all sex, every locality, and all income groups of people. If we notice we would see almost every beverage being sold in the market contains added sugar, flavor and color for which it fails to attract all groups of customers. There are elders who want to avoid food color and added sugar; there are groups of young men and women who would not as well take in these ingredients. Besides there are moms who would not want their kids to actually make a habit of consuming these products that are not natural. We can satisfy both the health conscious and the others either with the taste, the purity, the hygiene or the nutrition facts. This way we would have chances to serve them all. Prices for us would make sure we can actually provide them to the lower level income groups as well even in remote areas. It is one of the most important parts of marketing research and analysis. We cannot just go for the whole potential market. We have to select a target segment from the potential market and communicate with them in order to sell our service. The service we are going to offer is unique and exclusive. So we have to identify the consumer segment that is willing to take this unique and exclusive service, and is affordable of buying the service. Target Consumer Profile:

Middle class, Upper middle class and Rich people. Age 18 to 55. Profession Students, businessmen, and professionals. Region The south part of Dhaka (Dhanmondi, Azimpur, Zhigatola, Mohammadpur, and Shamoly.) Income Level Family income of BDT 20,000 and above per month. Health Consciousness Moderate to high. Personality Gregarious and ambitious. Attitude Towards Dining Out Moderate to high. Willingness to Experiment Moderate to high.

Size and Growth of the Market: Like every other business we would need to go through the initial phase of development before anything else. We predict the first year is our time of implementing the plans of business set up which includes the physical location setup, filling the machinery requirements, hiring the personnel, starting production, etc. We predict by the end of the first year we will have all our networks set up to actually go for production. By the middle of the second year we believe we will start to have our product on the shelves of the retail outlets of the major cities. From there onwards our struggle for marketing the product continues as we try to get to the customers through our depots in the six divisional cities of the country. We see our products to increase sales in the 3rd year and continue to do so fulfilling our requirements of business extension. From the last quarter of the third year we expect to add more flavors of juices based on returns from the first three years of business operation. Later the business is expected to grow and mature and we expect it will be long before the saturation is over and there is a decline. We believe we will have product in our pipeline to support any sorts of decline to our sales, each time adding a possible successful product and diverting from the ones that might fail. We believe this business has great potentials and is a very lucrative ground which itself will provide us with enough scope for business continuation and expansion in the later years. If we consider over the social and economic structure of Bangladesh, we can see that our potential market is growing. The social factors and busy life of the people of this age group and income will attract them towards our training Centre. Similarly the economic factors and growing GDP of 7.2% shows that the people will have a higher income in future and they will have more money to spend on their entertainments. Lastly, the reason behind considering this segment as our potential customer is the population structure of Bangladesh. If we look closely to the population structure we will see that the middle class has is the biggest one and by targeting them we can increase our customer base. Apart from that the population structure of Bangladesh has more people under the age of 15, so if we target their parents and influence them to train their children to enhance their abilities we can also increase our customer base From the above analysis we can say that our market is growing enormously and we have many options to utilize this opportunities and increase our customer base. People nowadays are bored with their daily routine and they need to have some change and want new ways to bring these changes in their life. Here, is the opportunity for us to make a mark and serve them to make profit.

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Strategic Group Analysis: We dont have any direct competitors in our industry but there are some indirect competitors like sports clubs, gyms, libraries etc. as it is evident from the above figure we would be offering customers superior quality service, and we would be pursuing a skimming pricing strategy so our prices would be quite high. We are bringing differentiation in our service by offering customers with the option to learn so many under one roof, introducing customization in our service packages and by training customers in new and innovative ways. Customers will be the sole focus of our business. We would strive to understand their needs and try to meet them better than competitors. There feedback will be incorporated in training styles and we would make sure that even in a batch each trainee will receive personal care and attention.

Company Value Chain Analysis and Operational Plan: Existing Core Competencies: We think that our bar location is situated in a secluded location in Dhaka city. Lots of private universities and Schools are around there in Dhanmondi. If we can target those customer and give them quality service with our different products than, may be in long run those customers can be justified as a loyal customer for us. We have lots of space inside our bar which is around 1000sq feet. So, in long run we have the opportunity to differentiate our offerings by introducing coffee zone, childrens park area etc. Another remarkable core competency would be our efficient workforce. We have decided that we will treat each and every people as our employee. We will maintain a strong code of conduct inside our bar because in initial stage our first goal would be to give prompt service to our customers with a good behavioral attitude from our employees. We have to treat each and every customer as our king and fulfilling their demand would be our main goal. We believe that we got the better technology to produce juice from the fruit and vegetables. We have a huge investment for our equipment purpose. At the same time we have plan to hire a trainer from Thailand who can teach our employee how to make different flavors of juice. He will just share his experience with our employees and hopefully our employees would be quite skill enough through that training procedure. The inside environment of our bar would be high in quality and we have a plan to take some advice from the interior designer about the decoration of our bar. First of all we have to attract the eye of our customers and later on the so called service will come. But it doesnt mean that our service is the secondary one for our business. Service should be the primary focus for our business and our different offering for our customer can be justified as core competencies for us.

