TAPES business in India.

PRS Permacel now has three main divisions namely AUTOMOTIVE DIVISION, INSULATION TAPES and KAVACH. PRS Permacel, having over 25 years of experience in brand protection, appreciates the business need for brand protection, and has established new business division KAVACH to promote its brand protection business. Kavach is dedicated to helping brand owners fight the menace of counterfeiting, duplication, re-circulation, diversion, refilling and various other forms of brand attack. In the global restructuring process, the world-wide business of Permacel was sold by Johnson & Johnson in the early 1980s. Permacel India was an exception and continued as part of Johnson & Johnson (India) till it was taken over in August 1999 by Premchand Roychand and Sons. The new company was christened PRS Permacel Private Limited. Today, with over 40 years of experience in India in the manufacturing of labels and tapes, and under a financially strong and committed management, PRS Permacel can offer the customer 'CUSTOMISED SOLUTIONS' for varied needs of labels and tapes. In addition to its strong technically qualified sales force, PRS Permacel has a state of the art manufacturing plant in Mumbai, supported by a large R&D facility. PRS Permacel has been awarded both the coveted ISO 9001 and ISO 14001 certifications. Recently PRS Permacel received the esteemed TS 16949 certification. The Automotive division of PRS Permacel manufactures mostly self adhesive tapes. Some of the products produced by the automotive division of PRS Permacel Pvt. Ltd. are as follows:

GRAPHICS
GRAPHICS AND DECALS PILLAR TAPES /SASH TAPES DEMO GRAPHICS

FUNCTIONAL PRODUCTS
ANTI-CHIPPING FILM INSTRUCTION LABELS PRE-CUT LABELS

SPECIALITY TAPES
DOUBLE SIDED TAPES SURFACE PROTECTION FILMS

THERMAL INSULATION PRODUCTS

EXECUTIVE SUMMARY
The automotive sector comprises the Original Equipment Manufacturers (OEMs) and auto component manufacturers. Globally, the automotive industry is recognized as a key component and driver of national economy. The global automotive industry is in the midst of a major structural transformation Among OEMs, global conglomerates are emerging, driven by mergers and alliances among manufacturers ( eg : GM/Fiat/ Suzuki; Ford/Volvo/Mazda). Component manufacturers, or suppliers, are getting Tierised, with Tier 1 suppliers taking on the role of component aggregation and module supply/assembly, and component suppliers being relegated to Tiers 2 or 3. Relationships between OEMs and suppliers (especially Tier 1s) are becoming increasingly collaborative. These trends have affected the Indian auto industry as well, leading to a rapid transformation of the industry over the last decade or so. After the end of licensing in 1993, the industry has witnessed rapid growth in volumes and capacity, and 17 new ventures have come up in the last 10 years. These include global giants such as General Motors, Ford, Toyota, Honda, Hyundai and Fiat. The industry encompasses commercial vehicles, multi-utility vehicles, passenger cars, two wheelers, three wheelers and auto

components. The domestic automobile market has been growing at 14.2 per cent CAGR over the past 4 years (2000-01 to 2004-05), while the auto components market has been growing at 19.2 per cent CAGR (2000-01 to 2003-04). The industry (OEMs and suppliers together) contributed nearly 4 per cent to the country s GDP in 2003-04. The automotive sector also offers significant employment opportunities. It employs 0.45 million people directly and around 10 million people indirectly. The industrys capabilities in design, engineering and manufacturing have been recognized the world over, and most automotive majors are looking to increasingly source auto components from India. India is emerging as one of the most attractive automotive markets in the world, and is poised to become a key-sourcing base for auto components.

INTRODUCTION TO INDIAN AUTOMOBILE INDUSTRY

The Indian automobile industry is largest three wheeler market in the world. It is also the second largest two wheeler market in the world. India is the fourth largest passenger vehicles market in Asia. India is also the fifth largest commercial vehicle market in the world. The Indian four wheeler segment is majorly divided in 3 divisions: a) Passenger Cars b) Utility Vehicles c) Multi-Purpose Vehicles. The major players in the four wheeler passenger vehicle segment are as follows:

West Zone

North Zone

Maruti Suzuki India Limited ICML

Honda Siel Cars India Limited Mahindra & Mahindra Limited Mahindra Renault Limited Tata Motors General Motors India Limited Fiat India Automobiles Limited Skoda Auto India Private Limited Volkswagen India Hindustan Motors Limited