Rocky L.

Ho

Annapurna Case Study:

1. What is the role of NGOs (Non-Governmental Organizations) in BOP markets according to

Prahalad? Do you agree with this position?
- According to the material, NGO is the interface between people, specially those who are
poor and needy, and the private sector or government. I agree.
2. According to Rekha Balu of Fast Company, "poor people ... can become just as discerning about
brands as rich customer". Do you agree with this statement? Is this applicable in the Philippines?
- Yes it is applicable in the Philippines, I agree with the statement.
3. What is the nature of the breakthrough of K15 Technology in your own words?
- For what I have understand, the K15 is how the salt is being considered as clean. It
has potassium and iodine. It is a stable iodine.
4. What are the issues/difficulties in branding something like salt according to Vishal Dhawan?
- There are different types of salt, rock salt, iodize salt, etc. branding them is difficult
due to quality of the salt itself.
5. Why is the Annapurna evolution necessary according to Vishal Dhawan?
- According to Vishal Dhawan, the salt is not easy to be sold in the market, throughout the
years, salt has been difficult to sell due to brand names.
6. What would the nature of the "differentiator" for Dr. Amitava Pramanik?
- To sell salt that has good quality, not just by brand, to gain more buyers for the
product.
7. What is the effect of advertising for the marketing strategy for Annapurna with K15?
- Advertising is a good way of strategy to attain more customer or buyer, to let them
know what is good or bad about a product.
8. What is the effect of advertising for the marketing strategy for Annapurna with K15?
- For the transportation of salt, they use truck.
9. What is Project Shakti and what are its goals?
- It is the 6 new growth opportunities for the HLL.
10. How would you imagine SANGA, an "e-tailing program for daily ordering and delivery"? If you
were its designer how would you describe it?
- I can think of a way for ordering and delivery, we can check the net for the product
and get the contact number in their site for ordering.
11. Project Shakti caters exclusively to men. There have been requests for men to become Shakit
dealers but HLL turned them down. If you were the decision-maker, would you allow men to
become Shakti dealers? Why?
- Yes I will allow men to become shakti dealers, almost men are doing the dealing part
when it comes to business, and small chance or percentage for women.
12. What is i-Shakti? As an IM student how can you improve i-Shakti?
- I-shakti is the information technology term for the problem solution.
13. HLL's would-be competitors decided to have a watch-and-wait policy. If you were a would-be
competitor for HLL would you decide to get into HLL's market? Why? How?
- I will go to this market as long as they give out fair decisions or prices they offer to
me.
14. Should HLL keep their K15 technology proprietary? Why?
- I think, HLL should keep K15, to continue producing salt and sell it all around.
15. Do you think a program like Project Shakti would succeed in the Philippines? What do you think
would be some of the anticipated difficulties?
- I think it would succeed in the Philippines.