CARAT MEDIA WEEKLY NEWSLETTER

No. 702

 Media Report
2013

Image courtesy of ddpavumba / FreeDigitalPhotos.net

2013

2013

2.49%
20123C

&()

2011-2013()

: %

90

102.75

7.37
80
4.56

104

102

3.97
3.53

13-Jun

13-May

13-Apr

13-Mar

13-Feb

13-Jan

12-Dec

12-Nov

(p)

12-Oct

(r)

12-Sep

60

11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q4 13Q1 13Q2
(2013/08/16)
(r)(p)

100

0.73
12-Aug

-0.12

75.08

70

12-Jul

0.59

2.49

12-Jun

1.21

1.62

98

(2013/08/05) Note:
20131
20111002011

(2013/06/27)

2013

20130.4%226

2004-2013

26,141
24,039

45

22,756

23,857 23,742
21,844 21,806
19,081

25.0%

-8.0%

-5.3%

-4.0%

-0.2%

-0.4%
-0.5%

-4.5%

-12.5%

564

22,677 22,590

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2012/2013
2012

3,713

3.9%
3,279

3,878
3,157

3,695

4,027

3,918

2.1% 3,773
4,040

0.01%

AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0

2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0
2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0
2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0

3,880

4,027

-3.0%

-4.2%

2013

-0.03%
3,882

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0

2009 0.097/ 0.039/ 0.37/ 0.435/ 0.400/ ()1.0
2010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0
2011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0
2012 0.085/ 0.049/ 0.320/ 0.430/ 0.360/ ()1.0
2013 0.090/ 0.052/ 0.275/ 0.435/ 0.300/ ()1.0

2013

2.3

(1)
2013

2012/2013

4.9 %

1,998
2,095

10,146

10,532
4,555

3.8 %

- 7.5 %

2,469
1,651
1,528
1,800

1,755

6.8%

(7.9%)

9.3%

(8.8%)

7.3%)

10.9%

4,212
2,527

7.8%

(11.1%)

-2.3 %

-7.4 %

+: 55.9
(53.6 %)

2012
2013

18.6%
(20.1%)

- 2.5 %

46.6%

(44.7%)

2012
AIS (Advertisement Information Service)

2013

Top 10
Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2013

3,199.9
1,893.9
1,723.8
1,634.9
1,205.2
1,190.4
1,097.7
1,028.1
1,009.8
900.3
891.4
840.2
806.6
805.5
758.2
740.1
621.2
527.9
488.9
448.3
14,884.2
21,812.5
22,590.0

14.2%
8.4%
7.6%
7.2%
5.3%
5.3%
4.9%
4.6%
4.5%
4.0%
3.9%
3.7%
3.6%
3.6%
3.4%
3.3%
2.7%
2.3%
2.2%
2.0%
65.9%
96.6%
100%

20.1%
8.2%
-4.7%
1.9%
-4.4%
-14.3%
-4.9%
-9.3%
-17.4%
14.4%
-5.6%
0.1%
17.3%
-16.9%
14.9%
-7.8%
-13.8%
-1.9%
1.1%
-28.3%
0.7%
-1.0%
-0.4%

2012

2,663.9
11.7%
1,749.8
7.7%
1,808.0
8.0%
1,604.6
7.1%
1,261.3
5.6%
1,388.4
6.1%
1,154.7
5.1%
1,133.4
5.0%
1,222.3
5.4%
787.0
3.5%
944.2
4.2%
839.0
3.7%
687.6
3.0%
968.9
4.3%
659.6
2.9%
802.5
3.5%
720.8
3.2%
538.1
2.4%
483.5
2.1%
624.9
2.8%
14,773.5
65.1%
22,042.6
97.2%
22,677.0
100%

1
3
2
4
6
5
8
9
7
14
11
12
16
10
17
13
15
19
20
18
-

//201376%201273%
AIS (Advertisement Information Service)

2013

201365.9%
14.4%
(-14.3%)(-17.4%)

20124

1/5
52012
/2013

1120(17.3%)(14.9%)(-16.9%)
(-28.3%)

2013

()

Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2013

2,651.9
837.5
596.9
433.0
400.7
359.6
354.9
342.5
305.4
305.2
303.7
303.2
296.6
277.5
275.4
259.1
253.0
251.8
218.6
217.4
9,244.0
22,590.0

11.7%
3.7%
2.6%
1.9%
1.8%
1.6%
1.6%
1.5%
1.4%
1.4%
1.3%
1.3%
1.3%
1.2%
1.2%
1.1%
1.1%
1.1%
1.0%
1.0%
40.9%
100%

24.4%
12.2%
-12.6%
-17.2%
-2.3%
-2.4%
-8.6%
16.8%
5.7%
-23.0%
61.0%
2.4%
18.3%
8.1%
35.1%
-25.5%
1.9%
63.5%
-32.3%
7.8%
6.3%
-0.4%

2012

2,131.2
9.4%
746.2
3.3%
683.0
3.0%
523.1
2.3%
410.0
1.8%
368.3
1.6%
388.4
1.7%
293.3
1.3%
289.0
1.3%
396.3
1.7%
188.7
0.8%
296.2
1.3%
250.8
1.1%
256.8
1.1%
203.8
0.9%
347.7
1.5%
248.4
1.1%
154.0
0.7%
322.8
1.4%
201.6
0.9%
8,699.5
38.4%
22,677.0
100%