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Future Competencies: We are new in this juice business and in the Bangladeshi context this type of business is totally new, so here we got the opportunity to get first mover advantage in this business. There is a huge opportunity for us in near future to expand this business in different part of Bangladesh, like Chittagong, Rajshahi, Coxs Bazar and so on. We believe that there is not any age barrier to drink fresh juice; its for all. So, right now our targeted customers are Middle class and Upper middle class people but in near future if we can manage to get profit within two to three years, we have a plan to target the mass customers. If we can do so, our juice bar can get the monopoly advantage to dominate in this type of business. We are doing business on a small scale; just a juice manufacturing company unlike the other major competitors in the beverage market who have well diverse business. Our target is to penetrate and gain market shares with only a few items in the product line for the first few years. Followed by a success, like every other business we believe in expansion rather than staying small. Literally we are a small business for now but we do not intend to stay so after a short period of five year time span.

Product/Services: Products: We are going to manufacture high quality natural juice from three different fruits. This product will be appropriate for all groups of people at all ages as it comes naturally. Our product is based on the fact that it is very popular among people but he market still fails to support the actual demands. It can be argued that a demand for our product is well satisfied then in that case these people actually fail to understand the fact that there is enough scope to create demand here as well. We are going to serve pure melon, sugarcane and coconut juice in cans which nobody in the entire market is doing at present. This way we can actually create demand in new markets as well as take away customers from the existing market. Our strengths in this product is the exact taste, no added ingredients and safety of hygiene. Watermelon: People can buy these big fruits from the market often at high prices, carry them home and serve. This whole process can get troublesome. We will serve the exact taste but no trouble of cutting and making juice out of the melon. We will serve the exact nutrition and freshness without seeds in it. We will make it easiest for melon lovers to have melon! Not only u can have melon but have it without going through the works of cutting and peeling them and hesitations of price rise as we will provide all of it in uniform prices throughout the year and actually make it possible for you to have your favorite fruit when you are on the move. It will be sweet water in your favorite flavor. Just open the can, the melon is all yours!!
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Sugarcane: Have you ever tried peeling the skin out of a sugar-cane to actually bite it to break it and then chewing it to drink the juice??? If not you should try at least for once. This way we are sure of having one increased customer. If you are already a sugar-cane fan you must have had experiences of either chewing it or drinking it from the open market sellers. Think of the hygiene factor for once! People are drinking a lot of germs. Sugar-cane juice is very healthy and can give instant energy for better brainwork. Sugar is all brain needs; for instant relief from stress and refreshments one could very much use a tasty can of sugar-cane juice. If you love sugar-cane, you know where to get it. It will be sweet water in your favorite flavor. Just open the can, the sugar-cane is yours!! Coconut: Coconut water is liked by all. You would hardly find a person who complains about it. Coconut has been very popular for all time and we believe people would buy more of it if only they were allowed to. First comes availability and then the price. In open market these are sold for quite high prices and people faces the same trouble of carrying them. We would produce two different juices from coconut: 1. The clear coconut. 2. The one with the pulp. People will get their favorite fruit drink at the grasp of their hand all ready to carry and take sip anywhere, anytime of the day. It will be sweet water in your favorite flavor. Just open the can, the coconut is yours!! Facilities: There would be a huge free space for the customers, so that they feel comfortable whenever they will visit our bar. We will introduce a book where customer can write their own thought after taking our services. Over there, they have the opportunity to recommend us to introduce different types of fruit juice which they love to drink. This type of thought will help us to come up with new offerings all the time. There would be a kids zone where kids can play and enjoy their time. There would be two big size screen TV in the North and West part of our bar. It will help the customers to enjoy the time and spend a quality time inside our juice bar. Our juice bar will be very quiet, calm and adjustable. There will be a very friendly atmosphere which we will ensure by our friendly behavior and a mutual relation among the customers. The whole inside area will be covered by carpet and it will be fully air-conditioned. It will have light colored walls. The waiting room will give a sense of refreshment since it will be decorated with low sofa set, lamps, a small fountain and flowers. The other rooms will have fruit juice machines with enough distance between each so that people do not feel congested. Every room will have a free space where people may sit and chat with each other or simply roam around. There will always be music in the back ground to enlighten the customers. A sweet scent will always be maintained in all the rooms. Therefore, we will assure a nice fragrance all over the gym all throughout the duration.

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Equipment and Machinery: We will be requiring several equipments to produce our service. We need refrigerators to store the fruits and vegetables, especially the foreign fruits and vegetables, as we will not be receiving frequent supplies of those. We have made up our mind to acquire two refrigerators, each worth BDT 55,000 from the local market. However we will have to acquire the juice extracting equipment from the foreign market, which means we will have to import these equipment. From the various information we have collected and from our in-depth thinking, we have decided which equipment to acquire, how many to acquire, and which brands to acquire. The list has been provided for convenience, along with the equipment current market price. We have planned to get these equipment from Bangkok, the capital city of Thailand. The main machinery is the fruit squeezing machine, other than that apparels such as, peeling equipment, cleaning bowl, large juice container and a gas burner is required. Brand and Model Number Quantity Unit Cost Total (BDT) Cost (BDT) 22,000 44,000 30,500 61,000 2,000 8,000 25,000 50,000 90,000 180,000 343,000

Breville Juice Fountain Elite 800JEXL Green Star 3000 Juicer Black & Decker Citrus Mate Plus Black & Decker On Counter Blender with Ice Dispenser FX-150 Omega Programmable Juice Dispenser with Blender 377X Total Estimated Budget

