Professional Documents
Culture Documents
2
George R. Roberts (left) and Henry R. Kravis (right), photographed flanked by the skyscrapers
of midtown Manhattan and the trees of Central Park, lead KKR into its thirty-third year as one of
the world’s preeminent investment management firms.
3
Our private equity and infrastructure professionals, our
capital markets professionals and our credit and mezza-
nine professionals work seamlessly together, subject to
appropriate information-sharing processes, to make the
most informed investment decisions that we can. The
world has changed over the past year and it is changing as
we write. It will no longer be possible to invest success-
fully without this integration. Ours is a unique approach
but we are confident that as we evolve our business, it will
allow us to invest in a smarter and more nimble way that
will benefit our clients and partners over the long term.
2 0 0 8 : A Y e a r o f F o c u s a n d Evo l u t i o n
Our most urgent and focused priority in 2008 was active
oversight and management of our current private equity
portfolio. After 33 years, we understand that value creation
is heavily dependent on the hard work that is done every
day to make our portfolio companies successful. We are
helping our companies to weather the current economic
storm by managing cost structures, controlling cash flows,
deleveraging, and, with the help of our capital markets
team, opportunistically accessing the capital markets.
As always, we are focused on growing EBITDA, generating
cash and paying down debt across our portfolio. Many of
our companies also took advantage of the market disloca-
tion of 2008 to consolidate and grow market share,
in many cases solidifying competitive advantages and
leadership positions and making acquisitions.
Our KKR Capstone operational teams, credit team,
capital markets team, global public affairs team, Senior
Advisors and talent management team are critical to these
efforts, and we significantly enhanced the resources
available through all of these groups during 2008. We are
now among the very few firms worldwide with the ability
to have dedicated experts in strategy, financial manage-
ment, information technology, procurement, human
resources, debt and equity capital markets, regulatory
analysis and stakeholder engagement and Lean Sigma,
to name several capabilities, available to our portfolio
companies. All of these capabilities strengthen our private
equity efforts by deepening our ability to both find and
execute transactions in the current environment and to
add value to our companies once we invest in them.
They also yield unparalleled insight into current market
dynamics, enabling us to better understand and capitalize
on market dislocations. We continue, as we have for
decades, to be grateful to the leaders and employees of
our private equity portfolio companies, who understand
what it means to think and act as owners and who accept
the responsibilities that accompany ownership.
The 12 case studies at the end of this Annual Review
provide examples of the numerous ways we are working
with our North American, European and Asian portfolio
companies to create durable value. As a result of ongoing
operational and productivity improvements and new
product and service initiatives, these companies have
4
shown strong progress and have become significant
contributors to economic growth.
The intense focus on the portfolio was not at the
expense of pursuing investment opportunities during
2008, and we are prepared in 2009 to take advantage
of opportunities created by the market dislocation.
Across asset classes, we remain well-positioned to act
on transactions that meet our strict investment criteria,
no matter the size. We added a number of world-class
companies to our private equity portfolio in 2008,
making traditional private equity control transactions
as well as growth equity transactions, ranging in size
from $100.0 million to well over $1.0 billion. As we always
have, we focused on companies with leading market
positions, high and sustainable barriers to entry, stable and
predictable cash flows, proven management teams and
prudently-designed capital structures.
Global equity market valuations have become more
attractive, and we expect companies to welcome the
option of becoming private as a shield from the current
volatility. We also continue to see that the turbulence in
the financing markets causes companies to look for non-
traditional sources of capital to grow and, in many cases,
survive. In a world where anxiety reigns and capital is no
longer a commodity, we believe that there will be very
attractive investments to make, and we have positioned
our team accordingly.
In addition to continuing to strengthen our industry
knowledge, our operational capabilities and our global
relationships, we are also building new strengths in how
we access capital through our capital markets efforts and
how we create differentiation through a focus on manag-
ing regulatory and stakeholder issues.
Our capital markets business represents a natural
outgrowth of our experience in helping our portfolio
companies manage their balance sheets. We understand
intricately that global equity and debt market knowledge
and differentiated access to capital will be critical drivers
of success for investment management firms in the future.
Given the broken architecture of global finance, expertise
in structuring and directly accessing debt capital, raising
incremental equity capital and serving as a source of
market expertise are of paramount importance. We are
pursuing an integrated effort to help our investors and our
companies access both new opportunities and capital.
While it has always been relevant, attention to stake-
holders is no longer optional. Within the current climate,
the ability of our portfolio companies and investors to
understand and manage increased levels of government
regulation and public scrutiny around the world can
materially impact our return on investment. At the same
time, there will be significant opportunities for private
investors to partner with government authorities in
strengthening financial institutions and building infra-
structure. Recognizing both these new challenges and
opportunities, we established an in-house global public
5
affairs capability to ensure that our firm as a whole, a s s e t s u n d e r m a n ag e m e n t 2 0 0 4 – 2 0 0 8
Conclusion
So much has changed in the past year. What has not
changed is our culture and who we are. We continue to
adhere to our core competencies and to the proper align-
ment of interests with our investors. Ours will always
be a skill-based asset class. Yet in the face of fundamental
change to investment management as it has been prac-
ticed – and to capitalism itself – KKR is evolving and
extending our aptitudes with new strategic initiatives.
We have every confidence that this evolution will benefit
you, our clients and partners, and that it will allow KKR
to remain a leader in value creation for years to come.
In these challenging times, nothing is more important
than a robust and honest dialogue with our clients and
partners. In order to enhance that dialogue and continue
to provide you with industry-leading service, we made
significant investments in our relationship management
efforts during 2008, adding new, seasoned leadership
and professionals to our team as well as increasing the
frequency and caliber of our communications.
Please do not hesitate to ask us if there is anything we
can be doing to be helpful to you. In our experience, it is
times like these when friendships are made, partnerships
are deepened and character is revealed. We look forward
to helping you in any way we can and finding new ways to
work together to capitalize on what we believe will prove
to be one of the most exciting investing environments in
our 40 years in the business.
Thank you.
Sincerely,
H e n ry r . K r av i s G e o r g e r . R o b e rt s
April 2009
7
At KKR, we are working to build a business
that is unique. Our vision is that any invest-
ment we make in any business anywhere in the
world benefits from the collective knowledge,
insight and experience of all of our executives
globally. Most asset management firms operate
in silos. At KKR we are different.
o p e r at i o n a l a n d s t r at e g i c r e v i e w
8
kk r p r i vat e e q u i t y p o rt f o l i o : Global Private Equity Group
fa i r va l u e b y g e o g r a p h y
As of December 31, 2008 KKR’s Global Private Equity Group sponsors and
0.2%
manages private equity funds and co-investment vehicles
1.0%
1.2%
that make equity investments for long-term appreciation,
2.0% either through controlling ownership of a company or
2.3%
2.7% strategic minority positions. Since 1976, KKR has raised
3.4%
3.9% 14 traditional private equity funds with approximately
5.1% $59.4 billion of capital commitments. The firm has also
developed innovative private equity products that have
10.7%
56.6% allowed a broader base of investors to participate in KKR
transactions and have, in turn, increased the amount
10.9%
of capital available to the firm to commit to transactions.
The mission of the Global Private Equity Group is
america india to make primarily control-oriented investments at attrac-
france netherlands tive prices in companies ascertained as having the ability
england australia to generate substantial long-term returns. In so doing,
singapore china Global Private Equity Group investment professionals:
denmark turkey • Identify companies that KKR, through its active
germany taiwan governance model, can help to become more competi-
tive, more profitable and more sustainable enterprises;
• Work with portfolio company management teams
to improve company performance, and profitably
drive growth, generate cash and aggressively pursue
kk r p r i vat e e q u i t y p o rt f o l i o : strategic goals;
fa i r va l u e b y i n d u s t ry
• Develop and implement prudent capital structures
As of December 31, 2008 that allow portfolio companies to invest for growth and
0.1%
withstand economic downturns;
1.0%
1.3%
• Work with company management to ensure that
1.6%
2.5%
companies engage constructively with key stakeholders
2.6%
5.4%
18.7%
impacted by their operations, including employees,
7.2%
the communities in which they operate and the envi-
ronment; and
8.1% 14.4%
• Provide portfolio companies with access to a global
network of resources and relationships to strengthen
11.8%
12.7%
their operations.
12.6%
9
Nigel Newman (left), Store Manager of the Boots Pharmacy in Sedley Place, London and
Dominic Murphy (right), who heads the European health care group in KKR’s private equity team,
discuss Sedley Place store operations amidst displays for No7 Protect & Perfect beauty products,
perennial favorites with customers and exclusively available at Boots.
10
investment exit strategies. The teams also build partner-
ships with motivated management teams, who put their
own capital at risk alongside KKR and our investors. These
disciplined approaches to private equity investing are a
hallmark of KKR and have contributed to KKR’s leading
position in private equity and investment management.
The Global Private Equity Group approach leverages the
full scope of KKR resources, including KKR’s capital
markets and asset management teams and KKR Senior
Advisors, during all stages of the investment process.
KKR Capstone executives are fully integrated into
KKR’s Global Private Equity Group, working closely with
the investment professionals to ensure the long-term
success of private equity investments. The KKR Capstone
team, comprised of nearly 50 operating executives and
functional specialists with expertise in procurement,
information technology and Lean Sigma, is skilled at
identifying new ways to improve companies for the long
term. For nearly a decade, this team has been a critical
part of KKR’s comprehensive value creation strategy.
