ACKNOWLEDGEMENT.

04
OBJECTIVE OF THE SUDY..05 ABOUT BHARTI AIRTEL..06 COMPANY PROFILE.07 FACE SHEET08 ORGANISATIONAL STRUCTURE ...10 CORPORATE GOVERNANCE11 HR RECOMMENDATION...12 FORWARDING STEPS OF AIRTEL25 PREPAID PLAIN...33 VOUCHER RATE.40 SEGREGATION OF TELECOM MARKET57 THE PLAYERS58 OPERATORS & THEIR SERVICE AREA59 RESERCH METHODOLOGY60 ANALYSIS & FINDINGS64 RECOMMENDATIONS68 CONCLUSION..69 ANNXURE.70

BIBLIOGRAPHY..72

OBJECTIVE OF THE STUDY

The objective of this project is:1) Brief Description of Bharti Airtel Limited. 2) Product and Services 3) To analyze the GSM operators and ascertain the perception of customers towards them. 4) To know the market share of GSM operators in Deoband. 5) To ascertain the Genuine need by the Outlets for the Glow Sign Boards. 6) To find out whether the promotional activities (installation of Glow Sign Boards, Flanges) really affected the Sales?

About Bharti Airtel Limited

Bharti Airtel Limited, a group company of Bharti Enterprises, is Indias leading integrated telecom services provider with an aggregate of 44.67 million customers as of end of June 2007, consisting of 42.70 million mobile customers. Bharti Airtel has been rated among the best performing companies in the world in the Business week IT 100 list 2007. Bharti Airtel is structured into three strategic business units - Mobile services, Broadband & Telephone (B&T) services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The B&T business provides broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtels high-speed optic fibre network currently spans over 40,000 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in

Company Profile
Bharti Airtel is one of India's leading private sector providers of telecommunications services based on an aggregate of 44,676,197 customers as on June 30, 2007, consisting of 42,703,938 GSM mobile and 1,972,259 broadband & telephone customers. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBUs) - mobile services, broadband & telephone services (B&T) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the B&T business group provides broadband & telephone services in 94 cities. The enterprise services group has two sub-units - carriers (long distance services) and services to corporates. All these services are provided under the Airtel brand. Company shares are listed on The Stock Exchange, Mumbai (BSE) and The National Stock Exchange of India Limited (NSE).

Partners
The company has a strategic alliance with SingTel. The investment made by SingTel is one of the largest investments made in the world outside Singapore, in the company. The companys mobile network equipment partners include Ericsson and Nokia. In the case of the broadband and telephone services and enterprise services (carriers), equipment suppliers include Siemens, Nortel, Corning, among others. The Company also has an information technology alliance with IBM for its group-wide information technology requirements and with Nortel for call center technology requirements. The call center operations for the mobile services have been outsourced to IBM Daksh, Hinduja TMT, Teletech & Mphasis. The company's unique strategic outsourcing model has been studied and documented by Harvard Business School as a case study which is available for download at: www.hbsp.harvard.edu.

Factsheet
Name Business Description Established Proportionate Revenue Bharti Airtel Limited. Provides mobile, broadband & telephone (fixed line) and enterprise services (carriers & services to corporate) July 07, 1995, as a Public Limited Company Rs. 184,202 million (year ended March 31, 2007-Audited) Rs. 117,255 million (year ended March 31, 2006-Audited) As per Indian GAAP Accounts Rs. 74,407 million (year ended March 31, 2007-Audited) Rs. 42,250 million (year ended March 31, 2006-Audited) As per Indian GAAP Accounts

Proportionate EBITDA

Shares in Issue 1,895,934,157 as at March 31, 2007 Listings The Stock Exchange, Mumbai (BSE) The National Stock Exchange of India Limited (NSE)

Market Capitalization Customer Base 42,703,938 GSM mobile and 1,972,259 broadband & telephone (fixed line) customers (Status as at month ended June 30, 2007) Provides GSM mobile services in all the 23 telecom circles in Operational Network India, and was the first private operator to have an all India presence. Provides broadband (DSL) and telephone services (fixed line) in 94 cities in India.

Bharti Airtel Limited (A Bharti Enterprise) Registered Office Qutab Ambience (at Qutab Minar), Mehrauli Road, New Delhi - 110 030 Tel. No.: +91 11 4166 6000 Fax No.: +91 11 4166 6011/12

Organization Structure
As an outcome of a restructuring exercise conducted within the company; a new integrated organizational structure has emerged; with realigned roles, responsibilities and reporting relationships of Bhartis key team players. With effect from March 01, 2006, this unified management structure of 'One Airtel' will enable continued improvement in the delivery of the Groups strategic vision.

Bharti Airtel Organization Structure

Bharti Enterprises - Organization Structure

Shares
The equity shares of Bharti Airtel are currently listed on National Stock Exchange of India Limited (NSE) and The Stock Exchange, Mumbai, (BSE). Bharti Airtel offered 185,336,700 equity shares in the initial public offering (IPO) and raised Rs 8,340.15 million through this process. The shares were over subscribed 2.56 times. With this IPO, Bharti Airtel established certain important landmarks in the history of the Indian capital market. Together with being the first 100% book building process that this country has seen, the listing was completed within a record time of ten working days. of the close of the issue. Moreover the process of allotment and issue of shares was also completed within one day of the last day of pay-in. The book running lead managers for the IPO were JM Morgan Stanley and DSP Merrill Lynch and the registrars to the issue was Karvy Consultants Limited.

Corporate Governance
Bharti Airtel Limited firmly believes in the principles of Corporate Governance and is committed to conduct its business in a manner, which will ensure sustainable, capitalefficient and long-term growth thereby maximizing value for its shareholders, customers, employees and society at large. Companys policies are in line with Corporate Governance guidelines prescribed under Listing Agreement/s with Stock Exchanges and the Company ensures that various disclosures requirements are complied in letter and spirit for effective Corporate Governance. During the financial year 2003-04, your Company was assigned highest Governance and Value Creation (GVC) rating viz. Level 1 rating by CRISIL, which indicates that the companys capability with respect to creating wealth for all its stakeholders is the highest, while adopting sound Corporate Governance practices. This rating was re-affirmed by CRISIL on April 20,2006.

