PRAgencyBrief

InvitationtopitchforbeingthePublicRelationsPartnerforVestianGlobalonaretainership Contents: 1. IntroductiontoVestian 2. OperatingMarkets 3. FocusedMarketsforthenext5years 4. Vestian201011(Wherewestandtoday) 5. VestianCompetitors 6. MarketChallenges 7. VestianUSP 8. StrategicObjective 9. Communication/PositioningObjectives 10. ObjectivestoHireaPRPartner 11. PRAgencycompetency 12. Wayforward

1. IntroductiontoVestianGlobalWorkplaceServicesPvt.Ltd.

VestianGlobalWorkplaceServicesisacontemporaryworkplacesolutionsfirm,whichspecializesinproviding conflictfreeoccupierfocusedsolutionsfor

StrategicAdvisory TransactionAdvisory ProjectServices RetailBusinessSolutions

STRATEGICADVISORY TheStrategicAdvisoryistheResearcharmofVestian.TheStrategicAdvisoryGroupalignsthebusinessstrategies ofcorporateclientswiththeirrealestateportfoliostrategy.Propertymarketintelligence;economic,urbanand spaceplanningprinciples;andanalyticalmethodsallcometogethertoprovidestrategicinsightstooccupiersof realestate.Comprehensivemarketknowledgeandextensivedatabaseshelpusanalyzeprevailingmarkettrends andforeseetheimpactofeconomic,socialandgovernmentpoliciesonrealestate,especiallytheirimpacton endusers.Experiencedapplicationofanalyticaltoolsandmethodsallowsustodevelopinnovativesolutionsthat combinebusiness,sectoralandgeographicalrequirements. ServiceOfferings:

StrategicLocationStudies MarketResearch&Assessment PropertyValuations DevelopmentFeasibilityStudies PortfolioAssessments

 TRANSACTIONADVISORY VestianGlobalWorkplaceServicesprovidesanarrayofservicesfocusedonoptimizedworkplacesolutions thatenhancetheclientsrealestateportfolio.Bestinindustrypractices,asoundunderstandingofcorporate operations,conflictfreerepresentationandobjectivityarehallmarksofourcommitmenttoproviding measurableandtransparenttransactionservices. Wehandlevariedworkplaceandrealestaterelatedtransactionssuchaspurchase,lease,disposition,lease management,leaserenegotiationsandrestructuringalwaysensuringthatsolutionsmeetorexceedclient goals. VestianGlobalsexperiencedteamiswellversedinthefinancial,technicalandlegalaspectsofthereal estateworld.Theteampartnerswithclientstoevaluatetheimpactofmarkettrends,competition, technologyandcosttoarriveattheoptimumrealestatestrategyforexpansion,relocation,orconsolidation. Theteamisexperiencedinstructuringcomplextransactionsthatensurethateachclientsrealestate objectivesaremetwhileprovidingforflexibilityandoptimumspaceoccupation. ServiceOfferings:

SpaceAcquisition SpaceDisposition LeaseManagement LeaseRenegotiation/Restructuring PortfolioManagement

PROJECTSERVICES VestianProjectServicesteamdeliverconsistent,reliable,budgetbasedsolutionsforlocalandinternational markets.Ourengagementfromtheearlystagesoftheprojecthelpsachievehigherefficiencies,reducing risksandcontrollingcostsateveryphaseoftheprojectthatensuresoptimumqualitywithinthespecified timelines. Wecoveraspectrumofprojectcategories

BaseBuilding Interiorfitout Refurbishment

OurKeyFocus

UnderstandingProjectrequirement Delivercustomizeandtimelysolutions Commitmenttosafety ResponsibilitytoEnvironment EnablingCompliance

 Ourteamhasextensiveexperienceinhandlingadiverserangeofprojectsthatincludes:

CorporateOffices SoftwareDevelopmentCenters ResearchLaboratories DataCenters ResearchandDevelopmentCenters BusinessProcessingOperations FinancialCenters IndustrialandManufacturingplants Hotels Hospitals RetailDevelopments CommercialCenters

