1.

Age Group of the Respondents Age 18-25 25-32 32-39 39 & above Total No of respondents 39 18 11 32 100

Interpretation:

Out of the surveyed 100 respondents, 39 % respondents belong to the age group 18-25 years; 18 % respondents belong to the age group of 25-32 years; and 11 % respondents belong to the age group of 32-39; 32 % of them belong to 39 & Above.

1. Bar Graph representing Age Group of the Respondents

Age of Respondents
45 40 35 30 25 20 15 10 5 0 18-25 25-32 32-39 39 & above 18 11 No of respondents 39 32

2. Gender of the respondents Gender Male Female Total No of respondents 76 24 100

Interpretation: The above study shows that out of the surveyed 100 respondents of Honda Activa 76% of the users were male and the rest 24% of them were female. This reveals that male users are more in number but there are also females who too use Activa.

2. Pie Chart representing Gender of the respondents

Gender of the Respondents

Female 24%

Male 76%

3. Recommendation of Activa to others Recommendation Yes No Total No of respondents 87 13 100

Interpretation: The above study reveals that the 87% of the respondents would like to recommend Honda Activa to others. And 13% of the respondents told that they would not recommend Activa, as they would get a bike for the same cost.

3. Bar Chart representing Recommendation of Activa to others

Recommendations of Activa to others

100 90 80 70 60 50 40 30 20 10 0 Yes No 13 No of respondents 87

4. Ratings for Activa in term of Comfort Ratings Excellent Good Average Poor Total No of respondents 52 24 23 1 100

Interpretation: The study shows that the respondents ratings for Comfort. 52% of them told that it was excellent, 24% told that it was good, 23% told that it was average and 1% of them told that it was poor.

4. Ratings for Activai in term of Comfort

Rating in term of Comfort

60 50 40 30 20 10 0 Excellent Good Average Poor 1 24 23 No of respondents 52

5. How did you come to know about Honda Activa?

SOURCE SALESMAN ADVERTISING FRIENDS/RELATIVES OTHERSOURCES TOTAL NO OF RESPONDENTS 6 58 34 2 100 PERCENTAGE 6% 58% 34% 2% 100%

Interpretation: From the table it is inferred that 58% of the customers are influenced by advertising, 34% are influenced by friends/relatives, 6% are motivated by salesman, 1% influenced by other sources and it is observed that most of the customers are influenced by advertisement in purchasing Honda vehicle.

5. Cone Chart representing the mode of awareness on Honda Activa

Mode of awareness
58% 60% 50% 40% 30% 20% 10% 0% 6% 2% PERCENTAGE 34%

6. Are you satisfied with the decision of Buying Honda Activa? LEVEL OF SATISFACTION FULLY SATISFIED PARTLY SATISFIED SATISFIED NOT SATISFIED TOTAL NO OF RESPONDENTS 34 10 56 34 100 PERCENTAGE 34% 10% 56% 0% 100%

Interpretation: From the above table it is inferred that 56% of the respondents are satisfied in terms of buying of the product, 34% are fully satisfied & 10% are partly satisfied. It is also found that 56% are satisfied in buying decision of a product.

6. Bar Chart representation with the decision of Buying Honda Activa

Satisfaction level on Decision of Buying

60% 56%

50%

40% 34% 30% PERCENTAGE

20% 10% 10% 0% 0% FULLY SATISFIED PARTLY SATISFIED SATISFIED NOT SATISFIED

7. How do you perceive this brand?

OPINION
EXCELLENT STRONG MODERATE WEAK TOTAL

NO.OF RESPONDENTS
38 44 16 2 100

% OF RESPONDENTS
38% 44% 16% 2% 100

Interpretation: From the above table it is inferred that 44% of the respondents are feeling strong, 38% are excellent, 16% are feeling moderate, & 2% are feeling weak terms of perceives of the brand.

7. Cylindrical charts representing perceiveness of brand?

Perceivance of Brand
44% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% EXCELLENT STRONG MODERATE WEAK 2% 16% 38%

% OF RESPONDENTS

8. What do you think the best specialty of the brand?

BEST FACTOR FUEL EFFICIENCY PRICE STYLE AND LOOK LOW MAINTAINANCE TOTAL

NO OF RESPONDENTS 52 14 18 16 100

% OF RESPONDENTS 52% 14% 18% 16% 100%

Interpretation: From the above table 52% are thinking fuel efficiency is the best specialty ,14% as price,18% as style and look , 16% as low maintenance.

8. Bar Chart representing the best specialty of the brand

Speciality of this brand

60% 52% 50% 40% 30% % OF RESPONDENTS 20% 10% 0% FUEL EFFICIENCY PRICE STYLE AND LOOK LOW MAINTAINANCE 18% 14% 16%

9.How do you rate the brand against its competitors brand?

PERCEPTIVENESS EXCELLENT VERY GOOD GOOD AVERAGE TOTAL

NO OF RESPONDENTS 34 46 18 2 100

% OF RESPONDENTS 34% 46% 18% 2% 100%

Interpretation: From the above table it is inferred that the 46% of the respondents rated the Brand is very good against its competitor's, 34% as excellent,18% as good & 2% as average.

9. How do you rate the brand against its competitors brand?

Rating against the Competitors Brands

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% EXCELLENT VERY GOOD GOOD AVERAGE 2% 18% % OF RESPONDENTS 34% 46%

10. Do you think the company is strongly standing on its image?

PARAMETRES YES NO TOTAL

NO.OFRESPONDENTS 98 2 100

%OF RESPONDENTS 98% 2% 100%

Interpretation:

From the above table it is cleared 98% of respondents are saying company is standing on its image,2% are saying not standing on its image.

10. Pie Chart representing the standard of image is strong or not

Wheather the Company is on its Image

YES 2% NO

98%

11. Which company brand do you think is competitive with your brand?

BRAND NAME Hero TVS Bajaj Mahindra TOTAL

ON OF RESPONDENTS 16 10 46 28 100

% OF RESPONDENTS 16% 10% 46% 28% 100%

Interpretation: From the above table it is found that 46% Respondents think Bajaj is the competitive with their brand, 16% think as Hero, 24% as TVS & 10% as Mahindra.

11. Bar Chart representing the competitive brand with Honda Activa?

Competitive brand with Honda Activa

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Hero TVS Bajaj Mahindra

% OF RESPONDENTS

12. On what basis did you purchase the product?

BASIS STRONGLY BRAND IMAGE MODE OF TRANSPLANTATION PRICE OTHERS TOTAL NO OF RESPONDENTS 24 2 26 48 100 % OF RESPONDENTS 24% 2% 26% 48% 100%

Interpretation: From the above table it is inferred that 48% of the respondents are purchasing due to other reason, 26% due to price,12 on brand image & 2% on mode of transplantation.

12. On what basis did you purchase the product?

Purchase Decision made on

48% 50% 40% 30% 20% 10% 0% 2% 24% 26%

% OF RESPONDENTS

13. Does Honda advertisements motivate to buy the product?

PARAMETRES YES NO

NO OF RESPONDENTS 68 32

% OF RESPONDENTS 68% 32%

Interpretation: From the above graph we considered that 68% suggest this brand to others, 32% suggest as no.

13. Pie Chart representing advertisements motivation to buy the product

Do advertisements motivate to buy Activa

32% YES NO

68%