Summer Training Report

On
CUSTOMERS SATISFACTION At

BIG BAZAAR Submitted To M.D University Rohtak In Partial Fulfillment Of The Requirements For The Award Of Degree Of Bachelor Of Business Administration
(SESSION: 2011-2014) Submitted by: VINAY Roll no-501 B.B.A 5th SEM

PDM COLLEGE OF ENGGINEERING, BAHADURGARH MAHARSHI DAYANAND UNIVERSITY, ROHTAK

DECLARATION
I, Vinay Roll No. 501 Class. BBA 5th semester of the P.D.M. College of Engineering, Bahadurgarh hereby declare that the project entitled CUSTOMER SATISFACTION an original work & the same has not been submitted to any other institute for the award of any other degree. The interim report was presented to the supervisor on _____________ and pre-submission presentation was made on ____________ been duly incorporated in consultation with supervisor. the feasible suggestions have

Countersigned

Signature of the Supervisor

Signature of the candidate

Director/ Principal of the Institute

Head of department

ACKNOWLEDGEMENT
It is my pleasant duty to offer my service acknowledgement to those honorable personalities of the department who have been a constant source of help and encouragement in carrying out this project. There is always a sense of gratitude which one express to other for the helpful and service they render during all work at life. I grate fully acknowledge the inspiration, encouragement, guidance, help and valuable suggestions received from all my wellwishers. I am highly grateful to Prof. Dr. Nidhi, Head of the Deptt., P.D.M. College of Engineering, Bahadurgarh for their constant support during my report. I would also like to thank Ms. Parul, A.P., and Deptt. of Mgt. Studies for her kind attitude towards me and for their co-operation remained as a constant source of inspiration during my report also for having spared her precious time in spite of her busy and tight schedule. I would also like to thanks Ms. Shweta Luthra, SR. MANGER (HR) and all other persons, respondents and my friends for their learned advice and guidance always kindled inspiration in the face of difficulties encountered in the course of this work and create this report.

VINAY 501/BBA 5th Sem

TABLE OF CONTENTS Declaration Certificate Acknowledgement 1. Introduction of Study Company profile Product Profile Introduction of topic 26 27-30 31-44 45 46 47 48 1-25

2. Objectives of the Study 3. Research Methodology 4. Data Analysis & Interpretation 5. Findings 6. Conclusions 7. Recommendations 8. Limitations BIBLIOGRAPHY ANNEXURE

BIBLIOGRAPHY

BOOKS:
Marketing Management Marketing Management Fundamentals of Modern Marketing Edward W. Cundiff Philip Kotler T.N. Chabra

Magazines and Newspapers:

Business Today

Economic Times

Web Sites:
www.nkarten.com

www.namikarten.com

Other Supporting Material:

Companys Profile Report

QUESTIONNAIRE 1. From where did you know about Big Bazaar? Friends/Relatives Near the place Yes Print Media Any Other No

2. Did you like the layout/display of the household section? If No, then why_________________________________________ 3. Did you find the product, which you came to buy here? Yes No If No, then what was the item______________________________? 4. Are you satisfied with the quality of: - Plastic Goods - Appliances - Utensils less than the market price? Yes section? Good Average Bad 2.________________________ 2.________________________ 7. Which are your most preferred brands of Plastics? 1.___________________ 1.___________________ 8. Which are your most preferred brands of Appliances? No Same 6. What do you feel about the service stranded of staff at the household Yes Yes Yes No No No Dont Know Dont Know Dont Know

5. Do you feel that prices of items in household section are comparatively

9. Do you find all the items easily accessible in the section?

Yes

No

If No, then why_________________________________________ 10.Do you prefer to buy the products, which are under discounts/schemes? Yes 11.Suggestions: __________________________________________________________ ______________________________________________________ 12. To check whether discounts/schemes affects the buying behavior of the customers in Big Bazaar. ______________________________________________________ ____________________________________________________ 13.To know about the most preferable brands in plastics. ______________________________________________________ ____________________________________________________ 14.The most preferable brands of Appliances among customers. ______________________________________________________ ____________________________________________________ Not necessary