We expanded the size of the KKR Capstone team in 2008
and increased the number of portfolio companies with
which the team was involved.
A critical focus of the Global Private Equity Group
in 2008 was ensuring that operations of current portfolio
companies were positioned for an extended period of
dramatically slower global growth. The Global Private
Equity Group industry teams, KKR Capstone teams,
portfolio company management teams and capital markets
team were critical to this effort. Expansion in each of
these areas permitted more executive oversight of our
portfolio. The combined KKR team focused on controlling
costs and working capital, closely monitoring liquidity
and compliance with financial covenants and, where
needed, conducting refinancing activities to enable
portfolio companies to meet their existing obligations
and strengthen their balance sheets for the future.
During 2008, as part of this enhanced oversight of our
current portfolio and future investments, Mike Michelson
and Alex Navab were named co-heads of KKR’s North
American Private Equity business. Mr. Michelson and
Mr. Navab are both senior investment professionals,
serve on the Private Equity Investment Committee and
lead industry teams. Their appointments ensure that
best practices are being shared and deployed across our
portfolio during this difficult time. These appointments
also make the North American practice congruent
with Europe and Asia, where Private Equity is led by
Johannes Huth and Joe Bae, respectively. Mr. Michelson,
Mr. Navab, Mr. Huth and Mr. Bae work closely with
Paul Raether, who heads our Global Portfolio
Management Committee.
11
Given the increasing size and scope of the Global
Private Equity business, and the importance of carefully
managing the current portfolio while seeking new oppor-
tunities and continuing to focus by industry, we made a
number of appointments and changes during 2008 to the
team around the world. These included naming four new
Members of the firm in Private Equity, Simon Brown,
Sir Deryck Maughan, Jim Momtazee and Justin Reizes;
the appointment of Sanjay Nayar as CEO of KKR in India,
where the firm opened an office in Mumbai; hiring
Makram Azar to spearhead our efforts in the Middle East,
where KKR opened an office in Dubai; a number of
changes to industry team heads, including Sir Deryck
Maughan to oversee the North American financial institu- kk r ’ s t r a c k r e c o r d f r o m i t s f o u n d i n g
Chairman of KKR Asia; further building out the Private Billions of Dollars
Equity team in Beijing; and the appointment of Senior $77.8
$80
Advisors in North America, Europe and Asia.
$70
$60
C u r r e n t P r i vat e E q u i t y P o rt f o l i o
Since KKR’s founding in 1976 through December 31, $50
$44.4
a 2.6 gross multiple of invested capital (net return and net $10
realized value
unrealized value
12
New Investments
While vigilantly maintaining oversight of current
portfolio companies, the Global Private Equity Group
made approximately $2.6 billion of new investments
during 2008, identifying instances where companies could
benefit from KKR’s management, expertise and resources.
The pace of investment activity in 2008 was slower
than in the two preceding years. However, we remain
confident that, based on our experience in previous
economic downturns, there will be a significant number of
attractive investment opportunities that can be priced
and structured properly. We firmly believe that a carefully
selected, diversified portfolio of investments can with-
KKR currently manages three traditional private stand the effects of the global slowdown and can prosper
equity funds that are in their investment periods over the long term.
as well as a number of other funds that are fully As careful investors, we invest in a very small percent-
invested. The three active funds are geographically
differentiated and consist of the KKR 2006
age of the opportunities that we evaluate in a given year.
Fund L.P., the KKR Asian Fund L.P. and the Consequently, these are investments that we thoroughly
KKR European Fund III, Limited Partnership. understand, sometimes following them for years before
investing. In difficult economic markets, we acquire
KKR 2006 Fund L.P. companies with an eye towards a future turn in the busi-
Vintage: 2006 ness cycle. We believe that retaining our capital to take
Size: $17.6 billion
advantage of these future opportunities will ultimately
Geographic Focus: Invests principally in
North American businesses benefit our investors. Consequently, as of December 31,
2008, we had available approximately $15.0 billion of
KKR Asian Fund L.P. committed, but not yet invested, private equity capital
Vintage: 2007 across our private equity funds.
Size: $4.0 billion New investments in 2008 included both traditional
Geographic Focus: Invests in Asian
businesses with its main focus in Greater China,
private equity control transactions as well as growth equity
Japan and Australia transactions. KKR has historically undertaken the latter to
fund special investment opportunities when the firm has
KKr European Fund III, Limited Partnership identified high-caliber management teams and strong
Vintage: 2008 long-term growth prospects. The newest additions to the
Size: $6.8 billion
KKR private equity portfolio span a range of industry
Geographic Focus: Invests across Europe with
its main focus in Western Europe including sectors, including consumer products, financial services,
Germany, France, Scandinavia, the Netherlands, information technology and telecommunications.
the U.K. and Southern Europe They were also, in keeping with new market realities,
smaller in size than in the recent past, a trend that
we anticipate will continue and for which we are ably
equipped given our past experience, as well as
current capabilities.
The 2008 investments included: Legg Mason, Inc.,
Bharti Infratel Limited., KKR Debt Investors 2006 S.à.r.l.,
Northgate Information Solutions Limited, Unisteel
Technology Limited and Ma Anshan Modern Farming
Co. Ltd.
13
Chad Fargason (left) and Vikas Parekh (middle) of KKR Capstone discuss Biomet’s minimally
invasive system for implants with Mark Valentine (right), SVP, Sales and Sales Operations, in a
Biomet laboratory in Parsippany, New Jersey.
14
Legg Mason, Inc.
KKR invested $603.5 million of equity in a $1.25 billion
convertible debt security issued by Legg Mason, Inc.
(Legg Mason) in January 2008, with the remaining capital
provided by other financing sources. The $1.25 billion
seven-year convertible senior notes bear interest at a rate
of 2.5% per year and are convertible into shares of Legg
Mason common stock. Founded in 1899 as a brokerage
firm in Baltimore, Maryland, Legg Mason has evolved into
one of the largest asset management firms in the world,
serving individual and institutional investors in 190
countries on six continents and managing approximately
$698.0 billion as of December 31, 2008. Our investment in
Legg Mason represented an opportunity to invest in a
leading franchise in the asset management sector utilizing
a structure that provided significant upside while minimiz-
ing downside risk. We are working closely with Legg
Mason’s management team to optimize distribution,
efficiencies and alignment across all of the company’s
affiliates.
B h a rt i I n f r at e l L i m i t e d
In March 2008, KKR invested $247.6 million in Bharti
Infratel Limited (Bharti Infratel) as part of a larger growth
equity financing round consisting of $1.35 billion. KKR
and Temasek Holding are the co-lead investors and the
only investors with Board representation and preferential
governance rights. KKR’s investment in Bharti Infratel
was driven by the following key theses:
• Creation of the market leader in Indian wireless
infrastructure with the largest portfolio of towers of any
company in the world and the most comprehensive
offering across India. In addition, through Bharti
Infratel and the Indus joint venture, Bharti Infratel
gained access to relationships with three of India’s
leading wireless operators;
• Strong mobile infrastructure growth fundamentals,
with India’s wireless penetration still only standing at
33% (versus greater than 100% for more developed
markets) and with the market adding greater than10
million subscribers per month. In addition, there have
been a number of new license and spectrum awards
made to both existing and new operators, and addi-
tional upside is expected from the soon-to-be held
auctions for 3G and Wimax auctions;
• Attractive risk/return profile with low fundamental
business risk due to the long-term infrastructure
contracts with solid mobile businesses, combined with
exposure to one of the fastest-growing wireless markets
in the world; and
• Excellent management team and promoter (Airtel) with
a proven track record of value creation.
15
K K R D e b t I n v e s to r s 2 0 0 6 S . à . r . l .
KKR invested $500.0 million in KKR Debt Investors
2006 S.à.r.l. (KKR Debt Investors) in April 2008 with the
objective of generating attractive risk-adjusted returns
through investments principally in corporate debt. As of
December 31, 2008, the KKR Debt Investors portfolio
included concentrated positions in credits managed by
credit professionals in KKR Asset Management, including
senior unsecured bonds, subordinated bonds, first lien
term loans, second lien term loans, mezzanine loans and
senior secured bonds. We believe that the potential
returns for KKR Debt Investors are attractive, especially
relative to the risk.
N o rt h g at e I n f o r m at i o n S o l u t i o n s L i m i t e d
In March 2008, KKR closed the £1.1 billion acquisition
of Northgate Information Solutions Limited (Northgate).
In total, the KKR funds invested $831.9 million. Northgate
is a U.K.-based provider of specialist software and out-
sourcing solutions to the global human resources and U.K.
public service sectors. The company has a presence
in over 30 countries and has essential local knowledge to
deliver human resources solutions across more than 50
countries. Northgate serves a collection of large and
growing markets (e.g., human resources business
process outsourcing globally, U.K. public sector) with a
portfolio of unique software and associated services.
The attractiveness of the investment rested initially on a
view, borne out by the progress made to date, that these
sectors would provide significant growth opportunities,
but also be defensive in the case of a global economic
downturn. Further, the KKR team believed that Northgate
had all of the ingredients to achieve a market leadership
position. A number of operational improvement areas were
identified early on, and tackled in a broad scope transfor-
mation program, led by the CEO with active support from
KKR Capstone.
