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Table of Contents
Executive Summary of Key Results for MALAYSIAKINI BAHASA MALAYSIA.................................................3 Section 1: Media Coverage of Political Parties & Coalitions.......................................................................... 5 1.1 Volume of Coverage of Parties & Coalitions......................................................................................... 5 Figure 1: Volume of Coverage of Political Parties & Coalitions.......................................................... 5 Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs. Opposition vs. Independent/Other........................................................................................................................................6 1.2 Tone of Coverage of Political Parties & Coalitions...............................................................................7 Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions............................................7 Figure 4: Negative Political Party & Coalition Coverage .................................................................... 8 Figure 5: Positive Political Party & Coalition Coverage.........................................................................9 Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs. Opposition vs. Independent/Other.....................................................................................................................................10 Section 2: Media Coverage of Politicians & Political Figures....................................................................... 11 2.1 Volume of Coverage of Politicians & Political Figures....................................................................... 11 Figure 7: Volume of Coverage of Politicians & Political Figures....................................................... 11 Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs. Opposition vs. Independent/Other.....................................................................................................................................12 2.2 Volume of the Use of Politicians & Political Figures as Sources....................................................... 13 Figure 9: Volume of the Use of Politicians & Political Figures as Sources........................................13 Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Government vs. Opposition vs. Independent/Other..........................................................................................................14 2.3 Tone of Coverage of Politicians & Political Figures............................................................................15 Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures......................................15 Figure 12: Negative Coverage of Politicians & Political Figures.......................................................16 Figure 13: Positive Coverage of Politicians & Political Figures..........................................................17 Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs. Opposition vs. Independent/Other.....................................................................................................................................18 2.4 Tone of the Use of Politicians & Political Figures As Sources: Attack Politics or Negative Campaigning......................................................................................................................................................19 Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics' Most Often?............................................................................................................................................................ 19 Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?..........................20 Section 3: Media Coverage of Issues.................................................................................................................21 3.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues..................................................21 Figure 17: Coverage of Policy Issues vs. Non-Policy Issues.................................................................21 Figure 18: Media Coverage of Policy Issues......................................................................................... 22 Figure 19: Media Coverage of Non-Policy Issues................................................................................ 23 Section 4: A Brief Methodology..........................................................................................................................24 Section 5: Appendix 1 Tables.......................................................................................................................... 25 Section 6: Appendix 2 Coding Scheme......................................................................................................... 32
(2) Coverage of Politicians and Political Figures Who is talked about the most? And how are they talked about? Najib Razak was the most mentioned politician, but overall, PR politicians were given somewhat more coverage than BN politicians. Of all the tonal categories used in the coverage of politicians and political figures, the neutral category was used very much the most often (76%). Anwar Ibrahim was the most negatively covered and attacked politician, followed by Najib Razak. Najib Razak received the most positive coverage by a significant margin, followed by Anwar Ibrahim. Overall, PR politicians received the most of every kind of tonal coverage, with the exception of attacks, which they received at a rate equal to that of BN. 3 MALAYSIAKINI BAHASA MALAYSIA
Who is used as a source the most? And who engages in attack politics the most? BN politicians were used as sources most often (52%), with Najib Razak and Anwar Ibrahim the individuals most commonly used as sources. Najib Razak was the source carrying out the highest proportion of all 'attack politics', followed by Mahathir Mohamad then Muhyiddin Yassin. Overall, BN coalition politicians were engaged in attack politics significantly more often than either opposition politicians or independent politicians or political figures. (3) Policy Issues vs. Non-Policy Issues Non-Policy Issues were given significantly more coverage than Policy Issues. The Non-Policy Issue of Ethnicity was the most covered issue overall.
20
25
30
35
BN received the most coverage by a significant margin (31.99%), followed by PAS, PKR, PR, then DAP. Refer to Table 1 for figures.
Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs. Opposition vs. Independent/Other
Other
1.94
Independent
2.33
PR
50.03
BN
45.69
10
20
Volume
30
40
50
60
Once parties/coalitions' coverage volumes are combined, PR received slightly more coverage (50.03%) than BN (45.69%). Refer to Table 2 for figures.
90%
Of all the tonal categories used in the coverage of political parties and coalitions, the neutral category was used very much the most often (90.20%).