Board of Directors Audit Committee Human Resource (HR)/ Remuneration Committee ESOP Compensation Committee Investors Grievance Committee Memorandum of Association Article of Association

Board of Directors
The board of directors of the Company has an optimum mix of executive and nonexecutive directors, which consists of two executive and thirteen non-executive directors.The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an Executive Director and the number of Independent Directors on the Board is 50% of the total board strength. The independence of a director is determined on the basis that such director does not have any material pecuniary relationship with the Company, its promoters or its management, which may affect the independence of the judgment of a Director. The board members possess requisite skills, experience and expertise required to take decisions, which are in the best interest of the Company. The composition of the Board is as under:

Sunil Bharti Mittal Rajan Bharti Mittal Akhil Gupta Rakesh Bharti Mittal Chua Sock Koong N. Kumar Kurt Hellstrom Donald Cameron Paul O'Sullivan Pulak Chandan Prasad Bashir Abdulla Currimjee 10

Ajay Lal

Audit Committee
Composition of Audit Committee The Audit Committee of Bharti Airtel Limited comprises of following six members, two-third of which are independent directors. S. No. 1. 2. 3. 4. 5. 6. Secretary

Member Director N.Kumar (Chairman) Rakesh Bharti Mittal Francis Heng Arun Bharat Ram Ajay Lal Pulak Chandan Prasad

Category Independent Director Non-Executive Director Non-Executive Director Independent Director Independent Director Independent Director

The Company Secretary or his/her nominee act as the Secretary of the Committee.

Meetings

The Committee shall meet at least four times a year. The time gap between any two meetings shall be less than 4 months.

Annual General Meeting

The Committee Chairman shall attend the Annual General Meeting.

11

Key Functions The key functions of the Audit Committee include the following:

Oversight of the Companys financial reporting process and the disclosure of its financial information, to ensure that the financial statements are true and accurate and provide sufficient information.

Recommending to the Board, the appointment, re-appointment and, if required, the replacement or removal of the statutory auditor and the fixation of their audit fees.

Approval of payment to statutory auditors for any other services rendered by the statutory auditors.

Reviewing, with the management, the annual financial statements before submission to the Board for approval, with particular reference to: i. Matters required to be included in the Directors Responsibility Statement, which forms part of the Boards report in terms of clause (2AA) of section 217 of the Companies Act, 1956. ii. iii. iv. v. vi. vii. Changes, if any, in accounting policies and practices and reasons for the same. Major accounting entries involving estimates based on the exercise of judgment by management. Significant adjustments made in the financial statements arising out of audit findings. Compliance with listing and other legal requirements relating to financial statements. Disclosure of any related party transactions. Qualifications in the draft audit report.

Reviewing, with the management, the quarterly financial statements before submission to the Board for approval.

12

Reviewing, with the management, performance of statutory and internal auditors, adequacy of the internal control systems.

Reviewing the adequacy of internal audit function including the structure of the internal audit department, staffing and seniority of the official heading the department, availability and deployment of resources to complete their responsibilities and the performance of the out-sourced audit activity.

Discussion with internal auditors with respect to the coverage and frequency of internal audits as per the annual audit plan, nature of significant findings and follow up thereof.

Reviewing the findings of any internal investigations by the internal auditors into matters where there is suspected fraud or irregularity or a failure of internal control systems of a material nature and reporting the matter to the Board.

Obtaining an update on the Risks Management Framework and the manner in which risks are being addressed.

Discussion with statutory auditors before the audit commences, about the nature and scope of audit as well as post-audit discussion to ascertain any area of concern.

Review the reasons for substantial defaults in the payment to the depositors, debenture holders, shareholders (in case of non payment of declared dividends) and creditors, if any.

To review the functioning of the Whistle Blower mechanism and the nature of complaints received by the Ombudsman.

Carrying out any other function as is mentioned in the terms of reference of the Audit Committee.

The un-audited/ audited quarterly financial results of the Company are also specifically reviewed by the Audit Committee before these are submitted to the Board for approval. Minutes of each Audit Committee meeting are placed before the Board for noting.

13

The Audit Committee is empowered, pursuant to its terms of reference, to:

Investigate any activity within its terms of reference and to seek any information it requires from any employee.

Obtain legal or other independent professional advice and to secure the attendance of outsiders with relevant experience and expertise, when considered necessary.

Bharti Airtel Limited has instituted internal processes and systems to insure that the Audit Committee has access to all the material information, and reviews on a regular basis the following:

Management discussion and analysis of financial condition and results of operations.

Statement of significant related party transactions (as defined by the audit committee), submitted by management.

Management Certificates on Internal Controls and Compliance with laws & regulations, including any exceptions to these.

Management letters / letters of internal control weaknesses issued by the statutory auditors.

Internal audit reports relating to internal control weaknesses. The appointment, removal and terms of remuneration of the Chief Internal Auditor.

The financial statements, in particular the investments, if any made by the unlisted subsidiary companies.

The Audit Committee is also presented with the following information on related party transactions (whenever applicable):

A statement in summary form of transactions with related parties in the ordinary course of business.

14

Details of material transactions with related parties, which are not in the normal course of business.

Details of material transactions with related parties or others, which are not on an arms length basis along with managements justification for the same.

Miscellaneous The Committee may invite other Directors/ Officers of the Company to attend the meetings of the Committee as Invitees from time to time, as and when required. Minutes of the Audit Committee are placed before the Board in its subsequent meeting.

15

Human Resource (HR)/ Remuneration Committee

Composition In compliance with the non- mandatory requirements of Clause 49 of the Listing Agreement, Bharti Airtel has constituted a Remuneration Committee (which is known as HR Committee). The HR Committee comprises of following five independent directors. non-executive directors, out of which three members including the chairman of the committee are

S. No. 1. 2. 3. 4. 5. Secretary

Member Director Mr. Donald Cameron

Category

(Chairman) Mr. Kurt Hellstrom Mr. Paul O Sullivan Mr. Rakesh Bharti Mittal Bashir Abdulla Currimjee

Independent Non-Executive Director Independent Non-Executive Director Non-Executive Director Non-Executive Director Independent Non-Executive Director

The Company Secretary or his/her nominee act as the Secretary of the Committee.

Key Functions The key functions of the HR Committee includes the followings:

Attraction and Retention strategies for employees. 16

Employees Development Strategies. Compensation (including salaries and salary adjustments,

incentives/benefits bonuses, stock options) and performance targets for the Chairman and Managing Director (CMD) and Joint Managing Directors (JMDs) Executive Directors.

All Human Resources related issue. Other key issues / matters as may be referred by the Board or as may be necessary in view of Clause 49 of the Listing Agreement or any statutory provisions.

Miscellaneous The Committee may invite other Directors/ Officers of the Company to attend the meetings of the HR Committee as Invitees from time to time, as and when required.

Minutes of the HR Committee are placed before the Board in its subsequent meeting.

