Communications Plan for 2013 Vino Classico with a Beer Chaser

Aug. 7, 2013
Purpose Raise money for Eden Prairie (AM) Rotary Clubs causes, spread the word about Rotary. Situational Analysis: This is traditionally the largest annual fund-raiser held by the club, drawing 300-400 persons. It is also an opportunity to promote Rotary and all its good works, and to reach prospective members. Finally, it gives members a chance to provide service to the club. Objectives Attendance for 2012 event was 300-350. The event raised $25,928. Ticket sales totaled $14,070. Eden Prairie Liquor received 14 wine orders for a total of 247 bottles ordered. The goal this year is $30,000 in profits. Audiences A.M. Rotary Club members Family, friends, acquaintances of A.M. Club members Members of other Rotary clubs Past Vino Classico attendees Vino Classico sponsors Eden Prairie Liquor customers General public Tactics/Timeline Week of July 15 Disseminate save the date press release to media Eden Prairie News Eden Prairie Sun Current Southwest Magazine Week of July 22 Set up Eventbrite site for online ticket orders. (Mark) Week of Aug. 5 Print general admission and raffle tickets. (Mark and Cheryl) Week of Aug. 12 13 -- Distribute to members their allotment of general admission & Wall of Wine tickets. (Mark) 13 Stress to members the importance of making checks out to EPAM Rotary Foundation. E-mail to club members an electronic copy of sales flier. Provide allotment of tickets to EP Liquor stores. Week of Aug. 19 20 Club member testimonial on importance of selling tickets, or what tactics work. E-mail reminder to past attendees. (Include mention of committed restaurants.) Week of Aug. 26 27 Club member testimonial on importance of selling tickets, or what tactics work. Print postcards to be sent to past attendees. (Mark) Recruit club member to carry message to Eden Prairie Noon Club.

Week of Sept. 2 3 Club member testimonial on importance of selling tickets, or what tactics work. Send postcard reminders to past attendees. (Mark and Jeanne) Disseminate tickets now on sale press release to media, and get on their calendars. Eden Prairie News Eden Prairie Sun Current Southwest Magazine Star Tribune KARE, KMSP, WCCO, and FOX TV stations Week of Sept. 9 10 Club member testimonial on the importance of selling tickets, or what tactics work. Week of Sept. 16 17 Ticket-selling reward at weekly Rotary meeting. Countertop promotions placed at EP Liquor stores. Distribution of free tickets (and thank-you!) to sponsors. Week of Sept. 23 24 Ticket-selling reward at weekly Rotary meeting. 26 -- Quarter-page ad appears in EP News. Week of Sept. 30 1 Ticket-selling reward at weekly Rotary meeting. 3 -- Quarter-page ad appears in EP News. 3 Article in EP News. Week of Oct. 7 8 Ticket-selling reward at weekly Rotary meeting. 10 Quarter-page ad appears in EP News. 12 Place table sponsorship signs at venue. Week of Oct. 14 15 Preliminary report on results at weekly Rotary meeting.

Social Media Plan Twitter: 2-3 scheduled posts/week (#VinoClassico2013)

Week 4: 8/13, 8/15 Tickets available Week 5: 8/20, 8/22 Week 6: 8/26, 8/28, 8/30 Week 7: 9/3, 9/5 Week 8: 9/9, 9/11, 9/13 Week 9: 9/17, 9/19 Week 10: 9/23, 9/25, 9/27 Week 11: 10/1, 10/3 Week 12: 10/7, 10/9, 10/11

Messages include: Date, time, location, cost Ease of purchasing tickets online Who should attend Why should you attend What youll experience Thanks to sponsors Linked IN: Group Page 1 post/week

Week 4: 8/13 Tickets available Week 5: 8/20 Week 6: 8/27 Week 7: 9/3 Week 8: 9/10 Week 9: 9/17 Week 10: 9/24 Week 11: 10/1 Week 12: 10/8

Messages/tactics include: Event added to LinkedIn events What youll experience/why should you attend Find local LinkedIn groups related to Rotary or Eden Prairie and post promo information there. Something related to sponsors? Facebook: 1-2 posts/week

Week 4: 8/13 Tickets available Week 5: 8/20, 8/22 Week 6: 8/26 Week 7: 9/3, 9/5 Week 8: 9/9 Week 9: 9/17, 9/19 Week 10: 9/23 Week 11: 10/1, 10/3 Week 12: 10/7

Messages include: Date, time, location, cost Ease of purchasing tickets online Who should attend Why should you attend What youll experience Thanks to sponsors You Tube: Collect clips from 2013 event for immediate replay & for use in 2014

 Flickr:

Establish You Tube account for club Clips may include transformation of EPCC gym into Vino Classico venue

Establish Flickr account in clubs name Post and tag photos from event

SlideShare:

Use 2013 photos, info to create presentation for use in 2014