16
Unisteel Technology Limited
KKR invested $326.6 million in the $605.0 million
acquisition of Unisteel Technology Limited (Unisteel)
in September 2008. Unisteel is a precision engineering
solutions provider with multidisciplinary competencies in
the areas of fastening systems, stamped, cold forged and
machined metal components, optical plastics and surface
treatment technology. Key tenets of KKR’s investment
in Unisteel include:
• Significant barriers to entry and significant competitive
advantages;
• Excellent growth opportunities into new industries and
the development of relationships with new customers;
• Identifiable operational improvement and cost-saving
opportunities; and
• Robust cash flow dynamics.
17
M a A n s h a n M o d e r n Fa r m i n g C o. Lt d.
In December 2008, KKR made a minority investment
of $99.2 million in Ma Anshan Modern Farming Co. Ltd.
(Modern).Modern is a leading dairy cow farming company
in China, whose main business is operating large-scale
dairy farms to raise dairy cows and sell raw milk to
branded dairy companies to be processed into consumer
dairy products. China’s dairy farming sector, currently
dominated by over one million individual farmers with
five to ten cows each on average, is shifting to large scale
farms which have significantly higher operational effi-
ciency, higher milk productivity and lower collection cost
for dairy processors, and produce milk with higher nutri-
tional quality. Furthermore, large scale farms such as
Modern maintain strict control over the entire manufactur-
ing process and therefore ensure product safety.
Modern is using the proceeds from KKR to set up new
farms at selected strategic locations in China in order to
capitalize on the attractive growth potential driven by the
increasing dairy consumption and the supply chain shift
opportunity in China. The KKR team has been focused on
helping Modern improve its operation to international
best practices, by bringing in additional outstanding senior
management team members and global leading experts
specialized in the dairy farming business, enhancing
its financial management capability and setting up
a long-term incentive plan for the management team.
Additionally, KKR has helped Modern complete
an acquisition of another leading dairy farm in China
to further expand its operations.
F o l l ow- O n I n v e s t m e n t s
During 2008, KKR made follow-on investments
in private equity portfolio companies including
Arcient Inc., A.T.U. Auto-Teile-Unger Holding GmbH,
Jazz Pharmaceuticals, Inc., Laureate Education, Inc.,
ProSiebenSat.1 Media AG, Tianrui Group Cement Co.,
Ltd. and Yageo Corportion. In aggregate, these follow-
on investments totaled approximately $500.0 million.
N ota b l e E x i t s a n d R e a l i z at i o n s o f Va l u e
Distributions made during 2008 totaled $605.5 million,
the majority of which were derived from the final sale of
Demag Holdings S.à.r.l. and a secondary sale of Rockwood
Holdings, Inc. common stock.
18
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19
Asset Management Group kk r a s s e t m a n a g e m e n t p o rt f o l i o :
fa i r va l u e b y a s s e t t y p e
20
This commitment to the mezzanine financing market
leverages the full resources of KKR, including the strong
experience in credit investing, workouts and restructuring
resident in the KAM investment team. The team utilizes
the broader KKR network to access local market relation-
ships, knowledge and expertise in order to effectively
source, assess and execute mezzanine investments. The
mezzanine effort is lead by Frederick Goltz, who has 13
years of experience structuring private equity investments
at KKR, including several of the firm’s most complex
financial and regulatory transactions.
KAM consists of over 70 professionals worldwide,
32 of whom are investment professionals. The investment
professionals have significant experience in the credit
markets and are organized into industry teams correspond-
ing to the Global Private Equity Group structure.
This organization provides these investment professionals
with a deep understanding of global industries, capabili-
ties of management teams and critical business drivers.
While the vast majority of companies are not appropriate
for traditional private equity, investing in their capital
structures may offer attractive risk-adjusted returns
for KKR and our investors. Particularly in today’s capital-
constrained environment, KKR believes that investors
with access to capital, who understand key industries and
companies and who possess a disciplined investment
process, are in a strong position to benefit from attractive
investment opportunities.
Investing up and down the capital structure, in indus-
tries and companies where KKR has differentiated insight,
is a good approach in all environments, but it particularly
makes sense today. Patient investors are in a unique
position to achieve attractive returns in an increasing
number of asset classes, many of which offer reduced
levels of risk and greater structural protection than
have historically been available to equity investors.
KKR’s approach to making debt investments focuses
on creating investment portfolios that generate attractive
risk-adjusted returns on invested capital by:
• Selecting high-quality investments that may be made
at attractive prices;
• Applying rigorous standards of due diligence when
making investment decisions (involving, where appro-
priate, all of KKR’s resources); and
• Subjecting investments to regular monitoring and
oversight.
21
Where appropriate, other resources of the firm (i.e.,
KKR Capstone and Senior Advisors) are utilized to maxi-
mize the value of investments. Investment decisions
and monitoring are made using a very similar approach
to KKR’s private equity business, including the use of
an investment committee. Debt investments are sourced
through a variety of channels, including KKR’s private
equity, asset management and capital markets profession-
als and KKR’s global network of relationships at major
corporations, banks, financial intermediaries and other
investment advisory institutions. Investments in KKR-
affiliated companies are governed by strict conflict
of interest mitigation policies and procedures.
As of December 31, 2008, KAM had assets under
management of $13.2 billion focused on credit, including
$12.4 billion in separately managed accounts, private
funds and structured finance vehicles and approximately
$800.0 million at KFN. During 2008, KKR recruited
William Sonneborn to lead KAM. Prior to joining KKR, Mr.
Sonneborn was President and COO of The TCW Group,
Inc., an investment management firm with approximately
$130.0 billion in assets under management.
22
Global Infrastructure Group
KKR recognizes the increasingly important role that
infrastructure plays in the growth of both developed and
developing countries. The global investment demand for
infrastructure is enormous, with studies estimating a need
for more than $3.0 trillion in annual infrastructure projects.
The firm believes that the global infrastructure market
provides an opportunity for KKR’s unique combination of
investment, operational improvement and regulatory and
stakeholder management experience and skills. In May
2008, KKR announced plans to launch a dedicated initia-
tive to invest in infrastructure assets on a global basis.
The launch of the Global Infrastructure Group was
a natural outgrowth of KKR’s expertise in managing
investments in large, complex and regulated businesses
– including Dayton Power & Light, International
Transmission Company, Oncor Electric Delivery and
Texas Genco – and the firm’s record of driving operational
improvements in a wide range of industries. We believe
that infrastructure presents an opportunity to generate
attractive risk-adjusted returns through both income and
capital appreciation and to create significant value for
communities around the world.
KKR’s infrastructure investment strategy focuses
on utilities, energy and transportation assets, and also
includes communications, social infrastructure and infra-
structure-related assets. Investments will be considered
globally with a focus on North America and Europe and
positions of significant influence in companies will be
sought to insure the ability to drive value creation in the
investment. KKR’s strategy is founded on certain core
strengths, which we believe provide a competitive advan-
tage in infrastructure investing, including:
• The experience of the investment professionals in
the Global Infrastructure Group;
• Skills at driving operational improvement;
• Stakeholder and regulatory management expertise; and
• Global reach and investment sourcing capabilities.
23
While Doug Brody (left) and Rich Chand (right) monitor developments in global debt and
equity markets, colleagues Aren LeeKong (middle left), Mariko Uyeda (middle) and Bill Lyons
(middle right) discuss financing strategies on the KKR Capital Markets desk in New York.
24
Capital Markets
KKR Capital Markets (KCM) works closely with and
advises all of KKR’s investment businesses, including
private equity, infrastructure and asset management. As an
integrated part of KKR, KCM plays an important role in
the investment process and is a central provider of current
market intelligence to the firm and its portfolio compa-
nies, clients, partners and executives globally. The KCM
team consists of 15 professionals with longstanding
experience in primary and secondary markets and unique
structuring expertise. KCM operates under broker dealer
licenses in the U.S., U.K., Canada, Japan, Dubai and
a number of Western European countries, and has com-
mitted long-term funding that allows it to underwrite
transactions for KKR and its portfolio companies. KCM
is headed by Craig Farr, a former managing director at
Citigroup Global Markets and co-head of North American
Equity Capital Markets.
KCM’s activities complement the firm’s traditional
capital raising capabilities and the services provided
to KKR by investment banks. Much of its work builds
on the natural sourcing abilities of the firm and the
intellectual capital and relationships of its people. In a
capital-constrained environment such as the present,
KCM’s activities have increased significance for our value
creation process, as they facilitate the sourcing of capital
from both traditional and non-traditional sources and
allow our professionals to take greater control over capital
formation and the manner in which our investments are
structured and exited.
The KCM team amasses a wealth of information and
data on global capital markets through its daily interaction
with KKR portfolio companies, financial institutions
and market participants, making it uniquely positioned
to provide the firm’s external and internal constituents
with current insights on global capital markets. Due to its
centrality in the firm and the experience and expertise
of its people, we believe that KCM is ideally positioned to
help structure and deliver appropriate tailored products
to investors across a broad range of asset classes.
25
During 2008, KCM worked closely with Global Private
Equity Group investment professionals on initiatives
to strengthen the balance sheets of KKR private equity
portfolio companies by monitoring liquidity outlooks and
projected compliance with financial covenants. The teams
anticipated deteriorating credit markets and sought to
proactively address any potential refinancing issues that
could impact the firm’s private equity portfolio, even
though 88% of KKR portfolio company indebtedness has
maturities extending beyond 2012 and 79% have maturi-
ties extending beyond 2013. Through these initiatives,
a number of our portfolio companies identified opportuni-
ties to refinance their debt and improve their financial
position in a challenging market.