17

ESOP Compensation Committee

Composition of ESOP Compensation Committee The ESOP Compensation Committee of the Board is constituted in accordance with SEBI (Employee Stock Option Scheme and Employee Stock Purchase Scheme) Guidelines, 1999. The Committee comprises of following 4 members of whom three are independent and all are non-executive. S. No. 1. 2. 3. 4. Secretary

Member Director Mr. Rakesh Bharti Mittal (Chairman) Mr. Donald Cameron Mr. Kurt Hellstrom Bashir Currimjee

Category Non-executive Director Independent Director Independent Director Non-executive Director

The Company Secretary or his/her nominee act as the Secretary of the Committee.

Key Responsibilities The key responsibilities of the ESOP Compensation Committee include the following:

To formulate ESOP plans and decide on future grants. To formulate terms and conditions on followings under the present two Employee Stock Option Schemes of the Company: i. ii. the quantum of option to be granted under ESOP Scheme(s) per employee and in aggregate; the conditions under which option vested in employees may lapse in case of termination of employment for misconduct; 18

iii.

the exercise period within which the employee should exercise the option and that option would lapse on failure to exercise the option within the exercise period;

iv.

the specified time period within which the employee shall exercise the vested options in the event of termination or resignation of an employee;

v. vi.

the right of an employee to exercise all the options vested in him at one time or at various points of time within the exercise period; the procedure for making a fair and reasonable adjustment to the number of options and to the exercise price in case of rights issues, bonus issues and other corporate actions;

vii. viii. ix.

the grant, vest and exercise of option in case of employees who are on long leave; and the procedure for cashless exercise of options. Any other matter, which may be relevant for administration of ESOP Schemes from time to time.

To frame suitable policies and systems to ensure that there is no violation of Securities and Exchange Board of India (Insider Trading) Regulations, 1992 and Securities and Exchange Board of India (Prohibition of Fraudulent and Unfair Trade Practices relating to the Securities Market) Regulations, 1995.

Other key issues as may be referred by the board.

Other Terms

The Committee may invite other directors/ officers of the company to attend the meetings of the Committee as Invitees from time to time as and when required.

Minutes of the meeting of the committee are placed before the board of directors in the subsequent board meeting.

19

Investor Grievance Committee

Composition of Investor Grievance Committee The Investor Grievance Committee of the Board is constituted in accordance with Clause 49 of the Listing Agreement. The Committee comprises of following three members of whom two members including the Chairman, are executive directors. S. No. 1. 2. 3. Secretary

Member Director Mr. Rakesh Bharti Mittal (Chairman) Mr. Rajan Bharti Mittal Mr. Akhil Gupta

Category Non-executive Director Non-executive Director Executive Director

The Company Secretary or his/her nominee act as the Secretary of the Committee.

Key Responsibilities The key Responsibilities of the Investor Grievence Committeee includes the following:

Redressal of shareholders and investor complaints e.g. transfer of shares, non receipt of balance sheet, non receipt of declared dividend etc.

Formulation of procedures in line with the statutory guidelines to ensure speedy disposal of various requests received from shareholders from time to time.

Issue of duplicate share certificates in place of original certificate, which may be lost/ torn/ mutilated;

To approve and effect transmission of shares arising as a result of death of the sole/ any one joint shareholder.

20

Meetings

The meetings of the Committee are genrally held on a monthly basis, to review and ensure that all investor grievances are redressed within a period of 7-10 days from the date of receipt of complaint. These, however, do not include complaints/requests, which are constrained by legal impediments/procedural issues.

Other Terms

The Committee may invite other Directors/ Officers of the Company to attend the meetings of the Compensation Committee as Invitees from time to time as and when required.

Minutes of the Investor Grievance Committee are placed before the Board in its subsequent meeting.

21

Forwarding Steps of Airtel

Bharti Airtel Gears Up to launch Mobile services in Sri Lanka

Category: 16.08.07

Recent

Highlights,

Press

Releases,

FY2007-08

Plans to invest USD 200 million in the next five years World class 2G and 3G services to be launched by end of FY 2007-08 Mobile services to be launched under Airtel brand

Colombo, August 15, 2007: The customers in Sri Lanka can look forward to a host of innovative products and services at affordable prices from Airtels vast portfolio. Bharti Airtel Lanka Private Limited, a subsidiary of Bharti Airtel Limited, one of Asias leading integrated telecom services companies, today announced its plans to launch world class 2G and 3G services in Sri Lanka by the end of the current financial year (2007-08). The company also announced its plans to invest approximately USD 200 million in the Sri Lankan market. The mobile services from Bharti Airtel will be launched under the Airtel brand in the Island nation. According to Mr. Sanjay Kapoor, President, Mobile Services, Bharti Airtel, We are committed to offering world-class and affordable 2G and 3G services to customers in Sri Lanka. With mobile penetration of around 30% and growing at a rate of approximately 2 million mobile users per annum, we are excited about our entry into this market. Our plans for Sri Lanka clearly demonstrate our commitment to the market and also our confidence in the potential that this market holds in Airtels overseas expansion journey. Bharti Airtel, that has been rated among the best performing companies in the world in the BusinessWeek IT 100 list 2007, will invest approximately USD 200 million in setting up and expanding its operation in the country over the next five years. Since the company is currently setting up its operations, a major portion of the committed investment will be made during the next 12 to 18 months. Bharti Airtel was recently awarded the license to provide 2G and 3G mobile services in Sri Lanka.

22

Features

23

Here are some of the many advantages that New Airtel Prepaid brings you. Total Pre Strong Instant Recharge Prepaid More with Airtel Prepaid Reach us Anytime Anywhere Total Cost Control Balance your activated STD/ISD Cost without Network and Validity Airtel deposits or Control rentals coverage Enquiry Prepaid Roaming

You can control your Airtel Prepaid like never before. No more rentals or deposits simply recharge as much as you need to from as low as Rs. 10, to as high as Rs. 10,000/-. Pre activated STD/ISD without deposits or rentals

You can now enjoy a pre-activated STD/ISD on your Airtel Prepaid. No more paying deposits or having a minimum balance in your account to make an STD/ISD call. Hassle-free calls are here to stay! Strong Network Coverage

Enjoy complete clarity when calling with Airtels world-class technology and unbreakable network coverage that spans over 23 circles across the country. Instant Balance and Validity Enquiry

Your account balance is updated on the screen of your handset at the end of each chargeable call. You can also call 123 from your mobile phone and listen to the voice announcement or simply dial *123#, press 'OK' or 'YES' button and your account balance will be displayed on the screen of your handset.