Negative
40
50
60
BN was the most negatively covered (33.58%). The three constituent parties of the opposition coalition (PAS, PKR & DAP) came in second, third and fourth most negatively covered, respectively. PR was the most attacked party or coalition (31.25%), followed by PAS (25%) then DAP & BN in third equal place (18.75%). Refer to Table 3 for figures.
Coverage Volume
BN received the most positive (46.75%) and neutral (31.2%) coverage by a significant margin, followed by PR and its constituent parties. Refer to Table 3 for figures.
Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs. Opposition vs. Independent/Other
Attacked 0.00 Positive PR Neutral Negative Attacked Positive BN Neutral Negative Attacked 0 10 20 25.00 30 40 50 60 70 80 45.29 47.45 53.25 43.79 50.25 49.64 75.00
Coverage Volume
When coalition and party coverage is combined into the two opposing coalitions, it becomes clear that BN received the most positive coverage, while PR received the most negative coverage and very much the most attacks. It should, however, be remembered that the neutral tonal category is overwhelmingly the largest category. Refer to Table 4 for figures and below for ratios. Coverage Type Positive Neutral Negative Attacked Tonal Weighting 5% 90% 4% 1%
15
20
25
30
Only the top 20 most mentioned politicians are shown on this graph. Out of these 20, Najib Razak received the most mentions (24.65%), followed by Anwar Ibrahim (19.15%), then Lim Kit Siang and Lim Guan Eng, with Ibrahim Ali coming in with fifth most mentions overall. Refer to Table 5 for full figures.
Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs. Opposition vs. Independent/Other
When the mentions of individual politicians and political figures are combined and merged into their respective coalitions, we can see that coverage of figures from both major coalitions was somewhat skewed towards PR. Refer to Table 6 for figures.
Khalid Ibrahim Hadi Awang Lim Guan Eng Chua Soi Lek Mahathir Mohamad Vox Pop Male Muhyiddin Yassin Election Commission Spokesperson Anwar Ibrahim Najib Razak 0
2.45 2.78 3.27 3.27 8.42 8.83 11.53 12.35 12.84 26.74 5 10 15 20 25 30
Coverage Volume
Of the politicians and political figures tracked, Najib Razak, Anwar Ibrahim and EC Spokespeople were most commonly used as sources, at 26.74%, 12.84% and 12.35% respectively. Refer to Table 7 for figures.
Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Government vs. Opposition vs. Independent/Other
52%
Politicians from BN were used as sources much more often (52%) than both independent political figures and PR. Refer to Table 7 for figures.
Of all the tonal categories used in the coverage of politicians and political figures, the neutral category was used very much the most often (76%), followed by the negative and positive categories.
Coverage Volume
In terms of the tone of mentions of politicians and political figures, Anwar Ibrahim received the most negative coverage (31.34%) and was attacked the second most often (27.78%). Najib Razak was attacked most often (33.33%) and received the second most negative coverage (17.91%). All other figures trailed by a significant distance in these categories. Refer to Table 8 for full figures.
Neutral
30
40
50
60
In terms of the tone of mentions of politicians and political figures, Najib Razak received the most positive (31.88%) and neutral coverage (24.27%), with Anwar Ibrahim receiving the second most neutral coverage (19.09%). Lim Kit Siang received the second most positive coverage (13.04%), followed by Lim Guan Eng and Khalid Ibrahim in third equal place (10.15%). Refer to Table 8 for figures.
Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs. Opposition vs. Independent/Other
Attacked 0.00 Positive PR Neutral Negative Attacked Positive BN Neutral Negative Attacked 0 10 20 30 40 31.34 50.00 50 60 70 34.78 39.42 50.00 57.97 52.70 64.18
Coverage Volume
Overall, PR received the most of every kind of tonal coverage, with the exception of attacks, which they received at a rate equal to that of BN. It should, however, be remembered that the neutral tonal category is overwhelmingly the largest category. Refer to Table 9 for figures and ratios. Coverage Type Positive Neutral Negative Attacked Tonal Weighting 11% 76% 11% 3%
2.4 Tone of the Use of Politicians & Political Figures As Sources: Attack Politics or Negative Campaigning
Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics' Most Often?
