A

PROJECT REPORT ON

MARKET PENETRATION STRATEGIES FOR IMPROVING DEPTH OF ONLINE TRADING OF SHAREKHAN IN PUNE.

By
GAURAV RAJ CMBA + PGDM-AIMA

A report submitted in partial fulfillment of The requirements of Corporate MBA Programme

Suryadatta Institute of Management and Mass Communication

DECLARATION

I hereby declare that this project work entitled market penetration strategies for improving depth of online trading of sharekhan in puneis my work, carried out under the guidance of my company guide Mr. Yograj Patel . this report neither full nor in part has ever been submitted for award of any other degree of either this university or any other university.

GAURAV RAJ

ACKNOWLEDGEMENT

First and foremost I express my sincere thanks to Dr.Sanjay B. Chordiya For providing me the necessary infrastructure and the right environment for academic excellence.

My heartfelt and sincere thanks are due for Prof. Reena dhar, project guide for providing me valuable guidance and instilling in me a sense of purpose and direction during the course of preparation of this project.

My sincere thanks to my company guide Mr. Yograj Patel, for giving me this opportunity to undertake this project work.

Finally I take this opportunity to thank my parents, Friends and well wishers without whom this effort would be pathless.

GAURAV RAJ

SUMMARY

The project has the in depth analysis of the stock market and the project title is market penetration strategies for improving depth of online trading of sharekhan in pune describes different recommendation stock idea and analytical part of share to their client. I had analyzed different stock by sharekhan. On-line share trading a/c offers various services to the clients. The stock market in India is very vast. It is also happens in current scenario as, invest in on-line share trading a/c market good option to invest. As an investor looking towards current market scenario we have to invest in this market through on-line. Today, share trading companies also preferable to give on-line trading account to client. This account also gives more facilities than off- line account. most of the customers prefers on-line share trading account. SHAREKHAN LTD. Offers free way and hassle free way of trading in share market.

TABLE OF CONTENTS

CHAPTERS CHAPTER 1 Introduction 1.1 Objective 1.2 Methodology 1.3 Limitations CHAPTER 2 Company profile and review of literature 2.1 Company Profile 2.2 Review of literature CHAPTER 3 Data collection and analysis 3.1 Share Market 3.2 Stock market online 3.3 Online share trading 3.4 Analysis of questionnaire

PAGE NO 5-7

8-16

17-28

CHAPTER 4 Findings

28-29

CHAPTER 5 Suggestions Learnings Bibliography Glossary Annexures

29-30

Chapter 1-Introduction

1.INTRODUCTION
1.1Objective: Being a student of the Marketing stream it is necessary that I understand the Share Market. During the Project duration I studied the working of the Share Market. I prepared the report on market penetration strategies for improving depth of online trading of sharekhan in pune with a view of getting as much knowledge as possible about the share market. To know and analyze how the various online share trading companies operated. Their services and products offered. It helps to know which of the companies is beneficial. I studied various financial products operating in stock market that helps us to know the attitude of clients towards the stock market. It gives me an insight into clients ability to online trade in shares on the stock exchange. I get to know various tactics employed by companies to acquire a customer and fulfill their needs.

1.2Methodology:

Market penetration strategies for improving depth of online trading of Sharekhan in Pune being a hard topic for the study, it was important that I take the assistance of the company people. This topic cannot be studied by asking questions to the public (survey). Therefore I adopted the strategy wherein I asked various questions related to the company people. Sample design: judgment sampling, Judgment sampling is a common non-probability method. The researcher selects the sample based on judgment. This is usually and extension of convenience sampling.

Sample size: Sample unit:

10 employees of Sharekhan Sharekhan employees

Data source Primary data: Data collected through structured questionnaires and interview Method. Secondary data: from old company data, economic times, marketing journals, online portals, company websites.

1.3Limitation:

There were not very tough limitation as such but one limitation was that my study relates to the Research Department while I was put into the Sales Department for the project but still I am satisfied that I could complete my study nicely over their.

