iTunes

September 2012

Identity Guidelines

Contents

Overview iTunes Badges Versions

Basics 5 Dos and Donts 6

Examples 7 Linking to iTunes Basics 9 Examples 10 Promoting iTunes Dos and Donts Audio and Video 11 12

Additional Tools 13 Legal Requirements 14

iTunes Identity Guidelines

September 2012

Overview

iTunes is the worlds #1 digital media store. Audiences can get music, movies, TV shows, audiobooks, and podcasts from the iTunes Store 24 hours a day, 7 days a week. To help maintain the strength of the iTunes brand, it is important to use the iTunes identity in a consistent manner, as shown in these guidelines.

These guidelines are for use by companies that promote iTunes content and link directly from their website or app to that content on iTunes. To correctly represent iTunes on websites, advertising, and other marketing communications, you must follow these guidelines wherever an iTunes badge is used.

iTunes Affiliate Program The iTunes, App Store, iBookstore, and Mac App Store Affiliate Program provides a unique way for your website or app to link to millions of songs and thousands of appsas well as books, movies, TV shows, music videos, audiobooks, and podcasts. Join the affiliate program and earn a commission on all qualifying sales. Learn more about the iTunes Affiliate Program at http://www.apple.com/itunes/affiliates.

iTunes Identity Guidelines

September 2012

iTunes Badges
Versions
Only the versions of the iTunes badges shown here are approved by Apple for use on marketing communications.

Download on iTunes badge Use the Download on iTunes badge to link to downloadable content on iTunes.

Subscribe on iTunes badge Use the Subscribe on iTunes badge to link to podcasts.

Pre-order on iTunes badge Use the Pre-order on iTunes badge to promote content not yet released. Use this badge only for pre-order promotions and replace it with one of the other badges when the content becomes available.

Available on iTunes badge Use the Available on iTunes badge only on printed communications.

Small iTunes badge Use the small iTunes badge to indicate that each title in a list can be individually downloaded on iTunes. Use this badge when layout space is limited.

iTunes Identity Guidelines

September 2012

iTunes Badges
Basics
Minimum clear space and minimum size The minimum clear space is equal to one-quarter the height of the badge (one-half the height of the small badge). Do not place photos, typography, or other graphic elements inside the minimum clear space. The minimum size is 10 mm in height for use in printed materials and 40 pixels for use on web pages (12 pixels high for the small badge). Always choose a size that is clearly legible in the selected medium. Backgrounds iTunes badges always appear in black and white as shown here. The gray border surrounding the badge is part of the badge artwork and must be included. The iTunes badge can be placed on: A black or white background A solid-color background A background image as long as legibility is not diminished iTunes content providers If you are working with an agency to produce a banner ad campaign or website promoting content available on iTunes, you may be eligible to use a version of the iTunes badges developed exclusively for iTunes content providers. These badges can be used only with the permission of the iTunes group at Apple. Contact iTunesAdRev@apple.com and submit a production draft of your layouts along with a description of your campaign or web promotion. If your layout qualifies to use the badges, the iTunes group will provide artwork and guidelines. Localized badges Apple provides badge artwork with the modifierssuch as Download ontranslated into regional languages. Do not create your own version of a localized badge. Always use artwork provided by Apple. Artwork Badge artwork is provided in .svg format for web or onscreen communications and .eps format for use in printed materials.

Minimum clear space and minimum size for advertising on mobile devices When the badge is placed on advertising with very limited layout space, such as banners for mobile devices, follow these guidelines: Minimum clear space is equal to one-tenth the height of the badge. Select a badge size that is clearly legible. Use the .svg format badge artwork provided for optimum legibility on Retina displays. See Artwork to the right.

Each version of the iTunes badge is available in these languages: Bulgarian, Chinese Simplified, Chinese Traditional, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, German, Greek, Hungarian, Indonesian, Italian, Japanese, Jawi, Korean, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portuguese, Portuguese for Brazil, Romanian, Russian, Slovak, Slovenian, Spanish, Spanish for Latin America, Swedish, Thai, and Vietnamese.

iTunes Identity Guidelines

September 2012

iTunes Badges
Dos and Donts

Do Use only current badge artwork provided by Apple. Use the badge on iTunes affiliate marketing materials that promote content offered on iTunes, including: Web pages Newsletters Email promotions Print advertising and promotions Broadcast video Place the badge near copy or visuals that promote iTunes content. For online communications, use an iTunes badge to provide a link to the promoted content on iTunes. Use only one badge on a layout, except when the small badge accompanies each item in a content list. Place the badge in a subordinate position on the layout following your primary message or identity. The badge should be smaller than the main message, company, artist, or website identity. If the badge appears with badges that represent other media stores, place the iTunes badge rst. References to multiple platforms and competitive products can be made in copy.