Jeffrey Kitingan 0.00 Baru Bian Vox Pop Male Taib Mahmud Nik Aziz Lim Kit Siang Hassan Ali Chua Soi Lek Lim Guan Eng Hadi Awang Anwar Ibrahim Muhyiddin Yassin Mahathir Mohamad Najib Razak 0 5 10
Attack Volume
0.00 2.17 2.17 2.17 2.17 2.17 2.17 4.35 6.52 6.52 17.39 23.91 28.26 15 20 25 30
This graph is weighted to show attack politics as a proportion of overall use as source. Najib Razak (28.26%) was most commonly quoted as engaged in 'attack politics', followed by Mahathir Mohamad (23.91%), then Muhyiddin Yassin (17.39%). Anwar Ibrahim and Hadi Awang were the most attack-prone opposition politicians (both 6.53%), followed by Lim Guan Eng. Refer to Table 10 for figures.
Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?
This graph is weighted to show attack politics as a proportion of overall use as source. Overall, BN coalition politicians engaged in attack politics much more often than either opposition politicians or independent politicians or political figures. Refer to Table 10 for figures.
More coverage overall was given to Non-Policy Issues than Policy Issues. Refer to Table 11 for figures.
8% 1% 7%
Policy Issues
Vision Policies/Programmes Environment Economy/Development Education Foreign Policy Domestic Policy, Crime & National Security Oppressive Legislation Health Religion
39%
23%
1% 10% 7%
2%
Of all policy issues covered, Vision Policies and Programmes were given the most attention, followed by Domestic Policy, Crime & National Security, and the Economy & Development. Refer to Table 11 for figures.
25% 31%
Non-Policy Issues
2% 3%
6% 9%
Ethnicity Religion Democracy & Human Rights Socioeconomic Status Mudslinging Gender Electioneering
24%
Of all Non-Policy Issues covered, Ethnicity was given the most coverage, followed by Electioneering and then Socioeconomic Status or demographic factors. Refer to Table 11 for figures.
Within each story, category/operator references were identified and coded at the sentence level (from period to period). The 21 categories identified and their sub-categories or 'operators' are outlined in Appendix 2. These 21 categories form the 'unit of analysis' for this study. Tone (positive, negative, neutral, attacking, or attacked) was determined based on matching each reference to a media frame or frames, supportable via emotive/descriptive/subjective language/vocabulary utilised by the either the news personnel or the source being quoted/paraphrased. As such, tone is not based upon coder opinion but on linguistic data. Coders were instructed to 'code as neutral' whenever there was a lack of linguistic data to support a positive/negative/attacking/attacked frame, or whenever they were unsure/conflicted. Data Analysis The data was analysed using the open source software package GNU Octave (a multi-disciplinary mathematical data analysis programme capable of SPSS/NVIVO-level statistical analysis, as well as much higher-level mathematical analysis). Scripts were composed to count occurrences of key datacodes, as specified by the project's finite code-listing set (see Appendix 2), for every row of coded data (i.e. every reference). Where appropriate, code-count occurrences have been normalised to provide the percentage of these key-code occurrences.
45.694251
50.03
2.334771 1.9406
