Sendik's Food Market

real food winter 2005

winter 2005

Fresh flavors
for the Holidays
the perfect turkey for you
Your purc
sweet gifts from the oven food mag
hase of r
eal
azine hel
healthy new year's menu support A
BCD
ps
volume 1 number 1

40 fantastic easy-to-make recipes

 Sendik’s Food Market
welcome

Open 7am - 9pm daily

Quality Produce
Fresh Flowers
Meat
Welcome To Real Food
Seafood
W
e are pleased to bring you the Finally, as we reflect on the many years
first issue of Sendik’s Real Food of growth and success Sendik’s has expe-
Cheese magazine. It’s been a truly fan- rienced, we realize there are two groups of
tastic couple of years at Sendik’s with people to whom we wish to express our
Bakery the opening of our two new stores in sincere gratitude. Our employees (team
Deli Wauwatosa and Mequon last year. This members) and our customers are the
October, we saw the opening of another foundation of a family business that car-
Wine & Spirits Sendik’s Food Market in Grafton. We are ries on a decades-old tradition of service.
all excited about growing and building To our team members, we thank you for
on the longstanding Sendik’s tradition of your tireless effort and ongoing commit-
Full line of outstanding quality, service, and value for ment to serving Sendik’s customers. Your
groceries our customers. dedication to meeting the needs of an
As we continue to grow, we want to ever-growing number of customers has
make sure we stay in touch with the helped us grow our business in an increas-
increasing number of customers through- ingly competitive industry and marketplace.
Whitefish Bay out southeast Wisconsin. Sendik’s Real Food To our customers, we thank you for your
500 E. Silver Spring Dr. will provide useful information and ideas. loyalty in choosing Sendik’s for your fam-
Whitefish Bay, WI 53217 In addition, we will be including feature ily. It is truly a privilege to serve you, and
(414) 962-9525 articles on the people that serve you day we look forward to continuing to do so in
to day at your favorite Sendik’s store. We the years ahead.
Mequon hope you will enjoy the magazine and look We hope you enjoy Sendik’s Real Food
10930 N. Port Washington Rd. forward to reading it each quarter. magazine.
Mequon, WI 53092 Real Food is also an extension of our
(262) 241-9525 family’s desire to support the communities Sincerely,
and families we serve.Therefore, one dollar Nick, Ted, Ted Sr., Margaret, and Patrick
Wauwatosa of the purchase price of each magazine sold
8616 W. North Ave. in all our stores this quarter will be donat-
Wauwatosa, WI 53226 ed to After Breast Cancer
(414) 456-9525 Diagnosis (ABCD). ABCD
is a nonprofit organization
Grafton providing free, personal-
2195 1st Ave. ized information and one-
Grafton, WI 53024 on-one support to people
(262) 376-9525 affected by breast cancer
in southeastern Wiscon-
sin. Our family has been
touched by breast cancer,
and we wish to help other
families facing the chal-
lenges that arise when a
loved one is diagnosed with
this very serious disease.
(Please see page 15 for more Left to right: Nick Balistreri, Ted Balistreri, Ted Balistreri Sr.,
information on ABCD.) Margaret Harris, and Patrick Balistreri

