This is a representative example of the data and analysis contained within a Genius Consulting Website Health Check Report.

Reports received will follow this format and cover the same elements.

Website Health Check Report

Sample Report Data & Analysis For Illustration Pusposes Only
A Genius Consulting Advisory Document

Website Health Check Report

Contents
Your site: A thorough analysis of the good, the bad and the ugly a. Search friendliness b. How well does it sell? c. Recommendations Your market: Whos moving and shaking in your space?

Your competitors: How do they stack up against you and the rest of your market?

Website Health Check Report

Your site www.wimbledon.com

Search friendliness
Page Information Page Description: The official site of the All England Lawn Tennis Club, home to The Championships Wimbledon, featuring news, features, spectator information, museum guide and online shop This description is good as it builds credibility and details what value the visitor can derive from the site, encouraging them to click. Page Keywords: tennis, wimbledon, aeltc, wimbledon shop, news, features, tour reports Page Title: Wimbledon - The Home of Wimbledon Image Alt Tags: Present for all images but not key phrase rich Pages Indexed by Google: 808 Analysis: 1) You place a lot of emphasis on ranking for your brand name which is fine seeing as it is a brand that is searched for frequently 2) Tour reports registers a very low search volume compared to the other words and you should consider replacing this with another word that will bring you a higher volume of quality traffic 3) News and features are very generic terms; you may find that by using a more specific long tail phrase you rank better and draw in better quality traffic 4) Alt tags can be optimised for search 5) There are a huge number of content rich pages on the site which is good for search Keyword statistics Ranking Keywords (where your site appears in the top 20): 3565 Organic traffic from keywords per month: 157726 Approximate monthly value of organic traffic: 70k Top 10 keywords: Searches per month 135000

Keyword 1 wimbledon

Position 1

Website Health Check Report

wimbledon 2011 tennis wimbeldon wimbledon scores wimbleton wimbledon finals 2011 wimbledon wimbledon scores wimbledon 2011 10 schedule

2 3 4 5 6 7 8 9

1 9 1 1 1 1 1 2 1

90500 165000 8100 8100 2900 2400 2400 8100 1900

Blog You have a blog (easily accessible from your home page) which is great for search if you update it regularly with keyword rich posts. Many of your titles are over 75 characters in length, try to make them shorter. Links 10457 sites link to yours including 10 that are considered highly authoritative Domain wikipedia.org google.com twitter.com apple.com sports.yahoo news.bbc.co.uk blogs.nytimes espn.go Linking Page http://en.wikipedia.org/wiki/London Karl Stefan - Rollstuhltennis 2011 Wimbledon (@Wimbledon) on Twitter App Store - Wimbledon Australian Open 2012 - Tennis Yahoo!7 Sport BBC Sport - Tennis - Wimbledon finals to be fir... Wimbledon 2011: Radio Wimbledon Adapts to the T... Cara y difcil - Tenis - ESPN Deportes

Website Health Check Report

Domain cnn.com sina.com

Linking Page Baseline bard: Wimbledon serves up poetry ace -... __NIKE_

Twitter: Followers 191,805

Following 142

Updates 5,888

Your homepage has been tweeted 847 times in the last week which is fantastic, however you could do with tweeting a bit more regularly as you average 21 hours between tweets which indicates you could be driving more traffic to your site. Facebook: You have a whopping 795167 fans, well done! 14847 of your fans are talking about you and seem to be actively engaged in your brand. You update the page with interesting new content once a week which is great; could you increase your traffic by making a commitment to doing it twice? You should also think about how you are going to convert all those fans to paying customers, how about some Facebook only offers redeemable at your online shop? You may wish to manage and promote these using a Facebook Page tool like LikeIt.

How well does it sell?

Navigation Navigation is clear with sections well delineated and labelled. The addition of a static sub menu to the left in each section is useful and assists with any possible confusion created by the picture box format. The shop is well organised with offers clearly visible at the outset. Visitor engagement Visitor Engagement looks at how many times your visitors came to your site, how long they stayed around and how many pages they viewed. In general, we want to see that people came to your site and stayed around because of all your great content.

Website Health Check Report

Average Number of Visits per Person: Visitors come to your website between 1.5 and 3 times on average per month. This is ok but could be improved by adding fresh high value content more regularly, which will also help with SEO. Average Length of Stay: Visitors stay on your website for less than a minute on average! You need to work on creating really compelling web content to make people stick on your site when they arrive. Average Pages per Visit: Visitors view between 2 and 6 pages on average each time they visit your website. Landing pages It looks like you already know that landing pages with conversion forms are a great way to get leads from your website because we found at least one on your site. Make sure you are collecting contact information from your visitors so that you can follow up with them later and be in touch. Without landing pages, you can't convert your website traffic into customers. Mobile optimisation You have a mobile version of your site which is great, however you can optimise further by adding an Apple icon and a meta viewport tag to your site.

Recommendations
Add social sharing buttons to your blog Add email subscription to your blog Keep blog post titles under 75 characters in length Launch Facebook specific offers using LikeIt Increase your tweet frequency Update Facebook page with new content twice a week Research a higher search volume phrase to replace Tour reports Add tennis to generic terms News and features Optimise Alt tags Obtain links from more highly credible sources using an ethical link building strategy Work on the stickiness of your content Add an Apple icon to the site Add a meta viewport tag to your site

Website Health Check Report

Your market
TENNIS.com - Breaking news, Live Scores, Players, Gear ... Find Tennis Live Scoring, tennis players news, stats & pics with in-depth coverage of ATP tour & WTA tour. Watch Instruction videos, read blogs, event results, ... http://www.tennis.com/ Commentary: In your report there will be a summary of what these guys are doing well that you can emulate. Well tell you what tips and tricks are being used by the people at the top of their game. Tennis - Wikipedia, the free encyclopedia Tennis is a sport usually played between two players (singles) or between two teams of two players each (doubles). Each player uses a racket that is strung to ... http://en.wikipedia.org/wiki/Tennis Commentary: In your report there will be a summary of what these guys are doing well that you can emulate. Well tell you what tips and tricks are being used by the people at the top of their game. Tennis - ATP World Tour - Home ATPWorldTour.com, the official and most visited web site dedicated to men's professional tennis year round features lives scores, results, rankings, news, photos ... http://www.atpworldtour.com/ Commentary: In your report there will be a summary of what these guys are doing well that you can emulate. Well tell you what tips and tricks are being used by the people at the top of their game.

Website Health Check Report

Your competitors
Parameter Pages Indexed Links Authority links Klout score Moz Rank Keywords targeted Wimbledon.com 808 10457 10 50 6 tennis, wimbledon, aeltc, wimbledon shop, news, features, tour reports 3565 157726 70K 191805 795167 Usopen.org 3900 8253 10 55 6 ? French.opentennis.com 1 3 3 3 ?

Keywords ranked Search traffic Search traffic value Twitter followers Facebook fans

2501 347133 600K 123572 466,380

1140 5645 2K 146

Commentary: In your report there will be a summary of what these guys are doing well that you can emulate and also the mistakes they are making that you can avoid. Well tell you what tips and tricks are being used by your competitors and how to beat them!