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Goal: compare position of "our company" in the 5 markets M1 .. M5 using a BCG chart
Market (MSFr) M1 M2 M3 M4 M5
Table 1: Note:
Title M1 M2 M3 M4 M5 Note: size of company / biggest of its competitor simple bubble chart (without labels on datapoints)
X axis (relative share) 2.00 0.20 2.00 2.00 0.50 =+"Market,OurCompany"/MAX("Market,Competitor1":"Market,Competitor3") can be made quickly on the simple table 1
Y axis (market growth) 6% 6% 29% 17% 22%
radius 2.0 4.0 1.5 4.0 2.0 How to do it:
40%
1 Select the range C36:G38 (yellow area)
2 Select the Chart Wizard with chart type: bubble chart
30%
Table 2: M1 M2 M3 M4 M5
2.00 6% 2.0
0.20 6% 4.0
2.00 29% 1.5
2.00 17% 4.0
0.50 22% 2.0
Note:
40% more elaborate bubble chart - showing labels for datapoints
- this chart can be made only with a more complex table as shown in table 2
How to do it:
M3 1 Select the range C56: M62 (in yellow)
30% 2 Select the Chart Wizard with chart type: bubble chart