2013916

2013 9 16

Sony

2013 08 28 08 29 , 2,184

3CAROcomScoreSegment
Metrix

2013 9 16

Key Findings

(61.8%)

(66.0%)

(51.1%)

(54.3%)

(55.1%)
2013 9 16

/App(60.1%)

FacebookLineCandy Crush
App

App
(41.3%)

20137

Key Findings

ePriceSogi!

MSN 3CYahoo! 3C

3C
T

3C
Mobile01

2013 9 16

HTCSamsung

emomeFETnet

PchomeYahoo!

Yahoo!

Key Findings
ePrice

Samsung

Sogi!

HTC

MSN 3C

emome

Yahoo!3C

FETnet

Pchome

Yahoo!

2013 9 16

/
47.3%
37.3%

11.5%1.4%
58.8%
61.8%

38.2%

2013 9 16

(66.0%)/
(50.1%)(49.8%)

/(34.2%)
(33.4%)(30.5%)

2013 9 16

(51.1%)
(45.1%%)

(41.0%)

1925-29

2013 9 16

54.3%
35-39
Yahoo!
PChome Online
(44.0%)40
3C
(43.1%) 20-39
(35.8%)(32.6%)

19
T3C

2013 9 16

3C
comScoreSegment Metrix20137
Sogi! (U) ePrice

(U) (U) AOL,

IncEngadget

Pchome
GOHAPPY

(U) u-car

roodo
2013 9 16

2013 7
comScore Segment MetrixARO

(60.9%)

55.1%
34.3%
33.3%

35-39
19

2013 9 16

comScre Segment Metrix

HTC

Samsung

emome

2013 9 16

2013 7
comScore Segment MetrixARO

3C3C

(U)
T

Mobile01
3C

2013 9 16

2013 7
comScore Segment MetrixARO

(U)ePrice
Sogi!

MSN 3C
Yahoo!3C

EC

2013 9 16

2013 7
comScore Segment MetrixARO

Pchome

Yahoo!
Yahoo!
EC

2013 9 16

2013 7
comScore Segment MetrixARO

(App)App

App/(60.1%)
(41.7%)Facebook
LINECandy crushApp

/
34
20-34

//App40

2013 9 16

App
App
41.3%/
App2534Google Play
App StoreApp(35.8%)
App(24.4%)
Facebook(23.8%)

19
FacebookApp
Mobile013C(18.4%)
20-24
2013 9 16

2013 9 16

Segment Metrix

2013 9 16

1088

49.8%

1096

50.2%

19

300

13.7%

CyberPanel

20-24

165

7.5%

12

25-29

170

7.8%

30-34

208

9.5%

35-39

195

8.9%

40

1146

52.5%

984

45.0%

577

26.4%

623

28.5%

(IX Survey)

2013/08/282013/08/29

N=2,184
95%,2.10%
20137

2013 9 16

Methodology
comScoreUnified Digital MeasurementTM4
IAB
International Spiders and Bots List

Segment Metrix

20%30%
50%

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

Composition Index UV

100
Composition Index PV

100
2013 9 16

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

m
c

marcom@insightxplorer.com
(02) 2368-2300