TITLE:

Sales and Distribution of BMA Wealth Creators Limited

INTRODUCTION:

The study titled Sales and distribution of BMA Wealth Creators Limited was carried out with the aim of locating the usefulness of investment planning while making any investment decision. It is seen in India that, most of the investors do not possess any technical knowledge of investment. Financial planning means achieving a financial target with a given time frame. It covers many things like desired degree of financial independence, retirement objectives, children education, taxes, and cash flow problems, not having a savings strategy, etc. In other words, the project is all about analyzing the benefits of investment planning before making an investment decision. The main tool that is decided to collect data and reactions is a questionnaire. Then those data is analyzed using some statistical tools like Pie chart and Bar Diagram. Through my study, I have found out that the investors reacted late to the market and as a result- many of them fallen into huge losses and vise versa due to market volatility. Again, investments are not done only for investment purpose. Some investors invest to save tax as the only purpose behind it or influence of people. Bank FDs and insurance are also a popular method of investment. Now while analyzing the values and services that drives the clients of a company to stay with them are mainly correctness of information and timely attention to them. Relationship also plays a major role in this regards. About concluding the report, it is demonstrated how BMA is selling & distributing its product and some analysis of product & services. It is recommended in the report that the company should take due initiatives to develop the knowledge of its clients which could be done through organizing events like investors meets.

STATEMENT OF PROBLEM: Sales and distribution of BMA Wealth Creators Limited was carried out with the aim of locating the usefulness of investment planning while making any investment decision. It is seen in India that, most of the investors do not possess any technical knowledge of investment. This is one of the major problems in our country. SPECIFIC OBJECTIVES:

Objective of the research is to know how much people are aware about different financial product available in the market and they invest or not.
OPERATIONAL DEFINITION OF CONCEPTS:

BMA Wealth Creators Pvt., Ltd. operates as a financial services organization in India. It provides individual and corporate financial and investment solutions. They gives their customer path so that they can efficiently increase their wealth. can invest their money in such a way that it will make their wealth healthier.
SCOPE AND IMPORTANCE OF THE STUDY:

Expert team of BMA Wealth Creators always suggest their customer so that they

Through this report we will able to know the market financial conditions. Many products. This will be helpful for the organizations also to know the problems which are faced by customers.

companies cheat their customers by giving them improper knowledge about the

BMA Financial Services primarily focuses on offering diversified financial planning services to corporate & individuals. Their spectrum of services include financial planning, advising, executing, monitoring of investments & more. With solution to all their clients. their team of financial consultants & experts they ensure to deliver customized

To study the market trends regarding the BMA Products

 To examine the Preference and Satisfaction level of the BMA clients with the BMA products. To know the perception of Customer that, why they are not finding the Back Office as good as Front Office Products.

HYPOTHESIS TO BE TESTED:

REVIEW OF LITERATURE:

I have gone through several articles relating to my research part, and also gone through the internet for relating articles. I have also gone through several interesting information from internet which helped me in my research part.

 I have also gone through the company broachers to know about the different products of BMA. I have gone through a project report of a Student of IBS Hyderabad, Siddharth Bharadwaj, which says that there is a lot of unawareness among the clients. I have gone through the Client Product Matrix provided by the Back Office of BMA Bhubaneswar. It suggests that among the clients of BMABhubaneswar, those who are using Front Office Products, the back office product are not at all popular. Also I got a lot of valuable information from the staffs of BMA Bhubaneswar which helped me out to complete my project.
DELIMITATION OF THE SCOPE OF THE STUDY:

The survey is based only on the responses based on BMA Bhubaneswar Clients only. Thus the responses may change if the survey is conducted in some other place. The study is based on the feedback of only live BMA clients of Bhubaneswar. The company (key clients) policy on the disclosure of confidential information limits the scope of the study. Some part of the research work is based on secondary data which may vary from source to source.

 For the research work I have taken only 76 broking houses whereas there are lot many other broking houses. The research work has been conducted only upon the Clients of BMA since the non BMA clients may not be aware of any of the BMA products. Most of the answers of the respondents did not base on their knowledge but just replied because to fill the questionnaire. Many people did not respond because their hesitation about investment. Many people are unaware about the company name.

METHODPLOGY OF DATA COLLECTION:

Title: Sales and Distribution of BMA Wealth Creators Limited Area: Population: Sample Size: Method Of Sample Selection: Bhubaneswar 100 50 Random Primary Collected through Questionnaires and Interview. Percentage method

Type Of Data Collected: Primary Data:

Method Of Analysis:

Data Sources
Research is totally based on primary data. Primary data has been collected by interacting with various people.