KCM’s involvement with our portfolio companies is
broad and can take many forms, including raising addi-
tional equity or debt financing in public and private
transactions, providing capital markets advice, assisting
with hedging strategies and identifying creative opportu-
nities and structures to deleverage or fund growth
initiatives. With a global capital markets platform and
source of long-term funding, KCM is also well positioned
to underwrite securities offerings and provide an addi-
tional source of committed financing for issuers pursuing
transactions.
During 2008, KCM participated as an underwriter,
arranger and placement agent or finance provider
in a number of transactions. Two examples include
the following:
• S u n G a r d Data Sy s t e m s , I n c . KCM provided
committed bridge financing on an expedited basis to
help the company finance its acquisition of GL Trade
and acted as an initial purchaser in the bond offering
that was used to take out the bridge. KCM’s willingness
to commit capital served as an additional validation
of the proposed acquisition and sent a positive signal to
other financing providers, helping ensure a successful
execution in a difficult market environment.
• N o rt h g at e I n f o r m at i o n s o l u t i o n s
l i m i t e d KCM acted as an arranger of mezzanine
financing for Northgate in connection with its original
public-to-private acquisition and in a subsequent
“bolt-on” acquisition completed by the company.
The initial placement of mezzanine financing lowered
transaction risk for the company by eliminating
pricing and structural flex provisions from its financing
package, as well as providing attractive overall cost,
while the subsequent placement provided the
company with capital to close a highly synergistic
and strategic acquisition.
26
Client and Partner Group
Frequent and direct communication is critical in
challenging times. To that end, we significantly enhanced
our Client and Partner Group (CPG) resources and capa-
bilities during 2008.
CPG manages investor relations and capital activities
with partners and clients of KKR. Working on a global
basis, the executives in CPG serve as the conduit of
information between the firm and KKR investors, making
the full capabilities of KKR available to address investors’
needs and meet their particular investment goals.
The core of CPG is a group of relationship managers,
who address investors’ broad need for alpha and become
their solutions provider across the full range of KKR
products, including Private Equity, Asset Management
and Infrastructure. Relationship managers maintain close
contact with investors, addressing investor inquiries,
organizing investor meetings and conferences, responding
to investor requests and sourcing new investor relationships.
Supporting the relationship managers are KKR product
specialists, who are available to provide specialized
consulting on particular KKR products and customized
product delivery; a globally integrated support team, with
24-hour data and information availability for investors; and
KCM, with the ability to provide direct product delivery
capability to investors interested in direct equity and debt
investing. CPG team members have access to the entire
firm to help address client and partner issues and develop
advice and solutions.
KKR’s approach to investor relations is premised on
honest, direct, frequent communication with investors and
best-in-class solutions and idea-driven distribution capa-
bilities. The firm’s integrated approach, which leverages
all KKR executives and resources globally, has allowed the
firm to become a trusted advisor to a wide range of organi-
zations. KKR’s partners and clients include public and
private pension funds, endowments, charitable organiza-
tions, corporations, family offices, sovereign wealth funds,
investment consultants, insurance companies, financial
institutions, government entities, mutual funds, fund of
funds and hedge funds, among others.
Suzanne Donohoe joined us in April 2009 as Global
Head of CPG. Prior to joining KKR, Ms. Donohoe was a
Partner at Goldman Sachs Group, Inc., where she worked
for nearly 17 years, most recently as Head of Goldman
Sachs Asset Management International.
27
KKR’s Integrated Approach to Value Creation
At KKR, we are working to build a business that is unique. Our vision is that any investment we make in
any business anywhere in the world benefits from the collective knowledge, insight and experience of all of
our executives globally.
Most asset management firms operate in silos. They add products that they believe they can sell and their
investing process for new products often does not benefit from interaction with other investing teams. At KKR
we are different.
We only want to build businesses that we can make special. Our experience investing globally across
industries and cycles makes us unique, as do the the longevity of our investment teams and tenure of our
senior management.
We view KKR as an institution that has a “big brain” that we can access, as appropriate, to make informed
investing decisions across the capital structure, asset classes and geographies. We are building businesses
that are completely integrated and have access to the entire firm to inform market assessments and investing
decisions. The following are some examples of how this works:
KKR Asset Management head Bill Sonneborn (left) discusses global credit markets with
Suzanne Donohoe, head of KKR’s Client and Partner Group, and Chris Sheldon, Portfolio Manager
at KKR Asset Management, at KKR Asset Management’s office in San Francisco.
28
P r i v at e E q u i t y / I n f r a s t r u c t u r e :
When a private equity transaction is sourced, a team is staffed comprised of the following:
Private Equity/infrastructure Investment Team Includes all private equity/infrastructure investment
professionals globally who have relevant experience in the industry or a background with the company;
Senior Advisors Work with the investment teams to provide their insights and in many cases work on due
diligence with the investment team to provide operational input;
KKR Capstone Team Works together on due diligence with the investment team to jointly assess value
creation opportunities so that these opportunities may be incorporated into a 100-Day Plan with continuity;
kkr capital markets Team Works with the investment team to assess capital structure alternatives, advise as
to what can get done in the market and in some cases places debt and equity for the transaction directly
with KKR investors who have a specific interest in direct equity and debt investing opportunities;
kkr asset management Team Relevant industry group will be brought “over the wall,” as appropriate,
in many instances to assess the specific investment opportunity, give a read of how the market will think
about a situation and in some cases put in an early order for debt in the transaction if the team likes the
opportunity; and
client and partner group Works with KKR Capital Markets team and investing team to reach out to KKR
investors who have expressed an interest in direct debt or equity investment opportunities so we can deliver
specific live-time deal opportunities to our partners with direct investing efforts.
kk r a s s e t m a n a g e m e n t :
When KKR Asset Management is working to source a debt or mezzanine investment, the teams work
together in a similar manner. A typical KKR Asset Management due diligence would include the following:
kkr asset management Mezzanine Team Develops relationships with corporates and sponsors who need
capital to finance acquisitions or refinance existing balance sheets and focuses on negotiating and structuring
mezzanine investments;
kkr asset management Credit Team KKR Asset Management’s credit analysts are segmented by industry
group just like their private equity counterparts. However, they are credit experts that can invest up and
down the capital structure from senior debt through mezzanine. The KKR Asset Management credit teams
are involved in all of our credit investments and work in an integrated fashion with our KKR Asset
Management mezzanine origination team to analyze opportunities;
Private Equity/infrastructure Investment Team The KKR Asset Management team has access to all
of KKR’s private equity and infrastructure professionals, Senior Advisors, KKR Capstone professionals and
portfolio company management teams. If anyone in the private equity or infrastructure business has a
view on the potential opportunity or can leverage an existing relationship to help KKR Asset Management,
we make sure, subject to appropriate information sharing procedures, that input is part of the decision
making and deal process;
kkr capital markets Team Works with the KKR Asset Management team to provide insight on market
pricing and with the Client and Partner Group to help syndicate co-investment opportunities to KKR
investors in situations where the capital required is greater than that we have to invest from our vehicles; and
client and partner group Reaches out to KKR investors that have expressed an interest in direct debt
investment opportunities so that we can deliver specific live-time deal opportunities to our partners in debt
and mezzanine investments.
All of these parts of the firm work together to ensure that we make the most informed investments we
can and that we access, as appropriate, anyone in the firm, the current portfolio, former portfolio company
management teams and the like who may have an informed view of the opportunity. We source more invest-
ments and make better investment decisions for all of our investments, across all asset classes and around
the world, by working together.
It is this unique approach that makes us confident that as we build new businesses and expand our efforts,
you, our partners, are getting the benefit of everything we know in everything we do.
That is why we know you can trust us to do things the right way.
We appreciate your trust and support as we build what we believe is a truly unique business and approach
to asset management.
29
Value creation at KKR begins with responsible
ownership, ownership that embodies the
firm’s commitment to invest in and continually
improve its portfolio companies.
d e d i c at e d p r o c e s s f o r va l u e c r e at i o n
30
environmental, social, regulatory and governance issues.
All of these components are closely examined and care-
fully evaluated. During the due diligence phase, KKR
focuses on a company’s past and present performance,
as well as on future growth and development. Before KKR
invests in a company, we devote significant time and
resources to understanding the opportunities for opera-
tional improvement and risks the company could face,
quantifying both, and developing an action plan for real
value enhancement and risk mitigation.
Once an investment has been made, the process of
operating and improving a business or “value creation”
begins in earnest. Over the last three decades, KKR has
developed a disciplined approach to value creation
that includes:
• A crisp and clear investment thesis;
• A 100-Day Plan, prepared jointly with portfolio
company management teams, laying out objectives
and key priorities;
• Unique operational expertise, through the KKR
Capstone operating team and KKR’s Senior Advisors,
who work closely with management teams to accelerate
operational change and execute the thesis for the
100-Day Plan;
• Organizational and human resource expertise,
through KKR’s dedicated talent management group,
which assists companies in recruiting and developing
world-class talent in key executive roles;
• Proactive monitoring and governance, through KKR’s
Portfolio Management Committee; and
• Stakeholder expertise, through understanding and
managing key regulations likely to impact the company
and through constructive engagement with stakeholders
impacted by the company’s operations.
31
Exiting a cab in front of KKR’s New York offices, Webster Chua (left) and Mike Kuharski (middle),
who cover financial institutions as part of KKR’s private equity team, discuss First Data’s GO-Tag™
Solution with Dom Morea, the SVP of Mobile Commerce Solutions at First Data. Mr. Morea leads
the team that developed and launched GO-Tag™, a mobile payments product that can be used
to conduct transactions in a contactless manner, making everyday payments – such as cab rides –
fast, secure and convenient.