RETAILBUSINESSSOLUTIONS VestianRetailBusinessSolutionsisthefullserviceretailarmoftheChicagoheadquarteredVestianGlobal WorkplaceServices.Builtonthephilosophyofintegrityandstrongworkethics,VestianRetail,withits relevantexposuretotheretailhubsofNewYorkandChicago,takesprideinhelpingclientsexecutetheirreal estategoalsbyimpartingitsexpertiseinRetail,RealEstateandConsulting. VestianRetailBusinessSolutionsprovideendtoendserviceswhichinclude:

RetailerExpansionStrategy RealEstateServices OccupierRepresentation RetailConceptDevelopment&Consulting RetailProjectManagement

Ourfocusonoccupierrepresentationcombinedwithglobalretailexpertiseassistsourclientsinmakingkey businessdecisions.

2. OperatingMarkets
HeadquarteredinChicago,USAandCorporateofficesinIndia,Bangalore&China,VestianGlobalWorkplace ServicesPvt.Ltd.alsohasanofficeinChennai&Hyderabad,Mumbai&representativesinDelhi.

GlobalPresence
USA INDIA CHINA UAE

3. FocusedMarketsintheNext5Years:
2011:SouthIndia(Bangalore,Mumbai,Hyderabad&Chennai) 2012:Mumbai,Pune,DelhiNCR&SouthIndia(Bangalore,Hyderabad&Chennai) 2013:Mumbai,Pune,DelhiNCR&SouthIndia 2014&2015:TiertwocitiesinIndia

4. Vestianin201011:
VestianGlobalwaslaunchedinIndiaandChina.InIndia,itwaslaunchedinBangaloreandChennai,and towardstheendoftheyearVestianopeneditsofficeinHyderabadaswell.From2010to2011,Vestian recordeda25%growthintermsofrevenue,however,asabrand;Vestianisstilllargelyanunknownentity owingtoitsrecentforaytotheIndiancommercialrealestatemarket.Inthelast11months,Vestianhas completedover8.5lakhSftinTransactionAdvisoryacrossIndia&Chinaandover46lakhSftinProject ServicesacrossIndia&China. SWOTANALYSIS:

Strengths:
Highlyexperiencedhumanresourceinthefieldofofficespacesolution&commercialrealestate. Avidunderstandingofthelocalmarketandknowledgeofglobalstandardshelpindeliveringtime bound,internationalqualityworktoclients. Equallyadeptinhandlinglarge,mediumandsmallcaseprojects. Superfastturnaroundtime

Weakness: AnewBrandinthemarket Existingcompetitionhavewellestablishedmarketshare Recallforprospectsispoor DependentonlyonBTLactivitiesforreachingouttoprospects&clients Largercorporateclientsalreadyhavemandateswiththecompetition

Opportunity:
Themarketpostrecession FocusIndustries:Retail,Hospitality,Infrastructure

Threat:
Establishedcompetition Globalprocurementdrivenselections

5. VestianCompe etitors:

Ve estianscomp petitorsrange efromlargeInternationalplayersinthe eRealEstateAdvisoryfield d,operatingacross a t he eglobealong gwithlocalplayersinthemarket. m Themultinational m companiesg generallyhave emandateswith w the largercorporat teclienteleto ocatertothe eirRealEstate estrategies.Owing O totheirlongpresen nceinthemar rket, th hesebrandsst tandanedge eoverVestian nwithrespect ttocredibility yandtrust.