www.sendiksmarket.com real food 

Sendik’s Food Market
dietician’s corner
Healthy Holiday
Meals: Is It Possible?
With just a little planning,
you can enjoy holiday fare
and a healthy diet.
By Colleen Kristbaum, MS, RD, CD
Staff dietician, sendik’s food market
T
he holiday season—a time when most of us claim that we are “not going to overdo
it this year”—is just around the corner. Then the temptations start, out comes the
holiday candy, then come the cookies, cakes, pies, nuts, candied yams, and Aunt
Mae’s special twice-baked potato casserole. The list goes on and on. In addition to all
of the goodies, the holiday parties offer up an overwhelming abundance of choices—in
both food and alcohol. What is a person to do?
You need to have a plan, and you have to think ahead. Holiday celebrations often
lead to overeating. Why? Because we allow it. The food is there; we eat it. No thought
went into grabbing that handful of cashews or dishing up a plateful of appetizers or
having that second piece of pie. Planning and thinking—about the party, the meal, the
potluck at work—is crucial for healthy holiday eating.
Following are some tips that may help you overcome the temptations that lie ahead.
When you are preparing a meal, plan your recipes ahead, then plan your shopping list.
The trick—substitute healthy ingredients for those that may not be so good for you.The
holiday season doesn’t have to leave you feeling guilty if you think before you eat. Plan
your holiday eating and stick to it! Don’t get caught in the trap of mindless eating. And don’t forget physical activity—just keep moving.
Any activity will help keep the holiday weight gain in check. Holidays are a time for celebration, for family and friends to gather and
enjoy life—and FOOD!
Quick Tips for Healthy Holiday Meals
Make Healthier Meals • Eat smaller meals/snacks throughout the day—the goal is to save
• For dips, sauces, and pie toppings, use non-fat yogurt or fat-free your calories for the main meal.
sour cream. (In dishes that need warming, use regular yogurt to • Don’t starve yourself. That usually leads to overeating later.
keep it from separating.) • Drink a glass of water or milk or eat a piece of fruit beforehand.
• Use egg substitutes in place of whole eggs. • “Survey” the food options at the buffet or meal. Carefully think
• Use evaporated skim milk instead of whole milk. about what foods you want to eat and those that you may just want
• Try low-sodium, fat-free chicken broth in your mashed potatoes. to sample. Don’t eat any foods that you decided to skip.
• Top casseroles with almonds instead of fried onion rings. • Just make one trip to the buffet.
•Use reduced-fat cheeses in salad and casseroles. • Fill up on the good stuff—fresh vegetables, fruits, whole grains.
• Plan plenty of fresh vegetables and fruits on the menu. • Limit the high calorie items like cakes, cookies, candy, and other
• Use whole grain items wherever possible. holiday treats to small portions.
• Spend some time eating. Don’t eat so fast that you still feel hungry
• Switch to trans fat-free margarines and other products.
when you are finished. Enjoy your meal. Engage in good conversa-
Prevent Overindulgence at Dinner or a Party
tion. You will eat less and feel better.
• Eat a small breakfast that includes whole grains, fruit, dairy,
• Alternate alcoholic beverages with non-alcoholic beverages—drink-
and protein.
ing alcohol can cause you to eat more.
Adapted from the American Dietetic Association Tip of the Day publications.
10 real food www.sendiksmarket.com
Sendik’s Food Market
gourmet corner
Infusion of
Flavor
Savor herbs and spices
in do-it-yourself oil and
vinegar creations.
O
il and water may not mix, but oil and herbs and herbs
and vinegar make great companions. It’s easy to make
your own flavor-infused oils and vinegars at home with
either fresh or dried herbs and spices, and they make great gifts,
especially when they’re packaged in decorative bottles.
Flavored oils add sophistication to your cooking and are great
to use for sautéing. You can drizzle them on focaccia or add a
splash to your favorite dishes. Infused vinegars work wonders in
marinades and salad dressings, and can spice up any recipe that
calls for vinegar. Mix infused oil with flavored vinegar, and create
your own personal salad dressing.
Canola, safflower, and other flavorless oils can complement more
Herbal Vinegar
Makes 1 quart
delicately flavored herbs and spices, while olive oil can add its own 4 cups red wine vinegar
savory taste to the mix. For flavoring olive oil, garlic and sun-dried 8 sprigs fresh parsley
tomatoes and roasted garlic with lemon and rosemary are just a few 2 teaspoons thyme leaves
of the delicious flavor combinations you can create. Experiment 1 teaspoon rosemary leaves
with your favorites. For herb oils, it is best to use whole fresh leaves. 1 teaspoon sage leaves
Some herbs that work well include rosemary, basil, tarragon, oregano,
dill, and mint. For spiced oils, either whole or ground spices such as Thoroughly wash herbs and dip in solution of 1 teaspoon household
bleach in 6 cups water. Rinse thoroughly under cool running water. Place
cardamom, coriander seeds, nutmeg, cinnamon, cumin, and cloves
dill in sterilized quart jar. Heat vinegar to just below the boiling point
are good options.
(190 degrees F); pour over herbs. Cap tightly and allow to stand in cool,
When infusing vinegar, use a high-quality product; the type
dark place for three to four weeks. Strain vinegar, discarding herbs. Pour