32
KKR Capstone
Formed in 2000 and expanded significantly in 2008,
KKR Capstone is a dedicated team of operating executives
who work with both KKR private equity industry groups
and portfolio company management teams to identify and
execute against the key operating improvements that
underpin KKR’s investment theses. KKR Capstone execu-
tives are fully integrated with KKR’s global private equity
business and, together with the private equity industry
teams, work with KKR portfolio companies over their
investment lifecycle: from due diligence, to a 100-Day
Plan formation, to on-the-ground execution with manage-
ment teams, to ongoing monitoring.
When involved in due diligence, KKR Capstone execu-
tives typically evaluate key market and competitive
trends and “pressure-test” potential operating improve-
ments that are critical to the successful execution of KKR’s
investment thesis. The industry-specific and functional
expertise of KKR Capstone executives complements that
of the KKR industry teams and provides additional insight
into the value and feasibility of potential improvements.
The KKR Capstone team helped shape operating
improvements critical to the investment thesis of the
following companies, among many others: Avago
Technologies Limited, Biomet, Inc., Dollar General
Corporation, Northgate Information Solutions Limited,
Maxeda B.V., Rockwood Holdings, Inc., Unisteel
Technology Limited, U.S. Foodservice, Inc. and Yellow
Pages Group Co.
When a transaction closes, a KKR team, usually
comprised of both KKR Capstone and KKR deal team
executives, partners with the company’s management
team to develop a 100-Day Plan. For approximately
four to eight weeks, KKR industry team investment
professionals and KKR Capstone executives work closely
with management to review key business units and
company functions. Their analysis encompasses every-
thing from sales and pricing practices to procurement
and manufacturing capabilities. The focus of this effort
is to pinpoint key operating priorities, resource require-
ments, performance objectives and tracking metrics
for the first major period of implementation – usually
12 to 24 months of KKR’s ownership.
The initial 12 to 24 months are critical for a new
investment because it is during this period that the overall
performance trajectory for an investment is generally
set. Consequently, it is at this point that KKR Capstone
becomes fully immersed in the portfolio company. During
this stage, KKR Capstone executives work on-the-ground
with company managers and employees to drive the
performance improvements set during due diligence and
delineated in the 100-Day Plan. Priorities are tailored
for each company and target those areas with the greatest
33
potential for financial impact. Among the more common
areas of focus are:
• Accelerating revenue growth through:
– More effective pricing and promotional strategies;
– Enhanced sales force effectiveness measures, such
as reallocating resources to underdeveloped territo-
ries or channels and implementing consistent sales
metrics;
– Refinement of product offers and distribution
approaches based on a deeper understanding of
customer segments;
– Increased new product innovation; and
– Rationalization of under-performing product
categories and re-deployment of savings into higher- 1 0 0 - day p l a n
34
While the majority of KKR Capstone’s work is per-
formed without taking a formal title within portfolio
companies, KKR Capstone executives can, in order to fill
capability gaps, assume management roles when situations
warrant. KKR Capstone executives have served as the
CEO of TDC A/S, Chief Marketing Officer at Sealy
Corporation, COO at Northgate Information Solutions
Limited and various senior roles at other companies.
Once initial progress has been made on key initiatives,
the KKR Capstone team focuses on developing clear
metrics, tracking tools and processes and ensuring that
the proper organizational structure and capabilities are in
place to deliver long-term, sustainable improvement. An
elegantly delineated plan that cannot be executed and
sustained for the long term is worthless. Likewise, a
capability that is new to a company will not take root and
grow over the long term without substantive early over-
sight. Therefore, the KKR Capstone team invests
significant time and energy to ensure that improvements
are sufficiently entrenched to endure over time. After
removing themselves from day-to-day involvement at
portfolio companies, KKR Capstone professionals remain
actively involved in monitoring success through monthly
and quarterly Portfolio Management Committee reviews
and ongoing management team and board discussions.
There is tight integration between KKR Capstone,
KKR’s private equity industry teams, Senior Advisors and
others at KKR. KKR Capstone leaders are members of
KKR’s Portfolio Management Committee, and KKR
Capstone senior executives participate with KKR industry
teams, KKR Asset Management and KKR’s infrastructure
initiative, continuing to share and build upon their areas
of expertise.
KKR Capstone executives are driven by the desire
to create long-term, sustainable value in KKR portfolio
companies. “The most rewarding aspect about working at
KKR Capstone,” says Bill Cornog, a senior KKR Capstone
executive, “is realizing results. Hitting a quota, making
a budget, getting to your target – when you take an
initiative from an idea, to a test or prototype and then on
to demonstrable results – and then you see that result
make a meaningful difference in a company’s overall
performance – that is the best part about being at KKR
Capstone.”
35
Simon Brown (left) and Alex Navab (second from left), KKR investment professionals who are
responsible for the firm’s investment in the Nielsen Company, discuss Nielsen’s innovations in
“People Meter” technology used to measure the viewing habits of television and cable audiences
with Itzhak Fisher, Nielsen Head of Global Product Leadership, and Susan Whiting, Nielsen
Vice Chair.
36
Senior Advisors
KKR’s Senior Advisors have all held leading positions
in major corporations and public agencies in the U.S.,
Europe and Asia. They are critical to successful value
creation at KKR. Senior Advisors work in cooperation
with KKR industry teams, KKR Capstone executives and
portfolio company management teams throughout the
private equity investment process, from conception and
due diligence to operational improvement and exit. They
also serve on Boards of Directors and work in conjunction
with KKR’s talent management team to provide support
and executive coaching to senior leaders at KKR portfolio
companies.
The Senior Advisors of KKR include:
Sanjiv Ahuja, former CEO of Orange SA
Sir John Bond, former Group Chairman of HSBC
Holdings plc
John E. Bryson, former Chairman and CEO of Edison
International and former Chairman of the California State
Water Resources Control Board
Liu Chuanzhi, founder of the Lenovo Group and President
of Legend Holdings
Leigh Clifford, current Chairman of Qantas Airways
Limited and former CEO of Rio Tinto
David Cote, Chairman and CEO of Honeywell
Lewis M. Eisenberg, Co-Founder and Co-Chairman of
Granite Capital International Group, L.P.
George M.C . Fisher, former Chairman and CEO of Eastman
Kodak and Motorola
Joe W. Forehand, former Chairman and CEO of Accenture
Yoshiharu Fukuhara, Honorary Chairman of Shiseido
Paul M. Hazen, former Chairman and CEO of Wells Fargo
Lord Clive Hollick, former Chairman of SBS Broadcasting
and former Member of KKR
R. Clint Johnstone, former Director and CFO of the
Bechtel Group
Paul J. Norris, non-executive Chairman and former CEO of
W.R. Grace & Co.
Gianemilio Osculati, Chairman of Valore S.p.A. and
McKinsey’s Mediterranean Complex
Lee R. Raymond, former chairman and CEO of ExxonMobil
Edward Tian Suning, Founder and Chairman of China
Broadband Capital Partners, L.P., and Vice Chairman and
former CEO of China Netcom Group
37
Talent Management
During 2008, KKR launched a dedicated talent manage-
ment effort to ensure that best-in-industry management
teams and organizational capabilities were in place across
the firm’s private equity portfolio. Peter Fasolo, former
Chief Talent Officer at Johnson & Johnson, leads the
effort, working in cooperation with the KKR industry
teams, Senior Advisors and senior managers at portfolio
companies in all geographies, from North Sydney to
Nashville and from Sèvres to Singapore.
“Studies have proven that differences in the quality of
executive leadership have a direct impact on an organiza-
tion’s performance,” said Mr. Fasolo. “Companies with
enlightened talent management policies have higher
returns on sales, investments, assets and equity, and
individuals who work at these companies are generally
more engaged with their work and focused on long-term
outperformance. Talent management is an ever-widening
circle, bringing positive benefits to company leaders,
employees, communities and investors.”
The KKR talent management team focuses on the
following:
• Developing a 100-Day Plan for talent in new portfolio
companies;
• Ensuring that the right executives are recruited to
lead portfolio companies;
• Supporting these executives as they execute on the
100-Day Plan for the business with detailed develop-
ment plans, individual and team executive coaching,
networking and performance evaluation;
• Ensuring that compensation structures are aligned
with responsibilities and attract and retain superior
talent such that managers become owners, as KKR
is, of portfolio company businesses; and
• Implementing human resources practices that are
top-class in all portfolio companies and enable
the success of KKR’s long-term investment thesis.
38
Successful candidates to lead KKR private equity
portfolio companies must demonstrate a strong track
record of performance, learning and change agility, high
self-awareness, a lack of arrogance and congruence with
company culture. Candidates must also fit a private equity
ownership model, meaning that they can make decisions
with due speed, have extraordinary financial acumen,
take calculated risks with a sense of urgency, build rela-
tionships and have a transparent dialogue with the
board of directors.
A host of portfolio companies have already benefited
from the work of the talent management team.
During 2008, for example, the team worked with the
heads of human resources and senior management
team on recruiting the following individuals:
• Chief Merchandising Officer, Chief People Officer,
Chief Information Officer and Senior Vice President,
Global Sourcing to Dollar General Corporation;
• Senior Vice President, Operations & Supply Chain
to Accellent Inc.;
• CEO to Aricent Inc.;
• CFO and COO to Laureate Education, Inc.;
• CEO to Primedia Inc.; and
• President, Arcade and Vice President, Strategy &
Business Development to Visant Corporation.