Dont Do not use the iTunes badge on general promotions for your company or overall product offerings. The badge must be associated only with iTunes content. Do not use the badge if your media cannot reproduce the badge artwork clearly and at high resolution. Do not make the badge the primary message or main graphic on your layout. It must be secondary to your main message and company or primary identity. Do not use multiple versions of the iTunes badge on the same communication, except when the small badge accompanies each item in a content list. Do not use the iTunes icon from the iOS interface. Do not use the iTunes icon from the OS X desktop. Do not use the Apple logo alone. Do not animate, rotate, or tilt the iTunes badge. Do not alter the badge artwork in any way. Do not use graphics or images from Apples website or iTunes. Do not use the iTunes badge as part of a compatibility message.
Do not rotate or animate an iTunes badge. Do not distort an iTunes badge. Always proof online layouts. 6 Do not use the iTunes icon from the iOS interface. Do not use the iTunes icon from the OS X desktop.

Never use the Apple logo.

Do not separate or rearrange the elements of the iTunes badge.

iTunes Identity Guidelines

September 2012

iTunes Badges
Examples

Download on iTunes badge Place the Download on iTunes badge near a description of content that can be purchased and downloaded on iTunes.

Subscribe on iTunes badge Place the Subscribe on iTunes badge near subscription content. Audiences can subscribe by clicking the badge.

Pre-order on iTunes badge Use the Pre-order on iTunes badge only during a pre-order promotion. Replace it with one of the other versions of the badge when the content becomes available.

iTunes Identity Guidelines

September 2012

iTunes Badges
Examples

Small iTunes badge Use the small iTunes badge when layout space is limited or to accompany each item in a list of iTunes content.

Available on iTunes badge Use the Available on iTunes badge on printed materials.

iTunes Identity Guidelines

September 2012

Linking to iTunes
Basics
Linking to iTunes You must provide a link to iTunes wherever an iTunes badge is used online. You can link to any song, album, podcast, video, artist, or page on iTunes, or you can create playlists and link them to iTunes. iTunes-related text in body copy can also link to iTunes. Advanced tools for linking to iTunes content are available. The iTunes Search and Lookup web API can be used for real-time lookup of iTunes links and metadata. The iTunes RSS feeds can be used for displaying top charting content. Enterprise Partner Feed (EPF) makes the entire iTunes catalog of metadata and links available for download processing within your own database. The documentation for all tools can be found at http://www.apple.com/itunes/ affiliates/resources/documentation.html. If customers do not have iTunes software installed, an iTunes link takes them to the iTunes download page, where they can download iTunes software for Mac or Windows free of charge.
iTunes Store RSS Create custom RSS feeds for your website or favorite newsreader at http://itunes.apple.com/rss.

Link Maker Creating links to iTunes is easy with the iTunes Link Maker tool at http://itunes.apple.com/linkmaker.

Widget Builder The Widget Builder tool is available for creating rich media widgets to embed in your website. Create playlists of music, movies, TV shows, books, and more at http://widgets.itunes.apple.com.

iTunes Identity Guidelines

September 2012

Linking to iTunes
Examples

Badge link Each iTunes badge used in online communications must link to iTunes. The small iTunes badge can be used when multiple content items are listed, as shown above, or when layout space is limited.

Text link Text links can be used for linking to iTunes. Make sure the text link copy correctly describes the offer on iTunes. For example, say Subscribe on iTunes for podcast subscriptions and Download on iTunes for links to downloadable content.

iTunes Identity Guidelines

September 2012

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Promoting iTunes
Dos and Donts

Do When using the name iTunes or the words Available on iTunes, Download on iTunes, Subscribe on iTunes, or Pre-order on iTunes in headlines or copy, always typeset iTunes with a lowercase i and an uppercase T followed by lowercase letters. The name iTunes should start with a lowercase i even when it is the first word in a sentence, paragraph, or title. In U.S. communications, use the registered trademark symbol () the rst time iTunes appears in body copy. Use clear messaging. It is correct to say that content is available on iTunes. It is also correct to say that content can be downloaded on iTunes. Typeset all headlines and body copy in your promotions in a manner that is consistent with your companys identity. Match the font used in the rest of your communication when typesetting iTunes or iTunes content messaging.

Dont Do not copy or imitate any iTunes advertising, marketing, or messaging. Do not use headlines, copy, icons, or images from iTunes or from Apples website at www.apple.com. Do not use at iTunes or from iTunes. Always use on iTunes. Do not imitate Apple typography. Do not incorporate an iTunes badge or the Apple logo in headlines or body copy. Do not use iTunes as the name for music or songs; iTunes is an application and the iTunes Store is an online store. For example, do not use Listen to your favorite iTunes. Instead use Download your favorite songs on iTunes. Do not suggest ownership or customization of the iTunes Store. For example, do not use Get your favorite music on the (radio station name) iTunes Store. Instead use Get your favorite (radio station name) music on the iTunes Store. Do not translate iTunes or any other Apple trademark. Always set iTunes in English, even when it appears within text in a language other than English. Do not use the term downloadable. Do not indicate any kind of sponsorship or endorsement by Apple.
Do not use a Myriad font for iTunes messaging. Match the typographic style of the rest of your communication. Do not typeset iTunes in all uppercase or all lowercase letters. Always typeset iTunes with a lowercase i and an uppercase T followed by lowercase letters.