6. Mark ketChallen nges:

Rel lativelynewentrant e tothe emarket Low wbrandrecall Ma arketpresenc ceisyettobe eprominent Existenceoflarg ge,multinatio onalcompetit torshavingmandates m with hthemultinationalcorporate ent clie Existenceoflocalplayerswit thapriceadv vantage

7. VestianUSP:
CONFLICTFREESOLUTIONS VestianGlobalWorkplaceServicesisaconflictfreeworkplacesolutionsservicefirm,focusedsolelyon providingoccupierrepresentation. ENABLINGCOMPLIANCE Werecommendstrategies,transactspacesandbuildoutfacilitiesthatcomplywithlocallaws,codesand industrystandards. TRANSPARENTENGAGEMENTSTRUCTURES Ourcommitmenttoprovidecompletetransparencyisachievedthroughopenandhonest communicationthroughoutourengagement. TECHNOLOGYDRIVEN Ourbeliefincontinuousimprovementandinnovationhasledustopioneeringtechnological developmentofdesigningandcreatinganexclusiverealtysearchtool"SpaceInventorySolutions(SIS)", whichisuniquetoIndianrealestateindustry. Usingthestateofthearttechnology,wegeneraterelevantandexhaustiveinformationincludingmarket comparablesandavailableproperties,whichenabletheenduserstohavequickaccesstoinformation. Thisreportisgeneratedinarecordtimeofflat5minutes.

8. StrategicObjective(Broad):
VestianaimstobeoneofthekeyplayersintheIndianmarket(currentemphasisbeinginthefour marketswearepresentHyderabad,Banagalore,Mumbai,Chennai)whenitcomestocommercial realestateadvisory. By2015VestianshouldbeoneofthefirstthreecompaniestobeevaluatedbyclientsforTransaction Advisory&ProjectManagement. Vestianshouldbeabletoestablishacrediblenameinthemarket By2013Vestianshouldhaveatleast60%TopofMindRecallinthemarket By2015Vestianshouldberegardedasacrediblethoughtleaderinthecommercialspaceselling market DistinguishedpositioningWhythemajorcustomersbelieveinourUSP?Brandvalue,brandpromise andperceptionofthebrandinIndiaandAsia

9. Communication/PositioningObjective:
Achievemaximumreachtotargetaudience(CorporatesfocusonIT/ITeSclients;multinational,local, Medium&SMBspaceaswell) EstablishVestianasathoughtleaderinthecommercialrealestatespace EstablishVestianamongstthetop3brandsinIndiainthecommercialRealEstatespace

10.ExpectedRoleforthePRAgency:
DevelopingpositioningstrategyforVestian ConductingPeriodicalPerceptionmappingforVestianinmajorcities CompetitorAnalysis RegularMediaTracking ProvideMarketIntelligence FormulatestrategictargetsforVestianfor2012,2013,2014&2015 ElaborateMediaObjectivesforVestian OnlinePresence StrategyfocusedonreachingIT/ITeSclients EventParticipationformaximumtargetedexposure PossiblemediastrategiesforVestianfrom2012to2015 MediaconstraintsforVestianbeingaconsultancyfirm Specificmarketintelligenceonfocus/targetindustries

11.RequiredPRAgencyCriteria:
ShouldbeoperatinginIndiaforaminimumof10year+ PresenceinInternationalmarketsisanadvantage Shouldbeabletoachieveuniformcoverageacrossmediacategories(Print,Electronic,Online) Shouldhavetheabilitytoprovidestrategicinputsalongwithimplementation

12.WayForward:
TheAgencyshouldcomeupwithaviablecommunicationstrategyonthePRfrontforVestianforthe upcoming5yearskeepinginmindVestiansstrategicandcommunicationobjectives. ProvidetheAgencysprofile. Provideaproposal(Financial)forretainershipfrom2011(August)to2012(August).Thecontractwill berenewedeveryyearprovidedbothpartiesareinconsensuswiththeterms&conditions. Proposal/presentationsoftcopyshouldreachVestianby8thJuly2011at

rohini@vestianglobal.com;anasua@vestianglobal.com
Postreviewofthesame,theAgencywillbecalleduponnextweekforapresentationopportunity.

Forclarification,youmaygetintouchwithusat9916373204. Forfurtherinformation,visitourwebsite:www.vestianglobal.com;Youmayalsohavealookatourrecent presscoverageat:http://vestianglobal.com/news.html