Recharge

your

Airtel

Prepaid 24

Recharging is Easy. The calling value on your card keeps reducing as you make calls or use any other chargeable service. Choose the Airtel Prepaid Recharge Coupon thats right for you, from a variety of tailor made recharge coupons with different denominations, which are available at a number of outlets across your city. Simply follow the procedure mentioned below, to recharge your phone. Gently scratch the silver panel on the reverse of the recharge card for a 16-digit number. Call '123' and choose your preferred language. Follow the voice announcement and enter the 16-digit recharge number, when requested. Your prepaid account will be automatically recharged by the calling value amount and validity of your coupon. More Recharge options: Flexible talktime, as per your need. Easy Recharge recharge voucher

This unique recharge voucher gives you the option to choose between validity or

Recharge your Airtel Prepaid Card electronically with value that suits your needs, starting from Rs. 10 till Rs. 10,000. You can also recharge your Airtel Prepaid while roaming anywhere in the country. 24-hour Recharge via ATM

Recharge your Airtel Prepaid round-the-clock at your nearest ATM. Just walk up to your nearest ATM, insert the ATM card and enter your ATM PIN number. Select 'Mobile Recharge / Bill Pay' from the main menu and follow the prompts to recharge your prepaid. This recharge option is available with all leading banks.

SMS

Recharge

You may also register your mobile number at any of the member bank's ATM to

25

avail the SMS recharge facility. Upon registration you will receive a registration PIN number. To recharge your prepaid, type, RC <Recharge Amount> <Registration PIN> and SMS it to the 3 digit SMS code of your bank. All future transaction will require this PIN. The code to which this SMS needs to be sent for various banks is as follows: Bank of Punjab: 550, Centurion Bank: 565, Citibank: 530, Corporation Bank: 545, DCB: 585, HDFC Bank: 540, ICICI Bank: 575, IDBI Bank: 520, ING Vysya Bank: 552, SBI: 535, UTI Bank: 525. Internet Recharge You may log on to the Internet banking website of your bank and select the prepaid recharge option to recharge your Airtel prepaid. Many leading banks provide Internet based recharging. Validity Extension service

Trade your talk time to extend the validity of your prepaid. Dial *141*001# and then, press the call button. Your validity would be extended by 1 day for a charge of Rs.15. You can similarly extend your validity for 5, 10, 15 or 30 days. Transfer Talk time

Transfer talk time to another prepaid, just dial *143* number# and then press the calling button. You can transfer Rs.50 per request for which Rs.55 would be deducted For details call 121. Prepaid Roaming from your balance.

Airtel Prepaid comes preactivated with 'National Roaming', so you stay connected no matter wherever you are. You can also send or receive MMS, check your email and access other GPRS services while roaming in India as you would in your own city. While traveling abroad you can receive calls & send or receive SMS. For coverage & charges while roaming, click here In case you are not able to login to any network while roaming, please follow these instructions:

26

Go to "menu option of your mobile. Select Network option (Can be a sub option in setting, depending on the handset you use). Select "Manual" network. Select desired network. More with Airtel Prepaid

Airtel brings you, a wide range of Services that will change the way you communicate. Try them and discover a whole new world of fun and excitement. Call management Services

Call waiting, call hold, call divert and Caller Line Identification Presentation all with your Airtel prepaid connection. Voice Mail

When your handset is switched off, or youre too busy to answer the phone, Airtel Voicemail will answer your calls and record a message. The best part is that there's no extra monthly cost for setting up Voicemail - you just pay for the phone call when you use the service. SMS (Short Messaging Service)

Send messages quickly and easily using text, if it's too noisy to talk or you don't have much time. It's the way to share those interesting one-liners, important reminders and rib-tickling jokes, with anyone, anytime, anywhere in the world. Subscription Alerts

Get regular alerts on news, jokes, business, health and films on your Airtel mobile phone with Subscription Services. SMS <SUB NEWS> to 3333 for News, <SUB JOKE> for Jokes, <SUB BIZ> for Business News, <SUB SPO> for Sports Alerts & <SUB VAASTU> for Vaastu tips. MMS (Multi-media Messaging Service):

Jazz up your messages with pictures, images and video clippings, with MMS from Airtel! To activate MMS on your phone, SMS 'MMS' to 646 and save service

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settings. Airtel Live!

Make your mobile the most happening entertainment destination with Airtel Live! Airtel brings you the latest in entertainment and information services, right on your phone! Airtel Live! WAP Services: Download the latest ring tones, games, wallpapers, videos and much more. You can also get news clips, watch live TV and download full songs on you phone. To get Airtel Live! settings on your phone, SMS 'Live' to 646 and save the settings that you receive as your preferred connection. Airtel Live! Portal can be accessed from you GPRS enabled phone, by sending a SMS 'FUN' to 646. Airtel Live! Voice Services: Just Dial 646, and name the service. For e.g. say ring tones to download your favorite ring tones. You can also choose a variety of content options like Live Cricket Commentary, latest National / International News, Movie Reviews or Stock Market Updates. Airtel Live! SIM Services: Access loads of fun content and exciting services like cricket, stocks, on your phone at the touch of a few buttons with Airtel Live! SIM based Services on your SIM card menu. To download new services on your Airtel SIM, choose the "What's new" option under the "Airtel services" menu. Airtel Live! SMS Services: You can enjoy a host of services by sending a keyword as an SMS to 646! Choose Astrology / Horoscope, Cricket, Bollywood / Hollywood / Indi Pop Ring tones. In case you need assistance SMS, Help to 646. Hello Tunes

Tired of that boring old tring tring on your phone? Well now when a friend calls, you can make them groove to the hottest new tracks burning up the music charts with Hello Tunes from Airtel! You get a wide choice of songs in the Popular & New Arrivals categories that are updated regularly. What's more you can directly call the number for your kind of music, e.g. call 678005 for English New and 678001 for Hindi New. This would directly take you to your favorite artist's Hello

28

Tunes listing. Copy a Hello Tune

Get the tune you want, all you have to do is call 678 and follow the simple voice instructions to copy your favorite Hello Tunes. Once inside the copy feature, just key in the 10-digit Airtel mobile number you want to copy the Hello Tune from and you get the same Hello Tune assigned to your number. Gift a Hello Tune

Forget gifting chocolates, flowers and greeting cards. Say it with a song instead! Gift a Hello Tune to that special someone. Just call 678 and choose the song that you want to gift. Follow the simple voice instructions and key in the 10-digit Airtel mobile number that you want to gift the Hello Tune to. You will get an SMS notification upon successful receipt of that gift. Buy Music Airtel Music Shops

Buying your favorite Hello Tune or Ring tone is as simple as recharging your phone with talk time. Simply walk into your nearest Airtel Shop and walk out with your favorite song. Choose from Bollywood Hits to Indipop Remixes, Hard Rock to Gujrati Garba, Bhajans to Jazz, Bhangra Beats to foot tapping Tamil Hits from a list of more than 18000 songs. It's as simple as: Choose your favorite song from the music catalogue available with the retailer. Retailer will just press a few keys on his phone and download a song (Hello Tune or Ring tone) to your mobile phone. In the case of Hello Tunes you will be required to dial 674 (toll free) to confirm acceptance of the song. You will also get an SMS confirming the successful download of your song. Finally you can pay the retailer for the song and walk out...as simple as that. 29

Reach

us

Anytime

Anywhere

In case you need assistance, dial '121' - our toll-free number, accessible from anywhere in the country, even while roaming. You can also send us an SMS to 121 or mail us at 121@airtelindia.com. *In case of email, mention your mobile no. like, 9810012345, in the subject of the mail for a quicker response.

