Professional Documents
Culture Documents
02
MADE IN CHENNAI
Ambika Appalam Depot
SOCIAL ENGINEER
21-year-old Lalitha Ramesh runs Maatrutva, an NGO that not only collects funds for the
needy but also ensures that every penny is well spent. Anusha Parthasarathy reports.
» PAGE 03
02 NAMMA CHENNAI ERGO Tuesday, June 16, 2009
DEEPA VENKATRAMAN – Bombay, Delhi, Pondicherry, Jam- medu. My mother was very good at
shedpur, Trichy, Madurai and making various cooking powders,
T
heir appalams have always Coimbatore. On a mutual under- snacks, vadams and we began man-
been a part of the traditional standing, for easy administration ufacturing them too,” says Vijaya-
meal in most households and and sharing of profits, I took care of raghavan.
their paruppu and sambar the business in the southern belt
powders have become a hit over the and my brother was in charge of the Marketing
years. Ambika Appalam Depot is exports to various cities,” says Su- Their first medium of advertising
one brand that has carved a niche in kumar. What started of with just was the radio in 1975. With the
Taking business forward: (From left) namma Chennai, and in two dec- four people increased to 300, com- business getting better, shops
Velayudham, Vijayaraghavan and ades they will complete diamond prising all relatives assisting them. opened under the brand of Ambika
Sukumar. PHOTO: R. RAVINDRAN jubilee. Appalam Depot in Adyar, T. Nagar,
Ups and downs Nanganallur, Alwarthirunagar and
Dawn of a business However, the unit did face some Triplicane, with the latest being on
It all started in a humble way in challenges. “There was a labour C.P. Ramaswamy Road.
the early 1920s. K.A.Velayudham’s strike in the early 70s and the unit With requests coming from cus-
father came to Madras from Thris- was closed down for about two tomers the depot also started stock-
sur to earn his livelihood, where he years. While some labourers got ing provisions and groceries from
started by making papadams at his scattered into other trades, a few the late80s.
residence. started making appalams from their With their thinking caps con-
“My grandfather passed away in homes. We restarted by buying ap- stantly on, they launched an instant
early 40s and hence my father Ve- palams from them and soon got our semia payasam and health drink
layudham took over the business at own manufacturing unit at Choolai- powder having 27 ingredients and
the age of 17,” says K.V. Sukumar, various flavours of appalams: jeera,
the third generation who runs the jackfruit, tapioca, pepper and garlic.
business along with his brother Vi- “We plan to rename our outlets to
jayaraghavan.
Time Line Ambika Super Store in a couple of
“In Chennai, appalam was pop- 1920 Velayudham’s father months as ours is now a one-stop-
ular amongst the masses and my fa- comes to Chennai to start store selling all that one needs to
ther wanted his business to grow. papadam business run a kitchen,” adds Sukumar.
He soon rented a 50 sq ft shop in 1940 1st shop opens on What makes their appalams dif-
Madavan Nair Street and started Madhavan Narayana Street, ferent is the taste and freshness.
selling about 10 to 15 bundles of ap- Mylapore “We use grade-A urud daal and
palams daily.” avoid preservatives to retain the
1945 2nd shop at North
In 1945, Velayudham moved to original taste. Maximum produc-
Mada, Mylapore
North Mada Street in Mylapore and tion happens during the summers
named the shop after Goddess Am- 1966 Velayudham gets and we stock our appalams for the
bika. In two years time, Ambika Ap- proprietorship and the brand entire year,” says Vijayaraghavan.
palam Depot’s second outlet is registered They plan to start e-business in
opened on Usman Road. 1975 First ad on the radio their website that was created in
“In mid-1960s, the goddess trade- and many stores opened in 1996. ■
mark was registered and my father the following years Made in Chennai is a column that
got a proprietorship. This is when 1996 Website is created showcases the evolution of home-
he started to export to various cities grown busines
Tuesday, June 16, 2009
03
“We were
shocked to find
out that some
of them didn’t
even have
toothbrushes
and had to
share with
others over a
period of many
years. And we
came to realise
how little of
the funds that
were given
were actually
used to help
the kids”
A social engineer
21-year-old Lalitha sure no funds reach the orphanages
directly and provide for the kids in
the form of textbooks, clothes and
Ramesh began other kind. And they don’t stop
there. Periodic visits are made to
Maatrutva as an these orphanages to make sure the
materials reach the target people.