2 2 4 2 2

All the above equipment are given 5 years warranty except the Black & Decker Citrus Mate Plus, which receives a warranty of only a year. But the use of it is very limited. So we will use only one at a time and can easily continue for 4 years. The exported equipment would be depreciated on a straight line method of 5 years. Safety Measures: We know the risks involved in any kind of machinery work and the production plant as a whole. Anything can go wrong at any time. We are the owners of the business and it is our responsibility to ensure safety for the workers and so we have planned to build multiple fire escapes in case of an emergency. We will also provide fire extinguisher all throughout the factory and in addition we will have a trained medic employed for health care of the employees and workers. To serve the juice to the valued customers, we will be requiring goblets (drinking glass or cup with a stem at the bottom), schooners (tall drinking glass), and glasses with handle, saucers, tray, and other cookeries. We will order and make these apparatus in the local market with our brand name marked on the apparatus. A list of the apparatus, along with other details has been provided here.

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Apparatus Glass (goblet) Glass (schooner) Glass (with handle) Saucer Tray Other Cookeries Total Estimated Budget

Quantity 100 100 100 150 4

Unit Cost (BDT) 120 60 80 40 500

Total Cost (BDT) 12,000 6,000 8,000 6,000 2,000 15,000 49,000

Production and Manufacturing process: Our manufacturing process is simple, after we purchase the raw materials (fresh fruits), they will be delivered to our manufacturing plant. The coconuts will have to be hand peeled and the inner shell will be feed directly into the machine for extracting the coconut juice. The case is same for watermelon. To keep our cost low, we have to depend on manual labor more for cutting the melons. The watermelons have to be cut into half, extract the pulp with a scoop and then put in the squeezing machine for juice extraction. Sugarcanes can directly be thrown in the machine as it does not need peeling for perfect juice extraction. After the juice extraction of the fruits is done, the juice in its raw state must then be filtered to get rid of impurities like seeds, etc. The filtered juice must then be boiled for some of the water in the juice to evaporate. Evaporating the juice will give it a thicker taste and thus more appealing to the consumers. Research and Development: There are lots of scopes for us to involve in R&D system and it is mandatory for us to work more on R&D. It is necessary for us because, we are in such a business where every time we need to come up with some different items for the customers. We cannot offer same item to our customer because at that time they may bore to our offerings. We have to come up with different offerings by blending different fruits and vegetables. Our efficient workforce can go to net and can download different types of recipes or they can use their own brain to come up with new offerings. The bottom line here is that, R&D justified as a huge impact throughout our business. Quality Assurance: We would follow all the legal requirements that are applicable in Bangladesh and would apply for BSTI Certificate that is concerned with quality. We would treat the fruits and vegetables in such a way that everything remains fresh for a longer time and hence, we can maintain the quality.

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Marketing Plan: To establish our business in a proper way or to sustain in the market as a competitive way it is mandatory for us to rely more on marketing activities or marketing plan. We are new in this juice bar business and if we want to let the people know about our business than effective communication with our targeted customers is necessary. And, marketing is the way which will tell us how to proceed on in every step of our business. There are few goals we need to keep in our mind whenever we go for our marketing planning. Our prime goal is to attract our targeted customer (middle and upper middle class) in a very short period of time and make loyal customer through our quality services. Never compromise with quality because quality assurance is the most well-known way to attract the customers. We need to aware our targeted customers about the benefit of juice and for that reason we have to figure out in which extent we can promote this to our customer. First benefit is the nutritional value of the juice. The consumers will receive the nutritional value in full; no nutritional value will be wasted. The second benefit that the consumers will get a different tastes and varieties. Besides we will always strive to improve the tastes and varieties of our menu, which is an added benefit to the consumers. The third benefit is that, the consumers will receive is in the quality of our service. Besides the consumers will receive many more benefits such as fresh juice, no additives or tastemakers that harm the body circulation system, chance to choose from a large number of options, and so forth. Taking all these into account we can say that the establishment of Fruteria! Juice Bar will benefit the consumers. The consumers will get what they deserve Marketing Strategy: Marketing is typically seen as a task of creating, promoting, and delivering goods and services to consumers and businesses. Whenever a plan for a business is made one of the most crucial factors, which needs to be discussed elaborately, is the marketing plan. A good marketing plan can lead a normal idea to success; where else a weak marketing idea destroys even a very great idea. So we have put a lot of emphasize in this section of the business plan. Appeal to the Consumers: Fruits and vegetables are the sources of vitamins, minerals, and many more elements. So fresh juice extracted from fruits and vegetables do have an appeal to consumers. Besides the taste that it creates is another appeal to the consumers. The product already has an appeal to the consumers. What we have to do is to enhance this appeal by adding more benefits.

16

4Ps of Marketing: Product: Our product is fresh juice. The product itself has demand and appeal. Besides our offer of fresh juice extracted from foreign fruits and vegetables itself is a very appealing offer to the consumers. So we dont have to worry much about that. We have to design the service segment of our business. The service that we will provide will distinguish us from the competitors. We will have imported juice equipment to prepare juice. This equipment will extract the juice out of the fruits and vegetables without demolishing the nutritional value. The equipment grinds the juice so well that hardly any fruit particle can be found. Then the apparatus, in which the juice will be served, will be ordered and made in the local market using attractive designs and company logo. We will ensure that these apparatus remain clean. We will train our personnel by a specialist from Thailand. The specialist will teach the preparation of different types of juice, and also serving techniques and approaches. Mixing two or more juices can change the tastes of the juice; this process is known as cocktail. The specialist will also train our personnel on this regard. Our personnel will be specialized in juice preparation. So we can assure that the service that a consumer will receive from us will be the best in town. We will create an environment that will be interesting to consumers. The environment will be pleasant and calm, so that the consumers dont feel irritated. The consumers will experience and enjoy the game of colors that we will organize through the environment. The marketing plan provides detailed description on how the product & services will be distributed, priced and promoted. Through marketing research and analysis, critical marketing decisions and sales forecasting will also be covered in this section. There is a saying that a simple idea can be turned into the success of a venture through a good marketing plan. Price: Setting a price that appeal to the consumers is a very important aspect of the marketing plan. If the price set is too high then people will go for the substitutes; if the price is too low then people might think our product is of low quality. Since there are, other similar juice companies in the market we have to keep their product price offerings in mind while setting a price. We have decided not to set any fixed prices for our service as most of our supplies have fluctuating rates. Having a fixed price might result in a loss for us. So we will set the price from time to time. We will have a digital display board, where the price of each item can be found. The digital display board will be connected with a computer. Changing figures in the computer will change figures in the digital display board. So the consumers will have to go through the digital display board before ordering.

17

Keeping in mind that price is a variable; we cannot permanently fix the price of our product in long term. Political, economic, legal and environmental factors of the country will play a huge role in deciding the final price of our product. If a price change does occur then print ads in newspapers will be given for customer knowledge. Placement: Placement is a very important part of the marketing strategy. Being aware of it, we have decided to place Fruteria!Juice Bar at Dhanmondi Road 15. Dhanmondi is almost at the middle place as per our target consumer profiles region part, under which we have Mohammadpur, Lalmatia, Mirpur, Azimpur, and Zigatola. This is one of the most important reasons that we have decided to place ourselves at Dhanmondi. Our target consumer profile reveals students, businessmen, and professionals to be our consumers. At Dhanmondi there are a number of universities, schools, and offices. We wanted to be close to our consumer segment. This is another reason why we have chosen Dhanmondi. There are many people who live in Dhanmondi area. Majority of these people have a family income of more than BDT 20,000 or more per month, which is another part of our target consumer profile. Another quite good reason to place the new venture at Dhanmondi. Promotion or Advertising Strategy: We will move on with a different promotion technique. Our main promotion technique will be the consumers themselves. A satisfied consumer brings in more consumers. Our target will be to please and satisfy the consumer. If a consumer is pleased, s/he will discuss regarding the matter with his/her family members, friends, and relatives. These family members, friends, and relatives will come to our place sometime or the other. Thus we will have ourselves promoted. We will also make an inauguration promo so that the potential consumers can learn about our service and us. Under this promo, we will publish advertisements in the daily newspaper on the day of our inauguration. We will also publish and distribute leaflets and flyers during the first week of our operations. After this initial promotion, we will not go into any traditional promotions for the first three years. As more and more companies enter into the Bangladesh market, promotion is becoming a key factor for business and competitive success. We live in a country of population over 140 million and to create awareness of a new product in the marker for only 10-15% of the people is very hard. Our goal is to provide the people of Bangladesh fresh and unpreserved fruit drink. Mass marketing is the only way that we can promote our product with a limited budget.

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WHICH MEDIA WILL USE? Billboards: This is the low cost-per-contact channel currently available and is very effective as well. We will focus on making very attractive and colorful billboards throughout the city centers where the concentration of people is the most. The billboards must be relatively big in size to attract attention as small billboards are usually over shadowed by larger billboards of other companies. Newspaper: This channel for promotion also has relatively low cost-per-contact and is a very good way to reach large number of audience within short time and little effort. During the first few months of our business we will print ads on the front pages of newspapers and eventually after public awareness has been created, We will slowly move to the later pages and later stop putting print ads. Future print ads in the newspapers will only be provided for price changes and new product notifications. Radio: For the purpose of our business, this channel is the best because of our budget limitations. Promoting through radio will have the lowest cost-per-contact of all channels and the highest reach as well. Radio channels like Radio Foorti & Radio Today in Bangladesh are evolving and trying to providing more and more rich entertainment to the audience. Radio is accessible to places even with no electricity in the furthest rural areas of Bangladesh. Transit Ads: These are the advertisements we see on large buses like Volvo. This form of advertisement is very effective as these buses roam around the entire city multiple times in a single day. The chance of people spotting an ad on buses is very likely. Pamphlets & Leaflets: Our plan is to hire freelancers and send them to popular schools and colleges to hand out leaflets after school ends. The leaflets will contain our product offerings and price.