TABLE 3 Parties & Coalitions BN DAP Gerakan MCA MIC PAS PBB PBS PKR PR PRS PRM PSM SAPP SPDP SUPP UMNO UPKO Other Attacked 18.75 18.75 0 0 0 25 0 0 0 31.25 0 0 0 0 0 0 6.25 0 0 Negative 33.577 12.409 0 3.6496 0 10.949 0 0 5.1095 21.168 0 0 0 0 0 0.72993 9.4891 0 2.9197 Neutral 31.197 10.253 0.77572 3.4064 0.70826 14.941 0.033727 0.067454 13.997 11.062 0 0.033727 2.2934 0.23609 0.13491 0.067454 8.8364 0.067454 1.8887 Positive 46.746 9.4675 1.1834 1.7751 0 6.5089 0 0 8.284 19.527 0 0 0.59172 0 0 0 3.5503 0 2.3669 TOTAL 130.27 50.8795 1.95912 8.8311 0.70826 57.3989 0.033727 0.067454 27.3905 83.007 0 0.033727 2.88512 0.23609 0.13491 0.797384 28.1258 0.067454 7.1753
BN
PR
TABLE 4 Attacked Negative Neutral Positive Attacked Negative Neutral Positive Attacked Negative Neutral Positive
TABLE 5 25 43.79603 45.294779 53.2548 75 49.6355 50.253 43.7874 0 2.9197 4.451917 2.95862 Politician/Political Figure Abdul Rahman Dahlan Alfred Jabu Ambiga Sreenevasan Anwar Ibrahim Azmin Ali Baru Bian Bernard Dompok Chong Chieng Jen Chua Soi Lek Dzulkefly Ahmad Elizabeth Wong G. Palanivel Hadi Awang Hassan Ali Hishamuddin Hussein Ibrahim Ali James Masing Jeffrey Kitingan Karpal Singh Khalid Ibrahim Khalid Samad Lim Guan Eng Lim Kit Siang Liow Tiong Lai Mahathir Mohamad Maximus Ongkili Mohamad 'Mat' Sabu Muhyiddin Yassin Musa Aman Najib Razak Ng Yen Yen Nik Aziz Nizar Jamaluddin Nurul Izzah Rafizi Ramli Rosmah Mansur Siti Mariah Mahmud Taib Mahmud Teresa Kok Tian Chua Tony Pua William Mawan Wong Ho Leng Wong Soon Koh Yong Teck Lee Percentage (mention) 0 0.31397 0.62794 19.152 0 0 0 0 1.0989 0.15699 0 0 1.0989 1.0989 0.94192 4.7096 0.62794 0.15699 0.31397 2.8257 4.0816 5.1805 7.5353 0.15699 4.3956 0 1.8838 2.9827 1.5699 24.647 0 4.2386 1.8838 1.5699 3.1397 0.47096 0 1.5699 0.15699 0.78493 0.15699 0 0 0 0.47096
Politician/Political Figure Chua Soi Lek Liow Tiong Lai Ng Yen Yen G. Palanivel Alfred Jabu Taib Mahmud Maximus Ongkili James Masing William Mawan Wong Soon Koh Abdul Rahman Dahlan Hishamuddin Hussein Mahathir Mohamad Muhyiddin Yassin Musa Aman Najib Razak Bernard Dompok Chong Chieng Jen Karpal Singh Lim Guan Eng Lim Kit Siang Teresa Kok Tony Pua Wong Ho Leng Dzulkefly Ahmad Hadi Awang Khalid Samad Mohamad 'Mat' Sabu Nik Aziz Nizar Jamaluddin Siti Mariah Mahmud Anwar Ibrahim Azmin Ali Baru Bian Elizabeth Wong Jeffrey Kitingan Khalid Ibrahim Nurul Izzah Rafizi Ramli Tian Chua Ambiga Sreenevasan Hassan Ali Ibrahim Ali Rosmah Mansur Yong Teck Lee
TABLE 6 Party etc. Percentage MCA MIC PBB PBS PRS SPDP SUPP 1.25589 0 1.88387 0 0.62794 0 0
Coalition
Percentage
BN
38.30482
UMNO
34.53712
UPKO
DAP
13.34375
PAS
13.34369 PR 54.31666
PKR
27.62922
Independent/Ot her
7.37836
Politician/Political Figure Chua Soi Lek Mahathir Mohamad Muhyiddin Yassin Musa Aman Najib Razak Nazri Aziz Taib Mahmud Anwar Ibrahim Baru Bian Hadi Awang Jeffrey Kitingan Khalid Ibrahim Lim Guan Eng Lim Kit Siang Nik Aziz Ambiga Sreenevasan Hassan Ali Vox Pop Male Vox Pop Female Public Opinion/Vox Pop General Election Commission Spokesperson
TABLE 7 Percentage (source) 3.2706 8.4219 11.529 0.65413 26.738 0.2453 1.1447 12.837 0.16353 2.78 0 2.453 3.2706 1.8806 1.3083 0.7359 0.4906 8.8307 0.7359 0.16353 12.347
Coalition
Percentage
BN
52.00363
PR
24.69303
Independent
23.30363