NGO that would Maatrutva will also be teaming
with Chennai-based music band Ra-
diance, who will be releasing their
not just donate second music album next month.
“Our band was thinking of our
money to the second venture when Maatrutva ap-
proached us for a tie-up. We knew
deserving but also the cause was genuine and our work
wouldn’t go vain and hence accept-
ed the deal. All proceeds from our
see to it that every upcoming album, Pudhu Yugam,
will go directly into Maatrutva’s
penny counts funds. This way we know we are do-
ing our bit for society,” Jayanth, a
member of Radiance, says. Accord-
ANUSHA PARTHASARATHY were used. So, she decided to pool in us but most didn’t. They were rude ing to Lalitha, Maatrutva would be
anushaparthasarathy@hotmail.com a group of friends to ascertain exact- and didn’t want us to interact with- using the proceeds to fund educa-
ly what the needs of orphans are. out supervision. But we managed to tion of underprivileged children and
Though Maatrutva – sanskrit for work our way through them with a set up a library for the poor.
M
aatrutva’s modus operandi ‘motherhood’ – officially came into few white lies. The kids were pretty Maatrutva has carved a niche for
is unlike your usual NGO. being February this year, it was after expressive about their problems and itself in the four months that it’s
Though the intent is the three months of groundwork and re- quite ready to tell us what they need- been around. Though the team did
same – providing basic search to make sure the work they ed. We were shocked to find out that have difficulty convincing people to
amenities and uplifting the poor – did would make a difference in the some of them didn’t even have donate in the beginning, word of
the means used in attaining these lives of a few. Gathering a few volun- toothbrushes and had to share with their work has spread around and
goals are on a different tangent. Per- teers, who later became members of others over a period of many years. brought more volunteers, willing to
haps this is because it is being run by the team, Lalitha set out to different And we came to realise how little of help.
a 21-year-old girl. orphanages and, with or without the the funds that were given were ac- “We have many plans but need
Lalitha Ramesh, an Engineering consent of official authorities there, tually used to help the kids,” Lalitha some support from whoever can of-
graduate, began Maatrutva knowing interacted with the children about explains. fer it, to make them real,” Lalitha
well that donating funds to deserv- the facilities and made a list of things After they drew up a list, they be- insists.
ing orphanages wouldn’t really that weren’t provided to them. gan to gather volunteers, doctors, To contact Maatrutva mail them at
make a difference because there “When we approached ashrams to professors and donors to help them contactmaatrutva@gmail.com or
were no accounts on how the funds interact with the children some let out with their tasks. And they make contact Lalitha at 9952969058. ■
04 KALEIDOSCOPE ERGO Tuesday, June 16, 2009
‘‘
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through the ‘90s and the fact that society is really
focusing on green right now is great. We’re in an industry that
can truly demonstrate environmental leadership
Bonnie Nixon, HP’s director of sustainability
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Tuesday, June 16, 2009
05
Adobe’s new online service
Adobe has launched an online service called Acrobat.com Presentations that allows for shared
editing of presentations. The tool is available for free at http://www.labs.adobe.com/technologies/
presentations, the company reports. The product is currently a so-called public beta version, which
is a bit like a dress rehearsal for the final product.
Mac users
warned of porn
malware attacks
S
ecurity experts than for Windows, so
have discovered Anti-virus firm Mac users sometimes feel
two new virus at- invincible,” the BBC
tacks targeting Mac Sophos revealed that quoted him as saying.
users who surf porn the OSX/Jahlav-C “Apple has marketed
sites. their system on the line
OSX/Tored-A - an up- runs a script that of ‘you won’t suffer spy-
dated version of the Mac “uses http to ware like you would on
OS Tored worm - and a communicate with a Windows’ and that has
Trojan called OSX/Jah- reinforced people’s atti-
lav-C have been found remote website and tudes.
on popular pornograph- download code “And one thing we do
ic websites. know is that you are less
Users surfing these supplied by the likely to be running anti-
sites are asked to down- attacker” virus software on a Mac
load a “missing Video than on a PC,” he added.