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Product Forecast: During the preproduction stage, we will be working on developing other fruit juice like; Litchi but wont be putting it in production in the first yeas. Our capital is small so we dont want to take too much risk during the introduction stage. If the initial products sell well in the first year then we will start introducing other fruit juices in the coming years. Three Year Product Forecast: 1st Year: During the first year we will introduce our original three fruit juices; Coconut, watermelon and sugarcane. It is essential in the introduction stage to monitor our distribution channels and keep an eye on sales figures and promotional response. We would have to use tactical strategies to counter any critical problems we face. 2nd Year: After the first year is over we will try and introduce a new fresh juice to our product line. Litchi as we all know is a favorite fruit to many Bangladeshis. If we can provide the sensational taste of litchi in a juice form then people would definitely want to try it. 3rd Year: We have a very unique plan prepared for the 3rd year. Now Bangladesh is importing and planting strawberries in farms. We have already made contact to some such producers of strawberry in Bangladesh. So when in future the production of strawberry increases we will hopefully be able to introduce the first fresh strawberry juice in the country. Controls: The business we run is simple and very straight forward. We will have a specific amount to raw material coming each month. We would know if demand increases by keeping an eye on weekly sales. Grabbing the Potential Market: We have designed a target consumer profile and by maintaining to that profile we will be able to grab only one side of the potential market. However we wish to grab more of the potential market. But before that we want to have a majority portion of the market share of our designed target consumer profile. Trying to grab the other side of the potential market, we might end up winning nothing. So we have decided to concentrate only on one side at a time. In our first three years we will emphasize to grab the majority portion of the market share of our designed target consumer profile. After the initial years of business, as Fruteria! Juice Bar gets established, we will try to serve the other potential markets. We wish to establish Fruteria! Juice Bar as a strong brand, so that people will come up to us and ask for franchise, we will not have to open any branches. We will reach the other side of the potential market by the help of other people, but through our quality service.
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As far as our business is concerned, it is related with fruits and vegetables, which are the gifts of nature. So we will actually have to emphasize on producing service. It is the only mean that differentiates a company in this particular industry. To produce our service, we will be requiring fruits and vegetables as our supplies, equipment to store the supplies, equipment to produce fresh juice out of the supplies, trained personnel to carry out the operation, apparatus and decorative materials (i.e. flowers) to serve our valued customers. Getting the Supplies: As said earlier, we will go into agreements with suppliers for our supplies. Its very important to receive the supplies in time to serve the valued customers with quality service. So we have decided not to rely on a solitary supplier. We will go into contracts with multiple suppliers for local fruits and vegetables. There are a number of agents in our country, which import foreign fruits and vegetables. We will go into agreements with at least three of these agents in order to receive foreign fruits and vegetables in time. The selection procedure of the suppliers will be done based on Findings and Analysis Approach. Under this approach, we first collect the list of suppliers and their customers. Then we go to the customers of those suppliers to receive feedback. This approach helps to identify the efficient supplier in the business world. We will also need some supplies of flowers to serve our unique service. However, we will not be requiring too much of it. So we have decided not to go into any agreements with suppliers in this regard. We will have the flowers from the flower shops based on informal agreement that is word of mouth. Human Resource strategy and planning: Management Style: In todays business world a companys success depends much on how well the company is managed and its management team. There is no definite rule of well management nor can we suggest a specific management practice to be the best. Different companies follow different management practice and approach. Again these practice and approach is updated from time to time in order to stay competitive in the industry. We have decided not to stick to a specific management plan while operating the business. We will start of the business based on our own management plan. However, this plan will be modified and improved from time to time. We have made up our minds to keep the main management of the company in our hands. Its better to manage owns business in the initial years. As the company grows large, we might thing of decentralizing the management task. However, the manager and employees will be given some power and authority to take decisions to carry out the day-to-day operations. They will not be permitted to take any strategic decisions, or any decisions that can hurt the company image.

21

Recruiting and Training Human Resources: As we said earlier, we will recruit and train 4 employees as well as hire a cleaner and guard in the first year of business. One person will be hired for the managerial post and the other four will be hired for the post of hospitality philanthropist. In other places, the post is referred as waiter or attendant. But we would not like to dishonor the person working in that particular post by calling the person waiter or attendant. As per our perception they are selling their generosity, which is indeed a great work. So to respect their work we have named their post as hospitality philanthropist. People who are interested to work with and through others, are friendly and generous, enjoy serving and hospitalizing, and can interact with people very well will be greatly appreciated for the managerial and hospitality philanthropist posts. The selection phase for the two posts will be divided into two parts: first, an EQ exam, and second, an interview. The persons who will obtain satisfying marks in the EQ will be selected for the interview. We will interview the selected persons and based on the interviewees feedback, we will finally make the decision on recruiting. For hiring the cleaner, we will highlight more on the reference section. After being recruited, the manager and hospitality philanthropists will have to go through a training program of fifteen days under a specialist from Thailand. The specialist will teach them how to create various tastes from the same fruits and vegetables, and also preparing cocktails, which means making a mixture of different juices. The specialist will also train them on different serving approaches and serving means. Responsibilities of the Personnel: The manager has to manage the business and communicate with us everything regarding the business. Its his/her responsibility to monitor and execute the business towards success and growth. S/he should communicate with the suppliers on a regular basis and maintain an affable relation with them. S/he should have good controlling and motivating skills. S/he might have to carry out the responsibility of hospitality philanthropist in busy times. S/he is responsible to keep track of the sales and accounts. The responsibility of the hospitality philanthropists will be to welcome the valued customers, receive orders, prepare the orders, and serve the orders. They will also have to keep the environment radiant and pleasant. They might have to carry out some additional responsibilities such as the responsibility of the manager in his/her absence and the task of washing the apparatus in the absence of the cleaner or in busy times. Its their responsibility to keep the juice extracting equipment clean. They should also handle the equipment with proper care. The responsibility of the cleaner will be to wash and clean the apparatus, and to keep the space and its surrounding environment clean. The authority reserves all the rights to use the cleaner in other activities of the business if required, unless the activity doesnt go against the interests of the country or against any labor & civil rights act prevailed in the nation.

