Professional Documents
Culture Documents
Cosmetics
Presentation Outline
1. Company overview
History and location The LUSH Business LUSH Positioning
A worldwide company
410 shops in more than 40 countries : UK : 83 shops Japan : 80 shops Canada : 4 factories: UK, Japan, Italy, Canada
History
LUSH in France
Best In France: LUSH Cosmetics
Conclusions
3
Customer relationship
Quality customer relations / Advice / Customization
History
LUSH in France
Best In France: LUSH Cosmetics
Conclusions
4
LUSH Positionning
Ethical Values Sabbys Lush Essentials
HANDMADE Cosmetics
Yves Rocher LOccitane Fresh Line
NATURAL Cosmetics
Bodyshop
Garnier
Dior
Chanel
RETAIL
Vichy LOral Paris
LUXURY
Guerlain Givenchy Customer relationship quality
History
LUSH in France
Best In France: LUSH Cosmetics
Conclusions
5
Presentation Overview
1. Company Overview
2. Lush In France
Why France ? Paris history and performance Difficulties Faced Adaptations Implemented
3. Conclusions
Why France ?
A strategic market
France reputation:
Paris = second worldwide cosmetics market Constant new products: 300 launches yearly French Cosmetics Market
History
LUSH in France
Best In France: LUSH Cosmetics
Conclusions
7
Source: Trade associations (FIP, PLMA), trade press (Cosmtique Magazine, FaireSavoirFaire, LSA, Linaires, Points de Vente), company research, store checks, trade interviews, Euromonitor International estimates
France
654.22 667.52 683.92 717.82 756.32 796.87
% of Region
11.52% 11.57% 11.60% 11.57% 11.53% 11.49%
% of Globe
3.44% 3.43% 3.40% 3.37% 3.33% 3.30%
Why France ?
The natural trend
Booming natural cosmetics market in France
40% increase from 2004 to 2005 ( (Organic Organic Monitor Study) The French market for natural cosmetics is the fastest growing in Europe
A comer market
23 23% % of adults would pay more for environmentally environmentally-friendly products and never buy toiletries and cosmetics tested on animals animals. .
History
LUSH in France
Best In France: LUSH Cosmetics
Conclusions
9
French Stores
History of Lush France
Creation in 2004 Only 2 shops :
Paris (65th shop worldwide) = 6 800K Lille = 450K
History
LUSH in France
Best In France: LUSH Cosmetics
Conclusions
10
Great Performance
Simple Strategy Implemented
Educating the market
Free samples, word of mouth marketing, customers resturned
Raz Raz-dede-mare
I like this rubbing rubbing-out very much because I really think it is efficient. () a real effectiveness on my skin ()
History
LUSH in France
Best In France: LUSH Cosmetics
Conclusions
11
COSTS
Customers specificities
Training costs
Legal constraints
Key money Seasonal employees Hiring process Franchise Legal fees for hiring seasonnal employees Employee releasement costs Franchises legal fees Franchises delayed process opportunity costs
Cutural differences
Finding the right lawyer Search for a new lawyer cost
12
Adaptations implemented
Few adaptations has been made :
No specific strategy has been implemented Stores and Internet
2 stores and a french website
Conclusions
13
Presentation Outline
1. Company Overview 2. Lush in France 3. Conclusions
The LUSH Future Advice from LUSH France
14
History
LUSH in France
Best In France: LUSH Cosmetics
Conclusions
15
History
LUSH in France
Best In France: LUSH Cosmetics
Conclusions
16
17