Sampling

Sampling Procedure:The sample is selected in a random way, irrespective of them being investor or not or availing the services or not.

Sampling Size
The sample size of my project is limited to 50 only.

Sampling Design

Data has been presented with the help of bar graph, pie charts, line graphs etc.

PLAN OF ANALYSIS:

It is not possible for a researcher to collect data from every member of the

population for a particular research, so we have adopted Sampling technique i.e. Random Sampling procedure. In this sampling procedure, it assures each element in the population an equal chance of being included in the sample. Therefore I questionnaire which is related to my research.

have selected customers randomly and then collected the information through a

QUESTIONNAIRE DESIGN

ended questionnaire. Open ended questions are as subjective type where as

There are 2 way of preparing a questionnaire that is a close ended or/and open

while answering the close ended question respondent are restricted to give

their answer within limited space. For this research we have prepared my easier for the customer to answer the question within few minutes. Here both the questionnaire and response are structure.

questionnaire as per close ended questions (multiple choices) so that it becomes

What you are doing? Service (27), Business (12), Students (11), Others ()

What you are doing?

Students, 11 Service, 27 Business, 12

Service Business Students

What is your income ?(p.a)

<1,00,000 (11), 1,00,000-1,50,000(23), 1,50,000-3,00,000(10), >3,00,000(6)

Salary (PA)
6 10 11 Below 1,00,000 1,00,000 to 1,50,000 23 1,50,000 to 3,00,000 Above 3,00,000

Family Members 2(25),

3(15),

Over 3(10)

Family Member
10 25 15 2 3 Over 3

Do you invest?
Yes (41), NO (9)

Do you Invest?
50 40 30 20 10 0 Yes No 9 Do you Invest? 41

In which sector you prefer to invest?

Private (18), Public (32)

In which place you prefer to invest?

Equity(4) Bank Deposit(20) Insurance(10) Mutual Fund(8) Post Office Savings(2) ULIP(6) Bonds() Others()

In which place you prefer to invest

0 0 0 10 4 10 4 20 Equity Mutual Fund ULIP Bank Deposit2 Post Office Savings Bonds Insurance Others

If you have Insurance then in which Insurance?

Life Insurance (33), General Insurance (17)

17 Life Insurance 33 General Insurance

What do you want while investing?

Return (25), Safety (16)

What do you want while investing

16

25

Return Safety

If you are not investing then what is the reason?

No trust over market (2), Prefer to invest in bank (6)

Lack of knowledge (1),

If you are not investing then what is the reason?

1 2 Lack of Knowledge 6 No trust over market Prefer to invest in bank

Are you aware about BMA Wealth Creators Limited in Bhubaneswar.

Yes (23), No (27)

Are you aware about BMA Wealth Creators in Bhubaneswar?

23 27 Yes No

12. If yes then how do you come to know about the company? Advertisement(10), News Paper(11), Friends/Relatives(2)

If yeas, then how do you come to know about the compnay

7 Advertisement 15 1 News Paper Friends/Relatives

CHAPTER SCHEME:

Findings and Conclusion

While answering the question regarding income level many people feel uneasy. As per the survey I got that out of 50 people 41 people are investing and 9 people are not investing. Within this 30 people 32 says that they prefer to invest in the public sector rather than private sector. Out of 50 people 40% people would like to invest in Bank, 20% people to invest in equity and 12% people would like to invest in ULIP.

prefer to invest in Insurance and Mutual Fund, whereas 8% people prefer

Out of 41 people who invest approx 61% people want good return out of their investment and 39% people want safety about the money they have invested

Out of 9 people who dose not invests in the market out of them 66% people prefer to invest in bank rather than market and 23% people do no have trust over the market and rest 11% people do not have the knowledge about investment.

About the awareness about the company I got that out of 50 people 46% the company.

people are aware about the company and rest people are not aware about

RECOMMENDATIONS:

One corporate association is needed,which will basically Make awareness camps to make people know about the various financial Awareness should increase not only in people level but also from advisor Effort should come both from Govt. and corporate site. level. plans.

Instead of just selling financial products, an effort should be taken to make Arrange for camps by taking appointments from the people who actually wanted to undergo a training program on self-financial planning.
FINANCIAL BUDGET: Currently undefined

the people understand what the benefits of such an investment are.

TIME BUDGET: 60 days

WHAT CONCLUSIONS ARE LIKELY TO EMANATE: