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Broadcast advertising is radio and television commercials. Broadcast media reaches a broad audience. Radio and television broadcast advertising is known as mass marketing. Broadcast advertising persuades consumers of the benefits of advertisers' brands. Organizations such as the Federal Trade Commission (FTC) monitor television and radio commercials to make sure advertisers and broadcasters aren't making false claims that may mislead consumers into buying their products. Radio and television stations must ensure commercials meet FTC standards before broadcasting them. Broadcast refers to the dissemination of a program or message by radio or television waves. The term broadcast arose as a result of the practice of the united states navy officials who ordered naval messages broadcast to the various fleet units during the early days of radio communication.
Radio Advertising
Radio has been an integral part of our culture. In some ways it touches the lives of almost everyone, everyday. Radio as a medium, offers a form of entertainment that attracts listeners while they are working, traveling, relaxing or doing almost everything. The radio has become a powerful and effective advertising medium. Radio advertising has gone long strides since its inception tool of advertisers. Successful radio advertising is based on the pleasure and satisfaction afforded the listeners . Radio demands that your writing be given free reign, because if you dont choose unusual techniques to break through typical listening habits, the radio audience wont hear you.
Radio advantages
Disadvantages
Television Advertising
Television is often called the king of the advertising media, since a majority of people spend more hours watching TV per day than any other medium. It combines the use of sight, color, sound, and motion and it works. TV has proven its persuasive power in influencing human behavior time and time again. But it is also the king of advertising costs. The television Is a strong sales medium because a larger measure of personal salesmanship can be possible with it than other media.
TV commercial production
like radio, television message can be transmitted wither live or transcribed. In either case, live broadcasting involves around spun or action as it takes place in the studio at the moment of transmittal. Television programs and Commercials: there are four kind of programs offered on television: These are: 1. Studio production- vaudeville, drama, musical comedy and the like made for television 2. Simulcasts- the simultaneous television pick up of AM and FM radio programs. 3. Remote pick up- sports events and the like. 4. Motion picture films.
Television commercial
The creator of a television commercial thinks in terms of three dimensions: rime, budget, and idea. Ofthese, time is the most inflexible; budget the most oppressive; and idea, the most challenging.
Film Commercial
Most commercial are on film, which enables the advertiser to satisfy himself before releasing it to as to exactly how his commercial will he presented. A whole series of commercials can be filmed at one session at a time. Furthermore, film enables advertiser to take advantage of a greater realm of visual techniques.
Jingle
A jingle which may be described as any pleasing succession of rhythmical sound in a verse can present the name of the product and its slogan in a pleasing, memorable way. Some jingles have proved popular esp. the children so much so that when they sing from time to time the name of the advertised products become the household lingo. However, there are jingle that are not appropriate for certain products so that using them brings about negative effects.
Video Tape
Video tape is a method of reproducing the picture and sound of a live performance electronically fro a two inch tape with such reality that most people cannot distinguish it from
live broadcast. Video tape can played immediately, unlike film, which may take weeks to be developed or printed.
Television Disadvantages
Production costs Clutter Wasted reach Inflexibility Intrusiveness Short lived Pervasiveness Impact Ability to use humor Demonstrate ability
Advantages