Chapter 2- Company profile & Review Of Literature

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2.1 Company Profile

2.1.1 Sharekhan Securities Pvt. Ltd. Sharekhan is one of the top retail brokerage houses in India with a strong online trading platform. The company provides equity based products (research, equities, derivatives, depository, margin funding, etc.) through its pan India presence of 200 branches and 310 franchises across 170 cities. Sharekhan was established by Morakhia family -in 1999-2000 and Morakhia family, continues to remain the largest shareholder. Sharekhan is one of the leading retail broking brands in the country. It is the retail broking arm of the Mumbai-based SSKI Group. With a legacy of more than 80 years in the stock markets, the SSKI group ventured into institutional broking and corporate finance over a decade ago. Presently SSKI is one of the leading players in institutional broking and corporate finance activities. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE, NSE, Derivatives. Depository services, online trading, Investment advice, Commodities, etc. The Company's online trading and investment site - www.Sharekhan.com - was launched on Feb 8, 2000. The site gives access to superior content and transaction facility to retail customers across the country. Known for its jargon-free, investor friendly language and high quality research, the content-rich and research oriented portal has stood out among its contemporaries because of its steadfast dedication to offering customers best-of-breed technology and superior market information. Sharekhan's management team is one of the strongest in the sector and has positioned Sharekhan to take advantage of the growing consumer demand for financial services products in India through investments in research, pan-Indian branch network and an outstanding technology platform. Further, Sharekhan's lineage and relationship with SSKI Group provide it a unique position to understand and leverage the growth of the financial services sector. We look forward to providing strategic counsel to Sharekhan's management as they continue their expansion for the benefit of all shareholders." SSKI Corporate Finance Private Limited (SSKI) is a leading India-based investment bank with strong research-driven focus. Our team members are widely respected for their commitment to transactions and their specialized knowledge in their areas of strength. The 11

team has completed over US$5 billion worth of deals in the last 5 years - making it among the most significant players raising equity in the Indian market. SSKI, a veteran equities solutions company with over 8 decades of experience in the Indian stock markets. If you experience our language, presentation style, content or for that matter the online trading facility, you'll find a common thread; one that helps you make informed decisions and simplifies investing in stocks. The common thread of empowerment is what Sharekhan's all about! "Sharekhan has always believed in collaborating with like-minded Corporates into forming strategic associations for mutual benefit relationships" says Jaideep Arora, Director - Sharekhan Limited. Sharekhan is also about focus. Sharekhan does not claim expertise in too many things. Sharekhan's expertise lies in stocks and that's what he talks about with authority. So when he says that investing in stocks should not be confused with trading in stocks or a portfolio-based strategy is better than betting on a single horse, it is something that is spoken with years of focused learning and experience in the'stock markets. And these beliefs are reflected in everything Sharekhan does for you! We are a part of the SSKI group, an Indian financial services power house, with strong presence in Retail equities Institutional equities Investment banking

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2..1.2Services offered: 1. Private Equity 2. Infrastructure advisory and financing 3. Mergers and acquisitions (M&A) 4. Initial Public Offerings (IPOs) SHARE Shops

All you have to do is walk into any of our 510 share shops across 170 cities in India to get a host of trading related services - our friendly customer service staff will also help you with any accounts related queries you may have. A Sharekhan outlet offers the following services:

Online BSE and NSE executions (through BOLT & NEAT terminals) Free access to investment advice from Sharekhan's Research team Sharekhan Value Line (a monthly publication with reviews of recommendations, stocks to watch out for etc)

Daily research reports and market review (High Noon & Eagle Eye) Pre-market Report (Morning Cuppa) Daily trading calls based on Technical Analysis Cool trading products (Daring Derivatives and Market Strategy) Personalized Advice Live Market Information Depository Services: Demat & Remat Transactions Derivatives Trading (Futures and Options) Commodities Trading IPOs & Mutual Funds Distribution Internet-based Online Trading: Speed Trade

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2.1.3Sharekhan Product Sharekhan offers five trading product to its customers depending on their appetite of investment. The product are online trading a/c, offline trading a/c , commodity, PMS, and mutual fund which facilitate the trading in share for the customer. Online products provide an online Bolt, which facilitate their options for trading. Now no longer it is necessary that the customer always calls his broker for knowing what is the current position of the market and the shares held by him? These accounts are called: In online trading client is been provided with two trading products:1.Classic account:

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This account enables you to buy and sell shares through our website. You get features like a) Streaming quotes (using the applet based system) b) Multiples watch lists c) Integrated Banking, demat and digital contracts d) Instant credit and transfer e) Real-time portfolio tracking with price alerts and, of course, the assurance of secure transactions.

Features: Online trading account for investing in Equities and Derivatives via sharekhan.com Integration of: Online trading + Bank + Demat account Instant cash transfer facility against purchase & sale of shares Make IPO bookings You get Instant order and trade confirmations by e-mail Streaming Quotes Personalized Market Scan with your own customized stock ticker! Single screen interface for cash and derivatives Your very own Portfolio Tracker!

2. Speed trade:

The Power and Speed of a Broker's Terminal on your Desktop! The ideal tool for active traders and jobbers who transact frequently during the day's trading session, Speed trade enables you to capitalize on intra-day price movements. Speed trade is an Internet-based executable application that provides Everything a trader needs on ONE screen:

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1: Real-time streaming quotes 2: Live Tic-by-Tic Intra-day charting 3: Trading in Cash and Derivatives on a single screen

3. Dial-n-Trade

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Features of Dial-n-Trade
That enables you to trade effortlessly

TWO dedicated numbers for placing your orders with your cell phone or landline. Toll free number: 1-800-22-7050. For people with difficulty in accessing the toll-free number, we also have a Reliance number 30307600 which is charged at Rs. 1.50 per minute for STD calls.

Automatic funds transfer with phone banking (for Citibank and HDFC bank customers) Simple and Secure Interactive Voice Response based system for authentication No waiting time. Enter your TPIN to be transferred to our telebrokers You also get the trusted, professional advice of our telebrokers After hours order placement facility between 8.00 am and 9.30 am (timings to be extended soon)

2.2 REVIEW OF LITERATURE

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Market penetration is one of the four growth strategies as defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors' customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc). Other growth strategies include: Product development (existing markets, new products): McDonalds is always within the fast-food industry, but frequently markets new burgers. Market development (new markets, existing products): Lucozade was first marketed for sick children and then rebranded to target athletes. Diversification (new markets, new products): Mohen A.S, Bion Products, Selectron Ltd, The penetration that brands and products have can be recorded by companies such as ACNielsen and TNS who offer panel measurement services to calculate this and other consumer measures. In these cases penetration is given as a percentage of a countries households who have bought that particular brand or product at least once within a defined period of time.

Branding in a bull run Nandini Lakshman | December 06, 2003 Powered By Business Standard

Did you think that Jhumritalaya was part of filmi folklore? Forget it. It's actually a small town in Jharkhand, where broking outfit Motilal Oswal Securities opened a branch last month to reach out to investors. At ShareKhan they are using different tactics to attract investors. The financial site will soon be kicking off a broking contest. Yes, there are prizes to be won. But the entire effort is part of a giant marketing exercise by ShareKhan, the retail broking arm of SSKI Investor Services Ltd. So what's up? Broking houses of all hues have embarked on an aggressive marketing exercise. They are all espousing the FMCG (fast moving consumer goods) mantra to make the most of the current bull run. From extending their branches, strengthening sales force, direct marketing and hiring training consultants, to changing their advertising and even expanding their call centre operations, they are going all out to woo retail investors. Is all this new? Sure, broking firms jumped on the branding bandwagon when Net trading was introduced about three years ago. So while emerging as national players, a handful tried to create brands. But with the markets wilting, their efforts at branding came in fits and starts. Now, with a full-blown revival after a three-year hiatus, money is once again being poured in to beef up their marketing, and the new buzzwords include "customer focus, consolidation,

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positioning, reach and upgrading service standards". Setting up information desks is another strategy to reach out to new customers. Investsmart first opened a help desk in the sprawling Bangalore campus of the software giant Infosys. The objective? An expanding infrastructure has meant beefing up the sales force as well. So ShareKhan will double its 100-strong sales force by this fiscal end. Seminars too have become a big hit with broking houses. To touch base with new customers, they are holding talks on subjects like derivatives. With its "The guide to the financial jungle" positioning, ShareKhan's Arora says that it is tying up with online financial and general sites for advertising and co-branding exercises. "You have to do all of this if you want a national presence and increase customer base," says Arora. He claims that now ShareKhan's marketing spend, which had dipped to Rs 1 crore (Rs 10 million) last year, will go up to Rs 4 crore (Rs 40 million) in the current fiscal. "Our marketing outlay is 6 per cent to 7 per cent of our revenue," he adds. But for the market in general, it is a case of making hay while the sun shines. As a marketing consultant put it: "Brand building is a continuous process. But in the stock market, it only happens during a bull run."