22

The monthly remuneration of the owners, the manager, the hospitality philanthropists, and the cleaner has been set by the authority to be as follows: Besides two bonuses will be provided in a year, each equivalent to the monthly remuneration. These bonuses are to be provided on the occasion of religious events prior to the event dates. Another type of bonus will be available for the hospitality philanthropists, which we termed as innovative bonus. The hospitality philanthropists are encouraged to innovate new tastes and serving approaches. If their idea is liked by the authority and inscribed in the Fruteria!Juice Bar menu, then they will be eligible for this bonus. The person selected for this bonus will receive a cash of BDT 1,000 and a 10% commission on each unit of sale of that specific item till he remains a member of Fruteria! Juice Bar. Risk Analysis: The business plan we have is not new to the market. There are multiple companies operating within and outside of Bangladesh. The companies selling product in this market have been doing business for years, some even for more than a decade. They have much experience and expertise in this business and can understand the trick of the trade better. They know all the loop holes and shortcuts in both political and cultural environment which have helped these companies to stay on the top spot. Such companies also have huge amount of capital which have allowed them to make exposure of their product in a lucrative way. Also the fact that they have good distribution channels which have allowed them to hit the target market easily. We are new comers in the market and it will take time for us to catch up to our competitors. The only thing that is making it possible for us to penetration the market is our unique fruit flavors and freshness of our offerings which our competitors are lacking in. Currently in Bangladesh, everything which we buy whether it is vegetables, fruits, etc, purity lacks in each case. And when people would see and find out that we are giving them pure juice without mixing any harmful chemicals, they are going to go for us. One more important thing is that the availability of certain fruits can only be found in specific seasons. So if in any case we sell more and have to increase our production of a certain juice in a particular season then it will be hard to find fruit locally to cope with demand. This situation may arise as fruits are a natural gift. In one season, productivity may be huge and in another, there may be very limited amount of production. In a case like this we will have no option but to import fruits from other neighboring countries at higher prices which will increase our cost and hurt our profits to some extent. Not being able to promote TV ads during the first year is another big weakness for us. The TV media holds a wide number of audiences in the market and we will be lacking behind to target these audiences for the first year or so. TV ads can not only be used to promote the quality of products but also the most important part of promotion, which is consumer awareness. Without TV ads, it is very difficult to reach a huge number of audiences and as we would not be using

23

this media vehicle in the first year, it would be difficult for us to generate awareness among people easily. Contingency Plans: Any business will not run perfect as planned, problems and complications can occur without notice. It is important to have a contingency plan for such possible problems before hand or else there wont be enough time to implement a strategy to counter such problems. The future is always uncertain and although it is not possible to have a contingency plan for every possible situation, but it is possible to have some strategies and plan to counter common problems faced by businesses every day. We have prepared some contingency plan for possible complications:

If we face shortages in selling figures then we will increase the frequency of our print ads and radio ads. Check to see if distribution of Fruteria! Juice Bar is in the right places and that people can find our juice in the confectionaries. To cope with higher demands, we will take more bank loans. It is not easy to get a loan and so we will show the bank our increasing sales figures and demand of our product so that we can increase our production capacity. In case for sudden increase in fruit prices or economic inflation, we should not suddenly increase our price for Fruteria! Juice Bar. There is a slight chance that consumers will see the higher price without any prior awareness and can turn to substitute products. To minimize the risk for that, we have planned to provide print ads on newspapers a week before we increase the market price of our products so that the consumers wont be in any unrest.

24

Financial Management Plan: Assumptions: Financial plan is the most important part of a business plan. It is what that makes a business plan successful. So we have studied the market trends very well before designing this part of the business plan. First, we start off with the plan for investing activities. This plan shows all our investing activities to take place in the year 2014. It shows an estimated budget, which has been designed according to market analysis, for each of the investments and the total estimated budget for the plan as a whole. It also shows how much of the budget is to be financed by the bank and how much is to be financed by the owners. According to the investing plan, a total estimated budget of BDT 4,600,000 is to be invested for the business. 35% of it is to be financed by bank, which is BDT 1,600,000, and the remaining BDT 3,000,000 is to be financed by the owners. Each owner will finance BDT 750,000. A chart of investing activities has been provided. Total population of our country is approximately 16 cores. In Dhaka city, more than 12 million people live here. The major portion of this population leads have scarcity of available food or lower class life. People who are leading mid-class or upper mid-class or upper class life are approximately 30% of the 12 million. Among this upper and upper-mid class people, I the first year, we expect to sell 45,000 units per year and the average price per unit would be BDT 100. Thats how we have calculated the sales for the year 2015. We assumed a 10% growth in sales in 2016, 15% growth in 2017, 18% growth in 2018 and a 20 % growth in the year 2019. The variable expenses includes all the expense for supplies (fruits, vegetables, flowers, disposable glass, and straws), telephone bills, and power & electricity bills, The fixed expense includes salaries, rent, Internet expense, and water bills. Interest on debt has been calculated at a rate of 15%. As long as our venture would face losses, we would not have to pay any taxes. And when it is required, a 10 % corporate tax would be paid. The fixed costs for the first three years have been calculated as follows. Fixed Costs for 2010 Salaries BDT 108,000 14 months (12 months+2 bonuses) BDT 1,512,000 Internet BDT 1,500 12 months BDT 18,000 Water BDT 1,500 12 months BDT 18,000 Total Fixed Costs (2010) BDT 1,548,000 The prepaid rent shown in the plan is for 15 months,from October 2014 to December 2015. It would be considered as our current asset for the coming years. The advertisement cost would vary according to our needs. It we want to expose ourselves more, then the cost would get enhanced and vice versa. The Exported and Imported equipment would be depreciated for 5 years according to straight line method which amounts to BDT 192,000. The Apparatus would be depreciated for 3 years and after 3 years, new apparatus would be purchased. The Interior designing would be depreciated for 5 years and the amount comes to BDT 200,000.We would pay back the loan
25