30

Prepaid Plans
Airtel Prepaid Jodi Pack Pulse Rate Price of Pack (Rs.) (Rs.) Incoming Calls (Rs.) Free Airtel GSM CDMA (10 Digit) LOCAL (Rs./min) STD RATES (Rs./min) ISD (Rs./min) USA, (Fixed Canada, Line), Hong Europe 6.40/min Australia, Kong, Malaysia, (Mobile), 9.20/min 2/min 2.65/min 2.65/min RATES 1.00/min 1.99/min 1.99/min / Landline WLL / 60 Sec 199

Free Airtime on Pack 100

Singapore, Thailand, Gulf,

Indonesia, New Zealand. Europe SAARC countries, Africa & Rest of the world Cuba, Diego Sao Tome & 40.00/min Principe, Guinea Bissau, Garcia, Nauru, Solomon Islands, Vanuatu,

31

Cook Sakhalin

Islands,

Tuvalu,

Tokelau, Norfolk Island, SMS (Rs.) Local National International Other Details Note: Calling between the 2 Jodi numbers is @ 0.30p/min. 1.00 2.00 5.00

Home Zone -SUK Pulse Rate Price of Pack (Rs.) (Rs.) Incoming Calls (Rs.) Free Airtel GSM CDMA (10 Digit) LOCAL (Rs./min) STD RATES (Rs./min) ISD (Rs./min) USA, (Fixed Canada, Line), Hong Europe 6.40/min Australia, Kong, Malaysia, 2/min 2.65/min 2.65/min RATES 0.50/min 0.70/min 1/min / Landline WLL / 60 sec 150

Free Airtime on Pack 50

Singapore, Thailand,

32

Indonesia, New Zealand. Gulf, Europe (Mobile), 9.20/min SAARC countries, Africa & Rest of the world Cuba, Diego Cook Sakhalin SMS (Rs.) Local National International Other Details The given tariff will be available only for 2 months after the customer recharges Recharge 250 400 650 with Slab 100 200 250 the Calling 60 80 365 slabs given Value below: Validity Days Days Days 1 2 5 Sao Tome & 40/min Principe, Guinea Bissau, Garcia, Islands, Nauru, Tuvalu, Solomon Islands, Vanuatu, Tokelau, Norfolk Island,

**In case the customer does not recharges with the above slabs and after completing the 2 months period after the recharge with the given slabs, the customer will enjoy the tariff of a regular prepaid plan (Please refer "Regular Prepaid Plan").

33

Regula r Prepaid Pulse Rate Price of Pack (Rs.) (Rs.) Incoming Calls (Rs.) Free Airtel GSM CDMA (10 Digit) LOCAL (Rs./min) STD RATES (Rs./min) ISD (Rs./min) USA, (Fixed Canada, Line), Hong Europe 6.40/min Australia, Kong, Malaysia, (Mobile), 9.20/min 2/min 2.65/min 2.65/min RATES 1.00/min 1.99/min 1.99/min / Landline WLL / 60 sec 150

Free Airtime on Pack 50

Singapore, Thailand, Gulf,

Indonesia, New Zealand. Europe SAARC countries, Africa & Rest of the world Cuba, Diego Cook Sakhalin SMS (Rs.) Sao Tome & 40.00/min Principe, Guinea Bissau, Garcia, Islands, Nauru, Tuvalu, Solomon Islands, Vanuatu, Tokelau, Norfolk Island,

34

Local National International Other Details Special RechargeSlab 250 400 650 150 365 Days 150 150 Calling

1.00 2.00 5.00

Recharge Value 60 180 Validity Days Days

Options

Life Time Prepaid 495 Pulse Rate Price of Pack (Rs.) (Rs.) Incoming Calls (Rs.) Free Airtel GSM CDMA (10 Digit) LOCAL (Rs./min) STD RATES (Rs./min) ISD (Rs./min) USA, (Fixed Canada, Line), Hong Europe Rs.6.40/min Australia, Kong, 35 Rs.2.74/min Rs.2.74/min Rs.2.74/min RATES Rs.1.99/min Rs.1.99/min Rs.1.99/min / Landline WLL / 60 sec 495

Free Airtime on Pack 10

Singapore,

Thailand, Gulf, Europe

Malaysia, (Mobile), Rs.9.20/min

Indonesia, New Zealand. SAARC countries, Africa & Rest of the world Cuba, Diego Cook Sakhalin SMS (Rs.) Local National International Other Details RC -495 * Service tax @ 12.36% , Processing fee - Rs 430.55, TT- Rs 10 offer approx 5 mins of local calls at a pulse rate of 60 sec, validity for lifetime as per license period of the circle (27-Sept-2021),subject to any regulatory or licensing changes in future. Customers with less than Rs.200 outgoing usage (o/g calls+vas together)on a rolling 6 mths basis will be disconnected. 99 Paisa Rs. 1.99 Rs. 4.99 Sao Tome & Rs.40/min Principe, Guinea Bissau, Garcia, Islands, Nauru, Tuvalu, Solomon Islands, Vanuatu, Tokelau, Norfolk Island,

36

Vouchers Rate
Recharge Coupon Options MRP Calling (Rs.) Value 10 20 55 110 200 220 331 662 1325 3306 (Rs) 8.01 16.82 45 48 46.70 65.00 169.54 489.81 1080.51 2845.47 Processing Fee (Rs) 0.89 0.98 3.95 49.90 131.30 130.80 125.36 99.37 98.76 96.86 Service tax(Rs) 1.10 2.20 6.05 12.10 22 24.20 36.41 72.82 145.73 363.67 ValidityGrace Approximate (days) Period(days) Minutes Of Usage 0 0 0 10 30 30 30 45 60 365 90 90 90 90 90 90 90 90 90 90 5 10 28 30 29 40 105 302 667 1756

