The hip hop festiv al

as big as we make it
Presented by: Bamboo Sword Ltd. London UK Dates: Online platform Autumn 2013 Festival Series I Winter 2013 to Autumn 2014 Contact: UK and Worldwide: Kentak Chinyelu-Hope kentake@bamboosword.org US and Worldwide: Natalie Cre natalie@bamboosword.org

The hip hop festiv al

Bamboo Sword Presents: The Hip Hop Festival - a nomadic, digital movement spotlighting grass roots, exciting and progressive Hip Hop culture and art-forms around the world. This is a Hip Hop festival, re-imagined for an online audience.

overview
The Hip Hop Festival is on a mission to transform the way that we engage with culture online. We break geographical borders to connect a global, digitised audience in a one-stop online platform for all things Hip Hop. As a nomadic, digital, multi media and all artform network we are remixing technology to create a new arts platform. In this pivotal moment, forty years since Hip Hop's birth in New York, the convergence of technology, artists and online networks presents a unique opportunity to reinvent culture, once again. The Hip Hop Festival takes a global journey through Hip Hop to discover the artists, leaders and ideas that have shaped the culture. A new arts platform to access Hip Hop activity and history from a growing number of places around the world.

The hip hop festiv al

ONline: thehiphopfestiv al.com

An interactive, online platform will launch in Winter 2013 as a 365 festival of Hip Hop at thehiphopfestival.com. The pages will be playfully themed to attract early adopter users and festival champions. Content is geographically and art-form indexed and presented within festival zones. These zones include the traditional Hip Hop elements of BREAKDANCE, DJing, MCing, and GRAFFITI as well as BEAT-MAKING, FASHION, THEATRE, FILM and BEAT-BOXING. In festival style, a CHILLOUT area will offer gaming and digital experiences. In keeping with Hip Hops core element of Education, the KNOWLEDGE zone will offer global content from across our network.

ON SITE: LIVE Editions

A series of local concerts, conferences, showcases and masterclasses, live-streamed from thehiphopfestival.com Each Edition is a local event that creates a platform for the prevailing Hip Hop scene: be it MCing in Shanghai; Education in New York or Breakdance in Helsinki. These are bespoke events tailored to reflect the local scene. Working closely with technology innovators, these Editions can also feature state of the art, interactive digital experiences. To create a digital asset and to open gateways in each destination a short film will will be produced before each Live Edition. The production and casting will involve local artists and visionaries to shape the narrative.

The hip hop festiv al

Our tribal network

The Hip Hop Festival: Live Editions produced by local partners create a local festival event for global broadcast as well as local expertise for online content. Our founding partners for 2013/2014 series take us across continents to Kuala Lumpur, Shanghai, Hong Kong and Singapore; Rio De Janeiro and So Paulo; Accra and Cape Town and in the Middle East: Saudi Arabia and Jordan. Our global marketing relies on participation and endorsement from our local producers to elevate The Hip Hop Festival brand locally and in turn heighten its global impact. Were using technology to connect practitioners around the globe in a shared experience. We are working together to create local events for a global, online audience. Our global network is growing exponentially as word of this unprecedented event spreads. Our current connections already include Hip Hop dance in Hong Kong, Radio and Club DJs in Shanghai and Singapore and cultural producers in Brazil and Saudi Arabia. Were looking to 2016 to have representation from as many countries and territories as possible. Our projected target demographic/audience reach for the 2013/2014 series is 50,000+, including industry leaders, celebrities, artists and taste makers from the worlds of music, film, dance, technology, fashion and visual art.

The hip hop festiv al

Local Marketing and Promotion of live editions

Prior to each Live Edition a short film will be produced featuring local artists and supported by local producers. This is designed to engage the Hip Hop community at a local level, create a digital asset and extend the reach of the local event. This film will have high and consistent production values to capture the local zeitgeist in a stylised way. A printed Hip Hop Map and Guide will feature non-festival curated events including exhibitions, showcases, battles, workshops/masterclasses, DJ bars and club nights. Online marketing will be concentrated locally and PR will focus on profiling local artists and engaging their existing audiences. A local press launch with these artists is front ends the live event. Similarly a wrap party for all VIPs, stakeholders and participants closes each Live Edition.

The hip hop festiv al

The Hip Hop Festiv al 2013/2014 series
Provisional Schedule

Loca tion

Time frame

Event Type/Name

Local Producer

Expected audience/ capacity 2500

Kuala Lumpur, Malaysia

November 30th 2013

Urban Music Conference Seminars and Concert In session format

The MoveMint

Singapore

November 30th 2013

tbc

250

St Vincent, East Caribbean

February 2014, tbc

Caribbean Hip Hop Festival- concert event

Bamboo Sword lead

2000

Hong Kong, PR. China

March/April 2014 tbc

Hong Kong Hip Hop Festival of Dance

Fake Frog Productions

3000

Shanghai, PR. China

March/April 2014, tbc

Concert event

HipHop360.cn

tbc

Middle East, tbc

Spring 2014 tbc

In session format

Re-Volt Radio

250

Rio de Janeiro, Brazil

July 2014, tbc

Concert

Fundiao Progresso

4000

Sao Paulo, Brazil

July 2014, tbc

Education programme

Quisqueya Brasil

500

London, UK

August 2014 tbc

London Hip Hop Festival alldayer

Ape Media

2000

New York, USA

September 2014 tbc

Seminars and showcase

Crue Media lead

500

The hip hop festiv al

The Hip Hop Festiv al leadership
Kentak Chinyelu-Hope, London, UK- an award winning Creative Producer and international Hip Hop activist. She is founder of Bamboo Sword - an integrated Hip Hop production and development agency. In 1999, in a progression from youth and community work, Kentak developed a model for what became the worlds first city-wide, cross artform, sustained Hip Hop festival. The London Hip Hop Festival in 2000 and 2001 established a collective approach to profiling Hip Hop culture, achieving a ground breaking and inspirational event, featuring Hip Hop artists and practitioners from all over the UK. Kentak moved fast forward to the mid-naughties to immerse herself within the wider national arts and cultural sector. Between 2005 and 2009 Kentak was a member of Arts Council England, serving as Chair of Arts Council England, Southeast. This provided insight into national cultural policy and the ways in which networks and infrastructure can be developed for cultural agencies and artists. In 2006 Kentak was awarded a NESTA Cultural Leadership fellowship at the Singapore Science Centre. She engaged with scientists, technologists, artists and inventors across South-East Asia to predict the impact of communication technology on culture. This journey through education, Hip Hop festivals, culture, politics and technology has inspired her current brainchild - The Hip Hop Festival.

Natalie J. Cre, Northern California, USA - A cultural producer, international Hip Hop researcher, and nationally-recognized leadership developer. Natalie began her career in the late 90s, supporting several local Rap labels and artists in marketing and management roles. In the mid-2000s, Natalie relocated to New York City and began to produce art shows and concerts, travelling internationally to connect with Hip Hop pioneers and other cultural producers. In 2012, she started production on Pressure Drop, an urban cable television show which reaches over a million millennials in Northern California. Natalie continues to support the development of various cultural projects, multimedia endeavors and artists alike from around the globe in several capacities, including but not limited to booking, media production, sponsorship/partnership consulting, management, etc. The Hip Hop Festival is Natalies current focus - drawing on her extensive knowledge of international Hip Hop to co-curate a nomadic global movement.