Brief History Of AWP

Bhutan's modern liquor industry was established in 1976 with the AWP as the only distillery manufacturing high quality potable liquor in Bhutan. AWP is a company incorporated under the Companies Act of the Kingdom of Bhutan mainly in the business of bottling a range of alcoholic beverages such as whisky, rum, gin, etc. The AWP is constantly growing its portfolio of brands from blended whiskies to brandy and white spirits to cater the needs of a wide variety of customers particularly in the huge Indian market and to expand its market base internationally. AWP has its Head Office in Phuentsholing, Bhutan.

The AWP has strong presence with more than 18 well-established brands in the liquor market. The main strengths of AWP today lies in its in-house technical expertise (blend development) and good quality natural spring water which is a key input in the production of liquor products. AWP's commitment to environment protection, Bhutan's green credentials and its ambience for maturing high quality spirits are some of the strengths for developing premium brands in the region and achieve organic growth in this category.

Building AWP brand portfolio in emerging markets and divesting in non-alcoholic products are key strategic objectives.

Brief History Of AWP

Bhutan's modern liquor industry was established in 1976 with the AWP as the only distillery manufacturing high quality potable liquor in Bhutan. AWP is a company incorporated under the Companies Act of the Kingdom of Bhutan mainly in the business of bottling a range of alcoholic beverages such as whisky, rum, gin, etc. The AWP is constantly growing its portfolio of brands from blended whiskies to brandy and white spirits to cater the needs of a wide variety of customers particularly in the huge Indian market and to expand its market base internationally. AWP has its Head Office in Phuentsholing, Bhutan.

The AWP has strong presence with more than 18 well-established brands in the liquor market. The main strengths of AWP today lies in its in-house technical expertise (blend development) and good quality natural spring water which is a key input in the production of liquor products. AWP's commitment to

environment protection, Bhutan's green credentials and its ambience for maturing high quality spirits are some of the strengths for developing premium brands in the region and achieve organic growth in this category.

Building AWP brand portfolio in emerging markets and divesting in non-alcoholic products are key strategic objectives.

Vision & Mission Vision SECURING THE NATION THROUGH WELFARE OF THE SERVICE PERSONNEL.

Mission

WE ASPIRE TO BE A DYNAMIC ORGANIZATION WITH HIGHLY TALENTED TEAM LEADING IN QUALITY OF OUR PRODUCTS AND BUSINESS DIVERSIFICATION, THROUGH AN EMPOWERED ORGANIZATIONAL EXCELLENCE.

AWP has always strived for over 30 years to ensure producing high quality products and marketing with a deep sense of responsibility and respect for the individual consumers that enjoy AWP products. In Bhutan, there is a growing concern on the social problems and consequences of irresponsible drinking that is increasingly affecting the health of our communities.AWP acknowledge that irresponsible or excessive drinking can cause harm to the individual consumer and others. In a hope to address these concerns, AWP is committed to advocating social responsible drinking to our Bhutanese and other consumers. As a part of AWP's contribution to encourage responsible drinking, AWP's effort will focus on Education and Creating Awareness to promote sensible drinking and combat alcoholic abuse through excessive drinking. AWP will work with Government organizations like Ministry of Health, Royal Bhutan Police and others

in tackling the problems so that individuals take responsibility of their behaviours. Traditionally, Bhutanese in general consider alcohol as simply part of its culture and lifestyle - drinking for enjoyment and celebration. This is the essence of responsible drinking. But alcohol can cause problems when consumption is not controlled. The implication of undue intoxication besides affecting your health can also result to various social problems like family, financial, work, and sexual problems, violent behaviours, etc.Underage drinking and Drink Driving are some important areas that will also be addressed for the social benefit of the community.

Produce Of Bhutan

1907 Single Malt Whisky K5 A Premium Whisky

CSJ Whisky

Special Courier Whisky

Bhutan HighLand

Bhutan Black Mountain

RockBee brand Snow Line Gin Bhutan Delux Rum

Dragon Delux Rum

Produce Of Bhutan Whisky

Coronation Silver Jubilee Special Courier whisky Bhutan Highland Whisky The Black Mountain Whisky

Rum

Dragon Deluxe Rum Gin Snowline Gin Brandy

Rockbee Brandy

Distillery & Units Bhutan Centennial Distillery

Bhutan Centennial Distillery, a unit of Army Welfare Project, is a 30 KLPD distillery producing Grain Neutral Spirit (GNS) for domestic consumption and for export marketing specially the North East Indian States. The distillery is located in the southern foothill of Himalayan range of Bhutan and its location in Gelephu that enjoys close proximity to its next door neighbor country India.