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Chapter 3-Data Collection & Analysis

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3.1 Share Market

Share market is the market for securities where organized issuance and trading of shares takes place either through exchanges or over-the-counter in electronic or physical form. Basically, Share Market can be divided into two parts:1. Primary Market It is the market where new issues of securities are offered to the investors.

2. Secondary Market An investor of a secondary market buys a security from another participant of the same and not from any issuing corporation (as in case of Primary Market).

Shares in the Share Market are either traded through:(a) Stock Exchange These are organized market places where stocks, bonds are other equivalents are traded between the buyers and sellers where exchange acts as counter-party to both the participants in case of any default. The contracts are standardized and not customized ones. For example, NYSE, NASDAQ, NSE, NIKKEI, etc.

(b) Over-the -Counter (OTC) these are not centralized exchanges. Here, the trade takes place through a network of dealers. Generally, the OTC contracts are bilateral customized contracts and not standardized ones.

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3.2 Stock Market On-line

Stock Market On-line is the order of the day. It means trading in the stock market without having to directly go to the exchange or to the broker's premises. Advancements in information technology has brought with it phenomenal changes in the stock market trading. In earlier days the brokers went to the stock exchange floor and place their clients' order. But now through the help of the satellite the broker can have his own trading system from his desired place. This system is known as VSAT system. In turn they also give connection to their clients through Internet for performing on-line stock trading. In case of Stock Market Online, the client could avail the stock market from any place he wants provided he has a computer with an Internet connection.

Stock Market On-line involves trading via Internet in the personalized computers of the investors. Here the transaction costs are generally lower due to lower brokerages and the transactions are faster than the off-line ones. Stock Market On-line also facilitates the investors to access stock tips, investment advices, technical graphs, etc.

For accessing the stock market on-line an investor has to open an on-line trading account with a stock market broker-dealer. The investor could place orders by his own from his own PC provided it has Internet facility in it. There is also a facility of compiling one's preferred shares for investment in an on-line Stock Watch. This helps an investor to keep a watch on his investments and their comparative progress. Thus it enables an investor to keep an efficient track on his portfolio.

On a real time basis stock market on-line provides Best Buy and Sell Order, Placing Buy/Sell Order, Volume of Trade, Traded Value, Day's High, Day's Low, Change of price of the stock from last day (both in absolute and percentage terms), 52 week High and Low, Stock Tips, Graphs and Charts.

Generally, in Stock Market On-line the stock certificates of the investors are held in a nominee account by the broker. With every execution of orders the documents first goes to the nominee account of the broker and in turn it is being forwarded by him to the investor. Dividends 22

and profits accrued by an investor first goes to the nominee bank account and then to the client's account. Some of the brokers in Stock Market On-line give their clients the facility of holding stock certificates in their own name. The main advantage of this facility is that it is not mandatory to square up the open position through the same broker he took that position through. Here the dividend and profit is directly sent to the investor in the form of a cheque. Documents (takeover announcements, proposals related to restructuring, etc.) are directly sent to the investor via post. In this electronic form of trading, the shares are not in the physical form for their inconvenience to handle. So, they are now converted to dematerialized form. So, one investor does not have to worry about the safety of the physical shares because the bought shares get transferred to the respective D-mat account. Stock Market On-line has revolutionized the Stock Market Trading where an investor can access the Stock Trading Terminal and can also execute own orders from his own PC provided he has Internet facility. This has facilitated most of the traders who are too busy to go to the exchange or to their broker's premises. Stock Market On-line has helped to increase the participation of investors and consequently mopped up the volume of trade in the bourses, which has brought liquidity with itself, liquidity, being the most coveted feature of any stock exchange.

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3.3Online Share Trading

Online Share Trading is becoming the order of the day in share trading. Now-a-days one could hardly see a person going to the stock exchange floor and placing his order. Electronic media has played an important role in flourishing the share market. In case of online share trading an investor could place his order from his own house if he has internet connection. In earlier days the brokers went to the stock exchange floor and place their clients' order. But now through the help of the satellite the broker can have his own trading system from his desired place. This system is known as VSAT system. In turn they also give connection to their clients through internet for performing online share trading.