within 4 years which comes to BDT 400,000 each year. Supplies would be purchased according to the needs of our venture. Financial Structure: Fruteria! Juice Bar Income Statement For the Year Ended 2015 BDT Revenue Less: Expenses Fixed Expense Variable Expense Supplies Electricity Bill Telephone Advertising Miscellaneous Depreciation EBIT Interest EBT Tax Net Income/Loss BDT 4500000

1548000 2400000 180000 18000 100000 100000 408333

4754333 (254333) (640000) (894333) 0 (894333)

26

Fruteria! Juice Bar Balance Sheet For the Year Ended 2015 Fixed Assets Equipment Depreciation Apparatus Depreciation Interior Depreciation Total Fixed Assets Current Assets Cash Prepaid Rent Supplies Total Assets Long-Term Liability Accounts Payable Bank Loan Total Equity Owners Equity Retained Earnings liabilities & Owners Equity BDT 960000 192000 49000 16333 1000000 200000 BDT 768000 BDT

32667 800000 1600667

231500 1500000 967833

2699333 4300000

100000 1200000 3000000 0

1300000

3000000 4300000

Fruteria! Juice Bar Cash Flow Statement For the Year Ended 2015 BDT Cash Receipts Cash Disbursements Fixed Expense Variable Expense Supplies Electricity Bill BDT BDT 4500000

1548000 2400000 180000

27

Telephone Advertising Miscellaneous Interest Cash Flow Beginning Balance Ending Cash Balance Fruteria! Juice Bar Income Statement For the Year Ended 2016

18000 100000 100000 640000

3438000

(4986000) (486000) 717500 231500

BDT Revenue Less: Expenses Fixed Expense Variable Expense Supplies Electricity Bill Telephone Advertising Miscellaneous Depreciation EBIT Interest EBT Tax Net Income/Loss Fruteria! Juice Bar Balance Sheet For the Year Ended 2016 Fixed Assets Equipment Depreciation Apparatus BDT BDT 768000 192000 32667

BDT 4950000

1668000 2000000 200000 20000 100000 100000 408333

4496333 453667 (640000) (186333) 0 (186333)

BDT 576000

28

Depreciation Interior Depreciation Total Fixed Assets Current Assets Cash Prepaid Rent Supplies Total Assets Long-Term Liability Accounts Payable Bank Loan Total Equity Owners Equity Retained Earnings liabilities & Owners Equity Fruteria! Juice Bar Cash Flow Statement For the Year Ended 2016

16333 800000 200000

16334 600000 1192334 453500 1500000 854166

1192334

2807666 4000000

200000 800000 3000000 0

1000000

3000000 4000000

BDT Cash Receipts Cash Disbursements Fixed Expense Variable Expense Supplies Electricity Bill Telephone Advertising Miscellaneous Interest Cash Flow Beginning Balance Ending Cash Balance

BDT

BDT 4950000

1668000 2000000 200000 20000 100000 100000 640000

3060000

(4728000) 222000 231500 453500

29

Fruteria! Juice Bar Income Statement For the Year Ended 2017 BDT Revenue Less: Expenses Fixed Expense Variable Expense Supplies Electricity Bill Telephone Advertising Miscellaneous Depreciation EBIT Interest EBT Tax Net Income/Loss Fruteria! Juice Bar Balance Sheet For the Year Ended 2017 Fixed Assets Equipment Depreciation Apparatus Depreciation Interior Depreciation Total Fixed Assets Current Assets Cash Prepaid Rent Supplies BDT BDT 576000 192000 16334 16333 600000 200000 BDT 384000 BDT 5692500

1668000 2200000 22000 22000 150000 150000 408333

4620333 1072167 (640000) 432167 (43216.7) 388950.3

1 400000 784001

1250783 1500000 554166

3304949
30

Total Assets Long-Term Liability Accounts Payable Bank Loan Total Equity Owners Equity Retained Earnings liabilities & Owners Equity Fruteria! Juice Bar Cash Flow Statement For the Year Ended 2017 BDT Cash Receipts Cash Disbursements Fixed Expense Variable Expense Supplies Electricity Bill Telephone Advertising Miscellaneous Interest Taxes Cash Flow Beginning Balance Ending Cash Balance BDT BDT 5692500

4088950

300000 400000 3000000 388950.3

700000

3388950 4088950

1668000 2200000 22000 22000 150000 150000 640000 43216.7

3227217

(4895217) 797283.3 453500 1250783

Fruteria! Juice Bar Income Statement For the Year Ended 2018 BDT Revenue Less: Expenses Fixed Expense BDT 6717150