39
Surrounded by coils of raw wire that will soon become precision micro-fasteners for the hard
disk drive industry, Kennie Tay (middle), Unisteel Operations Manager, and Jamie Bolton (left)
and Sam Allen (right) of KKR Capstone, examine tooling used to manufacture micro-fasteners
in Unisteel’s factory in Singapore.
40
Portfolio Monitoring
KKR’s Portfolio Management Committee (PMC) is
responsible for an additional layer of focused oversight and
experienced management of KKR’s private equity portfo-
lio. In executing this oversight, the PMC instills discipline
in the process of creating value in KKR’s private equity
portfolio companies and acts as an early warning system to
identify and address challenges. The PMC consists of 13
senior professionals drawn from KKR private equity
industry teams, KKR Capstone and KKR Senior Advisors.
The PMC holds conference calls and meetings to review
the portfolio. Both proceed according to strict agendas set
in advance and work off of detailed operational, strategic
and financial reports submitted by each industry team on
their portfolio companies. The intent is to advance the
team’s in-depth knowledge of the investment and to focus
on the factors that contribute to value creation. Each
portfolio company is put through a regular and systematic
review on the calls, with the PMC asking questions such as:
• How is the company currently performing?
• How does current performance compare to historical
performance?
• What is the forecast for the year? For the next several
years?
• What changes in the cost structure are we targeting to
improve margins?
• What is the liquidity situation?
• Are we complying with all financial covenants?
• What does the company’s counter-party risk look like?
• How is the company’s management team performing?
• How is KKR engaging with the company’s employees?
• Has the competitive landscape changed? How?
• Has the regulatory landscape changed? How?
• What environmental initiatives is the company
undertaking?
41
Stakeholder Engagement
Thirty-three years of investing has taught us that value
creation, which comes through building better companies,
often requires active engagement with key stakeholders
on critical environmental, social, and governance (ESG)
issues. Today’s turbulent economic environment, coupled
with the explosive growth of communications, makes
effective stakeholder engagement more important than
ever. Around the world, companies are being held to a
different and more rigorous set of standards by investors,
customers, non-governmental organizations, activists and
governments who can instantaneously communicate
with each other and companies through a variety of social
media and other Internet Platforms. At the same time,
there are new opportunities to partner with governments
and other public entities to provide capital and expertise
to assist troubled financial institutions and build needed
infrastructure.
Over the past year, KKR has built regulatory, communi-
cation and stakeholder management into its investment
process and portfolio management. The firm has assem-
bled a global team of internal experts and outside advisors
to assist the firm and its portfolio companies to understand
ESG issues. The team is led by Ken Mehlman, who joined
KKR in 2008; prior to joining KKR, Mr. Mehlman led a
bipartisan practice focused on regulatory and legislative
issues, crisis management and sensitive transactions at the
international law firm Akin, Gump, Strauss, Hauer & Feld
LLP. He previously served as the Chairman of the U.S.
Republican National Committee and held senior positions
at the White House and in the U.S. government. KKR’s
approach is to identify regulatory and stakeholder issues
that may affect potential investments and portfolio
companies’ value and to develop effective approaches to
managing those issues. In today’s environment, the firm
recognizes that this approach to stakeholder issues is a
business necessity, but it also understands that it is the
right thing to do.
Investment Process
Regulatory and stakeholder screening is part and parcel
of KKR’s investment due diligence process. Early assess-
ment of ESG issues can help in two ways. First, it can
identify risks that can materially impact company value.
Second, it can uncover potential areas of improvement
that can enhance the success of an investment. Therefore,
for new investments and significant transactions involving
a portfolio company, KKR’s global public affairs team now
assesses regulatory and stakeholder issues, including
regulatory approvals required to complete the investment,
labor and employee relations issues, the company’s envi-
ronmental footprint and performance, the company’s
involvement in local communities and future regulatory
and legislative trends likely to impact the company and
industry, among other factors.
42
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43
P o rt f o l i o M a n a g e m e n t
Around the world, governments are reforming laws
and regulations impacting financial services, health
care, energy and other areas. Many of these proposed
changes may well have a material impact on KKR and the
companies in which we invest. The global public affairs
team works with KKR portfolio company management
teams to assess these trends, ensuring that they under-
stand them, engage where appropriate with policymakers
and are positioned to fully comply, and where possible,
benefit for doing so. Oversight of these issues is built in
to the rigorous KKR portfolio management process.
KKR has also identified and engaged best-in-class
advisors who can help portfolio companies forecast
trends, resolve stakeholder disputes and, when relevant,
engage with the public or key stakeholders. For example,
former Congressman Richard Gephardt is an advisor to
KKR and several KKR portfolio companies on labor issues.
Through many years in the U.S. Congress, Congressman
Gephardt developed close working relationships with
many leaders and participants in the U.S. labor movement.
He is convinced that collaborative engagement and
creative “win-win” approaches are the right approach to
labor-management relations and assists KKR portfolio
companies to develop and implement these efforts.
As with KKR’s approach to new investments, the goal
is to provide portfolio companies with a competitive
advantage and to help them avoid material harm.
In addition, KKR became a signatory of the United
Nations Principles for Responsible Investment (UN PRI)
in 2008. While the firm has long considered environmen-
tal, social and governance issues as part of its investments,
becoming a signatory to the UN PRI is part of a more
conscious, systematic and comprehensive approach to
incorporate these issues into all aspects of KKR’s invest-
ment process going forward.
44
Guidelines for Responsible Investment
Consistent with KKR’s incorporation of regulatory and
stakeholder management into its investment process,
the firm worked with other members of the Private Equity
Council (PEC) to craft industry investment guidelines
regarding ESG matters. In accordance with these guide-
lines, KKR will:
1 Consider environmental, public health, safety and social
issues associated with target companies when evaluating
whether to invest in a particular company or entity, as well
as during the period of ownership.
2 Seek to be accessible to , and engage with, relevant
stakeholders either directly or through representatives of
portfolio companies, as appropriate.
3 Seek to grow and improve the companies in which
they invest for long-term sustainability and to benefit
multiple stakeholders, including on environmental,
social and governance issues. To that end, PEC members
will work through appropriate governance structures
(e.g., board of directors) with portfolio companies with
respect to environmental, public health, safety and social
issues, with the goal of improving performance and
minimizing adverse impacts in these areas.
4 Seek to use governance structures that provide
appropriate levels of oversight in the areas of audit,
risk management and potential conflicts of interest and
to implement compensation and other policies that align
the interests of owners and management.
5 Remain committed to compliance with applicable
national, state and local labor laws in the countries in
which they invest; support the payment of competitive
wages and benefits to employees; provide a safe and
healthy workplace in conformance with national and local
law; and, consistent with applicable law, will respect the
rights of employees to decide whether or not to join a
union and engage in collective bargaining.
6 Maintain strict policies that prohibit bribery and
other improper payments to public officials consistent
with the U.S. Foreign Corrupt Practices Act, similar laws
in other countries and the OECD Anti-Bribery Convention.
7 Respect the human rights of those affected by their
investment activities and seek to confirm that their
investments do not flow to companies that utilize child or
forced labor or maintain discriminatory policies.
8 Provide timely information to their limited partners
on the matters addressed herein, and work to foster
transparency about their activities.
9 Encourage their portfolio companies to advance these
same principles in a way which is consistent with their
fiduciary duties.
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E n v i r o n m e n ta l D e f e n s e F u n d A l l i a n c e
Just as we work to share best practices on purchasing
and information technology across our portfolio, it is
also our goal to share creative approaches to ESG issues.
In May 2008, KKR announced a unique and historic
partnership with the Environmental Defense Fund (EDF)
to develop and implement best practices around environ-
mental performance. EDF has partnered with a number
of businesses to develop innovative tools and processes
that improve environmental performance, including
improving packaging materials, greening global supply
chains and jump starting a market transformation in the
commercial truck industry.
Through this alliance, KKR is working to identify best
practices to reduce energy use, water consumption, the
use of forest products and the generation of waste in key
portfolio companies. In additional to their environmental
impact, these environmental performance areas have been
selected because each can generate business benefits.
KKR’s approach is to work with portfolio company man-
agement and, where relevant, with KKR Capstone to
access a company’s environmental footprint in these areas
and to identify opportunities for improvements that may
also generate cost savings. Once this assessment is com-
pleted, KKR and EDF and the portfolio company work
together to establish specific environmental performance
goals that will also generate business benefits.
In the first nine months of this effort, the firm launched
a portfolio company-wide energy awareness campaign
called Green Savings that provides companies and their
employees with common sense tools to save energy and
cut costs at work and at home. An intranet site is under
development so that KKR portfolio companies can share
best practices for reducing energy use.
Other specific results in the early months of this
alliance include:
• U.S. Foodservice, Inc., one of the country’s premier
foodservice distributors, implemented new driver
policies, business processes and truck technologies to
improve its operational efficiency and reduce emissions
from its delivery fleet. During 2008, U.S. Foodservice
saved $8.2 million in fuel costs and avoided 22,000
metric tons of carbon dioxide emissions (equivalent to
more than 4,400 cars) by improving the efficiency of its
fleet (gallons/ton of product moved) by more than 4%
compared to a 2007 baseline. During 2009, Foodservice
plans to further improve fleet productivity by scaling up
successful initiatives, such as driver awareness programs,
automatic idle shutoff, maximum speed controls and
assessing and implementing new initiatives, including
improved trailer cooling practices and other technology
solutions.