ActiveX Object” but are Christopher Phin, dep-
sent a virus instead. uty editor of Mac Format magazine said
Until now Mac users didn’t need the that Mac users needed to be more aware
anti-virus software. of potential threats.
Graham Cluley, a security expert with “The Apple community is guilty of
anti-virus firm Sophos, that the small peddling the line that they are re-
number of Mac viruses had made some moved from security issues,” he
users complacent. said. ■
“There is a lot less malware on Mac ANI
Twitter helps
Dell rake in sales Windows 7 due on October 22
S T
ocial media company Three million in sales over he new Windows 7 operat-
Twitter is struggling to two years is a pittance for ing system (OS) will be
craft a profitable busi- Dell, ranked by IDC as the available starting on Octo-
ness model, but the world’s second-largest PC ber 22, Microsoft says.
Web-based service has maker in the first quarter of Users who buy Microsoft’s
helped Dell Inc chalk up mil- 2009. Dell posted $12.3 billion current OS, Windows Vista, in
lions of dollars in sales. of revenue in the first quarter the Home Premium, Business,
Dell said it has raked in of this year, alone. or Ultimate versions will soon be
more than $3 million from But the PC maker has be- able to take part in an upgrade
Twitter followers who clicked come one of the first public program with “participating
through its posts to its web- examples of how companies dealers and PC makers.” tended to provide longer battery ternet. This includes Windows
sites to make purchases. The might profit from Twitter. That will provide purchasers life for mobile usage. Mail, calendar, and contact
company, which has posted Twitter does not charge with a no-cost switch to Win- The HomeGroup function will management as well as Win-
to Twitter about two years companies for such benefits, dows 7 as soon as it is available. make it quicker and easier to dows Photo Gallery and Movie
and tracks the sales with pro- but does not rule out doing so Depending on the provider, add several computers onto a Maker. Other changes: the
prietary software, made more in the future. some processing charges may home network. The networking icons on the task bar are bigger,
than $1 million in the past 6 “For now, monetization of apply, Microsoft indicates. of audio and video devices to with a new pop-up bar to help
months. this type of activity remains Windows 7, which was recent- play back data stored on com- users access their most heavily
“We’re going to watch it unknown,” Twitter spokes- ly released in a test version, of- puters will also be easier than used programs more quickly.
over time to make sure it’s woman Jenna Sampson said fers expanded protection before. Some functions previ- There’s also the new Aero Shake
tracking at the right level,” in a statement. “However, as against data theft and improved ously included within the oper- function: users can make a win-
said Lionel Menchaca, Dell’s the network grows, the com- energy management in compar- ating system itself will be dow bigger or smaller by shak-
chief blogger. “It is trending pany will be committing more ison with its predecessor. The available in Windows 7 as “cloud ing the mouse briefly. ■
upward and that’s what we’re resources toward profitabili- latter function in particular is in- computing,” that is, on the In- DPA
going to be looking at ty.” ■
overall.” Reuters
06 VILLAGE ERGO Tuesday, June 16, 2009
Bipasha
REAL REASON FOR
GLOBAL WARMING
B
ipasha Basu should be India’s environ- year was sit at home and then just release a
ment minister because she was “the real single film in the last month.
reason for global warming all over the Akshay Kumar, shown on screen with his
world.” face on a Rs1, 000 note, should be the finance
This was the choice of International Indi- minister because with the money he makes he
an Film Academy (IIFA) Awards hosts Bo- could finance almost the entire population.
man Irani and Riteish Deshmukh who Slumdog Millionaire star Freida Pinto would
unveiled their dream cabinet before a do well in the post of minister for overseas and
packed auditorium at the Chinese resort foreign affairs because she knew exactly how to
here as the annual event marked its 10th start an affair abroad, Irani jested.
anniversary. Always on the defensive, Salman Khan would
Director Ashutosh Gowariker should make the ideal defence minister and Malika
be agriculture minister for what he had Sherawat could occupy the new position of
done for the rural community with his hit minister for the upliftment of the downtrod-
film Lagaan; Raakesh Roshan, the coal min- den.
