A fantastic investment opportunity with

the worId's Iargest ice cream speciaIity stores

to open a 5 to 10-store portfolio
and operational support for your staff
for your chosen multi-store area*
Unrivalled training, marketing
Full turnover forecasts available
Investment strategy available
*basedonaveragefranchiseeperformance
Our Products
BaskinRobbinshasover10franchiseownedstoresintheUKplusconcessions
includingshoppingcentresandcinemasservingourhugerangeoficecream,
frozenbeverages,uniqueicecreamcakesandothercomplimentarybeverages
andtreats.Investorsnaturallyexpectourproductstobeingreatestdemand
over the summer months but we actually fnd our products are popular all
yearround.Forexample,ouricecreamcakesarechosenasalternative
ChristmasdessertsandsalesalsopeakinDecember.
WeareproudtobepartoftheDunkinBrandsfamily.BecomingaBaskin
Robbinsfranchiseeisanabsolute
greatpleasurebeingpartofayoung
andvibrantbrand.
Iwasinvolvedfor13yearsinthe
BaskinRobbinsbrandssuccessful
expansioninSaudiArabia.When
IjoinedBaskinRobbinsin1993in
SaudiArabiatherewereonly52
storesandtodaythereareover
300!
TheBaskinRobbinsicecreamparlourconceptisfunandunique,Ilovethe
fact that there are 31 different favours of ice cream, including fat free, sugar
freeandyogurtvarietiesavailable,sothereissomethingforeveryoneeven
thoseonadiet!
Everyonelovesouricecreamcakeswesellonaverageinaday34ice
creamcakesinourstoreandthiskeepsusbusyevenduringwinter.The
potentialmarketishugeespeciallyifthelocationisright,thennewstore
successwillfollowyou.TheDunkinBrandteamfortheUKarealwaysoffering
supportandtrainingtoensurethatwecontinuetogrowandthatourcustomer
serviceisgreat.
Ourmultistoreinvestorsrequireatleast300kliquidcapitalandavailable
fundingofanother700ktocompletetherolloutandoperationof10
storesover24months.Forasmallergeographiclocationthereisanoption
fora5storedevelopmentagreement.Inturn,wehavedevelopedanall
encompassinggrowthstrategyandsupportpackagetomakethishappenas
smoothlyandcosteffectivelyaspossible.
Apropertyagenttosupportyou
Approvedprojectmanagerstooverseerefurbishment
3weekintensivetrainingprogrammeformanagersandstaff
Refreshertrainingthroughoutthefranchiseterm
Adedicatedaccountmanagerfromcradletograve
Discountedfranchisefeesformultipleopening510stores

As an investor, you will know that many factors impact on the fnancial performance
ofabusinessventure,butwiththeBaskinRobbinsfranchisemodelwewillhelpyouto
maximise profts.

BaskinRobbinsistheworldslargestchainofice
creamspecialitystores.Since1945,wehave
introducedover1,000unique,funandmuch
lovedicecreamrecipesandfrozendrinks
includingourfamousicecreamcakes.
Ourstorescontinuetobepopularasourproductsare
anaffordabletreatforfamiliesandwesellinexcess
of300millionscoopsoficecreameachweekacross
6,700storesin50countries.Ourmissionistomake
theBaskinRobbinsneighbourhoodstoreatasty,fun
placeforourcustomers.
BaskinRobbinsalreadyhas100storesintheUK
andisnowofferingopportunitiestoinvestorswitha
minimumof300kliquidcapitaltodevelopamulti
storeportfolio.Atypicalareacontaining5stores
has the potential to turnover 1million in the frst
fullyearoftradingwithEBITDAof1015%.
TheinspirationforopeningaBaskinRobbinsstems
frommychildhoodmemoriesofenjoyingthispremium
rangeoficecream.Ourstorehasbeenopenforjust
overtwomonthsnowandseeingitallcometogether
duringthegrandopeningreallywastheexperienceofa
lifetime.
ThepoweroftheBaskinRobbinsbrandistrulya
competitive advantage. Customers buy with confdence
knowingtheyaredealingwithicecreamspecialists.
BaskinRobbinshasaverysupportivenatureas
partoftheirculture.TheUKGeneralManager,the
MarketingManagerandtheAccountManagerareallvery
approachableandareallwillingtoofferanysupportorhelp
whenneeded.Thereisalsoawholenetworkofsupport
availablethroughtheCustomerRelationsSupervisorshould
youneedit.
Likewithallnewbusinesses,therehasbeenagreatdealof
hardworkinvolved.However,Iamlookingforwardtoseeing
thebusinessgrowanddevelopinthefutureandseeingthe
rewardsofthehardwork.
Franchisee:AzmeenaDewjiAliu
The Baskin Robbins
Neighbourhood store
Ourmultistoredevelopmentstrategyworkswellforour
franchiseesastheBaskinRobbinsbrandgainsgreat
momentuminanareawhenstoresarelaunched:
! Inquicksuccession
! Inhightomidmarketresidentialpopulations
! Inhighstreetlocations
! Inareaswithgoodparkingandregularpassingfootfall
WeasafamilyhavealwayslikedBaskinRobbinsproductssomuch,that
wedecidedtohaveastoreofourown.Theambienceofaclean,fragrantand
pleasantbusinessenvironmentwasalsoamaindriverinreachingthisdecision.
IamhappytosaythattheorganisedandhelpfulapproachoftheBaskinRobbins
supportteamtowardsus,thefranchisee,hasfurthercementedouroriginal
decisionandthatswhywearelookingtoopenanotherstoresoonwithinthreeto
four months of opening our frst one.
Franchisees:HinaandSyedRizvi
IthasbeengreatfunworkingwithBaskinRobbinsasabrand,itisabrandwhichsellshappinessandwe
feelveryproudtobeapartofit.Ourhappinessfactorgreatlyincreaseswiththeadditionofeverystoreto
ourportfolio.
Franchisee:MohammedShareef
Return on Investment
Franchisee:PremGotru

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fulldetailsareavailableduringthediscoverymeeting
baskinrobbinsfranchising@dunkinbrands.com
Ihavealwayslovedthebrandandtheproductsandhavetakenmychildrento
BaskinRobbinsforatreatoficecreamandshakesforalongtime.Onmeetingwith
BaskinRobbinsrepresentativeshereintheUK,Ifoundtheywereopenandhonest
regardingthebusinessmodelandmyvisionasafranchisee.Theyreassured
methattheywouldbewithmeeverystepofthewayandthereafter,whichhas
defnitely been the case. went on to open my frst store in May 2011 and 'm now
concentratingonopeningmythirdBaskinRobbinsunit.
Great brand, great products and 'm pleased to be part of the Baskin-Robbins family.
Next Steps
! Contactustorequestmoreinformation
! Fill in our application form, sign our confdentiality agreement and meet at one
of our fagship stores
! Meet with our UK General Manager to discuss your territories and pay
adeposittosecureyourarea
! Submityourbusinessplan
! GainanagreementinprinciplefromourUSheadquarters
! Completeyourduediligence
! Signyourdevelopmentagreementandpaytheremainderofyourinitial
franchisefees
! Baskin-Robbins team project manage store location and ft out and support
staffrecruitmentandtraining
! LaunchyourBaskinRobbinsstores
www.baskinrobbins.co.uk
Franchisee:MushtaqFarishta

02392269559