The client could avail the share market from any place he wants provided he has a computer with an internet connection. Through online share trading he gets the following services:

Real Time Feed of the share market All the information regarding the market :o o o o o o o o o

Best Buy and Sell order Placing Buy/Sell order Volume Traded Value Today's High and Low Change of price of the share from last day (both in absolute and percentage terms) 52 week High and Low Stock tips Graphs and Charts

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There are two types of trading that can be done through online share trading: Intra day trading

They enter and exit out of the market like the thief in the night. Traders continuously have a watch on the market during the trading hours and the moment they see any opportunity arising they pounce on it for scalping the profit out. These type of trading generally are risky in nature. They buy and sell stocks during the same day. Intra day Traders are of two types :i. Scalp Traders

Investors who perform many trades per day for scalping out small profits out of the bid-ask spread from each trade are known as scalp traders. ii. Momentum Traders

Investors who pounce on those stocks which move significantly in one direction and book desired profit are called momentum traders. They do this within a day. For the intraday traders the brokerage costing is minuscule in comparison to the delivery trades.

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Delivery trading

The investor buys the share for holding purposes. The brokerage charges are a bit more than the intraday ones. Delivery Traders are :i. Technical Traders

They believe that buying/selling signals are present within the graphs and charts of the stock. ii. Fundamental Traders

They perform trade on the basis of study of fact-sheets of the company like historical profit graph, balance sheet, anticipated earning reports, stock splits, mergers and acquisitions, etc. iii. Swing Traders

They are basically fundamental traders who take delivery of trades for a span of short period generally more than one day.

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In this electronic form of trading, the shares are not in the physical form for their inconvenience to handle. So, they are now converted to dematerialized form. So, one investor does not have to worry about the safety of the physical shares because the bought shares get transferred to the respective D-mat account.

Clients attitudes towards using online trading sources in Pune city

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45% 40% 35% 30% 25%

% of responnts

20% 15% 10% 5% 0% agree strongly agree disagree strongly disagree missing

Interpretation

The survey found very positive attitudes towards using online data sources in research,
with 73% of respondents saying they disagree with the statement that they "would not normally use online sources in their work".

View Poll Results: which online broker u prefer 5paise sharekhan 91 14.04%

127 19.60%

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motilaloswal icicidirect hdfc indiabulls Kotak any other

Voters: 648.

25

3.86%

153 23.61% 22 99 45 86 3.40% 15.28% 6.94% 13.27%

Source traderji.com 03aug 2007

Interpretation
Here by doing interpretation we can see that ICICI DIRECT is first choice of clients for online trading, and Sharekhan stands second in polling with 19.60% votes. It shows that sharekhan is going in a right way.

3.4Analysis of questionnaire
As I adopted the strategy wherein I asked various questions related to the company people. For that I have designed an open ended questionnaire. I the basis of their answers I came to know what strategies Sharekhan follow for increasing the depth of online trading.

Q.1) How Sharekhan is different from other broking firms?

In answer of this question almost all the company people have given the same answer that first of all at Sharekhan we understand that every investors needs and goals are different. Hence we provide a comprehensive set of research reports, so that you can make the right investment

29

decisions regardless of your investing preferences. Financial market is just like a jungle and Sharekhan is your guide to this financial jungle.

Q.2) What strategies Sharekhan follows for approaching the customers?

Here on analyzing the all answers of all company people covered in sample size we can conclude strategies follows by Sharekhan in following ways: Strategy

1. Telecalling (by Lead/data) 2. Door-to-Door Marketing. 3. By Cold Calling (Yellow Pages, Hoardings, Newspapers) 4. By Pamphlets. 5. By E-Mail and the SMS facility. 6. By References (Friends, relatives, clients). 7. By canopy i.e., road show

Q.3) what are the key features of online trading with Sharekhan?
With a Sharekhan online trading account, you can buy and sell shares in an instant. Anytime you like and from anywhere you like. You can choose the online trading account that suits your trading habits and preferences - the Classic Account for most investors and Speed trade for active day traders. Your Classic Account also comes with Dial-n-Trade completely free, which is an exclusive service for trading shares by using your telephone. Key Features of online trading with Sharekhan

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Freedom from paperwork Instant credit and money transfer Trade from any net enabled PC After hour orders Online orders on the phone Timely advice and research reports Real-time Portfolio tracking Information and Price alerts

Q.4) What are general question asked by clients?

These are the several questions generally asked by clients.

Q.Why should I trade online? Ans.Online trading is a highly convenient and transparent medium that ensures that you are in total control of your investments.

