SER PADRES JOINS FORCES WITH LA DOCTORA ALIZA’S

VIDAYSALUD.COM TO OFFER THE HISPANIC COMMUNITY

UNPRECEDENTED ONLINE HEALTH-RELATED CONTENT IN SPANISH

Will Serve as a Valuable Health Resource for Families and Offer a

Unique Integrated Advertising Platform Opportunity

New York, New York, June 22nd, 2009 – Ser Padres magazine, the primary source of
parenting information for U.S. Hispanics, has expanded its relationship with Ser Padres
Contributor and Health Expert Dr. Aliza Lifshitz, M.D. (la Doctora Aliza!), and her
recently-launched web site VidaySalud.com!. The site aims to enhance relationships
between Latino patients and their physicians by providing patients with the information
they need to better communicate with their doctors, ensure better compliance with
physician instructions and deliver better health outcomes.

Ser Padres and Dr. Aliza have launched two co-branded channels on VidaySalud.com.
The site’s “Niños” (Kids) channel – http://www.vidaysalud.com/category/daily/ninos/ --
will now include content from the magazine focused on helping Hispanic parents raise
healthy and happy kids. The site’s Pregnancy Channel “Embarazo” --
http://www.vidaysalud.com/category/daily/embarazo/ -- will feature content from Ser
Padres’ offshoot for expectant mothers, Ser Padres Espera.

In addition, Dr. Aliza will inform, educate and answer questions in the Ser Padres special
section named “Hola, Doctora Aliza” (Hi, Dr. Aliza) and readers will have the
opportunity to communicate and send her their pressing health and pregnancy questions
at mimosblog@serpadres.com.

“We know that up to 97% of Spanish-dominant Hispanics say they worry about their
overall health but there have been obstacles – including language, education,
misinformation and distrust – to receiving quality health care for years,” commented
Alberto Oliva, editor of Ser Padres. “Growing our relationship with Dr. Lifshitz on the
web will help Hispanic patients, because it combines two names that have been trusted
and tested sources for health information in an easily-accessible way.”

“Together, we can break down those barriers,” added Lifshitz. “Each day, more and
more Hispanics are using the web and we’ll provide parents and soon-to-be parents a
comprehensive health resource including daily original content, a symptoms database and
wellness tools.”

Ser Padres Publisher Enedina Vega said: “Now, Hispanic parents can find us in print
and online –in partnership with one of the most influential and recognized doctors in our
market. This is an example of true brand synergies for the greater consumer good.”
About Ser Padres
Ser Padres launched in the fall of 1990 as an offshoot of Parents magazine. Published by
Meredith (www.meredith.com), it is the primary source of parenting information relevant
to the Hispanic audience, covering such topics as values, education, culture and heritage,
pregnancy, home, family finance, food and health. Editorial coverage centers on the core
theme of Family Well Being. Ser Padres can be found in pediatrician and gynecology
offices around the nation and has a rate base of 700,000 copies.

About la Doctora Aliza!

Dr. Aliza A. Lifshitz, Editor in Chief and Principal of VidaySalud.com!, is a renowned
physician, author and health reporter. Dr. Lifshitz is a collaborator for Ser Padres,
Univisión, and People en Español. She has a live call-in program, El Consultorio de la
Dra. Aliza, which airs weekly on the Univisión Radio network and writes a weekly
column in “La Opinión”, syndicated in Spanish-language newspapers throughout the
country. Her monthly column in the Vista bilingual supplement runs in 29 newspapers
nationwide. The third edition of her book, Mamá Sana, Bebé Sano – Healthy Mother,
Healthy Baby, the first bilingual book on pregnancy and childbirth, was published in
2006. In addition to her activities in the media, Dr. Lifshitz maintains a full-time private
practice in Internal Medicine at Cedars-Sinai Medical Center in Los Angeles and was
President of the California Hispanic Medical Association an unprecedented four terms.
Dr. Lifshitz has been named to Hispanic Business Magazine’s list of 100 Most Influential
Hispanics and has received countless honors.

About VidaySalud.com!
VidaySalud.com! is published by Cultural Asset Management Inc. of Santa Monica,
California. The brand’s mission is to be the most widely recognized and trusted provider
of Spanish-language health information, across all media. VidaySalud.com! is a
tangible expression of La Doctora Aliza’s commitment to public health. The internet hub
includes “Health A to Z,” the Harvard Medical School’s searchable database of
symptoms, diseases and treatments, as well as original health content, updated daily and
created especially with the U.S. Hispanic community in mind. Bi-weekly email
newsletters on a variety of health topics are available through free registration.
Interactive health tools will be added as they are developed with sponsor support.

Press Contact:
Lina Baena
lina@ccomgroupinc.com
786.973.0904