2. Easy charge Denominations Easy charge is an exclusive and paperless recharge facility that gives you complete freedom to for any value anytime, anywhere. What's more, you can choose recharge values that suit your need starting from Rs 10 till Rs 10,000. You can also recharge your prepaid while roaming anywhere across the country. Here`s how it works

37

On your request, the dealer will directly recharge your card using his mobile. Just mention your Airtel number and the amount you wish to recharge. Both you and your dealer will receive an SMS in a few seconds confirming the recharge. Just pay your dealer and your transaction is complete Do make sure that the dealer enters your correct mobile number and the amount you wish to recharge. You can dial *123# from your Airtel phone and your current balance will be automatically displayed on your handset screen for a short duration. Easy Recharge DenominationTalkTime (Range) 98 200 220 (Range) 9 110 127.80 Processing (Rs) 78.22 68 68 FeeService (Rs) 10.78 22 24.20 taxValidity (days) 30 30 30

Services SERVICETYPE OF NAME SERVICE Conversion from Optional Prepaid to Postpaid DESCRIPTION HOW ACCESS Convert yourGive in your request atNo Prepaid Post-Paid subscription with ease. tothe nearest ARC. activatio n charge, security deposit as applicab Email through SMS Send quickly the move. le e-mailsType emailid followed byRs. &space, then the message3/SMS funny@yahoo.com hi! 38 TO PREPAID CHARGES

easly while onand send it to 200. eg:sent.

Premium Numbers

Optional

Both and

existingGive in your request atAs nonthe nearest ARC. tag

per

number

mobile owners are eligible for these premium mobile numbers. Walk up to the ARC nearest

and check the availability of your preferred mobile "For You" service Optional numbers. Get dailysms SUB FORYOU toRs "Quote of the190(Toll free) day" 3030 - Ringtones Ka On Usage Maharaja SMS. Airtel Ringtones Ka Maharaja offers largest of collection & be through per month Just dial short code 3030 Rs 7/min 15

Hindi, English Regional Enjoyed, & songs that can download

dedicated as a message to a 646 Voice Portal On Usage friend. Just dial 646 &Just dial short code 646 Rs

39

speak request:to download ringtones,

your

6/min

dedicate songs, check Airtel Services Live SIM On Usage cricket download choose newRs 3/per option scores etc. Airtel offers aTo range services Card. content exciting services Ringtones, Dating click Airtel Live! Portal Optional button Make mobile most happening destination! with Live!. Download latest ringtones, true 40 Airtel at of a a yourTo activate your AirtelBrowsin theLive! Service dial 121g- Free, and to access click onContent WEB icon on yourdownloa d charges apply. like cricket, News, rightmenu, Access and

ofservices, on your handsetSMS

on your SIM"Airtel Live". loads of fun

entertainment Handset Menu.

tones, games, wallpapers and many goodies. news more You clips,

can also get watch live TV and download full songs on Airtel messenger On Usage your phone. Get connectedSMS HELP to 8242 to services through Airtel Messenger and chat with your buddies or find Airtel MyAlbum Optional new friends. Preserve your1. Click a snap and sendAccess precious moments your as an MMS to 646. 2. Anto andinstant secure 1 GB webmyAlbu is of Yahoo messenger Rs 3/SMS

share it withspace is built where them familypictures are stored i.e.free, www.airtel.in/myalbum. cost 3. Share pictures in theeach myalbum with friends &upload Background Tunes Optional family. Rs 5 You can setDial 676 to subscribe theCall and friends!

music that willservice & select from aCharges play in thewide range of songs.to Prefix 676 before the 10Rs 676 background

41

while you talkdigit number and call3/min, to With Background Airtel people.with Background Tune.Subscrip For example if you wanttion Rs to dial 9902534527 with10/mont

Tunes on yourBackground Tune, thenh, Song phonesubscribers will have toselection Rs 10/song you can singdial 6769902534527. while talking. You number Music Categories like Instrumental, Bollywood etc or while on call, press the relevant key to enjoy host of sound like sound, Crying, Kiss, Laugh, Glass "3Crying, Drum "5"effects Kiss Baby Car "1""2"Break, Baby "4"Beat, Yawn, can of choose from a

Horn etc. "0"-

42

"2"-Volume Increase, "7"Rooster, Scream, Decrease Volume, Call Charges Conference Optional #NA Car Horn This service allows you to talk same to 5 time people at the making it ideal for organising events discussing Calling Identification Presentation (CLIP) Line Optional business. CLIP displaysGive in your request atNA the on callingthe nearest ARC. your partys number handset screen giving you the flexibility to either reject or Contests Optional take the call. Play Contest &Dial 2786 to know theRs Win Conversion from Optional prizes. Convert Post-Paid subscription to exitinglatest contest running on6/min Airtel yourGive in your request atNA the nearest ARC. or "8""9"-

Post-Paid to Prepaid

43

Prepaid Duplicate Bill On Usage

with

ease. Request for aCall 121 and give in yourNA duplicate at 121 billrequest or

register for ebill and view your online, segregate calculate your personal Easy Music Optional usage. Simply into retailer pick Tunes choose Melodious Ring tone of your simple recharging your Hello Tunes Optional phone with talktime. Make yourDial 678 to choose the678 favorite as song! It is as walk your and your or a Subscrip tion Rs 30/mont h & Rs 20/song. Rs 10/Mon o Rington e. detailed with statement the facility to

nearest Airtel

favorite Hello

44

caller listen tosong from wide range ofcalling your song favoritelatest categories likecharges Bollywood, devotional,Rs regional,6/min, Monthly Subscrip tion 30, Rs Rs

everytime theyinstrumental, call you. Youinternational etc. can even select different songs for different callers. Itemised Bill Optional

15/Song

selected Itemised bill isCall 121 and give in yourNA a detailedrequest of helps your statement which of all

your account, you keep track calls, SMS and Missed Call Alert Optional other services. Get updates ofTo activate pressSubscrip 15/mont h

all calls you*133*2# To deactivatetion: Rs miss if yourpress *133*1# phone you Next to call is are time you you switched off or unreachable. someone tries while

away you will receive a SMS 45

notification as soon as you are back in the coverage area, or when you switch on your MMS On Usage phone. Airtel's MMSTo Activate MMS, dialRs [Multi-media 121 Messaging Service] allows you to share pictures, videos, images & songs with your Mobile Office Optional loved ones Stay connectedTo Activate & deactivaeRs to the internetcall 121 for Postpaid and20/day and your anytime accessfor Prepaid dial *266*1#(Unlimit e-mail(Activation) on & dialed g) *266*2# (Deactivation) browsin 5/MMS

anywhere your phone or on your laptop with mobile Net on Phone Optional modem. Access internet your phone your as a

Get Airtel Live! activatedBrowsin onby calling 121 g Charges 15

while on the

46

move download exclusive contents through

and

paisa/kb ps. Downlo ad

your

charges from Airtel Live! as applicab le.