ister because his successful film Koyla had Others in the Irani/Deshmukh cabinet would
shown that he knows everything there is to be Sunny Deol as law and transport minister;
know about the black product; and Katrina Yash and Aditya Chopra of ’Punjab Power’
Kaif should be the youth affairs minister be- fame for their film Rab Ne Bana Di Jodi as joint
cause every youth wanted to talk to her, the power ministers; and Viveik Oberoi as telecom-
pair added. munications minister because he knew how to
Aamir Khan should be home minister be- make calls quickly when necessary. ■
cause all he did for eleven months in every IANS
P
ower hoses and AK-47 as- snakes trying to escape were
sault rifles have succeed- shot by our men carrying
ed where Sierra Leone’s AK-47s,” said Brima Kontu,
snake-charmers failed by head of the police station in
removing 400 cobras and vipers Gerihun.
that overran a police station. About 250 of the estimated
Authorities in the southern 400 snakes who had made the
district of Bo called in police, station their home have been
army and fire fighters after the killed.
snakes scared away police offi- “Hopefully the combined
cers and residents reporting force will be able to free the
crimes. house from the snakes by next 쒀 Lightning streaks the sky and reflects off the buildings of Bangkok. The ‘wet
“We have forced water into Tuesday,” Kontu said. ■ season’ monsoon rains in Thailand start in late May or early June and continue
the building and some of the Reuters until October. AFP PHOTO/NICOLAS ASFOURI
08 SPORT ERGO Tuesday, June 16, 2009
Dhon
Buchanan, Warne in war
of words
John Buchanan defended himself against Shane Warne’s allegation that the high-profile
coach “overcomplicate things” with his methods, saying the legendary spinner felt so
because he was naturally gifted and for him
everything was straightforward.
“Because of his natural gifts, for him everything was
apolo
straightforward and he would accuse me of
complicating things. However, Shane underestimated
how easily things came to him. After all, when you
have such natural talent, why would you want to
’over complicate things?” Buchanan said.
“What he was doing by dismissing me was belittling
the role of coach,” he was quoted as saying by the
Herald Sun.
Warne had taken a dig at Buchanan for accepting
to fan
the role of a consultant with the England team
ahead of the Ashes, saying the coach’s habit of “over
complicating things” would only benefit Australia
against their traditional rivals, England.
PTI
‘‘
A lot of English supporters were there (to watch the game) but we got booed
at the home of cricket by the Indian fans. It felt bit strange to be dealt so on
our own home ground at the home of cricket. So that gave us a bit of motivation.
England captain Paul Collingwood
ni
ogises
nsthat he was failing to fire his ing)…. It was one of those days.”
guns while batting, having “We lost wickets at unfortu-
scored only three boundaries nate times. If the opposition
and not a single six in a knock of score 153 runs and you are not
30 on Sunday that was relatively able to score them there is no
sedate by his explosive excuse.”
standards. “If the run-rate was close to
“I’m not comfortably clearing nine or 10 an over I thought we
the park - that’s for sure. I’m could achieve that but the tim-
working hard on it, and hopeful- ing of wickets was crucial and
ly I’ll be back with hitting sixes.” the run-rate really climbed on
Dhoni said he elected to field us.”
after winning the toss because However, Dhoni promised In-
the wicket plays “a bit better” dia will bounce back at the next
under the lights. Twenty20 World Cup in the Ca-
He gave credit to England’s ribbean.
battery of pace bowlers, who “We lost in the 2007 World
fired a steady stream of short- Cup and we lost in 50 overs that
pitched shoulder-high balls at was the worst part of my career.
the Indian batsmen, working to This loss is disappointing but still
a game plan. I don’t think it comes near to the
“Their bowlers started well. loss we had in the 50-over World
They were aggressive and used Cup.” “We were never really up
the bouncer and the short ball to the mark but in nine months’ DEJECTED DHONI PROMISES TO
well,” Dhoni said. time there will be another World FIRE AGAIN. PHOTO: AFP
“They bowled the bouncer re- Cup and that is the only good
ally well. They used the short thing we can say now.”
balls and mixed them with slow- “We’ll try to do well.”
er bouncers. There are quite a “Cricket never tests your char-
few lessons to be learnt from acter when you are doing really
this, hopefully during the time well. It tests you when you are
we have off from here, we can not doing well. I think this is a
really look to work on this area.” testing time for us but it’s not
“The run rate climbed and the the end of the road.”
timing of the wickets was crucial. Asked if injured opener Viren-
We failed with the bat. There is der Sehwag’s absence had an im-
no excuse.” pact on India’s performance,
He said the decision to pro- Dhoni said: “He is the sort of
mote Ravindra Jadeja in the bat- player you can’t really replace -
ting order was taken to help we missed him. When he starts
stabilise the Indian innings. off the bowler is under pressure.
