A Project Report On

Sales of Document Management & Cloud services of SoftAge Information Technology Limited BY Kabeer Bhatia

MBA M&S Class of 2012-14

Under the Supervision of Pooja Sehgal Tabeck Asst. Professor Department of Marketing & Retail In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration Marketing & Sales
At

AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2013
i

DECLARATION

Title of Project Report Sales of Document Management & Cloud services of SoftAge Information Technology Limited. I Kabeer Bhatia hereby declare That the work presented for assessment in this Summer Internship Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged that the work conforms to the guidelines for presentation and style set out in the relevant documentation.

Date: Kabeer Bhatia A0102212107 MBA M&S 2012-14

ii

CERTIFICATE
I Pooja Sehgal Tabeck hereby certify that Kabeer Bhatia is student of Masters of Business Administration marketing and sales at Amity Business School, Amity University Uttar Pradesh has completed the Project Report on Sales of Document Management & Cloud services of SoftAge Information Technology Limited under my guidance.

Pooja Sehgal Tabeck Asst. Professor Department of Marketing & Retail

iii

ACKNOWLEDGEMENT

I take this opportunity to express my deep sense of gratitude to all those who have contributed significantly by sharing their knowledge and experience in the completion of this project work. I would like to express my gratitude to SoftAge Information Technology Ltd. and Mr. Mithun Kumar (Senior Business development Manager) who really motivated me and helped me to gain knowledge of real market situation. I am also thankful to the staff of SOFTAGE INFORMATION TECHNOLOGY LTD. for cooperating with me. I would like to express my heartfelt gratitude towards my faculty Pooja Sehgal Tabeck for extending his knowledge regarding essential for the project. This project would have been mere idea without a form or content without his constant support and feedback.

Kabeer Bhatia A0102212107 MBA M&S of 2012-14

iv

TABLE OF CONTENT
List of figures...vi List of tablesvi Abstract......vii Purpose of studyviii Chapter 1: Introduction.....1 1.1 Industry Profile.....2 1.2 Company Profile...........3 1.3 Milestone Achieved..........4 1.4 Services on offer...5 1.5 SWOT Analysis............................7 Chapter 2: Literature review..8 Chapter 3: Research Methodology..12 3.1 Research Methodology...13 3.2 Research Design..........................13 3.3 Sample & Sampling technique .......................13 3.4 Sample Size.............14 3.5 Sample Frame..14 3.6 Data Collection. ......15 Chapter 4: Data Analysis..16 4.1 Data Analysis and interpretation.................................17 4.2 Limitations..28 Chapter 5: Recommendations & Conclusions.....29 5.1 Recommendations..30 5.2 Conclusion......31 Chapter 6: Bibliography and Reference..32 Annexure 1: Questionnaire..35

LIST OF TABLES
TABLE NO. 1 2 3 4 5 6 7 8 9 10 11 TABLE NAME Knowledge of Document management in SME Sector Number of documents processed on a daily basis in SME Sector Preferred companies for digitizing Businesses having separate IT department Awareness of Cloud Separate Manpower for digitizing documents Ways to Backup Gains Trust Apt Pricing Major Concerns Businesses for future association PAGE NO. 17 18 19 20 21 22 23 24 25 26 27

LIST OF FIGURES
FIGURE NO 1 2 3 4 5 6 7 8 9 10 11 12 FIGURE NAME Knowledge of Document management in SME Sector Number of documents processed on a daily basis in SME Sector Preferred companies for digitizing (Bar Graph) Preferred companies for digitizing (Pie Chart) Businesses having separate IT department Awareness of Cloud Separate Manpower for digitizing documents Ways to Backup Gains Trust Apt Pricing Major Concerns Businesses for future association
vi

PAGE NO. 17 18 19 19 20 21 22 23 24 25 26 27

ABSTRACT

The purpose of this report is to literally act as a window to the projects undertaken as a part of the Internship with the Organization SOFTAGE INFORMATION TECHNOLOGY LTD., which aims to define the factors that influence a client in consuming services like document management & cloud. The objective of the project was to find customer needs specifically in the IT sector and to find their expectation from SoftAge Information Technology. In this project customer who was taken under consideration were business houses which show their expertise in the market specifically related to SME sector in Delhi NCR. This project is done by meeting the relevant decision makers personally and the researcher interacted with them to enquire about all the necessary information which is to be used in this project. The methodology followed in this project is descriptive in nature. To get the response of the managers, staff, IT department and owners of reputed firms in Delhi NCR, appointment was taken and then the researcher headed to meet the decision makers and collected in valuable information to understand the market conditions for DMS & Cloud The project proved to be a great learning experience which taught the researcher that it is not only our offerings but also attitude, flexibility and innovation seconded by right amount of aggression which is important for business strategy.

vii

PURPOSE OF STUDY

Purpose of Study

The main purpose of the report was to find those factors that will help SoftAge to approach the prospects in future. This project will provide SoftAge in providing solution to the problem that these prospects face at the time of outsourcing DMS and their expectations from SoftAge. This project will also provide SoftAge the market share of DMS & Cloud along with its competitors in this market. This project also provide information to SoftAge about the awareness of CloudDocu (cloud based document management) introduced by SoftAge in Indian market.. Overall this project will provide SoftAge to know what prospect thinks about DMS. This project will provide SoftAge that whether these prospects are ready to outsource document management to SoftAge and whether they would like to be associated with SoftAge in future or not. Significance of Study The study work gives us fair idea as to what factors influence the decision makers the most when it comes to outsourcing Document Management. The whole research gives indication to rethink on some marketing aspects like better promotional measures, awareness, etc. Since it is a necessity service, company should start making brand image, so that businesses can connect to the brand.

viii