Do not place an iTunes badge within text.

iTunes Identity Guidelines

September 2012

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Promoting iTunes
Audio and Video
Audio promotions Do not imitate Apple advertising. The tone of an audio spot should reflect the style of your company, not Apple. Do not take advantage of the promotional value of the Apple brand. Do not emphasize Apple product functions or iTunes capabilities. Use simple, straightforward language to support the iTunes content message. For example, state that content is available on iTunes, free on iTunes, or can be downloaded on iTunes. Video trailers and promotions Use only one iTunes badge on a video trailer or promotion. Do not imitate Apple motion graphics or video advertising. Your video should have the look and feel of your company and communications. Broadcast advertising Refer to the iTunes Guidelines for Broadcast Advertising available from your iTunes representative. See Obtaining Apple approval on page 14.
An iTunes badge can be used as a sign-off at the end of a trailer only if it follows the main iTunes content message. Use a straightforward transition to the badge sign-off, such as a fade or dissolve. Do not apply motion graphics to the badge. Do not embellish the badge or add shadows, blurs, or other special effects.

A single iTunes badge can be used once on a trailer along with your company identity or main iTunes content message. The badge must be placed in a subordinate position and must be smaller than the main identity.

iTunes Identity Guidelines

September 2012

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Additional Tools

App Store badges

Mac App Store badges

iBookstore badges

iOS Developer Program iOS developers with an Apple-approved app available on the App Store can join the iOS Developer Program and use App Store badges to promote their app. Learn more at https://developer.apple.com/ programs/ios/.

Mac Developer Program Mac developers with an Apple-approved app available on the Mac App Store can join the Mac Developer Program and use Mac App Store badges to promote their app. Learn more at https://developer.apple.com/programs/mac/.

iBookstore publishers Publishers and authors with an Apple-approved publication available on the iBookstore can use iBookstore badges to promote their publication. Learn more at https://www.apple.com/itunes/ affiliates/resources/badges.html.

iTunes Identity Guidelines

September 2012

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Legal Requirements

Apple requirements An iTunes badge as described in these guidelines cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with iTunes or Apple itself. Obtaining Apple approval Broadcast advertising must be submitted to and approved by Apple before broadcast. Submit your initial concepts, storyboard, or final creative via email as described below. Apple can review workin-progress materials; however, all nal materials must be approved by Apple before broadcast or publication. Your marketing and advertising materials should reflect your companys communication style. Never copy or imitate Apple communications. The following information must be provided for Apples evaluation: Creative comps or storyboards Media plan details (including spend) Submit advertising materials to the following address: iTunesAdRev@apple.com. Allow at least five business days for a response.

Trademark symbols and credit lines In communications distributed only in the United States, the appropriate symbol (, SM, or ) must follow each Apple trademark the first time it is mentioned in body copyfor example: App Store SM iBookstoreSM iPad iPhone iPod touch iTunes Mac App Store SM Refer to the Apple Trademark List at www.apple.com/ legal/trademark/appletmlist.html for the correct trademark symbol. List only the specific Apple trademarks used in your communications text or audio. Do not add a trademark symbol to the iTunes badge artwork provided by Apple. In all regions, include the following credit line: Apple, the Apple logo, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.

For communications developed for mobile devices, follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links to legal copy. For more information about using Apple trademarks, visit Guidelines for Using Apple Trademarks and Copyrights at www.apple.com/legal/trademark/ guidelinesfor3rdparties.html. With Apples approval, a translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S. Never translate an Apple trademark. For more information For more information, contact your Apple representative. iTunes Affiliate Program information is available at http://www.apple.com/itunes/affiliates. Developer Program information is available at https://developer.apple.com.

In addition, include the following legal statement whenever an iTunes badge is used: iTunes is for legal or rightholder-authorized copying only. Dont steal music.
2012 Apple Inc. All rights reserved. Apple, the Apple logo, iPad, iPhone, iPod, iPod touch, iTunes, Mac, and OS X are trademarks of Apple Inc., registered in the U.S. and other countries. iTunes Store is a service mark of Apple Inc., registered in the U.S. and other countries. App Store and iBookstore are service marks of Apple Inc. Other product and company names mentioned herein may be trademarks of their respective companies.

iTunes Identity Guidelines

September 2012

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