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Entrepreneurship 101 Calendar (20132014), Wednesdays, 6 7 pm

Module Topics
Introduction to Entrepreneurship 101 / Finding and Validating your Idea Lived It Lecture Map Your Journey Different Types of Entrepreneurship Nuts and Bolts of Building a Business Introduction to Entrepreneurial Management Value Proposition Product Development Meet the Entrepreneurs Cleantech IP Management Model Business Model Canvas Business Plan and Other Communication Tools Meet the Entrepreneurs ICE Lived It Lecture Market Analysis Marketing Communications/B2C Sales Market Go-to-Market Strategy Sales (B2B) Negotiations Lived It Lecture Meet the Entrepreneurs - Life Sciences Board/Governance Management Financial Planning/Budgeting Recruiting Entrepreneurial Leadership: Building and managing a team Bootstrapping and Alternative Sources of Funding Meet the Entrepreneurs - Social Innovation Money Raising Money from Venture Capitalists 360 Panel on Venture Capital Funding The Pitch Up-Start! Competition
Register here: marsdd.com/ent101 Questions? EMail entrepreneurship101@marsdd.com

Dates
09/25/13 10/02/13 10/09/13 10/16/13 10/23/13 10/30/13 11/06/13 11/13/13 11/20/13 11/27/13 12/04/13 12/11/13
- WINTER BREAK -

Speakers
Keri Damen, Director, Entrepreneurship Programs, MaRS Dan Martell, Founder, Clarity Allyson Hewitt, Senior Fellow, Social Innovation, MaRS & Kerri Golden, Advisor, Horizon Studios Canada (TBC) Tony Redpath, Senior Fellow, MaRS Keri Damen, Director, Entrepreneurship Programs, MaRS Joe Wilson, Education Lead, MaRS (TBC) Steve Carkner, President, Panacis Medical Inc. (TBC) TBD TBD Mark Zimmerman, Senior Advisor and CIO (TBC) Jane Kearns, Senior Advisor, MaRS (TBC) TBD Allen Lau, Co-Founder, Wattpad Usha Srinivasan, VP, Learning and Insights (TBC) Mark Evans, Principal, ME Consulting (TBC) Murray McCaig, Senior Advisor, MaRS (TBC) Mark Elliott, Co-founder, Venture Accelerator Partners Inc. (TBC) Michael Erdle, Managing Partner, Deeth Williams Wall LLP (TBC) TBD TBD David Litwiller, Entrepreneur in Residence, Communitech (TBC) Andrew Graham, Senior Director, Corporate Development, George Weston Limited (TBC) Margo Crawford, President & CEO, Business Sherpa Group (TBC) Charles Plant, Founder and Chairman, Material Minds (TBC) Jon Worren, Co-Founder, ClearSky Advisors, Inc. TBD Shirley Speakman, Investment Director, IAF, MaRS (TBC) Barry Gekiere, Managing Director, IAF, MaRS & panel (TBD) Peter Evans, Founder & CEO, Speakerfile (TBC) -

01/08/14 01/15/14 01/22/14 01/29/14 02/05/14 02/12/14 02/19/14 02/26/14 03/05/14

- MARCH BREAK -

03/19/14 03/26/14 04/02/14 04/09/14 04/16/14 04/23/14 04/30/14 05/07/14 05/14/14

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Missed a lecture?
Online course: Watch the lectures youve missed at marsdd.com/ent101-online MaRS blog: Sign-up and receive Mondays summary of the previous weeks lecture marsdd.com/blog Eventbrite newsletter: Read the weekly newsletter for updates and resources, sent automatically to registrants

Recommended Books
The Art of the Start by Guy Kawasaki Rework by Jason Fried and David Heinmeier Hansson Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotzky with Karl Weber The Lean Startup: How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries The Innnovators Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen Running Lean: Iterate From Plan A to a Plan That Works by Ash Maurya Positioning: The Battle for Your Mind by Al Ries and Jack Trout Crush It! Why Now is the Time to Cash In on Your Passion by Gary Vaynerchuk The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company by Steve Blank and Bob Dorf Venture Deals by Brad Feld

Resources
Entrepreneurs Toolkit: Search for articles and workbooks to grow your business: marsdd.com/toolkit Lecture videos and other event series can be found on the MaRS video page: marsdd.com/videos Funding Sources Directory: Search for provincial, national and international funding at marsdd.com/funding

Connect online
Live webcasts*: Tune-in and ask questions through the live chat feature: marsdd.com/ent101 LinkedIn: Participate in discussions through the Entrepreneurship 101 group Twitter: Join the conversation with #ent101 Vimeo: Subscribe to the ent101 channel for our latest lecture videos: vimeo.com/channels/ent101 SlideShare: Follow MaRS Discovery District and download lecture slides: slideshare.net/MaRSDD
*Webcast attendance counts towards course certificate, you must attend 20 lectures to qualify

Register here: marsdd.com/ent101 Questions? Email entrepreneurship101@marsdd.com