Politician/Political Figure Abdul Rahman Dahlan Alfred Jabu Ambiga Sreenevasan Anwar Ibrahim Azmin Ali Baru Bian Bernard Dompok Chong Chieng Jen Chua Soi Lek Dzulkefly Ahmad Elizabeth Wong G. Palanivel Hadi Awang Hassan Ali Hishamuddin Hussein Ibrahim Ali James Masing Jeffrey Kitingan Karpal Singh Khalid Ibrahim Khalid Samad Lim Guan Eng Lim Kit Siang Liow Tiong Lai Mahathir Mohamad Maximus Ongkili Mohamad 'Mat' Sabu Muhyiddin Yassin Musa Aman Najib Razak Ng Yen Yen Nik Aziz Nizar Jamaluddin Nurul Izzah Rafizi Ramli Rosmah Mansur Siti Mariah Mahmud Taib Mahmud Teresa Kok Tian Chua Tony Pua William Mawan Wong Ho Leng Wong Soon Koh Yong Teck Lee
TABLE 8 Attacked Negative 0 0 0 0 0 0 27.778 31.343 0 0 0 0 0 0 0 0 5.5556 1.4925 0 1.4925 0 0 0 0 0 0 0 1.4925 0 0 0 2.9851 0 0 0 0 0 1.4925 0 2.9851 0 4.4776 0 2.9851 0 2.9851 0 0 5.5556 5.9701 0 0 0 1.4925 5.5556 2.9851 0 0 33.333 17.91 0 0 11.111 5.9701 0 1.4925 0 0 0 4.4776 0 0 0 0 0 2.9851 0 0 11.111 1.4925 0 1.4925 0 0 0 0 0 0 0 0
Neutral 0 0.41494 0.82988 19.087 0 0 0 0 1.0373 0 0 0 1.4523 1.0373 1.2448 4.7718 0.82988 0.20747 0.20747 1.8672 3.9419 4.9793 7.6763 0.20747 4.5643 0 2.2822 3.112 2.0747 24.274 0 3.9419 2.0747 1.8672 2.4896 0.62241 0 1.6598 0.20747 0.41494 0 0 0 0 0.62241
Positive 0 0 0 5.7971 0 0 0 0 0 0 0 0 0 0 0 7.2464 0 0 0 10.145 5.7971 10.145 13.043 0 1.4493 0 0 1.4493 0 31.884 0 2.8986 1.4493 1.4493 7.2464 0 0 0 0 0 0 0 0 0 0
BN
PR
Independent/ Other
TABLE 9 Attacked Negative Neutral Positive Attacked Negative Neutral Positive Attacked Negative Neutral Positive
49.9998 31.3428 39.41919 34.7826 50 64.1786 52.69695 57.9708 0 4.4776 7.8838 7.2464
TABLE 10 Politician/Political Figure Chua Soi Lek Mahathir Mohamad Muhyiddin Yassin Musa Aman Najib Razak Nazri Aziz Taib Mahmud Anwar Ibrahim Baru Bian Hadi Awang Jeffrey Kitingan Khalid Ibrahim Lim Guan Eng Lim Kit Siang Nik Aziz Ambiga Sreenevasan Hassan Ali Vox Pop Male Vox Pop Female Public Opinion/Vox Pop General Election Commission Spokesperson Percentage (source + attacking) 2.1739 23.913 17.391 0 28.261 0 2.1739 6.5217 0 6.5217 0 0 4.3478 2.1739 2.1739 0 2.1739 2.1739 0 0 0 Coalition Percentage
BN
73.9128
PR
21.739
Independent
4.3478
TABLE 11 Issues Vision Policies/Programmes Environment Economy/Development Education Foreign Policy Domestic Policy, Crime & National Security Oppressive Legislation Health Religion Ethnicity Religion Democracy & Human Rights Socioeconomic Status Mudslinging Gender Electioneering Coverage 5.0095 0.19023 1.2999 0.95117 0.31706 3.012 0.95117 0.095117 1.0463 11.763 2.0926 3.2974 9.0996 1.0463 0.79264 9.48 PI/NPI Coverage
Policy Issues
12.872447
Non-Policy Issues
37.57154
Party or Coalition 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. BN (Barisan Nasional) DAP (Democratic Action Party) Gerakan (Malaysian People's Movement Party) MCA (Malaysian Chinese Association) MIC (Malaysian Indian Congress) PAS (Pan-Malaysian Islamic Party) PBB (Parti Besaka Bumputera Bersatu) PBS (Parti Bersatu Sabah) PKR (People's Justice Party) PR (Pakatan Rakyat) PRS (Sarawak People's Party) PRM (Parti Rakyat Malaysia) PSM (Parti Sosialis Malaysia) SAPP (Sabah Progressive Party) SPDP (Sarawak Progressive Democratic Party) SUPP (Sarawak United People's Party) UMNO (United Malays National Organisation) UPKO (United Pasokmomogun Kadazandusun Murut Organisation)
4.