GPRS phone. Net on Phone is your gateway to the exciting world of Internet and Airtel Live! Portal on your Number Change On Usage

mobile. If at any time,Give in your request atNA for any reason,the nearest ARC. you would like to change your mobile number, please let us know. We will not only change it, will try to give a number of your choice. Live astrologyDial 303030 between 8Rs service through Airtel. Just dial and talk to our renowned 47 am to 12 pm 7/min

Online Astrology

Optional

Astrologers & get solutions to all Safe Custody Optional your problems. Retain yourGive in your request at mobile numberthe nearest ARC. for months you SIM Replacement Optional are a when not maximum of 3

using it. In event of aGet your lost / damagedRs damage or lossSIM we you ensure immediate accessibility needs are met. Make arrangements share moments or just say text and hello, fast convenient way to keep in touch. Getting provide with a replaced at the125/sim of your SIM,nearest ARC

replacement to your

SMS

On Usage

Local Re Rs 1 2 National Internati onal Rs 5

messaging is a

Song Catcher

On Usage

yourJust Dial 393 & hold theVoice

48

favorite Hellophone close to the musicCall Tunes Like wassource for 30 seconds.393 aconfirming song detailsFree), never so easy.You will receive a SMS(Toll song..just Dialfor you to download theRs 393 & hold theHello Tune. phone close to the music source for 30 seconds. You will receive a SMS confirming song for Hello Here Subscription Services Optional details you to

to

20/song selection

download the Tune. itlike 30

itcatch it. Subscribe toType the keyword < SUBRs cool alerts andfirst 3 letters of theper receive updates News, astrology, cricket scores, tips, Cosmos ofSMS HELP to 8888,Rs are8243, 7333, 3636. on etc. A host services available SMS. zodiac sign >,
for News, for

month service

onJokes, for Business News, for Sports Alertsper jokes,& for Vaastu tips and send it to 3333.

VAS SMS

On Usage

3/SMS

49

Download ringtones, wallpapers, logos, contests and a lot more Voice Chat Optional through SMS. Chat and makeCall 696 and registerSubscrip new with Voice Service friendsyourself. To search fortion: Rs AirtelProfiles dial 696 & also20/Mont Chatyou'll receive SMSs ofh matching profiles. Rs Voice Mail Optional Let friends message your when phone Voice SMS On Usage 3/min yourTo subscribe Call 121, toRs &retrieve voice messages2/min 555 from yourfor formobile and 9897098250retrival evenfrom landline. your is Call Charges:

family leave adial

unanswered. Send aPrefix * to the 10-digitTo Send personalised own voice. mobile number (to whomVoice SMS) and dial. After a1, for 30 seconds. To(1st To SMS in youryou want to send a VoiceSMS-Re beep leave your messageRetrieve Retrieve your messageTime) (1st Time) Dial *0* (TollFREE, Free) & to retrieve itTo again Dial *1*. Retrieve (2nd

50

Time) Rs 0.50/ms g

Roaming Airtel recognizes your accessibility needs. Keep in touch with your business partners, friends and loved ones through our extensive coverage of more than 400 roaming partners in over 200 destinations worldwide. You can be sure of enjoying the best coverage wherever you go. After all, home is just a phone call away. Roaming Services include

National Roaming: Airtel's Roaming service allows you to use your mobile phone to make or receive calls from almost anywhere in India.

SEGREGATION OF TELECOM SECTOR

The telecom sector has been one of the fastest growing sectors in the Indian economy in the last 2 years. This has been witnessed due to string competition that has brought down tariffs as well as simplification of policy environment that has promoted healthy competition among various players. Due to this reason telecom density in the country has risen to 20.52% in FY07 compared to 3.64% in FY01.The telecom sector is basically divided into three categories which are:

a) Basic fixed line b) Cellular services c) Internet

51

The players
The fixed line segment was a monopoly sector controlled by govt. until 1996, but after sector was opened for the private players, there are now 6 private players and 2 states owned.

52

BSNL MTNL Bharti (Touch tel) Tata telecom Shyam Telecom HFCL Reliance Hutch Idea

BSNL & MTNL are 2 state owned companies & rests 6 BHARTI AIRTEL, TATATELE SERVICES, SHYAM TELECOM, HFCL, RELIANCE & HUTCH are all private players. Where BSNL holds the major share of the market. Then comes Private Sectors Company BHARTI AIRTEL which holds a major part of market. Both these companies have a big subscriber base. HUTCH, RELIANCE & MTNL comes one after another.

Operators & Their Service Area

OPERATORS BSNL

SERVICE AREAS All over India

53

MTNL Reliance Bharti Shyam Tata HFCL Infotel

Delhi ad Mumbai Gujarat, Haryana, Punjab, Delhi, WB, UP (E) Delhi, M.P. Rajasthan Delhi, Gujarat, Maharashtra, Tamil Nadu, AP Only in Punjab

RESERCH METHODOLOGY ELEMENTS OF MARKETING RESEARCH These are the main components of marketing research: PRODUCT RESEARCH:- It includes the study of product strength and weakness, product line decisions etc. MARKETING RESEARCH:It includes nature and size of market, location, distribution of consumer with respect to income, profession, education etc.

54

SALES RESEARCH:-It includes the study of regional variation in sales, fixation of sales methods, incentives etc. ADVERTISING RESEARCH:It is concerned with the selection of effective and appropriate media and methods to measure its effectiveness. BUSINESS ECONOMIC RESEARCH:- These deals with out-put analysis, forecasting, price and profit analysis, break even chart etc..

The success or failure of any research report depends upon the methodology used for collecting information and data. The research design of the report is exploratory and investigative. The exploratory research design study is usually characterized by a grand amount of flexibility and on ad-box variability. No detailed and definite hypothesis was developed about the problem. An effort was made together with detailed information that would help the researches to formulate specific question with the help of primary and secondary data.

