Why am I starting a business? Why do you want to start a business and become an entrepreneur?

A: sa valorificam nisa aplicatiilor dedicate mall-urilor What kind of business do I want? A: web app & mobile app (iOS, Android) International not national. Baza pentru dezvoltare. Industry trends A: national, cu perspective de aplicare in alte mall-uri Who is my ideal customer? Who is your target market? Is this market big enough to sustain your business (as well as your competitors?)? A: consumator urban, 12 50, smartphone-uri, venit mediu+, 70% femei dar nu prea tehnice? What products or services will my business provide? A: servicii mall assistant pe cat posibil pesonalizat (cat de disponibil este user-ul sa ofere informatii): varsta, sex, preferinte, venit, copii Do you want to bring a new type of functionality to your users? offer users entertainment, utility or both. What are your expectations for the business? How realistic are these expectations? A: ideal: 100.000 users, real: 50.000 users What are your goals, interests, wants and capabilities? What do you want to achieve? A: statistics in vederea vanzarii la magazine/mall/agentii publicitate Am I prepared to spend the time and money needed to get my business started? A: da What differentiates my business idea and the products or services I will provide from others in the market? A: care e competitia aproape inexistenta .. de cautat? Where will my business be located? A: home, freelancers How many employees will I need? A: Roles: web app, mobile app, grafician/designer, sales/marketing/pr, contabil, juridic drept comercial (per contract) De unde luam informatia? A: magazine department marketing, newsletters, preluare manuala informatii How much money do I need to get started? Financial documents. A: Salarii: contabil, juridic. Infiintare firma, Inregistrare Site, Ads, OSIM If your business is not earning as expected, how will you support and keep it running? How long can you finance the business until it starts making a profit? A: avem baza de date cu statistici. De cautat cum poate fi valorificata!! What are your financial goals? Are you prepared for the roller coaster ride of self employment income? A: 100 de abonamente lunare Will I need to get a loan? A: Nu How soon will it take before my products or services are available? Timing for market entry A:

 How long do I have until I start making a profit? Estimari pentru viitor. Profitul dupa anul 2 prea mic? A: Where do you want the business to be in the next five years? Who is my competition? Ce alternative exista? Competitia?similar products, daca se descurca bine, exista market, the market is big enough. De ce nu folosesc alt produs? who do you think are your closest competitors? A: Exemplu: Wallgreens (Walgreens delivers what their mobile users want on their mobile site: the ability to find nearby
stores, prescription refills, mobile shopping and coupons. As a result, Walgreens now completes 25% of all prescription refills via mobile, more than two million people receive text alerts, and customers can scan for coupons in-store)

Reason of investement, de ce nu ar fi o oportunitate pt investitii. Ar putea fi vanduta aplicatia? Do you have an exit plan for your business? How do see yourself ending the business and your involvement in it? Will you sell the business or do you want to take it public? How will I price my product compared to my competition? How will I set up the legal structure of my business? What taxes do I need to pay? What kind of insurance do I need? How will I advertise my business? A: Only online: Facebook and Google Adwords and similar in functie de firmele care ofera ads pe site-urile cheie Riscuri?Do you think youll have the right tools, strategies and resources to help you overcome these risks? Daca apare alta aplicatie? Negocieri?Do you know how to sell? Avantaje pentru End-Users. De ce (nu) ar folosi? Why will they buy your product or use your service? Daca aplicatia ar costa bani cum ar arata? De oferit mai mult decat se asteapta clientul Avantaje Magazine A: Statistici care contin informatii cu privire la varsta, sex, venit, copii, timp petrecut in mall, ce a cumparat, daca a mancat, daca a facut alte activitati (kids, saloane beauty, cinema), cati bani a cheltuit, intervalul de timp petrecut in mall, modalitatea de deplasare, daca a venit singur sau cu familie/prieteni, sistem de rating, daca a dat tag/like pe FB Alte persoane care ar putea fi interesate de aplicatie? When you have narrowed your search for potential business, does your choice fulfill a need? Adaptare vs dorintele noastre? Have you made a list of the characteristics of the business that you want to do and that has the best chances for success? Puncte tari vs puncte slabe What is the name of your business? Is it distinctive, unique and memorable? Will your product or service maintain market appeal? what steps have you taken to protect yourself against employee theft? What is the quality of this product, especially when compared to your competitors? What makes your product stand out from your competition? What is unique about your product or service?

 What is the brand of your business? How do you intend to communicate what your business is all about to your target market? Have you thought about the visual packaging of your business every point that your prospects come into contact with you from your signage to business card to website? How are you planning to market the business? Do you have your marketing strategies and plans set up? How do you plan to use social media to engage and reach customers? Do you have strategies in place to ensure customer satisfaction and keep them happy? Do you have a process in place to make sure that you respond to prospects and customers quickly? What are you doing for your loyal customers? Networking and partnership opportunities benchmarking the competition, understanding how your customer is using mobile through focus groups and surveys, setting aside budget to learn and iterate, talking to your agency partners, and securing the internal resources to get the work done and the conclusions implemented. Exemplu: Wallgreens How does mobile change our value proposition? define your value proposition by determining what your consumer wants to do with your business in mobile benchmark against others in your industry for ideas 53% of men and 38% of women say they use smartphones in-store to check prices at other stores. 73% of mobile-powered shoppers preferred phones to retail clerks for basic assistance Is our organization adapting to mobile? How should our marketing adapt to mobile What is the experience like for a consumer trying to find you and connect with you?lor Who do you want to reach? How can you most effectively reach them? What actions do you want them to take? How can you measure it? Are you after broad reach or just buzz? Juridic: A: daca am voie sa folosesc logo/ oferte Replacement for fidelity cards? 1-800-Flowers.com ceainarie cu menu pe ipad aplicatii pentru ministere/directii?