“Yuvraj could have gone in He’s a great player to have in
higher but we expected Jadeja your side.”
to play for a few overs and stabil- He said Sehwag’s replacement
ise the innings for us.” Rohit Sharma “did the job in per-
“It was unfortunate that Yuv- centage terms”. ■
raj was out that way (by stump- IANS
10 FLICK ERGO Tuesday, June 16, 2009
K
ajol, who is busy shooting for her just did it, or didn’t.”
friend Karan Johar’s upcoming He also complained of the stories be-
film My Name Is Khan, will not be ing made out of his bonding with actor
a part of her actor husband Ajay Salman Khan. The two actors recently
Devgan’s new directorial venture. completed shooting for Vipul Shah’s
“I’m directing a film in mid-2009. London Dreams in which Devgan plays a
There is no role for Kajol in my next film. musician.
The leading lady’s role in that film “We always have been friends ever
doesn’t suit her,” says Devgan. since we did Hum Dil De Chuke Sanam
His directorial debut U Me Aur Hum together. But we didn’t go out partying
was critically praised for its brave por- and pubbing every night together, as
trayal of the ravages of Alzheimer’s. was reported. And he didn’t present me
Devgan, who has not done an action with any paintings. Where did that come
film for long now, said: “My next film as from? I’m right now neck-deep in pro-
a director would be an action film with ducing my next film and putting togeth-
an undercurrent of dark humour. Even er my next directorial venture,” Devgan
Milan Luthria’s film that I’m acting in is said.
an action film. I believe audiences want Devgan, who altered his looks for Lon-
to see me back in action. In fact when I don Dreams, said: “I needed to look
made my entry balanced between two cooler. So I cut my hair, grew a stubble.
speeding cars in Golmaal Returns people Salman and I play very close friends, so
immediately remembered my entry in naturally we had to have a certain
my first film Phool Aur Kante. The action amount of bonding between us. But
in my directorial venture will be someth- that’s it. What I really enjoyed was
ing unusual.” shooting in London at one go. No dis-
Recalling how he broke many of his tractions. Vipul is one of the most orga-
bones while performing stunts, the actor nised filmmakers I’ve worked with. And I
said: “Action scenes have become much didn’t get much of a chance to miss my
safer now. Earlier we had to do it all by family. Kajol and my daughter came for
ourselves. Now when you jump from the a visit.” ■
fifth floor you’re harnessed. Earlier you IANS
PHOTO: AFP
H
is shoulder surgery and In- an original script and would be
dian Premier League much tougher to film for Shah
matches put him out of sil- Rukh and Farhan,” said producer
ver screen action for a Ritesh Sidhwani.
while. Now Shah Rukh Khan is all And there’s Priyanka Chopra
set to do daring stunts in the se- for company again. Though the
quel to Don: The Chase Begins actress has apparently been left
Again, though there will be no
double role.
out of Dostana 2, she’s very much
part of Don 2. Family song
Director Farhan Ak- “We’re very much going Now that the music album of Selvaraghavan’s
htar will shoot Don 2 ahead with the original Aayirathil Oruvan has released, you can get to hear
with the original star cast of Shah Rukh, Pri- Dhanush and wife Aishwarya crooning. The song,
cast from May 2010 yanka, Boman Irani, which has both Tamil and English lyrics, has been
in Ireland and Ber- Arjun Rampal and written by Selvaraghavan and Andrea Jeremiah
lin and says Shah Om Puri. Only those respectively. Initially, Selva had planned to make
Rukh will do who died in the orig- two separate songs. It was Dhanush who suggested
some of the most inal won’t return, combining both the songs. The couple also surprised
heart-in-the- obviously,” said the audience at the audio launch by singing the
mouth stunts, Sidhwani. ■ song on stage. Aishwarya Dhanush has also worked
making it his IANS as assistant director for Aayirathil Oruvan.
most audacious
actioner yet.