1668000
31

Variable Expense Supplies Electricity Bill Telephone Advertising Miscellaneous Depreciation EBIT Interest EBT Tax Net Income/Loss Fruteria! Juice Bar Balance Sheet For the Year Ended 2018 Fixed Assets Equipment Depreciation Apparatus Depreciation Interior Depreciation Total Fixed Assets Current Assets Cash Prepaid Rent Supplies Total Assets Long-Term Liability Accounts Payable Bank Loan Total Equity Owners Equity Retained Earnings liabilities & Owners Equity

2500000 24000 24000 100000 149000 408333

4873333 1843817 (640000) 1203817 (120381.7) 1083435

BDT BDT 384000 192000 49000 16333 400000 200000

BDT 192000

32667 200000 424667 2742551 1500000 16217

4258768 4683435

600000 0 3000000 1083435

600000

4083435 4683435
32

Fruteria! Juice Bar Cash Flow Statement For the Year Ended 2018 BDT Cash Receipts Cash Disbursements Fixed Expense Variable Expense Supplies Electricity Bill Telephone Advertising Miscellaneous Interest Taxes Cash Flow Beginning Balance Ending Cash Balance Fruteria! Juice Bar Income Statement For the Year Ended 2019 BDT Revenue Less: Expenses Fixed Expense Variable Expense Supplies Electricity Bill Telephone Advertising Miscellaneous Depreciation EBIT Interest EBT BDT 8060580 BDT BDT 6717150

1668000 2500000 24000 24000 100000 149000 640000 120381.7

3557382

5225382 1491768 1250783 2742551

1668000 2700000 26000 26000 80000 150000 408333

5058333 3002247 0 3002247

33

Tax Net Income/Loss Fruteria! Juice Bar Balance Sheet For the Year Ended 2019 Fixed Assets Equipment Depreciation Apparatus Depreciation Interior Depreciation Total Fixed Assets Current Assets Cash Prepaid Rent Supplies Total Assets Long-Term Liability Accounts Payable Bank Loan Total Equity Owners Equity Retained Earnings liabilities & Owners Equity Fruteria! Juice Bar Cash Flow Statement For the Year Ended 2019 BDT Cash Receipts Cash Disbursements Fixed Expense BDT BDT BDT 192000 192000 32667 16333 200000 200000

(300225) 2702022

BDT 0

16334 0 16334 5852906 1500000 50000

7402906 7419240

1717218 1717218 3000000 2702022

5702022 7419240

BDT 8060580

1668000
34

Variable Expense Supplies Electricity Bill Telephone Advertising Miscellaneous Interest Taxes Cash Flow Beginning Balance Ending Cash Balance

2700000 26000 26000 80000 150000 0 300225

3282225

4950225 3110355 2742551 5852906

To test the feasibility of our project we need to calculate the NPV and payback period. Net present value (NPV) = Present value of cash inflows Initial investment. = 5844616 3882500 = 1962116 BDT Payback period Year 0 1 2 3 4 5 Long term sustainability: Our long term plan is to execute our vision and mission successfully. It is not an easy task. We have to be very careful in the initial stages of business. We have to work hard in the initial years to expand the business with name and fame. We have to be by the side of our mission, which is: Annual cash in flows 0 (486000) 222000 797283 1491768 3110355 Initial investment (3882500) (4368500) (4146500) (3349217) (1857449) 1252906

35

To help the customers explore the different tastes of nature by striving to maintain quality, service, and uniqueness; at the same time fulfilling the nutritional requirements of the customers. In order to reach our vision, we have designed clear and precise goals and objectives, which are:

Develop a market by providing our target segment the unexplored tastes of different fruits and vegetables. Provide quality service to our valued customers. Obtain 60% share of the total fresh juice industry of Dhaka City within the first three years. Increase the market of fresh juice by turning potential customers into actual customers. Create a brand and extend the market to Chittagong, Sylhet, Bogra and some selected cities by selling franchise within the first seven years.

Proper marketing strategy, management strategy, and financial plan can lead the way to the goals and objectives of Fruteria! Juice Bar. We have planned to have an advisor for the business in 2016 and turn the venture into a corporation by 2021. The reason behind it is that we are expecting the company to grow and keeping the management of a large company in our hands may not be a tentative idea. We are also planning to enlarge the menu of Fruteria! Juice Bar by adding more appetite teasers. We are thinking to introduce juices extracted from flowers. This type of juice is offered in many first world countries but is quite expensive. Besides it also requires more hi-tech equipment, which are costly too. But technology is moving at a lightning space. So as soon as the technology of extracting juice from flowers get cheap, we will try to introduce it to the market of Dhaka through Fruteria! Juice Bar. We are also planning to set up juice corners beside the swimming pools of some reputed hotels, especially four and five star hotels. There are currently three of them: Radisson Water Garden, Pan Pacific Sonargaon, and Ruposhi Bangla. Hilton and some other hotels are on the way. So the idea seems to be a brilliant one. We will try to implement the idea after 2017, as more and more visitors will be coming to Bangladesh and will be residing in these hotels. Conclusion: We believe that to sustain in long term in this business we have to focus on our customers demand and quality service as well. In initial stage we just need to rely more on our workforce to grab the attention of the customers. Each of our employee justified as our investment and we have to motivate them in proper way. We have a plan to increase the market of fresh juice by turning potential customers into actual customers. Create a brand and extend the market to Chittagong, Sylhet, Bogra Khulna and some selected cities by selling franchise within the first seven years.

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