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CHAPTER 4
Adjectives
Bones
Adjectives are consorts, never attending a party alone, preferring to
hook themselves on the arm of a sturdy noun. Adjectives embellish
their companions, defining the qualities of the person, place, or thing
they’re escorting, and sharing relevant details whenever possible.
In chapter 1, we talked about nouns that might be used in place
of house. We can say that adjectives are the words that make the du-
plex, dacha, or hacienda distinctive, by suggesting the size and shape of
the structure (boxy, sprawling), the trim around the windows and doors
(Victorian, postmodern), the color of the siding (cerise, celadon), or the
overall effect (elegant, hangarlike, downright dingy).
“Limiting” adjectives make a noun more particular. They include
articles (a door, the cellar); possessive nouns and pronouns (Benny’s
bungalow, my favorite color); demonstrative, indefinite, and interroga-
tive pronouns (that closet, any bathroom, which window?); and num-
bers (three bidets!).
The comparative form of an adjective is used for comparing two
people or things (she is zanier than I), and the superlative is used for
comparing one person or thing with every other member of its group
(she was the zaniest kid on the block). In the comparative and superla-
tive forms, shorter adjectives take on a suffix (-er or -est) and others
hitch up with more (more reliable) or most (most reliable). And some
forms are irregular: bad becomes worse in the comparative and worst in
the superlative, good becomes better and best, and much becomes more
and most.
The obituary of the philosopher and historian Isaiah Berlin, as it ran
in The Independent of London, made it clear that he was a superlative
person through superlative adjectives, calling him “the world’s great-
est talker, the century’s most inspired reader, one of the finest minds
of our time.”
Skilled writers play with strings of adjectives to convey someone’s
character in the equivalent of one brushstroke (a mustache-on-upper-lip,
black-leather-jacket type) or to explore an archetype, as in these sen-
tences from that first salvo of sixties feminism, The Second Sex. Sim-
one de Beauvoir pulls out a noun (woman), then explores the adjectives
culture all too often uses to define the second sex:
Love is the feeling we have for those we care deeply about and hold
in high regard. It can be light as the hug we give a friend or heavy as
the sacrifices we make for our children. It can be romantic, platonic,
familial, fleeting, everlasting, conditional, unconditional, imbued with
sorrow, stoked by sex, sullied by abuse, amplified by kindness, twisted
by betrayal, deepened by time, darkened by difficulty, leavened by
generosity, nourished by humor and “loaded with promises and com-
mitments” that we may or may not want or keep.
Flesh
Remember the Jell-O commercial that built an entire sixty-second
sketch around perfect adjectives? O.K., it was made by Young & Ru-
bicam in 1969, so maybe you don’t remember. Here’s how it went: A
lonely and somewhat dorky man in a business suit is sitting at a table
in a diner. A no-nonsense waitress, in a crisp but somewhat dowdy
uniform, approaches.
SHE: Dessert?
HE: Yes! I’d like something cool, like ice cream.
SHE: Ice cream! (She nods and walks toward the kitchen,
writing up the check.)
HE: But not ice cream.
SHE: (She returns.) Not ice cream?
HE: No, I’d like something smooth, like pudding.
SHE (turning back toward the kitchen): Pudding!
HE: Not pudding. (She returns and bends over him, her hand
on the table. She’s got his number now.) Hmmm. Fresh
fruit? No. Something light, like chiffon pie?
SHE: Uh, but not chiffon pie?
HE: Something refreshing, like sherbet, but . . . not sherbet.
Um. (He sits, mumbling, drumming his fingers on the
table, looking desperately skyward, as she dashes off,
returning a few seconds later with a bowl of Jell-O.)
One could see it coming for an hour before it hit: the distant artillery
flashes on a sky of deep episcopal purple.
That deep episcopal purple isn’t just original, it carries rich associations—
from the brooding skies of the American West to the velvet bands of a
priest’s vestments.
Travel writers like Raban trade in their ability to make a place come
alive. The words must conjure the character of a place for readers who
may never see it. This may seem like magic, or incomparable talent,
but the inspiration starts with acute observation.
Notice how the travel writer Tim Cahill takes the care to work
nouns and adjectives—together they describe the precise colors he
spots along the Ferris Fork of the Bechler River, in the southwestern
corner of Yellowstone National Park:
Hot water from the pool above ran down the bank of the terrace, which
was striated in several colors: wet brown and garish pumpkin and
overachieving moss, all interspersed with running channels of steam-
ing water and lined in creamy beige. The north side of the terrace was
a Day-Glo green, overlaid with a precipitate of flawless cream.