Grain Neutral Spirit

Technical Alcohol

Distillers Dried Grain Soluble, (fishery, piggery, cattle feed)

Specification of the Grain Extra Neutral Alcohol: Grain Extra neutral alcohol is colourless and has a neutral smell and taste and is distilled from Grains. The grain ENA produced by BCD will be of following specifications:

SPECIFICATION OF GRAIN NEUTRAL SPIRIT

Sensory

Taste

Clean, fresh, no foreign taste.

Nose

Clean, fresh, no foreign odours.

Visual

Clear, colourless liquid.

Chemical Requirements

Strength at 200C

>96.0 % v/v alc

Acetaldehyde

< 1mg/l abs alc

Methanol

< 2.5 mg/l abs alc

Higher alcohols

< 1 mg/l abs alc

Ethyl acetate

< 1 mg/l abs alc

Diacetyl

< 0.03 mg/l abs alc

2:3 Pentanedione

< 0.06 mg/l abs alc

Other volatile components

< 1 mg/l abs alc

Conductivity

< 10 ?S

Specification of Technical Alcohol:

Sl. N0

CHARACTERISTICS/PARAMETERS

SPECIFICATIONS

Ethanol content % v/v at 200C

95%

Miscibility with water

Miscible

0.2 3

Aldehyde as Acetaldehyde, mg/100 ml max

Higher Alcohols (as me-2-propanel-1) mg/100ml max

0.2

Ethyl Esters as Ethyl acetate mg/100ml max

0.2 8

Total Acidity as Acetic Acid, mg/100ml max

0.5 9

Color

Clear colorless liquid

10

Odor and Taste

Odd

11

PP Time

Maximum 5 Minutes

WHAT IS DDGS Distillers Dried Grains Soluble (DDGS) is DWGS that has been dried with the concentrated thin silage to 10-12 per cent moisture (Figure 1). DDGS have an almost indefinite shelf life and may be sold and shipped to any market in the world. It is packaged and traded as a commodity product.

Contact Us

Distillery: Bhutan Centennial Distillery

Bhur, Gelephu Post Box No. 220 PABX No. 00975-6-16640714 Fax No. 00975-6-240507 Email id: awpgdp@gmail.com

Gelephu Distillery

gelephu Gelephu distillery has a secondary distillation unit with 7,500 LPD Re-Distillation Plant that converts Rectified Spirits (RS) to Extra Neutral Alcohol. The ENA manufactured in Gelephu Distillery has been found to be of very high quality. Gelephu Distillery has an installed production capacity of about 365,000 cases per annum. All premium brands are blended and bottled in Gelephu.It is responsible for Research & Development and Quality Control Center is located at Gelephu distillery. It is, also, the centre for manufacturing and distribution of flavouring materials and chemicals for AWP.

Samtse Distillery

samtse Samtse distillery has an installed production capacity of over 10 million cases per annum. The distillery blends and bottles brands like Black Mountain whisky, Bhutan rum, gin and liquers. Cardboard Box Manufacturing Unit

cardbox AWP also owns a Cardboard box manufacturing unit established in Samtse as part of its diversification plan. Besides meeting up it's requirement for the packaging materials, it is supplying carton boxes of various sizes and designs to a number of factories within Bhutan. The AWP has plans to expand this unit to meet the requirements of the changing times.

Army Welfare Project, Head Office, Phuentsholing, Bhutan. PABX:+975-5-252503/252846 Fax:+975-5-252836 Email : awpho@druknet.bt. www.awp.com.bt Copyright (c) 2010 www.awp.com.bt. All rights reserved. Design by IT Cell,Army Welfare Project.

AWP Markets The Royal Government's policy towards fostering economic growth and development of private sector offers opportunity for a favourable industrial environment. The AWP intends to strengthen its markets in the region in India by taking advantage of the regional economic integrity or cooperation and begin introducing market opening mechanisms in the emerging markets in Asia and beyond as part of our expansion strategy.

To capitalize on new market opportunities, AWP is developing an expansive and comprehensive business strategy such as backward integration, diversification, outsourcing, joint venture/collaboration.

Currently, India is the largest market for AWP products and it's outlook is for continued growth in the huge market in India. The major markets for AWP is Delhi, Karnataka and in the state of Assam in North East India.

market