Organisations 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Bersih Community-based organisations. Democracy- or human rights-oriented organisations (excluding Bersih) Environmentally-oriented organisations Ethnicity-oriented organisations JATI Perkasa Professionals organisations Religious organisations. Trade Unions Womens' rights or issues focused organisations. Youth or student focused organisations Election Commission
Politicians or Political Figure (Used as a Source) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Ambiga Sreenevasan (Bersih) Anwar Ibrahim (PKR) Baru Bian Chua Soi Lek Hadi Awang Hassan Ali Jeffrey Kitingan Khalid Ibrahim Lim Guan Eng Lim Kit Siang Mahathir Mohamad Muhyiddin Yassin 5.
Policy Issues 1. Vision Policies or Programmes 1. 1Malaysia 2. GTP (Government Transformation Programme) 3. ETP (Economic Transformation Programme) 4. NKRA (National Key Results Areas) 5. NEP/'Bumiputeraism' 6. PAS's Welfare State 7. PKR's Buku Jingga
7. 8.
Other
Health 1. 1Care 2. Other Religion 1. Apostasy 2. Islamic State 3. Hudud 4. Conversion (into Islam) 5. 'Allah' issue 6. Other
Environment 1. Deforestation/Land Rights 2. Recycling 3. Lynas 4. Polluting Industries (non-Lynas) 5. Damming Projects 6. Other Economy/Development 1. Recession 2. Welfare 3. Unemployment 4. Poverty 5. Privatisation 6. Growth/FDI 7. FTA/Globalisation 8. Inflation/Price Rises 9. Infrastructure 10. Housing 11. Other Education 1. Vernacular Schools 2. Access 3. PPSMI 4. Academic Freedom 5. System 6. PTPTN 7. Other Foreign Policy 1. Western World 2. Singapore (Mentions of) 3. Singapore (Comparison with) 4. China 5. India 6. Islamic World 7. Israel/Palestine 8. Indonesia 9. Other Domestic Policy, Crime, & National Security 1. Immigration 2. Illegals/Refugees 3. Terrorism (not Lahad Datu) 4. Crime 5. Lahad Datu Incident 6. Other Oppressive Legislation 1. ISA (Internal Security Act) 2. AUKU/UUCA (Universities and University Colleges Act 1971) 3. Sedition Act 4. PPPA (Printing Presses and Publication Act) 5. PAA (Peaceful Assembly Act 2012) 6. SOSMA (Security Offences (Special Measures) Act 2012) 6.
9.
3.
Non-Policy Issues 1. Ethnicity 1. Malaysia 2. Chinese 3. Indian/South Asian 4. Orang Asli 5. Orang Asal, Sabah & Sarawak 6. Thai 7. Portuguese/Eurasian 8. Malay Rights 9. Other Religion 1. Islam 2. Buddhism/Taoism 3. Hinduism 4. Christianity 5. Sikhism 6. Religious Freedom (non-apostasy related) 7. Interfaith Dialogue/Unity 8. Interfaith Friction 9. Other Democracy & Human Rights 1. General Corruption 2. Electoral Corruption 3. Media Freedom 4. Electoral Reform 5. Electoral Legislation 6. 2-Party System 7. Protest/Rallies 8. Other Socioeconomic Sectors 1. Middle Class/Professionals 2. Working Class 3. Aristocracy/Monarchy 4. Civil Service 5. Military and Police 6. FELDA 7. Plantation/Estate Workers 8. Chine New Villagers 9. Senior Citizens/Retirees 10. RELA/Wataniah 11. Urban 12. Rural 13. Cost of Living 14. Other
4.
2.
5.
3.
6.
4.
7.
5.
Territory 1. Kuala Lumpur 2. Labuan 3. Putrajaya 4. Johor 5. Kedah 6. Kelantan 7. Malacca 8. Negeri Sembilan 9. Pahang 10. Perak 11. Perlis 12. Penang 13. Sabah 14. Sarawak 15. Selangor 16. Terengganu 17. Sarawak Independence 18. Sabah Independence Mudslinging 1. Anwar/Sodomy 2. Altantuya 3. Rosmah 4. Penang CM 5. Selangor CM 6. NFC 7. Arms Deals 8. Psy/CNY Concert 9. Project IC 10. Taib Mahmud and Logging Expose 11. Other
7.
Gender 1. Sexuality 2. Women in politics 3. Personal/Private life 4. Womens' Issues 5. LGBT/Q 6. Appearance 7. Sexism 8. Other Electioneering 1. Event-specific Gifts 2. Handouts 3. Timely Developments 4. Election Promises 5. Baby-kissing 6. Cybertroopers/Social Media War 7. Other
8.
6.