AIS (Advertisement Information Service)

1
2
3
4
5
8
7
12
13
6
26
11
15
14
22
9
16
34
10
23
-

2013

2013(24.4%)
(61.0%)(35.1%)(63.5%)

1
(300480)

2/(-23.0%)(-25.5%)(32.3%)

2013

20134.0%2008
-6.9%

/14%

14%
/
/

600

17.4%

500

2012/2013

2012/2013

-6.9%

400

2012

-5.7%

300

-3.9%
14.0%

2013

16.7% -4.4%

4.9

11.5

5.3% 39.0% -6.7%

100

2.0

200

5.6

5.7

-14.0

5.3

3.1

11.8

2012

2013

10.9

1,000

2,000

3,000

4,000

5,000

AIS (Advertisement Information Service)

2013

20137.5%

(-26.5%)

1.3%

2,500
2,000

2012/2013

11.2%

2012

1,500

1,000

-20.3%

500

-15.3%

-19.3%

3C

-4.6%

-25.1%

2013

-21.9%

-10.9% 60.6% -19.9%

2013

273. 1

6. 5%

154. 0

3. 7% -26. 5%

3, 785. 0

4,212.1

89. 9% -7. 1%
1. 3%
-7.5%

2012

4, 076. 2

89. 5% 1

269. 7

5. 9%

209. 5

4. 6%

4,555.4

- (9)

- (2)
- (1)()
AIS (Advertisement Information Service)

2013

20132.3%

36
(82.3%)1

250

2012/2013

1.6%

2012

2013

82.3%

200
150

2.9% 25.5%

100

-1.7%

-35.2%

50
0

8.0% 18.9%

3.1%

18.0%

2013

2012

663. 8

26. 9%

9. 2%

607. 8

24. 1%

632.1

25.6%

-7.7%

685.1

27.1%

443.9

18.0%

-3.1%

458.0

18.1%

172.5

7.0%

-0.2%

172.8

6.8%

136.1

5.5%

-2.3%

139.3

5.5%

132.7

5.4%

-9.7%

147.0

5.8%

97.5

3.9%

0.6%

96.9

3.8%

76. 8

3. 1%

-21. 8%

98. 2

3. 9%

36. 4

1. 5%

9. 2%

33. 4

1. 3%

10

10

35. 5

1. 4%

-23. 2%

46. 2

1. 8%

11

26.9

1.1%

0.1%

26.9

1.1%

11

12

14.5

0.6%

-3.7%

15.1

0.6%

12

2,468.6

-2.3%

2,526.6

AIS (Advertisement Information Service)

2013

2013

7.4%(-20.4%)/
(-22.3%)/

13.7%1

2012/2013

400

57.3%

2012

2013

300

200

-11.9%

-19.2% -20.4%
44.6%
-22.3%
-18.2%
-1.5% -11.5%
-17.2%

100

2013

2012

6 9 6 .3

4 5 .6 %

-1 0 .0 %

7 7 3 .4

4 6 .9 %

6 7 0 .2

4 3 .9 %

-2 .9 %

6 9 0 .2

4 1 .8 %

1 6 1 .3

1 0 .6 %

-1 3 .7 %

1 8 7 .0

1 1 .3 %

1,527.8

-7.4%

1,650.6

- (7)(i like radio)989ICRT

- (6)HIT FMPOP Radioi radio

KISS RADIO
- (2)NEWS 98
AIS (Advertisement Information Service)

2013

20132.5%

2012/2013
8
4.5%

2013

18.1%
/
/

-4.5%

2012

2013

1,056
1,106

-18.1%
19.0%
22.5%

328

259

400

94

218

2013
1,900

74.8 55.0%

26.7 1380.9%

3.7

62.0 378.3%

24.1 15.7%

20.2 38.4%

7.3 107.6%

1.8

41.1 46.6%

23.5 -32.0%

13.4 67.5%

5.6 904.9%

1.1

37.5 95.9%

16.6 -34.0%

12.6 -25.9%

5.2 -26.9%

1.0

33.8 10.8%

15.9 -47.0%

9.5 NA

3.8 32.6%

0.9

30.7 88.2%

13.9 -18.7%

7.5 193.1%

3.4 -66.1%

0.8

30.3 -28.5%

12.1 47.4%

7.3 325.3%

3.1 70.4%

()

0.7

29.3 -34.7%

12.0 48.4%

7.2 271.5%

2.9 148.4%

0.7

28.2 35.5%

9.0 -62.3%

7.1 57.0%

2.7 221.0%

0.6

10

26.9 0.1%

8.0 -31.1%

//

7.0 4387.5%

40.3%

64.1%

45.7%

13.5 65.2%

Top 10

105.2 40.8%

19

76

2.5 1761.2%
53.5%

0.6
62.4%

(2013)
AIS (Advertisement Information Service)

2013(QE)

2.31%

20130.4%2266

215

QE

2013

GTVGTV
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LS Time

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GTV

ANIMAXDisneyCartoon NetworkMOMO

FOX(ESPN2013129)
2013(*)(2013.06)
2013(**)(2012.02)(2012.09)(2013.06)

2013

30CHEERSCareer
SMARTMoney
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ELLEBAZAARCOSMOPOLITANVOGUEBRAND
With efViViGIRLBeauty()
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