Cardinal Sins
Adjectives may tart up stodgy nouns, but they can cause grammatical
trouble. And they can blur meaning, taking us down blind alleys. Let’s
review some fine points.
Because Barack made that choice, working families in Illinois pay less
taxes, and more people have moved from welfare to the dignity of
work.
Here’s the thing: taxes are countable. (That’s what makes them so odi-
ous; we count every dollar!) “Fewer taxes” would have been more gram-
matical, though the best adjective might well have been “lower”—that
conveys that working families paid a lower dollar amount.) Or Biden
might have said that people in Illinois pay fewer types of taxes.
less is more
“When you catch an adjective,” Mark Twain once wrote to a
twelve-year-old boy, “kill it. No, I don’t mean utterly, but kill most of
them—then the rest will be valuable.” Indeed, adjectives should be
used sparingly and astutely.
Novice writers goo up descriptions with lush adjectives. When
Homer first imagined “rosy-fingered dawn,” that was a striking de-
scription, but now it’s a cliché. Pile up the adjectives, and it gets even
worse: “The thin, mauve fingers of dawn reached up over the flat,
charcoal-gray horizon. . . .” (Contrast that with Jonathan Raban’s “epis-
copal purple.”)
In a New Yorker cartoon, Michael Maslin parodies Madison Ave-
nue’s overreliance on empty adjectives. Lying on a porch swing with an
iced tea nearby, a poor mensch indulging in a little summer reading hits
this patch of adjective-polluted prose:
Wall Street Journal reporters Geoffrey A. Fowler and Yukari Iwatani Kane
noticed something odd when Amazon’s chief executive, Jeff Bezos, sat
down with Charlie Rose to discuss the Kindle. Throughout the interview,
Bezos repeatedly omitted the, saying how “Kindle is succeeding,” how
“Kindle is a companion to tablet computers,” and how many e-books
are “available for Kindle.”
Was Bezos just affecting a Russian accent? Not exactly. Fowler and
Kane noted that Bezos is part of a growing cadre of marketers who
avoid the tiny words like the, a, and an that precede most nouns.
Glenn Kaplan, creative director at Barnes & Noble, Inc., told Fowler
and Kane that he winces when somebody says “the Nook.” Kaplan
added: “When a brand evokes something bigger than just a little object,
it doesn’t want to have ‘the’ in front of it.”
Apple, they noted, approaches articles as it does buttons on its gad-
gets. A person familiar with the article-free computing brand said that
Apple tries to simplify language out of “a desire for white space.”
“In Silicon Valley especially, dropping ‘the’ before product names has be-
come an article of faith,” they wrote, perhaps intending the pun. “Brand-
ing gurus defend the ‘the’ omission,” they added, quoting an adman who
argued that dropping the article gives a brand “a more iconic feel.”
The marketing blogger and business book author Seth Godin took
the idea of an article of faith one step further. Removing articles, he
said, “is an artifact of the desire of some brand professionals to turn
brands into religions or cults.”
descriptive doublers
Back in 1783, Hugh Blair admonished his students at Edinburgh to
“Beware of imagining that we render style strong or expressive, by a con-
stant and multiplied use of epithets. Epithets have often great beauty
and force. But if we introduce them into every Sentence, and string
many of them together to one object . . . we clog and enfeeble Style; in
place of illustrating the image, we render it confused and indistinct.”
Updating Blair just a bit, let’s put his advice this way: a few
well-chosen descriptors trump a pileup of adjectives. A luau of fruits
and fishes is better than “a delicious, inviting, attractive spread of food.”
Then there is redundancy—saying twice what needs to be said only
once. Sometimes the redundancy is just lame, as in this line from the
song “I Will Buy You a New Life” by the nineties band Everclear:
How many ways, or times, do you need to say new in order for your
meaning to be everclear?
Lest you think that redundancy is as passé as that Portland rock
band, look no farther than your nearest legal contract. Take this boiler-
plate clause from a loan agreement generated at Lendingkarma.com:
don’t slap on an adjective that merely repeats what a noun makes ob-
vious. In “the first vote we’ll start with,” first is extraneous. So are the ad-
jectives clinging to these nouns: free gift, future plans, personal opinion,
general consensus, little baby, and afternoon matinee. (Of course, those
who know French might argue that matinee has the word “morning” em-
bedded in it; nevertheless, most of us attend matinees in the afternoon.)