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Q.Does online trading have security risks? Ans.Millions of customers trade online daily. No security risk has been reported on any of those online transactions. Q.Do I have to be computer savvy? Ans.If you can check your e-mail, then you can trade online. Online trading on sharekhan.com is also very user friendly. Q.Is the brokerage different for those who trade online? Ans.The brokerage is almost the same as in case of offline trading. However you are required to pay a small amount as account opening fee. But you will realise that the savings in time and the flexibility that your online trading account shall offer will make up for that expense!

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Chapter 4 Findings

Findings

1. Online share trading is a facility in which the client could avail the share market from any place he wants provided he has a computer with an internet connection. Through online share trading he gets the following services:

Real Time Feed of the share market All the information regarding the market :-

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a. Best Buy and Sell order b. Placing Buy/Sell order c. Volume d. Traded Value e. Today's High and Low f. Change of price of the share from last day (both in absolute and percentage terms) g. 52 week High and Low h. Stock tips i. Graphs and Charts

2. People in Pune are using internet in their daily routine so we can say doing trading online is not a problem for them. 3. Sharekhan is well known by the people for online trading and people are ready to do online trading with Sharekhan and it is the second preferred stock broking company. 4. Sharekhans USP is its research reports so that investor can make the right investment decisions regardless of his investing preferences.

5. Sharekhan follows the different strategies to approach the customers in which personal approach is the most effective strategy.. 6. Key Features of online trading with Sharekhan

i. Freedom from paperwork ii. Instant credit and money transfer iii. Trade from any net enabled PC iv. After hour orders v. Online orders on the phone vi. Timely advice and research reports vii. Real-time Portfolio tracking

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viii. Information and Price alerts

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Chapter 5 Suggestions

Suggestions

1. Opening fees of DMAT a/c have to be comparatively less than other brokers. 2. Sharekhan can conduct some seminars on online trading to increase the awareness about the online trading. 3. Sharekhan can design an online facility of registration. 4. Brokerage charges should be comparatively changed from time to time. 5. Sharekhan can give some offers like free opening of a/c, yearly brokerage etc to attract the customers.

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6. Research reports should be so designed so that any one can easily understand the complexities of share market. 7. Role of RM should be proactive. 8. Whatever promises has made to the customer by the company, have to be follow properly and timely it will build a good image of company in the minds of customer. Because a satisfied customer is a free advertiser of the company. 9. A forum of online traders should be there on the site of the company. 10. Sales executives should be proper trained because they are the representative of the company. 11. Whatever publication made by company it should also be in regional language. 12. Sharekhan is far behind in advertisings and it is a very strong tool to attract the customer so it is necessary for Sharekhan to increase the advertisement to penetrate the market.

Learnings

In my summer training, I was known very little about the stock market and its nitty-gritty. And now I am confident about equity knowledge. Although nobody can claim complete expertise but there is a sea change at least from our point of view. I have learnt what are the various indices and their significance in market. I have also learnt the impact of Sensex and nifty on overall stock market.

I have learnt about various fundamentals and technical aspects, which affect the stock prices in short, run and long run.

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We also came to know more about our competitors product like, icicidirect.com, India bulls and their strategy of marketing and the consumer's preference towards the competitor's product.

Glossary

Broker: A person who arranges the purchase and sale of an asset by acting as an intermediary
between the purchaser and the seller.

Call Option :- If the right is to buy , it is referred as call option. Derivative Instruments: Instruments derived from conventional direct dealings in
securities. 38

Futures: A Futures contract is a form of forward contract which conveys an agreement to buy
or sell a specific amount of a commodity of financial instrument at a particular price on a stipulated future date.

Options: option is a contract at confers the right , but not an obligation to the holder to buy or
sell an underlying assets like stock.

Primary Market: The market in which financial securities are issued. Put Option: if the right is to sell, it is referred as put option.

Secondary Market: The market for outstanding securities. Stock Exchanges: Formal organizations involved in trading of securities. Such exchanges are
tangible entities that conduct auction markets in listed securities.

BIBLIOGRAPHY

Books C.R. Kothari: sampling design; Research methodologies

Journals Branding in a bull run

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Nandini Lakshman | December 06, 2003

Powered By Business Standar

Web portals www.sharekhan.com www.traderji.com www.wikipedia.com www.rediff.com 05/08/07 05/08/07 04/10/07 04/10/07

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ANNEXURES

QUESTIONNAIRE

Q.1) How Sharekhan is different from other broking firms?

Q.2) What strategies Sharekhan follows for approaching the customers?

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Q.3) what are the key features of online trading with Sharekhan?

Q.4) What are general question asked by clients?

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