you select depends on the ingredients you plan to add. Apple cider vinegar into clean sterilized bottles with tight-fitting covers. Add a fresh
vinegar complements fruits—raspberries, strawberries, oranges, sprig of cleaned and sanitized parsley, if desired. Store in the refrigerator.
and lemons can make tasty choices. Zesty garlic cloves or jalapeño
(Recipe source: UC Davis, Cooperative States Research, Education,
peppers work best in wine and rice vinegars. and Extension Services.)
Oil has considerable shelf life in its pure form, but when elements
are added, it should be refrigerated and used within three weeks.And Find all the ingredients you need to make your own infused oil or vinegar
flavored oil should be made using the hot infusion method. at Sendik’s Food Market.We also carry a variety of ready-made options!
www.sendiksmarket.com real food 11
Sendik’s Food Market
dietician’s corner
Healthy Holiday
Meals: Is It Possible?
With just a little planning,
you can enjoy holiday fare
and a healthy diet.
By Colleen Kristbaum, MS, RD, CD
Staff dietician, sendik’s food market
T
he holiday season—a time when most of us claim that we are “not going to overdo
it this year”—is just around the corner. Then the temptations start, out comes the
holiday candy, then come the cookies, cakes, pies, nuts, candied yams, and Aunt
Mae’s special twice-baked potato casserole. The list goes on and on. In addition to all
of the goodies, the holiday parties offer up an overwhelming abundance of choices—in
both food and alcohol. What is a person to do?
You need to have a plan, and you have to think ahead. Holiday celebrations often
lead to overeating. Why? Because we allow it. The food is there; we eat it. No thought
went into grabbing that handful of cashews or dishing up a plateful of appetizers or
having that second piece of pie. Planning and thinking—about the party, the meal, the
potluck at work—is crucial for healthy holiday eating.
Following are some tips that may help you overcome the temptations that lie ahead.
When you are preparing a meal, plan your recipes ahead, then plan your shopping list.
The trick—substitute healthy ingredients for those that may not be so good for you.The
holiday season doesn’t have to leave you feeling guilty if you think before you eat. Plan
your holiday eating and stick to it! Don’t get caught in the trap of mindless eating. And don’t forget physical activity—just keep moving.
Any activity will help keep the holiday weight gain in check. Holidays are a time for celebration, for family and friends to gather and
enjoy life—and FOOD!
Quick Tips for Healthy Holiday Meals
Make Healthier Meals • Eat smaller meals/snacks throughout the day—the goal is to save
• For dips, sauces, and pie toppings, use non-fat yogurt or fat-free your calories for the main meal.
sour cream. (In dishes that need warming, use regular yogurt to • Don’t starve yourself. That usually leads to overeating later.
keep it from separating.) • Drink a glass of water or milk or eat a piece of fruit beforehand.
• Use egg substitutes in place of whole eggs. • “Survey” the food options at the buffet or meal. Carefully think
• Use evaporated skim milk instead of whole milk. about what foods you want to eat and those that you may just want
• Try low-sodium, fat-free chicken broth in your mashed potatoes. to sample. Don’t eat any foods that you decided to skip.
• Top casseroles with almonds instead of fried onion rings. • Just make one trip to the buffet.
•Use reduced-fat cheeses in salad and casseroles. • Fill up on the good stuff—fresh vegetables, fruits, whole grains.
• Plan plenty of fresh vegetables and fruits on the menu. • Limit the high calorie items like cakes, cookies, candy, and other
• Use whole grain items wherever possible. holiday treats to small portions.
• Spend some time eating. Don’t eat so fast that you still feel hungry
• Switch to trans fat-free margarines and other products.
when you are finished. Enjoy your meal. Engage in good conversa-
Prevent Overindulgence at Dinner or a Party
tion. You will eat less and feel better.
• Eat a small breakfast that includes whole grains, fruit, dairy,
• Alternate alcoholic beverages with non-alcoholic beverages—drink-
and protein.
ing alcohol can cause you to eat more.
Adapted from the American Dietetic Association Tip of the Day publications.
10 real food www.sendiksmarket.com
Sendik’s Food Market
gourmet corner
Infusion of
Flavor
Savor herbs and spices
in do-it-yourself oil and
vinegar creations.
O
il and water may not mix, but oil and herbs and herbs
and vinegar make great companions. It’s easy to make
your own flavor-infused oils and vinegars at home with
either fresh or dried herbs and spices, and they make great gifts,
especially when they’re packaged in decorative bottles.
Flavored oils add sophistication to your cooking and are great
to use for sautéing. You can drizzle them on focaccia or add a
splash to your favorite dishes. Infused vinegars work wonders in
marinades and salad dressings, and can spice up any recipe that
calls for vinegar. Mix infused oil with flavored vinegar, and create
your own personal salad dressing.
Canola, safflower, and other flavorless oils can complement more
Herbal Vinegar
Makes 1 quart
delicately flavored herbs and spices, while olive oil can add its own 4 cups red wine vinegar
savory taste to the mix. For flavoring olive oil, garlic and sun-dried 8 sprigs fresh parsley
tomatoes and roasted garlic with lemon and rosemary are just a few 2 teaspoons thyme leaves
of the delicious flavor combinations you can create. Experiment 1 teaspoon rosemary leaves