46
• PRIMEDIA Inc ., a leading provider of print, Internet
and mobile solutions designed to enable consumers to
find a place to live, increased online efforts and resized
its publications to reduce its use of forest resources.
During 2008, PRIMEDIA saved $2.9 million in material
costs and reduced more than 3,000 tons of paper use
(equivalent to over 40,000 trees) by improving effi-
ciency (paper use/revenue) by 22% compared to a 2007
baseline. During 2009, PRIMEDIA plans to reduce
paper consumption an additional 20% by redesigning
publications and pursuing additional online strategies
and is exploring opportunities to expand publication
recycling programs currently encouraged at all loca-
tions. Also in 2009, PRIMEDIA will focus on measuring
and reducing its greenhouse gas emissions 10% by
improving sales and delivery routing and continuing
efforts to consolidate office and warehouse space.
• Sealy Corporation, the largest bedding manufacturer
in North America, recycled raw materials used for
producing bedding and improved delivery fleet effi-
ciency through improved driver policies and truck
technologies to reduce waste and decrease greenhouse
gas emissions. During 2008, Sealy saved $1.2 million
in fuel costs and avoided more than 3,000 metric tons
of carbon dioxide emissions (equivalent to more than
600 cars) by improving the efficiency of its fleet (gal-
lons/stop) by almost 9% compared to a 2007 baseline.
In addition, Sealy saved more than $4.0 million in
material costs and avoided 650 tons of solid waste
(equivalent to the capacity of more than 46 garbage
trucks) by reducing scrap per bed (pounds/unit) by 16%
compared to a 2007 baseline. During 2009, Sealy plans
to roll out improved fleet routing software, install speed
governors on its trucks, reduce idling time and incen-
tivize drivers to improve fuel economy. The company
will continue reducing solid waste by improving manu-
facturing processes and reducing packaging. In addition,
Sealy will focus on improving the energy efficiency of
its facilities.
47
D i s c l o s u r e & T r a n s pa r e n c y
Another important area where public expectations have
changed involves transparency and disclosure. Over the
last two years, KKR has been working to increase the
transparency of its investments.
Lord Clive Hollick, a Senior Advisor to KKR, served as
a member of the working group that issued the “Guidelines
for Disclosure and Transparency in Private Equity,” known
as the Walker Report, which was issued in the U.K. in
November 2007. Today, KKR portfolio companies with
significant operations in the U.K., including Alliance Boots
GmbH and Northgate Information Solutions Limited,
release annual reports as part of KKR’s compliance with
Walker guidelines.
KKR is also actively involved in similar initiatives
across Europe, including initiatives that are currently being
undertaken by the German Private Equity and Venture
Capital Association (BVK) and the French Private Equity
Association (AFIC). KKR is committed to supporting
these initiatives and is pleased that senior KKR profession-
als actively serve on the BVK and AFIC working groups
that are responsible for developing and implementing
disclosure and transparency standards for those bodies.
Most recently, KKR launched a German language version
of its website, in keeping with the transparency commit-
ments made with the BVK. We expect to report further on
our engagement with key stakeholder issues at the end
of 2009 and on a regular basis going forward.
48
kk r p o rt f o l i o c o m pa n y c a s e s t u d i e s
49
va l u e c r e at i o n c a s e s t u dy N o. 1
50
va l u e c r e at i o n c a s e s t u dy N o. 2
Avago was carved out of Agilent for $2.8 billion in December 2005
by KKR and Silver Lake Partners. Avago is a diversified, largely fabless,
analog company characterized by lower volatility, longer product life
cycles and higher barriers-to-entry relative to digital semiconductors.
These factors, along with the low cost footprint in Asia and carve-out
savings, contribute to a more stable, higher cash flow business.
Additionally, the ability to monetize non-core assets substantially
de-risked the investment.
Over the years, Avago has assembled an experienced team of
approximately 1,000 analog design engineers and has more than 5,000
U.S. and foreign patents and patent applications. Avago has a diversi-
fied and well-established customer base of approximately 40,000
customers including large original equipment manufacturers such as
Avago Technologies Cisco Systems Inc., Hewlett-Packard Co.(HP), International Business
Machines Corp., Logitech International SA and Samsung Electronics
Limited Co. Ltd.
While Avago inherited a strong intellectual property and product
Avago has a 40-year history of innovation dating portfolio at the time of carve-out, the company’s portfolio lacked
back to origins within Hewlett-Packard. The focus. In the first 12 months of KKR’s ownership, Avago sold three
company designs, develops and supplies a broad non-core assets. With little impact on profitability, these asset sales
range of analog semiconductor devices globally. generated approximately $750.0 million of cash. KKR Capstone led
Avago’s diversified end-market products include Avago’s carve-out from Agilent, including putting in place the initial
cellular phones, data networking equipment, budget for operating expenses and the key outsourcing partnerships
enterprise storage and optical mice. with Automatic Data Processing, Inc., Oracle Corporation, Wipro
Limited and HP. Additionally, KKR Capstone drove the organizational
design which included moving many previously U.S.-based functions
to Singapore and Malaysia to improve efficiency. KKR Capstone’s
expertise allowed Avago to complete the carve-out in a timely and
cost-effective manner. Over $150.0 million of annual cost savings have
been achieved since closing. Management continues to streamline
operations with the aim of further simplifying Avago’s core business
processes.
The company reallocated and increased its R&D investment for
core target markets with more attractive growth and profitability
kk r va l u e c r e at i o n i m pa c t characteristics. In 2006, total R&D was $209.0 million (13.8% of sales):
by 2008, R&D had increased to $265.0 million (approximately15.6%
Recruited a world-class semiconductor team of sales). As a result, the company’s wireless and wired infrastructure
During the carve out process, designed and businesses generated substantial top-line growth, with revenues
implemented a best-in-class organizational growing in excess of 30% and 10%, respectively, in 2008 while Avago
structure resulting in signific ant cost savings expanded gross margins by over 300 basis points. The portfolio is now
Created a highly efficient business model, well positioned, giving Avago the ability to acquire businesses and
headquartered in Singapore, that is flexible, technology that complement its existing portfolio.
asset-light and utilizes a low-cost footprint Avago has a highly efficient operating model. The company is
Streamlined the product portfolio through headquartered in Singapore and has over 35 years of operating history
non-core divestitures in Asia, where approximately 60% of employees are located. In addition
Re-focused R&D investment to accelerate top- to providing a low-cost footprint, the presence in Asia allows for
line growth and drive margin expansion close proximity to many customers and places Avago at the center
Delevered the business by over 70% since the of worldwide electronics manufacturing. The business principally
acquisition through strong cash flow utilizes third-party foundry, assembly and test capabilities. The resulting
generation and asset sale proceeds outsourced manufacturing business model provides flexibility,
Positioned Avago to be a world class simplifies operations and reduces capital requirements. These factors
semiconductor company and an efficient tax structure allow Avago to generate strong, relatively
stable, cash flows. These cash flows, along with asset sale proceeds,
have allowed Avago to reduce net debt from approximately $1.7 billion
at the time of acquisition (approximately 5.3x net debt/EBITDA)
to approximately $500 million today (approximately 1.4x net debt/
EBITDA), which represents significant deleveraging.
The success of these initiatives and the business has largely been
driven by the management team recruited after closing. The team
at Avago, led by Hock Tan and Doug Bettinger, is comprised of a
seasoned group of semiconductor executives. Together, KKR and the
management team have increased efficiency through the carve-out and
outsourced business model, reduced risk and delevered the business
through non-core asset sales and positioned the company for growth
through R&D investment. Avago has become a world class semiconduc-
tor company well positioned for the future.
51
va l u e c r e at i o n c a s e s t u dy N o. 3
(1) Calculated as average fixation and spine segment domestic revenue growth
52
va l u e c r e at i o n c a s e s t u dy N o. 4
53
va l u e c r e at i o n c a s e s t u dy N o. 6
KKR’s focus during the first full year of its ownership of First Data
included assembling a senior management team with the capabilities
and experience necessary to successfully reinvigorate First Data, as
well as reorganizing First Data’s business units to improve efficiencies,
eliminate redundancies and better meet the needs of customers.
The buildout of First Data’s management team began with the
hiring of Michael Capellas as Chairman and CEO. Mr. Capellas,
formerly the CEO and Chairman of Compaq Computer Corporation
and the President and CEO of MCI Inc., was selected by the KKR team
due to his proven ability to lead large, technology-driven companies
during periods of change. Following the hiring of Mr. Capellas,
First Data and KKR expanded the roles of several internal leaders
and supplemented existing talent with individuals hired from outside
the company, including the former CIO of The Home Depot, Inc.
and a former managing partner in the communications and technology
First Data Corporation practice of Accenture Ltd. First Data’s senior management team has
significant industry experience in electronic commerce and payment
First Data provides electronic commerce processing and a successful track record in acquisitions and post-
and payment solutions for merchants, financial acquisition integrations.
institutions and card issuers globally. With the senior leadership in place, First Data’s management and
The company has operations in 36 countries, KKR initiated a large-scale restructuring of First Data shortly after the
serving over 5.3 million merchants and 2,000 KKR investment was completed. The intent of the restructuring was
card issuers. With leading market positions in two-fold: first, to make First Data more attuned and responsive to the
its core businesses, First Data is well-positioned needs of customers, and second, to reduce costs. During the restructur-
to capitalize on the continued shift from cash to ing, business segments were reorganized and consolidated, and core
electronic transactions. An affiliate of KKR strategic functions were centralized and streamlined. Spending on
entered into an agreement to acquire First Data redundant overhead functions within each business unit was rational-
in April 2007. The transaction closed in ized. In addition, the reorganization improved customer service
September 2007. levels, reenergized the sales force and reduced the overall cost base
by nearly 10%.