Research Methods There are two main categories of research methods. Secondary research uses research that has already been done by someone else. For example, marketers often find information compiled by the U.S. Census very useful. However, in some cases, information specific enough to satisfy a firms needs is not publicly available. For example, a firm will have to run its own research to find out whether consumers would prefer that more vanilla taste be added to its soft drink brand. Original research that a firm does for it is known as primary research. 55

There is no one perfect primary research method. Each has strengths and weaknesses, and thus the appropriate method must be selected based on research needs. Surveys are useful for getting a great deal of specific information. Surveys can contain open-ended questions (e.g., "In which city and state were you born? ____________") or closed-ended, where the respondent is asked to select answers from a brief list (e.g., "__Male ___ Female." Open ended questions have the advantage that the respondent is not limited to the options listed, and that the respondent is not being influenced by seeing a list of responses. However, open-ended questions are often skipped by respondents, and coding them can be quite a challenge. In general, for surveys to yield meaningful responses, sample sizes of over 100 are usually required because precision is essential

SAMPLE SIZE & AREA OF WORK The methodology used to analyze the project is mainly based on survey method through questionnaire and direct contact with different retailers and distributors. For survey I have taken the sample Size of 3000 retailers of whole Dehradun Zone Which Includes Haridwar, Saharanpur, Rishikesh, Kotdwar, Chutmalpur, Deoband.

56

SOURCES OF DATA COLLECTION

The data are collected from Both Primary and Secondary Sources.

Primary Data:

Primary data has been collected on the basis:

Direct interview with retailers and Distributors of Dehradun Gather information through Questionnaire Through telephonic conversation

Secondary Data:

Internet sites Magazines Newspaper

DATA COLLECTION: The success of research project depends critically on data. In any marketing research program data collection is very important. Data collection is an integral part of marketing information system. A) PRIMARY DATA:Information, which has to be gathered for the first time, is Called Primary Data.

57

TOOLS USED FOR COLLECTING PRIMARY DATA: (i) Open ended questionnaire and interviews. (ii) Detailed discussions with the senior executives and departments. B) SECONDARY DATA:Data, which are already assembled, are called secondary data:TOOLS FOR COLLECTING SECONDARY DATA: (i) Organization annual report. (ii) Different report and periodicals of soft drinks association. (iii) The economic times. (iv) Magazines. To get accurate information different types of functions were performed. The most important limitations, which come on, the way of investigations was lack of time. The data were available on certain aspects but sufficient date and satisfactory progress report could not be made available. However, the major difficulty was that it was not possible to visit the corporate plant at Bombay. Although a cherished desire persisted above mentioned constraint hindered the progress of this project.

ANALYSIS & FINDINGS Deoband

Summary (As per the details given) Total Retailers dealing with Airtel = 202 GSB Holders = 0 (0%) N-Lit Board Holders = 114 (56%) 58

 Tin board holders = 88(44%) Summary as per the survey Total retailers dealing with Airtel =202 GSB Holders = 0 N-Lit Board Holders = 25 Tin board Holders = 22 Board not found =18 (N-lit & Tin board)

Graphical Representation as Per the Survey.

59

Visibility Index

Graphical Representation of Problems as Per the Survey.

60

PROBLEM DISTRIBUTION

61

RECOMMENDATIONS

1. The market position of airtel is very strong but it has not been capitalized properly because of poor supervision of distributors .distributors should 62

also keep in mind the far flung areas and should cater it properly because rural markets are emerging as great source of increasing volumes. 2. Distributors should keep manpower accordingly. There should be adequate personnel to look after the market. 3. From management side, management should have a feedback system which can link them directly to retailers. This will help them gaining confidence of retailers and solving their problems. 4. Point of sales materials should be checked timely so that they can be maintained accordingly. 5. Claims should be settled as early as possible because delay causes irritation in the minds of retailers, which causes dissatisfaction on the part of retailers. 6. A regular comparative study of the market should be taken at regular intervals because it will give insight information about our market share.

CONCLUSION

63

After the Finding and analysis of the gathered information and data, at last I have reached on the conclusion part of the Project. I have concluded this project as... 1. Airtel is the most trusted brand & Majority of Airtel customers are not ready to switch to any other service provider as they are completely satisfied with the products and services offered by it. 2. Management is able to develop cordial relationship with retailers but the claim settlement process is slow and not conducive to retailers . 3. Lack of sales force with distributors creates lots of unnecessary hackles. 4. Far flung areas are not managed properly. 5. Bifurcation of paper recharge and lapu creates lots of problems for retailers.

Annexure

BHARTI AIRTEL LIMITED

QUESTIONNAIRE Visibility index Problem identification
64

1. General information: a. Retailers Name: ___________________________________ b. Name of the Retail Outlet ___________________________________ c. Location & Phone No. ____________________________________ d. Contact / Lapu No. ____________________________________ 2. Does the retail outlet have all airtel promotional materialsa. Glow sign board b. If yes then c. Size of the board i. Problem Yes [ Working [ ] ] No [ Not working [ ] ]

______________x_______________ ______________________________ ] No [ ]

3. Does the retail shop have Non-lit boards Yes [

4. Have you assigned a proper / permanent place for Airtel promotional material? Yes [ No [ ] ] ] ___________x______________

If yes, the place is:a) Easy to locate [

b) Difficult to locate [ Yes [

] c) Not visible [ ] No [ ]

5. Is the place P .O.S materials timely available?

6. Does the F.S.E & F.C.E. visits on their designated days? Yes [ ] No [ ] 7. Do you receive stocks as per the order? Lapu [ ] Sim [ ] PRC [ ]

8. Brands available in your shop? Airtel [ ] Hutch [ Tata Indicom [ ] Reliance [

] ]

Idea [ BSNL [

] ]

9. Number of Airtel connections sold by you per month? ___________

65

10.

What is the monthly sale of Airtel recharge a) Vouchers _____________ b) Lapoo_________________

11.

12.

Rank these companies on the basis of your monthly sale (1-6) Airtel [ ] Hutch [ ] Idea [ ] Reliance [ ] Tata Indicom [ ] Bsnl [ ] Size of various glow sign boards available in the shop :Airtel ____________x________________ Hutch ____________x________________ Idea ____________x________________ Reliance ____________x________________ Tata Indicom ____________x________________ Bsnl ____________x________________ ] ]

13. Rate the Airtel on the basis of your satisfaction level:Very good [ ] Good [ ] Average [ ] Poor [ 14. Rate the distributor on the basis of your satisfaction level:Very good [ ] Good [ ] Average [ ] Poor [ 15. What are the problems faces by you? _______________________________________________ _______________________________________________

BIBLIOGRAPHY

66

1) www.tdsat.com 2) www.nasscom.org 3) www.indiainfoline.com 4) www.airtel.in 5) www.bhartiteleventure.com 6) www.trai.gov.in 7) www.coai.com

67