with your favorites. For herb oils, it is best to use whole fresh leaves. 1 teaspoon sage leaves
Some herbs that work well include rosemary, basil, tarragon, oregano,
dill, and mint. For spiced oils, either whole or ground spices such as Thoroughly wash herbs and dip in solution of 1 teaspoon household
bleach in 6 cups water. Rinse thoroughly under cool running water. Place
cardamom, coriander seeds, nutmeg, cinnamon, cumin, and cloves
dill in sterilized quart jar. Heat vinegar to just below the boiling point
are good options.
(190 degrees F); pour over herbs. Cap tightly and allow to stand in cool,
When infusing vinegar, use a high-quality product; the type
dark place for three to four weeks. Strain vinegar, discarding herbs. Pour
you select depends on the ingredients you plan to add. Apple cider vinegar into clean sterilized bottles with tight-fitting covers. Add a fresh
vinegar complements fruits—raspberries, strawberries, oranges, sprig of cleaned and sanitized parsley, if desired. Store in the refrigerator.
and lemons can make tasty choices. Zesty garlic cloves or jalapeño
(Recipe source: UC Davis, Cooperative States Research, Education,
peppers work best in wine and rice vinegars. and Extension Services.)
Oil has considerable shelf life in its pure form, but when elements
are added, it should be refrigerated and used within three weeks.And Find all the ingredients you need to make your own infused oil or vinegar
flavored oil should be made using the hot infusion method. at Sendik’s Food Market.We also carry a variety of ready-made options!
www.sendiksmarket.com real food 11
Sendik’s Food Market
in your home
Holiday
Decorating
There are no rules when it comes to
adding a festive flair to your home.
T
he holidays are a time of family gatherings, parties and
festivities. This year, there are no rules for creating a
warm and welcoming environment in your home.
Whether your style is casual or elegant, by combining eclectic
elements and a lot of sparkle you can make your home unique
when you use materials in fresh new ways.This year say goodbye
to plain old traditional red and green.Try adding a bit of whimsy
with red reds and acid greens combined with lively pinks and
bold tangerine with gold, gold, gold. Colors that are bold, bright,
and intense can stimulate your sense of celebration. Isn’t that the
point, celebrating your own sense of style and self by creating a
warm place for your family and friends to gather?
To find out your decorating style, whether it is casual, con-
temporary, formal, or modern, look around your home. What
colors do you gravitate toward? Make sure that the color scheme
12 real food www.sendiksmarket.com
ad
you choose this holiday doesn’t clash with what you already
have. Then, mix and match your favorite things by creating
eclectic groupings of different sized items or repeating similar
items. Tie it all together with a common element like a rich
velvety ribbon or scattered gold balls. Remember that even a
simple candle decorated with fun stripes or polka dots can add
the touch of whimsy that makes your home special.
While many people are comfortable with their own style,
you may want to add a little sparkle to your festivities with
the help of a professional. The staff in the floral department at
Sendik’s will be happy to help you plan your holiday décor,
whether it is with a fabulous welcome wreath for your front
door, a fresh floral arrangement for your table, or a glistening
new concept for your tree. We are ready to assist you with all
of your holiday needs.
real food 13
Sendik’s Food Market
in your home
Holiday
Decorating
There are no rules when it comes to
adding a festive flair to your home.
T
he holidays are a time of family gatherings, parties and
festivities. This year, there are no rules for creating a
warm and welcoming environment in your home.
Whether your style is casual or elegant, by combining eclectic
elements and a lot of sparkle you can make your home unique
when you use materials in fresh new ways.This year say goodbye
to plain old traditional red and green.Try adding a bit of whimsy
with red reds and acid greens combined with lively pinks and
bold tangerine with gold, gold, gold. Colors that are bold, bright,
and intense can stimulate your sense of celebration. Isn’t that the
point, celebrating your own sense of style and self by creating a
warm place for your family and friends to gather?
To find out your decorating style, whether it is casual, con-
temporary, formal, or modern, look around your home. What
colors do you gravitate toward? Make sure that the color scheme
12 real food www.sendiksmarket.com
ad
you choose this holiday doesn’t clash with what you already
have. Then, mix and match your favorite things by creating
eclectic groupings of different sized items or repeating similar
items. Tie it all together with a common element like a rich
velvety ribbon or scattered gold balls. Remember that even a
simple candle decorated with fun stripes or polka dots can add
the touch of whimsy that makes your home special.
While many people are comfortable with their own style,
you may want to add a little sparkle to your festivities with
the help of a professional. The staff in the floral department at
Sendik’s will be happy to help you plan your holiday décor,
whether it is with a fabulous welcome wreath for your front
door, a fresh floral arrangement for your table, or a glistening
new concept for your tree. We are ready to assist you with all
of your holiday needs.
real food 13
Sendik’s Food Market Sendik’s Food Market
wine and spirits
ABCD: community support