“He’s always
game for the auda-
cious. But the health
problems really frustrate
him,” said Farhan referring
to the superstar’s shoulder
surgery this year.
Sources say there will be no
double role for Shah Rukh in Don
2.
Shah Rukh underwent a suc-
cessful arthroscopic surgery for
acute pain in his left shoulder at
the Breach Candy hospital in
Mumbai in February. He needed
to rest for a month after the sur-
gery, which had put on hold the
filming of Karan Johar’s
My Name Is Khan till
March 14.
When the pro-
posal to do the se- Where is the spot?
quel first came up, Naan Avanillai II, the sequel to Jeevan-starrer Naan
the superstar was Avanillai, was extensively shot in Switzerland. An
very sure it would interesting incident that director Selva shared with
have to go be- Ergo was about a shooting spot there. The unit
yond the first had shot some scenes in a snow-covered area.
part in terms After a few weeks, the team returned to the same
of locales, ac- spot and was surprised to see a river there.
tion and dra- Confused, the team asked the locals and they
ma. Don 2 will learnt that the crew had actually shot the scenes
be the first In- on the frozen river.
dian film to be
shot in Du-
blin, Ireland.
12 ERGO Tuesday, June 16, 2009
Monday’s Query:
If you were to give an
award to your favourite
actor, what title would
you give and to whom?
■ Actor 360 degree to the great
Kamalhasan because he is matchless
Sridhar.D TCS,
Saranya.M Cognizant
■ Manithan to Rajinikanth
Rajarajan.R Cognizant
■ Jackie Chan – Air walker Kausik Bhattacharya from TCS has nominated his friends as Partners in Crime. This
Pinky IBM pic was clicked at Basera Restaurant, ECR.
Today’s Query:
Who according to you has
the best voice to croon for
movies among the young
heroes?
Sridhar from Wipro Ltd. has nominated his team as Partners in Crime. The photo was
clicked during their team outing at Nagari.
Tuesday, June 16, 2009
13
■ Dear Usha,
Instead of counting candles,
Or tallying the years,
Consider special people
Who love and care for u.
Think about the memories
Passing years can never mar,
Experiences great and small
That have made you who you are.
May each hour and minute
be filled with delight,
Crispy Birthday Usha !
with luv,
Surya, Hema, Subha,
Shobana, Vidya Wipro, Chennai
■ Dear Arul.T,
1) Daughter (by seeing the big wind): Daddy, is this big wind called "Cyclone"? Tons and tons of birthday wishes to
Father: Looking at the speed of the wind it could be "Bikelone" or may be "Carlone" you…
Daughter: ??? Tons of lov,
2) A man built two Swimming Pools and he left one of them unfilled. Why??? When asked him, Ecnet,
He said, "Oye, that’s for those who don’t know Swimming. R systems
Raghavan S.S.
Tata Consultancy Services
14 TRAFFIC JAM ERGO Tuesday, June 16, 2009
sudoku
L. Varun from
Tata
Consultancy
Services shot
this picture at
Central Park,
New York using
his Canon S5IS
camera.
Hobbies:
Photography,
blogging, social
activities
So you think you would make a terrific photographer but never really had the
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E X T R A V A G A N T F A R E
Selva Raghavan’s magnum opus Aayirathil Oruvan’s audio was launched at a glittering event on Sunday.
Celebrity couple Dhanush - Aishwarya, actress Andrea and music composer GV Prakash Kumar belted out few foot-tapping numbers live from the movie.
The audio DVD of the film was carried in a palanquin and was unveiled by director Shankar. Karthi, Reema Sen, Parthiban and Andrea made
their presence felt. Latha Rajinikanth, director A.R.Murugadoss and Yuvan Shankar Raja were present.
The event included a fashion show, a Kalari performance, Singaari Melam by an all-women troupe from Kerala and a classical dance by actress Poorna.
Renowned magician Dayanidhi floored the audience with his pigeon vanishing act. PHOTOS:: S.S.KUMAR