Professional Documents
Culture Documents
Q1: This famous marketeer refined network marketing when she founded her world famous cosmetics firm in 1963 and hired the untapped workforce of housewives. Identify the person. Hint: She awarded Pink Cadillacs to her top sellers, turning them into mobile advertisements for her company's products. Name Her.
Q2: This bestselling book has revolutionized the importance of influencers and examines the different kind of people who make ideas spread. Identify the book Hint: Authors initials: MG
Q3: This man was responsible for creating one of the earliest all purpose ad agencies. The company has stayed relevant for more than a century and a half and came up with iconic catch phrases. The company has branded iconic organization and products from Camel Cigarettes to The US Army. It has grown to be one of the biggest advertising companies in the United States. Identify the founder. (Give full name)
Q4: Unjumble the given tagline of a famous apparel and accessories company and identify the brand "lies between love and obsession madness"
Q6: This beer cashed in on the failure of the NBA basketball team and advertised that it made the state famous instead of the said team. Identify the Beer.
Q7: Which big FMCG major had a major marketing faux pas when their first instagram picture resembles 'pedobear', the unofficial mascot for pedophilia?
Q8: What do these brands have in common? Glaceau Smartwater Stetson Movado watches Audi
Under Armour
Q9: Which company got immense recognition for giving wings to Felix Baugartner's iconic skydive resulting into a massive 10 million+ reach?
Q10: Which famous telecom company was on the receiving end of a huge backlash for their advertisement campaign that claimed to empower the Egypt Uprising in 2011?
Q11: What/Who is common between the following: Daag Achche Hain Jaago Re Walk when you talk Amitabh Bachchan
Q12: Identify the famous Ad-Guru who is the common thread between the following: Ogilvy & Mather Perfetti Thanda Matlab Coca-Cola IMT Ghaziabad