Holiday Help On the Breast Cancer Journey

Spirit
ABCD:After Breast Cancer Diagnosis is a nonprofit organization
providing free, personalized information and one-to-one support
to people affected by breast cancer in southeastern Wisconsin.
The grass-roots organization was started in 1999 by former
television journalist Melodie Wilson and a group of breast cancer

A
s the cooler temperatures arrive, we know that the holidays
are just rounding the bend and heading our way. For many
of us, pairing the holidays with great wine makes the cel-
ebration with family and friends complete.
Whether you are looking for a trusted favorite, or a totally new
and exciting wine experience, The Sendik’s “wine guys” are at your
service and ready to help make your holidays sparkle. Our team of
wine professionals are tops in their field and thrive on helping you
pick the best wines based on your individual expectations, budget,
and unique taste.
Once again this holiday season, big California Cabernet Sauvi-
gnons and bubbles remain a mainstay.The large, well-known Cham-
pagne labels will also do well.While the big guys offer consistency of
quality, Marc Goodman, Sendik’s Director of W ine & Spirits, and his
team have found some very impressive options from smaller produc-
ers of Champagne, domestic sparklers, and bubbles from around the
world that offer a truly wonderful wine experience—with prices that
make the wine taste that much better. They did a lot of shopping, a
lot of tasting, and a lot of negotiating to bring the best of the world
wine market to our customers at reasonable prices.
Whether you’re looking for the right wine for holiday dinners,
family gatherings, and special times, or you simply want a good wine
with dinner, Marc’s team is ready to serve you. Even if you simply
want to share your wine tips or get some tips from the experts, stop
in and meet your “Sendik’s Wine Guys.”
Marc and his team send their best wishes to you and your family
for a wonderful and joyous holiday season. Cheers!
survivors. It is not a support group, and it does not offer typical
support group programs. Instead, its mentoring service brings
together, on a one-to-one basis, new patients and breast cancer
survivors who have been trained to help people navigate the
breast cancer “journey.” ABCD also operates the Breast Cancer
Helpline, the only such telephone helpline in southeastern
Wisconsin.
Through its mentoring program, helpline, and educational
outreach programs, ABCD has reached thousands of women
and men affected by breast cancer along with their families and
friends.
ABCD is funded entirely by individual and corporate contri-
butions, foundation grants, and workplace giving through Com- One-to-one support
munity Health Charities. It is not affiliated with any health care from ABCD Mentor Mary
McCanna (left) helped
provider or institution but works with all to provide its unique Lisa Armitage deal with
services to people affected by breast cancer. breast cancer. Lisa now
If you or someone you know has been touched by breast is becoming an ABCD
Mentor herself, so she
cancer, you can call ABCD: After Breast Cancer Diagnosis at can help others.
(414) 278-1345.
SEndik’s private label products
You will find quality Sendik’s branded products including wine, coffee, tea, bottled water, preserves,
chocolates, and salad dressing at all four Sendik’s Food Market locations.

Marc’s wine tips for this holiday season:

The quality you expect...
1. Price does not always reflect quality. There are many
outstanding wines in all price ranges.
2. Smaller producers offer some exceptional wine val- Fresh
ues. We can help lead you to some superb values.
3. Enjoying fine wines is an experience. Don’t be afraid
to explore and try something new.
Quality
Sendik’s “Wine Guys”
From left to right:
Brad Hoth, Wine
& Spirits Manager
(WSM), Whitefish
friendly
Bay; Doug Baade,
WSM, Grafton;

service
Marc Goodman,
Director of Wine &
Spirits; Kevin Grace,
WSM, Mequon. (Not
pictured Jim Walsh,
WSM, Wauwatosa.)

The value you deserve

14 real food www.sendiksmarket.com
Sendik’s Food Market Sendik’s Food Market
wine and spirits
ABCD: community support

Holiday Help On the Breast Cancer Journey

Spirit
ABCD:After Breast Cancer Diagnosis is a nonprofit organization
providing free, personalized information and one-to-one support
to people affected by breast cancer in southeastern Wisconsin.
The grass-roots organization was started in 1999 by former
television journalist Melodie Wilson and a group of breast cancer

A
s the cooler temperatures arrive, we know that the holidays
are just rounding the bend and heading our way. For many
of us, pairing the holidays with great wine makes the cel-
ebration with family and friends complete.
Whether you are looking for a trusted favorite, or a totally new
and exciting wine experience, The Sendik’s “wine guys” are at your
service and ready to help make your holidays sparkle. Our team of
wine professionals are tops in their field and thrive on helping you
pick the best wines based on your individual expectations, budget,
and unique taste.
Once again this holiday season, big California Cabernet Sauvi-
gnons and bubbles remain a mainstay.The large, well-known Cham-
pagne labels will also do well.While the big guys offer consistency of
quality, Marc Goodman, Sendik’s Director of W ine & Spirits, and his
team have found some very impressive options from smaller produc-
ers of Champagne, domestic sparklers, and bubbles from around the
world that offer a truly wonderful wine experience—with prices that
make the wine taste that much better. They did a lot of shopping, a
lot of tasting, and a lot of negotiating to bring the best of the world
wine market to our customers at reasonable prices.
Whether you’re looking for the right wine for holiday dinners,
family gatherings, and special times, or you simply want a good wine
with dinner, Marc’s team is ready to serve you. Even if you simply
want to share your wine tips or get some tips from the experts, stop
in and meet your “Sendik’s Wine Guys.”
Marc and his team send their best wishes to you and your family
for a wonderful and joyous holiday season. Cheers!
survivors. It is not a support group, and it does not offer typical
support group programs. Instead, its mentoring service brings
together, on a one-to-one basis, new patients and breast cancer
survivors who have been trained to help people navigate the
breast cancer “journey.” ABCD also operates the Breast Cancer
Helpline, the only such telephone helpline in southeastern
Wisconsin.
Through its mentoring program, helpline, and educational
outreach programs, ABCD has reached thousands of women
and men affected by breast cancer along with their families and
friends.
ABCD is funded entirely by individual and corporate contri-
butions, foundation grants, and workplace giving through Com- One-to-one support
munity Health Charities. It is not affiliated with any health care from ABCD Mentor Mary
McCanna (left) helped
provider or institution but works with all to provide its unique Lisa Armitage deal with
services to people affected by breast cancer. breast cancer. Lisa now
If you or someone you know has been touched by breast is becoming an ABCD
Mentor herself, so she
cancer, you can call ABCD: After Breast Cancer Diagnosis at can help others.
(414) 278-1345.
SEndik’s private label products
You will find quality Sendik’s branded products including wine, coffee, tea, bottled water, preserves,
chocolates, and salad dressing at all four Sendik’s Food Market locations.

Marc’s wine tips for this holiday season:

The quality you expect...
1. Price does not always reflect quality. There are many
outstanding wines in all price ranges.
2. Smaller producers offer some exceptional wine val- Fresh
ues. We can help lead you to some superb values.
3. Enjoying fine wines is an experience. Don’t be afraid
to explore and try something new.
Quality
Sendik’s “Wine Guys”
From left to right:
Brad Hoth, Wine
& Spirits Manager
(WSM), Whitefish
friendly
Bay; Doug Baade,
WSM, Grafton;

service
Marc Goodman,
Director of Wine &
Spirits; Kevin Grace,
WSM, Mequon. (Not
pictured Jim Walsh,
WSM, Wauwatosa.)

The value you deserve

14 real food www.sendiksmarket.com
Sendik’s Food Market
entertaining
I
f your idea of going all-out with appetizers is to put the potato
chips in a bowl, you may be surprised to discover how easy it
is to kick it up a notch and serve appetizers that not only taste
great but appear as if you went to a good deal of extra effort. The
key is to select items you can prepare in advance so you won’t be
tied to the kitchen when your guests arrive.
Creating appealing appetizers can be as simple as filling cherry
tomato halves or pea pods with soft herbed cheese. You can also
spruce up diminutive breads with asparagus or kalamata olives atop
goat cheese.
“Concentrate on certain foods that everyone likes such as mini
crab cakes, California rolls, and smoked salmon blinis,” suggests chef
16 real food www.sendiksmarket.com
Art of
Appetizers
Kick it up a notch—creating
appealing appetizers is easier
than you may think.
Michael Skibitcky, who teaches a course on appetizer and hors
d’oeuvre preparation and presentation at the Culinary Institute of
America in New York City. “Try to keep the items at 1 to 1 and a
half bites maximum in size,” he advises.“Avoid too many fried items,
too many items in pastry, and items that may be very good but are
messy because of a thick sauce, and items wrapped in bacon.”
For maximum impact with easy preparation, serve an array of
bruschetta, suggests David Rosengarten, award-winning cookbook
author, host of Food Network programs, and a frequent guest on
NBC’s Today show. In addition to the traditional tomato and basil,
a variety of toppings provide tasty choices. Some of his favorites
include gorgonzola, mascarpone, and roasted red peppers; warm
cannellini beans with bacon; and anchovy and pimento atop garlic
scallions. An oven-dried tomato topping is another favorite—to
make it, cut the tomatoes in half, salt, and place in a 250-degree
oven.“Bake for 4 hours, and it becomes really great,” he says.When
preparing the bread, he likes the slices about ¾ inch thick, and selects
a good country bread that isn’t too dense. Grill it without oil or
garlic at first then rub with garlic just around the edges. “Everyone
has to bite through the edge of the bread so they’ll taste the garlic,”
he notes. Then pour or brush the olive oil on it. “As much as you
like! I usually use at least 2 teaspoons per large slice,” he says. To
serve, either arrange an impressive display of different bruschetta
varieties on a platter or serve in waves of one kind find followed
by another.
And just as fine jewelry is displayed on velvet pads, and paintings
are housed in attractive frames, whatever food you serve can benefit
from a little artistic presentation. “Use something totally different
for the tray, like an Italian marble tile or a Japanese lacquer tray, and
let the food speak for itself,” suggests Skibitcky. Now that could
even make those chips look like a work of art.
Find all the ingredients you’ll need to make artful appetizers at Sendik’s
Food Market.