First Data has reinvested the capital saved from the restructuring
towards initiatives geared at generating a higher level of organic growth.
These initiatives have primarily focused on shifting First Data’s
approach to technology from that of a cost center to that of an area of
kk r va l u e c r e at i o n i m pa c t differentiation. Whereas in the past, First Data distinguished itself
from peers through its scale and relied on acquisitions as gateways to
Installation of a world-class management team innovation, the KKR team and senior management saw an opportunity
with decades of collective experience for the company to create an internal, technology-based competitive
in electronic commerce, payment processing and advantage. Product development has been a key area of focus for these
leadership through periods of change initiatives.
Elimination of redundant costs, sparking KKR and First Data management formed dedicated teams to
an overall reduction of the cost base by nearly pursue technology development in key areas, and worked to streamline
10% in-house processes to bring new products to market quickly and
Reorientation to meet the needs of customers, efficiently. Management identified four areas of strategic focus, Mobile
resulting in improved sales force effectiveness Commerce, Loyalty, Security and Fraud and Data Analytics to extend
Dedication of resources and strategic the reach of the product development initiative and make product
refocusing towards innovative technological development congruent with customer needs. One of the most exciting
product development, resulting in products products to emerge from these initiatives has been First Data’s GO -Tag™
designed to make everyday purchases faster, Solution, an innovative contactless payment technology which debuted
more reliable and more efficient at the U.S. 2008 Democratic National Convention. The GO -Tag™
Solution is a sticker attachable to personal items such as mobile phones,
employee badges and personal digital assistants. The sticker eliminates
the need to carry cash, as purchases can be made simply through
tapping the sticker against appropriately equipped point of sale
payment devices. The GO -Tag™ technology was developed solely
within First Data and is gaining significant momentum with both
consumers and merchants as it makes its way into the commercial
marketplace.
The assembly of a world-class management team and the reorgani-
zation effort helped to drive First Data’s strong growth in 2008, despite
the tumultuous economic conditions during the latter half of the year.
Revenues grew 5% during 2008 and adjusted EBITDA grew 7%,
signaling significant traction in operational improvements and position-
ing First Data for future success.
54
va l u e c r e at i o n c a s e s t u dy N o. 7
55
va l u e c r e at i o n c a s e s t u dy N o. 8
56
va l u e c r e at i o n c a s e s t u dy N o. 9
57
va l u e c r e at i o n c a s e s t u dy N o. 1 0
58
va l u e c r e at i o n c a s e s t u dy N o. 1 1
59
va l u e c r e at i o n c a s e s t u dy N o. 1 2
60
KKR is particularly effective in growing
businesses with real potential and revitalizing
companies facing change or transition because our
focus is on long-term value creation, not short
term gain. In today’s economy, this approach is
particularly important.
i n v e s t m e n t s o f t h e kk r p r i vat e e q u i t y f u n d s
61
62
investment Aricent Inc .
headquarters Palo Alto, California
2008 revenue $382 million*
employees 8,000
chairman Joe Forehand
ceo Sudip Nandy
y ear of investment 2006
business Global innovation, technology, and services
company focused exclusively on communi-
cations, and a strategic supplier to the
world’s leading network and telecom
companies
website www.aricent.com
62
investment Biomet, Inc.
headquarters Warsaw, Indiana
2008 revenue $2,383 million*
employees 6,903
ceo Jeffrey R. Binder
y ear of investment 2007
business Designer, manufacturer and marketer of
products used primarily by musculoskeletal
medical specialists in surgical and non-
surgical therapy
website www.biomet.com
63
investment Dollar General Corporation
headquarters Goodlettsville, Tennessee
2008 revenue $10,458 million*
employees 71,714
chairman & ceo Richard W. Dreiling
y ear of investment 2007
business Discount retailer of basic consumable
merchandise and other home, apparel,
and seasonal products, with more than
8,400 small-box stores in 35 U.S. states
website www.dollargeneral.com
64
investment HCA Inc.
headquarters Nashville, Tennessee
2008 revenue $28,374 million
employees Over 183,000
chairman Jack Oliver Bovender, Jr.
ceo Richard Michael Bracken
y ear of investment 2006
business Leading provider of healthcare services,
composed of locally managed facilities that
include approximately 163 hospitals and
112 outpatient centers in 20 U.S. states and
England
website www.hcahealthcare.com
65
investment Laureate Education, Inc .
headquarters Baltimore, Maryland
2008 revenue $2,000 million
employees 46,087
chairman & ceo Douglas L. Becker
y ear of investment 2007
business Leading international provider of higher
education services. The Laureate
International Universities global network
of 43 campus-based and online universities
in 20 countries offers degree programs to
nearly 500,000 students
website www.laureate-inc.com
67
investment Northgate Information Solutions limited
headquarters Hemel Hempstead, United Kingdom
2008 revenue £543 million*
employees 8,141
chairman Todd. A. Fisher
ceo Christopher Stone
y ear of investment 2008
business Market leader in providing specialist
software, outsourcing and information
technology services to the human resources,
local government, education and public
safety markets.
website www.northgate-is.com
68
investment PRIMEDIA Inc.
headquarters Atlanta, Georgia
2008 revenue $304 million
employees 1,004
chairman Dean Nelson
ceo Charles Stubbs
y ear of investment 1989
business Integrated media company that publishes
and distributes advertising-supported print
and online consumer guides for apartment
communities and other residential real
estate sectors
website www.primedia.com
69
investment Seven Media Group
headquarters Sydney, Australia
2008 revenue A$1,600 million
employees 2,942
chairman Kerry Stokes
ceo David Leckie
y ear of investment 2006
business A 50/50 joint venture with Seven Network
Limited that consists of Australia’s leading
free-to-air TV network (Seven Network),
second-largest magazine business (Pacific
Magazines), and second most-visited
entertainment portal (Yahoo!7) through a
50/50 joint venture that was formed with
Yahoo in February 2006
website http://au.tv.yahoo.com/
70
investment Tianrui Group Cement Company Limited
headquarters Henan, China
2008 revenue RMB 3,360 million
employees 4,000
chairman & ceo Xiao Jiaxiang
y ear of investment 2007
business One of China’s largest cement producers
with state-of-the-art production faclities and
leading positions in its two target markets
website www.trcement.com
71
investment U.S. Foodservice, Inc .
headquarters Rosemont, Illinois
2008 revenue $19,800 million
employees 26,108
chairman Charles A. Banks
ceo Robert B. Aiken, Jr.
y ear of investment 2007
business One of the premier foodservice distributors
in the U.S., providing the finest quality
food and related products to restaurants,
hospitals, schools, hotels, government
entities and other eating establishments
website www.usfoodservice.com
USA Asia
N e w Yo r k H o n g Ko n g
Kohlberg Kravis Roberts & Co. L.P. KKR Asia Limited
9 West 57th Street 25/F, AIG Tower
Suite 4200 1 Connaught Road, Central
New York, New York 10019 Hong Kong
+ 1 212 750-8300 + 852 3602-7300
M e n l o Pa r k To kyo
Kohlberg Kravis Roberts & Co. L.P. KKR Japan Limited
2800 Sand Hill Road 6F, Tokyo Ginko Kyokai Building
Suite 200 1-3-1, Marunouchi
Menlo Park, California 94025 Chiyoda-ku
+ 1 650 233-6560 Tokyo 100-0005
+ 81 3-6268-6000
San Francisco
KKR Asset Management Beijing
555 California Street KKR Investment Consultancy
50th Floor (Beijing) Company Limited
San Francisco, California 94104 15/F Beijing Yintai Office Tower C
+ 1 415 315-3620 No.2 Jianguomenwai Street
Chaoyang District
H o u s to n Beijing 100022, China
Kohlberg Kravis Roberts & Co. L.P. + 86 10 6563-7001
600 Travis Street
Suite 6270 Mumbai
Houston, Texas 77002 KKR India Advisors Private Limited
+ 1 713 343-5142 Trident Nariman Point
Suite 1201
Wa s h i n g to n , D. C . Nariman Point, Mumbai 400021,
Kohlberg Kravis Roberts & Co. L.P. India
101 Constitution Avenue N.W. + 91 22 4355-1300
Suite 800
Washington, D.C. 20001 Sy d n e y
+ 1 202 742-4430 KKR Australia Pty Limited
Level 42, Gateway Building,
Europe 1 Macquarie Place
Sydney NSW 2000
London Australia
Kohlberg Kravis Roberts & Co. Ltd. + 61 2 8298 5500
Stirling Square
7 Carlton Gardens Dubai
London SW1Y 5AD KKR (MENA) Limited
+ 44 20 7839 9800 Level 12, Gate Building
DIFC, P.O. Box 121208
Pa r i s Dubai, UAE
Kohlberg Kravis Roberts & Co. SAS + 971 4 401 9879
24 rue Jean Goujon
75008 Paris
+ 33 1 53 53 96 00
73
w w w. kk r . c o m