WILLIAM H.

GRIMMEISEN
8 Woodland Trail Ellington, CT 06029 bgrimmeisen@gmail.com SUMMARY An experienced radio professional with diverse experience in Production for both single and multi-station clusters, On Air host in many different formats including CHR, Country, Oldies and Rock and Sales. Experienced in Saw Plus, Cool Edit Pro and Adobe Audition. Office Phone: 860.525.1069 X146 Home Phone: 860.454.0811 Cell Phone: 860.869.4243

PROFESSIONAL EXPERIENCE Marlin Broadcasting, (WCCC) Hartford, CT Account Executive 2003-July 2013

An extremely results-oriented Sales Professional with a proven track record in business development, marketing, strategic planning, client relationships and customer service. Developed business through cold calling on local businesses to open the door and utilizing networking as an introduction to generate new business. Demonstrates strong communication skills and ability to establish rapport with clients.

Principal Achievements: Started as an entry level sales person and growing an account list from the ground up. Increasing business 156% from 2005 to 2009. Work with potential clients and guide them on getting the best results within their marketing budget. Meet and or exceeded managements goals consistently over last 6 years. Create detailed marketing campaigns for each client, focusing on their specific needs for growth of market share and create top of mind awareness for them in their business category. Proven ability to bring in non-traditional revenue in addition to clients that are not traditionally advertisers. Created a monthly newsletter for clients to keep them up to date on happenings in the business world (trends in certain categories, market shifts, as well as how to make their advertising more effective and efficient)

Citadel Broadcasting (WCAT, WRKZ, WHYL, WQXA AM/FM) Harrisburg, PA Production Manager/Account Executive

2002-2003

Production Department Manager for Citadel Broadcastings Harrisburg, PA division with responsibilities included the everyday managing of 5 different radio stations advertising and imaging production. Managed a 15 person production department in every aspect of the development of commercials and other on-air elements (including the writing, voicing, and producing of advertisements). Expanded income level by taking on Account Executive role while still running the Production Department. Trained replacement in the elements of the production department and the systems created to keep the department organized. Principal Achievements: Recruited to be the Production Department Manager of a 5 radio station group. Revamped struggling Production Department. Developed systems and strategies to provide efficient and organized structure. Worked directly with sales staff to help them create commercials for their clients to achieve the clients marketing goals. Helped sales staff in creating ideas that overcame objections that potential clients had. Transition from the creating commercial side of the radio business to the sales side, taking sales training courses at night and on the weekends. Utilizing some of the top training courses from Dale Carnegie and Tom Hopkins to acquire a true sales understanding and training.

Clear Channel Broadcasting (WLAN AM/FM) Lancaster, PA Production Director/ Middays On-Air

1996-2002

Recruited to be the On-Air Mid-Day Host and Manager of the commercial Production Department. Consistently increased ratings and thus revenue for the station, with increased rates. Helped take the station from last place to first in many of the key demographics. Created the production department from the ground up, providing sales with the tools necessary to attack and maintain client revenue. Started an independent production company (Bill Taylor Productions) in which I prospected new clients and helped clients with writing, voice and producing radio and television commercials. Principal Achievements: Re-developed Production Department, educated sales and air staff to form a cohesive, revenue generating unit, increasing sales goals 14%-37% every year. Worked directly with sales department to create solutions for clients and provide the sales team with the tools necessary to increase client budget utilizing creative commercials. Supported sales department by going out on client meetings with the account executives and listening to clients marketing needs and translating those needs creatively in radio advertising. Grew and maintained audience share in mid-day 10am-1pm time slot, sustained top position in Lancaster market ratings for 5 years.

Chase Media (WTIC AM/FM) Hartford, CT Production Director for WTIC-FM/ Weekend air-shift

1992-1996

Responsible for the commercial and imaging (audio image) production of the radio station. Worked with sales staff and programming department to achieve the re-imaging of TIC-FM to a Hot-AC format, targeting an older female ages 25-54 from a Top-40 format targeting a female ages 18-49. Worked with sales department to strengthen their tools to close more business and increase the stations revenue. Principal Achievements: Taught radio staff MTU Digital Editing System (computer program used to create commercials). Edited and mastered the best of CDs for Kelly & Kline volumes 1 and 2, putting all the elements together and mastering the project for distribution. Created program for call out research of music to help focus the station on their target audience. Worked directly with sales people to create spec commercials to aid in the sales process.

EDUCATION Dean College, Franklin, Massachusetts Degree in Mass Media Communications, May 1991 Connecticut School of Broadcasting, Farmington, Connecticut Degree in Radio and Television Broadcasting, May 1988 CONTINUED EDUCATION Dale Carnegie Training, 2003 Tom Hopkins, Competitive Edge Selling, 2003 Roy H. Williams, Wizard of Ads, 2004 Jim Jackson, Working the Room, 2004 Don Fitzgibbons, The Guru of Ads, 2006 John Tkac, Getting More Then Your Fair Share, 2007