Sometimes the redundancy seems part of a failed effort to hype
up reporting or to give a news story a false urgency, as in true facts,
convicted felon, vast majority, wide range, acute crisis, or grave danger (Is
there any other kind?).
In an odd twist, sometimes we pair an adjective with a noun coined
to mean the opposite. We’re so habituated to these clichés that we miss
the ridiculous—and confusing—image they summon: new tradition,
original copy, partial cease-fire, limited lifetime guarantee, and (a personal
favorite) tight slacks.
And let’s not forget the pet peeves of mid-twentieth-century humorist
James Thurber: pretty ugly and a little big.
Then there are the staples of the high school English paper, which
stick around to clutter our prose long after we’ve stopped analyzing The
Great Gatsby and Romeo and Juliet. These lightweights describe the
reaction of the observer rather than the qualities of the thing observed:
unique, interesting, boring, good, bad, important. Ban these snoozers
from your prose, lest you end up sounding as silly and insipid as this
restaurant critic:
marketing madness
In a misguided effort to be “fresh,” some writers of marketing copy
verge on the ridiculous. Have you ever studied the syntax of women’s
clothing catalogs? O.K., I got it that “aubergine” stockings are gonna
make my legs look like eggplants, but will “mist” stockings make them
disappear? What, exactly, does Spanish Flesh look like? Or Cold Morn,
Pearly Gates, Kitten’s Ear, or Folly?
The wine industry may have even textiles beat. With all sympathy
for oenophiles trying to describe sensations on the palate, does anyone
think these blurbs from a wine magazine help us figure out what a wine
will taste like? The Chablis Grand Cru Vaudésir, we’re told, is “fat, rich,
quite heavy, overdone . . . full-bodied and quite mature, as evidenced by
its yellow color.” The Albert Boxler Riesling Alsace Grand Cru Sommer-
berg is “as fresh and clean as a mountain stream. Aromas of wet stones
and herbs make way for a racy palate of grapefruit and lime. Light but in-
tense, it’s a lively match for food.” If you’re not racy enough to drink wet
stones, you might try the J.-B. Adam Tokay Pinot Gris Alsace: “Thick, al-
most viscous, yet dry, with herbal and pear flavors. Big but inarticulate.”
Who wouldn’t love a wine that doesn’t talk back?
Carnal Pleasures
They can be empty, they can be redundant, they can be fuzzy, they can
be silly. But the right adjective can speak mountains. Or rain forests.
The poet and nature writer Diane Ackerman, in The Rarest of the Rare,
described the golden lion tamarin as “a sunset-and-corn-silk-colored
creature.” Elsewhere she describes one male of the species as having
“sweet-potato-colored legs, a reddish beard and arms, and a chest and
belly the tawny gold of an autumn cornfield.”
And Ackerman describes a Brazilian rain forest as populated by
“shy, quick-footed, promiscuous” plants, “swelling purple bougainvil-
lea,” and an “aphrodisiac brew” of pollen. Here vines are “clutching”
and “slime-coated,” flowers are “gaudy,” and the soundtrack is a “Saran
Wrap–like crinkling of leaves.”
Adjectives can also turn a brand into a cultural icon. Given a brand
name that was, effectively, an adjective, TBWA Advertising (now TBWA
Chiat Day) conceived an ad campaign for a brand of vodka with endless
memorable permutations. Since 1981 the ad agency has treated us to
Absolut Perfection, Absolut Proof, Absolut Larceny, Absolut Wonder-
land, Absolut Joy, Absolut Brooklyn, Absolut Citron, Absolut au Kurant,
Absolut Warhol, Absolut Avedon, and a host of other absolutes.
As for that grilled qualcosa, when your adjectives are working for
you, who needs nouns?
Catechism
adjective alert: Articles, common adjectives, proper adjectives, mul-
tiword adjectives, nouns as adjectives, and verbs as adjectives—that’s a
lot to keep track of! To practice, try to identify all the adjectives in the
following character description (extra credit for articles and possessive
pronouns):
local color: Noting Tim Cahill’s use of color in his description of the
Ferris Fork trail, take a hike along a beach, down a path in the woods,
or through an urban alleyway plastered with signs. Force yourself to
look closely at the colors around you and write a description using
them as a starting point.
the sky is the limit: One of the hardest things to describe is the
sky—whether at dawn, at dusk, or before a storm. Remember Jonathan
Raban’s sentence? “One could see it coming for an hour before it hit:
the distant artillery flashes on a sky of deep episcopal purple.” Taking
inspiration from that snapshot of Montana, watch a turbulent sky and
paint a picture using nouns and adjectives.
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